From Badge to Business: David Bratton’s Lawn Care Journey & Pricing Mistakes Ep. #305
Release Date: 01/31/2025
How to Beat Your Competition Without Lowering Your Prices Ep. #494
Profits with Pajak
Competition is everywhere in the green industry, but most business owners are responding the wrong way. In this episode, John Pajak breaks down how to handle competitors without slashing your prices or sacrificing your profit. Learn how to position your business, increase your value, and win the right customers using proven strategies that actually work. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Lawn & Landscape Technology Conference (July 22–24, Scottsdale, AZ) : A hands-on event focused on AI, software, and...
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Working With Subcontractors, What Nobody Tells You Ep. #493
Profits with Pajak
Subcontractors can help you grow faster, reduce overhead, and expand your services, but they also come with trade-offs. In this episode, John Pajak breaks down the realities of subcontracting from both sides, sharing real-world experience as both a subcontractor and a general contractor. Learn the pros, the pitfalls, and how to use subcontractors the right way in your business. Listener Takeaways · The true trade-off between control and growth· When subcontracting makes sense and when it...
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5 Days to Fix Your Business in 2026-part 5 Ep. #492
Profits with Pajak
This is Part 5 of a 5-part series designed to help you have your best season ever. In this final episode, John connects everything from the week, frequency, referrals, average ticket, and pricing. If your business isn’t where you want it to be, one of these four areas is off. The key is identifying which one and taking action. What You’ll Learn · The four levers that control your profit · How to identify what’s holding your business back · Why...
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5 Days to Fix Your Business in 2026-part 4 Ep. #491
Profits with Pajak
This is Part 4 of a 5-part series designed to help you have your best season ever. Today’s focus: frequency. John breaks down the difference between increasing your average ticket and increasing how often you serve your customers, and why most lawn care businesses miss this opportunity, especially during the off-season. The takeaway: more touchpoints mean more revenue, stronger relationships, and a more stable business. What You’ll Learn · The difference between average ticket and frequency...
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5 Days to Fix Your Business in 2026-part 3 Ep. #490
Profits with Pajak
This is Part 3 of a 5-part series designed to help you have your best season ever. Today’s focus: referrals. John breaks down a simple referral system that rewards both the referring customer and the new client, creating a win-win-win while generating consistent, high-quality leads. The takeaway: referrals don’t just happen, they’re created. What You’ll Learn · Why referrals are your most powerful marketing channel · How to structure a simple, effective referral program...
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5 Days to Fix Your Business in 2026-part 2 Ep. #489
Profits with Pajak
This is Part 2 of a 5-part series designed to help you have your best season ever. Today’s focus: increasing your average ticket. John shares how a simple add-on offer to existing clients grew from 44 signups to 63, generating over $18,600 in additional revenue, without adding a single new customer. The takeaway: your current customers are your biggest opportunity. What You’ll Learn · How to increase revenue without more leads · Why add-on services are highly profitable...
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5 Days to Fix Your Business in 2026 part 1 Ep. #488
Profits with Pajak
This is Part 1 of a special 5-part series designed to help you have your best season ever. If you’re busy, working long hours, and still not seeing the money you expected, this episode breaks down why. John shares two real-world examples, one where raising prices reduced stress and increased profit, and another where pricing was solid but growth came from a targeted neighborhood campaign that added new customers. The key takeaway: more work at the wrong price will not fix your business. What You’ll Learn · Why busy does not mean profitable...
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$13,000 From One Email, The Spring Upsell Strategy That Actually Works Ep. #487
Profits with Pajak
John shares how a single spring email generated over $13,000 in additional revenue without adding a single new client. Learn how to create simple, high-converting upsell offers your existing customers will say yes immediately, and why spring is the perfect time to do it. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo : 2026 Tickets are 50% OFF with promo code Pajak Show Partners: Yardbook Simplify your business and be more profitable. Please visit ...
