Lights, Camera, Profit: How Fisher Multimedia Helps Blue Collar Brands Go Big Ep. #380
Release Date: 08/01/2025
Profits with Pajak
If you're in your first few years of business, this episode is for you. John Pajak shares the advice he wishes someone had given him when he was just starting out, from navigating mistakes and long hours to understanding your numbers and staying the course. This isn't a lecture; it's an honest conversation from one business owner to another, filled with practical wisdom that can save you years of frustration and help you build a stronger business from the ground up. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October...
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In this episode of Profits with Pajak, John Pajak sits down with Naylor Taliaferro from Pod House in Scottsdale, Arizona, to preview one of the biggest weeks of the year for the green industry. October 19-23 in Louisville, Kentucky. They discuss what attendees can expect at the 2026 , why it has become a must-attend event for contractors looking to grow their businesses, and how it sets the tone for the week leading into Equip Expo in Louisville, Kentucky. The conversation also covers the return of the Equip Expo Morning Show, giving listeners a behind-the-scenes look at what's...
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Live from the Lawn & Landscape Technology Conference in Scottsdale, John Pajak sits down with Michelle Marshall of to unpack CRMs, data security, and building a real operating system for a fast-growing lawn care business. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment manufacturers, and business leaders for four days of equipment demos, networking, and real-world strategies to help you grow...
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At the Lawn & Landscape Technology Conference in Scottsdale, John sits down with Morgan Laidlaw of CFVI to talk about ending hand mixing for lawn and pest pros. They break down how CFVI’s AccuRator automates chemical batching, improves safety and accuracy, reduces waste, and gives owners real data on product usage—whether you’re a solo operator or running multiple branches. Website: Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville,...
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Are you building a sellable business—or just owning an overworked job? From recurring revenue and systems to “buying back your time,” John Pajak and investment banker Dennis Hering break down what private equity really looks for, how to avoid a $50K fire sale, and why you should run your business like you’ll sell it… even if you never do. Get in touch with Dennis Website: Email: Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show...
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Lawn and landscape pros are great at the work—but most are invisible online. Live from the Lawn & Landscape Technology Conference, John Pajak talks with Dalton Fisher of Fisher Multimedia about using video, social media, and AI the right way to build trust, stay visible in Google and Google Business, create evergreen content that keeps selling for you, and stop losing jobs to competitors who simply show up better online. Get in touch with Dalton Website: Instagram: Dalton_Fishermultimedia Email: Dalton@FisherMultimedia.com Episode Links: Apple Podcast...
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In this episode of Profits with Pajak, recorded live at the Lawn & Landscape Technology Conference, John sits down with Eric Prokop from to discuss how the right equipment can dramatically improve efficiency, productivity, and profitability in a lawn application business. From reducing labor demands to increasing daily production, you'll hear practical insights that can help you get more done with every hour in the field. Whether you're running a solo operation or managing a growing team, this conversation will give you plenty to think about before your next equipment purchase....
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Working outside in the summer isn't for the faint of heart. When temperatures climb into the mid-90s with heat indexes over 100 degrees, the job changes. Your equipment struggles. The turf struggles. And your body struggles. In this episode, John shares lessons learned from years of working in brutal summer conditions, from lawn care to construction, along with practical tips that have helped him stay safe, recover faster, and keep moving when the heat is relentless. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo...
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Every business owner wants to grow faster. Most are looking for a better marketing strategy, a new piece of equipment, or another software program that promises to save time. But the biggest shortcut in business isn't a tool. It's learning from someone who's already walked the path you're on. In this episode, John shares why trying to figure everything out alone is often the longest route to success and how borrowing experience can save years of frustration, thousands of dollars, and countless mistakes. Episode Links: Apple Podcast Listeners- Copy and paste the links below into...
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Four applications. Five applications. Seven applications. Ten applications. With so many lawn care programs available today, how do you know what's actually necessary? In this episode, John Pajak explains why there isn't a single "perfect" lawn care program, why national programs often have limitations, and why a locally designed approach can solve problems that a one-size-fits-all program simply can't address. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade...
info_outlineIn this episode, John sits down with Dalton Fisher, founder of Fisher Multimedia, to talk about how blue-collar service providers can leverage video content to grow their business without becoming a social media influencer. With clients like Jonas Olson (aka Pest Control Millionaire), Dalton has helped generate millions of views and millions in revenue using smart, strategic video. Whether you're camera-shy or ready to tell your story, this conversation will open your eyes to what's possible when video marketing meets real service business goals.
Comments and Questions are welcome. Send to ProfitswithPajak@gmail.com
Episode Links:
Apple Podcast Listeners- Copy and paste the links below into your browser.
Fisher Multimedia
https://www.fishermultimedia.
Upcoming Events:
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LCR Summit: October 19th and 20th in Louisville, Kentucky
The Playbook for Success in Your Business and Life!
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Yardbook
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Training and Courses
Budgets, Breakevens, and Bottom Lines™ Workshop
John Pajak’s exclusive system is designed to help you avoid common failures and achieve your business’ financial goals to be profitable and scale your business.
https://www.johnpajak.com/
Yardbook Training Workshops
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