“So A Lawyer Walks Into a Podcast Studio” with Dennis Meador
Polaris Pathways - a Synozur podcast
Release Date: 03/12/2025
Polaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. In this episode of Polaris, Chris McNulty speaks with Jordan Uytterhagen, CEO of Cadence Solutions, about the critical role of data migration in the age of AI. They discuss the challenges organizations face when transitioning to modern platforms like Microsoft 365, the importance of information architecture, and the need for effective governance during migration. Jordan shares insights on user behavior, best practices for...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. Summary In this episode of Polaris, Chris McNulty interviews Ginny Delaitre, founder of VDS Digital Agency, discussing the critical role of user experience in marketing. They explore Ginny's journey from an iOS developer to an entrepreneur, the cultural challenges of establishing a business in the U.S., and the importance of understanding client journeys. The conversation delves into successful marketing strategies for...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. In this conversation, Chris McNulty and Gabriel Karawani discuss the challenges of fragmented information in digital workplaces and the introduction of Atlas, a knowledge assistant designed to improve productivity and knowledge management. They explore the future of AI in knowledge management, common misconceptions about AI, and the importance of integrating knowledge with AI systems. The discussion includes success...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. In this episode of Polaris, Chris McNulty speaks with Kelly Schuknecht, CEO of Two-Mile-High Marketing, about the importance of thought leadership in marketing. They discuss Kelly's journey from being an employee to starting her own marketing agency, the significance of establishing authority, and how to effectively connect with audiences. The conversation also covers the role of messaging, the benefits of podcasting, and...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. In this episode of Polaris, Chris McNulty speaks with Crissy Conner, founder of the Visible CEO movement, about the complexities of developing leadership careers for women amidst gender bias. They discuss the importance of visibility, authenticity, and overcoming fear in order to succeed in leadership roles. Crissy shares her journey of becoming a visibility strategist and emphasizes the need for women to embrace their...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. In this episode of Polaris, Chris McNulty speaks with Sean Squires, Principal Product Manager at Microsoft, about the evolving landscape of software development, particularly in the realm of content management and AI. They discuss the challenges posed by the massive data explosion, the role of AI in enhancing content findability, and the importance of customer empathy in product management. Sean shares insights into the...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. Summary In this conversation, Chris McNulty and David Wilhelm discuss the challenges of AI adoption in enterprises, emphasizing the importance of training and expertise. They explore the evolution of TechCon 365, highlighting the benefits of mid-sized tech events, community engagement, and the diversity of attendees. The discussion also covers the direct engagement opportunities available at these events and the upcoming...
info_outlinePolaris Pathways - a Synozur podcast
Generative AI is reshaping the business world by accelerating sales and customer engagement. In this episode of Polaris, Zack Zeller shares how thought leadership and engaging content can fuel the AI-powered revenue flywheel. From practical frameworks to emotional resonance in marketing, Zack explores how AI can amplify authenticity, streamline content creation, and drive meaningful business outcomes. 📌 Key Takeaways AI as a Catalyst: AI is not just a tool—it’s a catalyst for deeper customer connections and more efficient marketing systems. The Revenue Flywheel: Thought leadership and...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. Summary In this episode of Polaris, Mark Kashman and Chris McNulty explore the evolution of the Microsoft 365 community, emphasizing the importance of personal engagement. They discuss the role of internal advocates in technology adoption, the excitement surrounding new features, and the value of the TechCommunity. The conversation also touches on automation, collaboration, and the significance of events like the...
info_outlinePolaris Pathways - a Synozur podcast
Polaris is a production of – the transformation company. Synozur reimagines business for our clients, navigating the complexities of transformation and strategy with ease. In this episode of Polaris, Chris McNulty engages with Dr. John Hillen, author of 'The Strategy Dialogues', to explore the complexities of business strategy. They discuss the common misunderstandings surrounding strategy, the importance of dialogue in strategy development, and how to bring strategic thinking into everyday business practices. Dr. Hillen emphasizes the need for clear definitions of strategy, the distinction...
info_outlinePolaris is a production of Synozur - an advisory agency focused on transforming business for our clients, navigating the complexities of transformation and strategic planning with ease.
In our latest episode of Polaris, we sit down with Dennis Meador, CEO of the Legal Podcast Network. Dennis has a front-row seat for the evolution of modern marketing techniques in the professional services sector, particularly within the legal industry.
He explores the importance of influencer marketing, the role of podcasting in building authority, and how attorneys can leverage digital platforms to connect with their ideal clients. Dennis also shares insights on simplifying the podcasting process for lawyers, the significance of specialization, and the future of marketing in a rapidly changing digital landscape.
Keywords
modern marketing, professional services, legal industry, podcasting, branding, influencer marketing, digital marketing, content creation, Web3, AI
Takeaways
- Modern marketing techniques are essential for professional services.
- Podcasting can significantly enhance a lawyer's authority and reach.
- Attorneys need to embrace digital marketing to stay competitive.
- Specialization in legal practice areas is crucial for success.
- Earning attention is more effective than traditional advertising.
- The future of marketing involves embracing new technologies and AI.
- Podcasting should be viewed as a means to generate client engagement, not just views.
References
A study by Edelman and LinkedIn revealed that 55% of decision-makers use thought leadership content to vet organizations they are considering working with - and nine of ten decision-makers and C-suite executives say they are moderately or very likely to be more receptive to company that consistently produces high-quality thought leadership. 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report | Edelman
Events
- AI+IM Summit 2025 Atlanta Georgia March 31-April 2 https://aiim.org
- Microsoft 365 Community Conference | May 5-8, 2025 (Las Vegas)
- TechCon 365 Seattle - June 23-27, 2025 - Synozur will be sponsoring and speaking at TechCon 365 Seattle. https://www.techcon365.com.
Sound Bites
- "Data is the new oil, and those who can harness it will lead the marketing revolution."
- "Personalization isn't just a trend; it's the future of customer engagement."
- "Collaborating with the right influencers can be a game-changer for your brand."
Production Credits
Polaris is produced with the help of our friends at Riverside.fm. Our theme song, “Alternative Dream” is provided courtesy of Adobe. Additional music and sound provided by IndieGuy Records. Graphic design by Josh Brantley.
Chapters
00:00 Introduction to Dennis Meador and His Journey
01:21 Trends and Data
01:24 News and Trends
05:12 The Rise of Podcasting in the Legal Industry
06:58 Modern Marketing Techniques for Law Firms
09:53 Creating Seamless Content for Attorneys
13:00 Niche Specialization in Legal Podcasting
15:00 Success Stories: Transforming Legal Practices
17:32 Establishing a Strong Online Presence
20:25 Content Strategy and Distribution Channels
21:45 Understanding Digital Languages in Marketing
23:38 The Role of Podcasting in Modern Marketing
25:59 Navigating Remote Work Culture
26:09 Embracing New Technologies and Trends
31:04 Chat about SideCoach.AI
31:20 Revolutionizing Productivity with AI Tools
32:36 Future Directions for Legal Marketing
34:17 Upcoming Events in 2025
36:04 Closing and Thanks