Stop Paying for Wrong Phone Calls: Google Ads Done Right - Episode 11
Release Date: 02/02/2026
Stop Paying for Wrong Phone Calls: Google Ads Done Right - Episode 11
The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
If you’re running Google Ads — or paying someone else to — this episode might save you thousands. In this episode, Dr. Anthony Pellegrino breaks down exactly how he thinks about Google Ads for a scaling chiropractic practice — what actually matters, what’s a complete waste of money, and why most agencies quietly bleed you dry while blaming “a bad month.” This is not theory. This is in-the-weeds, hands-on, do-it-yourself (or at least audit-your-agency) strategy. We cover: Why Google Ads should be your first paid traffic channel (especially early on) High-intent vs low-intent...
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The Genius With A Thousand Helpers - Episode 10
The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
Most chiropractors don’t have a team problem. They have an ownership problem. In this episode, Dr. Anthony Pellegrino walks you straight through the exact framework he uses in quarterly board meetings to stop being the bottleneck in his practice — and how he’s preparing his team to win without him in the building. This is not motivational fluff. This is real CEO work. You’ll learn: Why charisma, hustle, and “being really good clinically” all hit a ceiling The difference between reporting metrics and actually owning outcomes How core values audits expose cracks in your systems...
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Why Babies Gag, Kids Refuse Toothbrushing, and Adults Clench: Same Mechanism - Episode 9
The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
Most people think the gag reflex is a “mouth thing.” It’s not. It’s a brainstem survival reflex — and it shows up in different outfits depending on age: Babies gag, cough, fatigue, pop off the breast/bottle Toddlers melt down during oral care Adults “don’t gag”… they just clench their jaw like they’re trying to crack walnuts in their sleep The dentist? That’s where the whole system gets exposed In this episode, I break down the actual neuroanatomy of the gag reflex (CN IX → brainstem → NTS → CN X + friends), and why the real clinical issue isn’t the...
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The Dumbest Way Chiropractors Lose New Patients - Episode 8
The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
If you’re paying for traffic… Paying for ads… Paying for SEO… …and your phone rings when the office is closed? There’s a very real chance you’re lighting money on fire. In this episode, I break down one of the highest-ROI automations we’ve ever implemented — and why most chiropractic offices are systemically designed to lose leads they already paid for. This isn’t theory. This is exactly how it runs in our practice. What we cover: Why missed calls are more dangerous than bad ads The simple text-back system that salvages after-hours leads How we separate active...
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Why Your Practice Is Busy, Growing… and Still Strapped - Episode 7
The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
Let’s get uncomfortable for a second. If your ads are “working”… Your practice is growing… But your bank account feels tight as hell — You’re not crazy. Your math is lying to you. In this episode, I break down the exact mistake I made scaling ads, why “lifetime value” nearly wrecked our cash flow, and the one number that finally let us grow without stress-sweating payroll every month. This is not agency theory. This is in-the-trenches, real-practice math. In this episode, we cover: Why ROAS is a lazy metric (and why agencies love it) The difference between looking...
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Airway, Anxiety, and Anterior Head Posture — The Unholy TMJ Trinity - Episode 6
The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
Most TMJ cases aren’t jaw problems. They’re full-body stability problems that just happen to show up at the jaw first. And if you keep adjusting the same areas without accounting for pelvic stability, airway mechanics, and cranial strain patterns, the results won’t hold. This episode breaks down the actual mechanisms that make TMJ care succeed long-term — and why your sequence matters more than your technique. What We Cover: Bottom-up vs top-down TMJ mechanics Why pelvic instability drives clenching, rigid spines, sympathetic tone, and patients who feel like they “fall...
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Stop Blaming the Gut — Start Looking at the Brainstem - Episode 5
The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
Let’s cut the crap — most chiropractors are still explaining colic like it’s a gas bubble with an attitude problem. But if you’ve actually looked at these kids, you know the truth: this isn’t a tummy issue… it’s a brainstem issue hiding in plain sight. Today we’re diving into the mechanism behind colic that almost no one in pediatrics is talking about — vestibular dysregulation — and why it perfectly explains every single symptom you’re seeing in practice. Inside this episode, we break down: The 2021 Høve study that changes the entire colic conversation Why...
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Parents in Fight-or-Flight Don’t Buy; Predictability Does - Episode 4
The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
Let’s get brutally honest — your pediatric Day 1/Day 2 is probably stressing parents out more than their kid’s sleep regression. And stressed parents don’t buy. They freeze. They ghost. They “need to talk to their spouse” (even though the spouse is literally in the next room). That’s why today we’re ripping apart your pediatric intake flow and rebuilding it into something that actually works in 2025 — predictable, scalable, and parent-nervous-system–friendly. Inside this episode, I break down: Why every pediatric consultation should happen on Zoom (yes, every one) ...
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The Jaw-Dropping Truth About Pediatric Airway — And Why You're Missing It - Episode 3
The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
Unmasking ADHD with Cranial Chiropractic Care Ready for a clinical breakthrough? Today's episode dives into how a narrow airway and cranial structure changes in ADHD patients might be the red flag you've been missing in your practice. Dr. Anthony Pellegrino shares a jaw-dropping study and breaks down its implications for pediatric chiropractic care. You'll discover why sleep quality matters more than you think, how disafferentation impacts ADHD, and the often-overlooked role of cranial adjustments. It's time to elevate your practice with data-driven insights, raw truths, and actionable...
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From Anxiety to Airway: Why We're Failing Our Kids - Episode 2
The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
Mastering Cranial Chiropractic: The Next Frontier In this episode of the Cranial Doc podcast, Dr. Anthony Pellegrino sounds a clarion call to pediatric chiropractors, emphasizing the urgent need to address the rising tide of neurodevelopmental and behavioral disorders in children. He highlights the prevalence of anxiety, ADHD, sleep disorders, and more, arguing that true healing lies within our ability to unlock the body's natural potential through chiropractic care. Dr. Pellegrino critiques the profession's reliance on gadgets and fancy tech, advocating instead for a deeper understanding and...
info_outlineIf you’re running Google Ads — or paying someone else to — this episode might save you thousands.
In this episode, Dr. Anthony Pellegrino breaks down exactly how he thinks about Google Ads for a scaling chiropractic practice — what actually matters, what’s a complete waste of money, and why most agencies quietly bleed you dry while blaming “a bad month.”
This is not theory.
This is in-the-weeds, hands-on, do-it-yourself (or at least audit-your-agency) strategy.
We cover:
-
Why Google Ads should be your first paid traffic channel (especially early on)
-
High-intent vs low-intent leads — and why most practices mix them up
-
The single report you should be checking every week (and why almost no one does)
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How competitors steal your traffic — and how to stop paying for wrong phone calls
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Broad match vs phrase vs exact match (and when each actually makes sense)
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How to scale ad spend without destroying cash flow
If you want predictable growth, clean numbers, and ads that actually bring in people who want chiropractic — this episode is required listening.
No fluff.
No vibes.
Just systems, math, and accountability.
00:00 Introduction and Overview
00:19 The Importance of Google Ads
00:37 Understanding Key Metrics and Strategies
04:18 Google Ads Campaign Types and Keywords
07:41 Optimizing Your Google Ads
08:48 Monitoring and Adjusting Your Campaigns
14:38 Landing Page Optimization
19:00 Final Thoughts and Recommendations