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What’s New at Equip Expo 2026, And Why You Can’t Afford to Miss It Ep. #486
Profits with Pajak
Equip Expo is leveling up for 2026. In this episode, John Pajak sits down with Kris Kiser to talk about what’s new at Equip Exposition, including keynote speaker Mike Holmes and the new Paristown Block Party. They also discuss big future plans for Equip Expo in the years to come. We break down why this event continues to grow and how it can help you become more profitable, efficient, and connected in your business. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Equip Expo : ...
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Stop Underpricing in Spring, Fix Your Pricing and Finally Make Profit Ep. #485
Profits with Pajak
Busy season does not have to mean broke season. In this episode, John Pajak and Naylor Taliaferro break down how to price your work properly, tighten your routes, and stop filling your schedule with low-profit jobs, so you can finally build a lawn care business that actually pays you. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: FREE WEBINARHow to Stop Underpricing this Spring April 15, 2026 @ 7pm EDT Equip Expo : 2026 Tickets are 50% OFF with promo code...
info_outlineRecorded live at Synkd Live 2025, this episode of Profits with Pajak features an insightful conversation with David Bratton of Mallard Island Lawn Services. David shares his inspiring journey from serving as a lawman to launching his own lawn care business during retirement.
We share costly estimating mistakes we both made early on and the lessons we learned the hard way. If you’ve ever underpriced a job or struggled to get your numbers right, you’ll relate with this episode.
Listen for the story of a law enforcement officer who turned his retirement into a thriving green industry business!
Comments and Questions are welcome. Send to ProfitswithPajak@gmail.com
Episode Links:
Apple Podcast Listeners- Copy and paste the links below into your browser.
Upcoming Events:
Lawn Care Life Conference
Get ready for an event that will energize and inspire your lawn care business—it's the Lawn Care Life Conference, happening February 21-22, 2025, at the stunning Mathews Manor in Springville, Alabama!
This two-day experience brings together the industry's brightest minds, including Brandon Gray, Andy Mulder, Allyn Hane, Jason Creel, and Paul Jamison. Whether you're looking to sharpen your marketing, master pricing, or scale your operations, you'll walk away with practical strategies and fresh ideas to fuel your success.
From hands-on equipment demos to exclusive giveaways, and countless opportunities to connect with other passionate professionals, this is more than a conference—it’s an experience. Want to elevate your day? VIP tickets include perks like priority seating, professional headshots, and exclusive merchandise.
Seats are limited, so grab your ticket now at lawncarelife.com and be part of something extraordinary!
https://www.lawncarelife.com/
Training and Courses
Budgets, Breakevens, and Bottom Lines™ Workshop
John Pajak’s exclusive system is designed to help you avoid common failures and achieve your business’ financial goals to be profitable and scale your business.
https://www.johnpajak.com/
Yardbook Training Workshops
Learn one-on-one with John Pajak to use Yardbook like a pro to streamline your business and make more money!
https://www.johnpajak.com/
Show Partners:
Yardbook
Simplify your business and be more profitable. Please visit www.Yardbook.com
Get 30 days of Premium Business level of Yardbook for FREE with promo code PAJAK
Mr. Producer
Click the link to connect with Thee Best Podcast Producer in the biz!
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Green Frog Web Design
Get your first month for only $1 when you use code, PAJAK , and have your website LIVE in 3 weeks from projected start date or it’s FREE for a year.
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My Service Area
“Qualify Leads Based on Your Profitable Service Area.”
Click on this link for an exclusive offer for being a “Profits with Pajak” listener.
https://myservicearea.com/
The Hardscape Academy In-Person Training
Learn step-by-step with Caleb and Brittany Auman and their team of Master Hardscape Professionals at the legendary Auman HQ. You’ll get two days of instruction in a small group setting from industry experts. Training will cover how to install pavers, how to install retaining walls, basic budgeting, paver patio estimation, cutting curves, and more! Get hands-on experience for you or your crew and ascend to new levels of production.
SAVE 10% when you use promo code PAJAK!