Work Smarter, Not Harder: The Power of Stepping Back & Working on the Business w/ Tyrone & Pasitaua
The Entrepreneurâs Edge Podcast
Release Date: 06/08/2025
Why "Being Focused" is A Huge Competitive Advantage w/ Tyrone and Pasitaua
The Entrepreneurâs Edge Podcast
In this episode of The Entrepreneurâs Edge, Pasitaua and Tyrone dive deep into one of the most underrated superpowers in todayâs fast-paced world: FOCUS. From constant notifications to the pressure of multitasking, distractions are everywhereâand theyâre costing business owners more than just time. In this candid conversation, the duo breaks down: Why focus is the ultimate competitive advantage How to sharpen your focus The difference between being busy and being productive If youâve ever felt overwhelmed, scattered, or stuck in âreactive mode,â this episode is for you. Learn how...
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Work Smarter, Not Harder: The Power of Stepping Back & Working on the Business w/ Tyrone & Pasitaua
The Entrepreneurâs Edge Podcast
đŻ Are you stuck in the day-to-day grind of your business? In this episode of Entrepreneur Edge, Pasitaua and Tyrone break down one of the most important (and most overlooked) shifts every founder must make: working on the business, not just in it. We share real lessons from our own journeyâwhat we had to let go of, the systems we put in place, and how stepping back actually helped us scale faster, gain clarity, and avoid burnout. Whether you're a solo founder or leading a small team, this episode is packed with honest insights, practical tips, and mindset shifts to help you grow with...
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How to Capture & Manage Leads Without the Stress - with Tyrone & Pasitaua
The Entrepreneurâs Edge Podcast
In this episode, Pasitaua and Tyrone dive into practical ways to use automation to capture and manage leadsâso you can spend less time chasing and more time closing. If you're a small business owner, creative, or entrepreneur who wears the sales hat, this one's for you. We break down tools, systems, and real-life examples to help you create a seamless lead generation process that works while you sleep. âïž Topics we cover: Automating lead capture from your website or social media Managing follow-ups and nurturing leads without dropping the ball Tools weâve used that actually make sales...
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Want More Clients and Funding? Master the Art of a Winning Proposal w/ Tyrone & Pasitaua - EP #8
The Entrepreneurâs Edge Podcast
In this episode, Tyrone and Pasitaua break down what it really takes to write proposals that get funded and stand out. They share their real-world experiences, the biggest mistakes to avoid, and what most people miss when submitting business bids. From crafting compelling outcomes to building relationships beyond the paperwork, this episode is packed with practical insights to help you win more business. It's not just about the proposal â it's about the full picture.
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How to build an online personal reputation that attracts clients (Personal Branding) w/ Tyrone & Pasitaua - EP #7
The Entrepreneurâs Edge Podcast
In this epsiode, we break down how to build an influential personal brand that actually attracts clients. Personal branding isnât about being famous or chasing likes â itâs about building trust. And trust is what turns your name into your greatest marketing tool. Weâll show you practical tips to build a reputation that speaks for you, even before you enter the room. Whether you're a business owner, coach, freelancer, or creative, these strategies will help you stand out and get noticed â for the right reasons. đ What we cover: Why trust is more valuable than attention The link...
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How To Use AI To Generate More Leads w/ Tyrone & Pasitaua - EP#6
The Entrepreneurâs Edge Podcast
In this episode of The Entrepreneurâs Edge, Pasitaua and Tyrone dive into practical strategies for using artificial intelligence to attract and convert more leads. From automating outreach to personalising customer experiences and analysing data for smarter marketing decisions, we break down how entrepreneurs can harness AI tools to grow their businesses more efficiently. Whether youâre new to AI or looking to sharpen your lead generation game, this episode is packed with actionable insights to give you a competitive edge.
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Too Afraid to Post? Your Culture Might Be the Key to Confidence w/ Tyrone & Pasitaua - EP #5
The Entrepreneurâs Edge Podcast
Are you holding back from putting yourself out there online? You're not alone â especially if youâre Pasifika or MÄori. In this episode, we unpack the real reason behind the fear of visibility and why it's costing you opportunities. You'll learn: 1. Why so many entrepreneurs fear being seen 2. How cultural values like humility and service influence our confidence 3. Simple mindset shifts to help you show up with mana and authenticity 4. How to start posting and promoting without feeling fake or ashamed Your voice matters. Your story matters. And the world needs to hear it. Subscribe and...
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How to Craft Offers Buyers Canât Resist - with Tyrone & Pasitaua - EP #4
The Entrepreneurâs Edge Podcast
In this episode, we break down how entrepreneurs can craft offers that buyers simply canât refuse. đ„ Whether youâre building your business, trying to boost sales, or closing more deals â the secret is in the offer. Weâll unpack what makes an offer irresistible, common mistakes to avoid, and real tips you can start using today to win more customers and grow your business. â Perfect for entrepreneurs wanting better sales results â Simple frameworks to create offers that sell â How to stand out in todayâs busy business world Don't just sell. Create offers that make people say...
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Global Tariffs? No Worries â Hereâs How to Stay Ahead w/ Tyrone and Pasitaua - EP #3
The Entrepreneurâs Edge Podcast
Global tariffs are back in the headlines â but that doesnât mean your business has to take the hit. In this episode of "The Entrepreneur's Edge", Pasitaua and Tyrone break down what global tariffs actually mean for Kiwi entrepreneurs (even those in service-based businesses), how these changes can impact your pricing, supply chain, or clients â and more importantly, how to stay competitive, adaptable, and profitable no matter what the global market throws your way. â What tariffs could mean for NZ businesses â How to adjust without losing your edge â Tools and mindset shifts to keep...
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If Youâre NOT Using AI for This⊠Youâre Losing Money - with Tyrone and Pasitaua - EP #2
The Entrepreneurâs Edge Podcast
In this episode, Tyrone and Pasitaua break down how they use AI to grow their service businesses, generate leads, and boost ROI. đĄ We cut through the hype and share real, practical ways AI is helping us save time and make money. Whether youâre just getting started or already experimenting with tools, this convo will give you clear insights on where to begin and what to avoid. đ AI isnât a trendâitâs a tool. And like any tool, itâs how you use it that makes all the difference. đ What we cover: Easy ways service business owners can start using AI Tools we actually use in our...
info_outlineđŻ Are you stuck in the day-to-day grind of your business?
In this episode of Entrepreneur Edge, Pasitaua and Tyrone break down one of the most important (and most overlooked) shifts every founder must make: working on the business, not just in it.
We share real lessons from our own journeyâwhat we had to let go of, the systems we put in place, and how stepping back actually helped us scale faster, gain clarity, and avoid burnout.
Whether you're a solo founder or leading a small team, this episode is packed with honest insights, practical tips, and mindset shifts to help you grow with purposeânot just stay busy.
đ„ What youâll learn:
-Why âdoing it allâ is a trap
-The mindset shift from operator to owner
-How to create space for strategy and growth
-Real steps to start working on your business today