078: How B2B and B2G Buying is Evolving Through eCommerce with CMO of Darley, Kim (Weisensee) Brown
Release Date: 09/04/2024
127: Forecasting 2025 Holiday Sales and Expert Strategies to Help Your Business, Featuring Caila Schwartz
Commerce Innovators
Join Caleb Bryant and Caila Schwartz as they delve into the latest holiday sales forecasts and trends. Discover how global economic shifts, interest rate changes, and consumer behavior are shaping the holiday shopping landscape. With insights into discount strategies and the growing role of AI in customer service, this episode is a must-listen for retailers aiming to capture the holiday market. Tune in to learn how to navigate the season with strategic foresight and maximize your holiday sales potential. Show Highlights: Discussion on Cyber Week 2025 discount strategies and regional...
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126: Mastering the Post-Purchase Experience with Zenkraft, a Bringg solution
Commerce Innovators
In this conversation, Caleb Bryant and Mike Getchis, Head of Strategy & Partnerships at Zenkraft, a Bringg solution, discuss the critical aspects of post-purchase experiences in e-commerce, focusing on logistics, customer communication, and the integration of AI and data. They explore the challenges brands face during peak seasons, the importance of self-service options for customers, and the role of partnerships in enhancing customer experiences. The discussion emphasizes the need for effective communication and data integration to drive customer loyalty and satisfaction. Show Highlights:...
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125: How Yoga Democracy went from Shopify to Salesforce Commerce in 6 Weeks
Commerce Innovators
In this episode of the Salesforce Commerce Innovators podcast, host Caleb Bryant speaks with Jeff Cannon, CEO of Yoga Democracy, and Aaron Hutten, co-founder of Ember Agency. They discuss the journey of Yoga Democracy, from its origins to its recent transition from Shopify to Salesforce Commerce Cloud in just six weeks, emphasizing the significance of accelerating time to value in a unified commerce platform. Show Highlights: Evolution of Yoga Democracy from niche hot yoga apparel to significant athleisure market player Challenges and solutions in hiring seamstresses in the U.S. and the...
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124: Achieving Success with Salesforce and Collaborative Partnerships, Featuring Becky Simmons and Becky Wright
Commerce Innovators
How is the landscape of B2B commerce transforming in the digital age? Becky Simmons from CONA Services and Becky Wright from Cloudgaia discuss the significant changes in B2B commerce facilitated by Salesforce's platform. They explore the implementation of a seamless self-service platform that enables nearly 300,000 end customers to manage orders and inquiries efficiently. The conversation highlights the unique dynamics of B2B commerce, focusing on account-specific pricing and managing large order volumes while delivering a B2C-like experience. Emphasizing a collaborative 'one team'...
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123: Future-Proofing Ecommerce With Amazon Buy With Prime, Featuring Derek Majewski
Commerce Innovators
Discover how a powerful alliance is reshaping the e-commerce world. In this episode, we have Derek Majewski, Senior Partner Development Manager at Amazon, to discuss the impact of the strategic partnership between Salesforce Commerce Cloud and Amazon's Buy With Prime. The episode delves into how this collaboration enhances the e-commerce experience by leveraging Amazon's trusted fulfillment services and Salesforce's robust capabilities. The discussion highlights the potential for brands to drive revenue growth and operational efficiency through Amazon's Demand Side Platform, offering...
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122: How to Think About AI as a Business Process Optimizer, Featuring Rob Smith, Global VP of Technology, OSF Digital
Commerce Innovators
Rob Smith, Global VP of Tech at OSF Digital, is with us to discuss the innovative concept of agentic commerce. This episode delves into how AI is reshaping customer experiences, highlighting OSF Digital's partnership with Salesforce to push boundaries in the retail space. From the bold move to overhaul their chatbot with an AI agent to the challenges and opportunities presented by AI in e-commerce, Rob offers insights into how platforms like Amazon and Shopify are adapting to these changes. Learn about the critical role of business analysis and automation in leveraging AI effectively and...
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121: Launching Next Gen Composable Storefronts for Vans, The North Face, and Timberland, Featuring Adam Bezemek, Director of Experience Engineering at VF Corporation
Commerce Innovators
E-commerce is being revolutionized through AI and technology integration in this episode. Adam Bezemek, Director of Experience Engineering at VF Corp, discusses the transformation of iconic brands like Vans, The North Face, and Timberland using headless commerce and composable storefronts. Dive into the challenges of internationalization, the role of AI in product discovery, and the importance of data-driven decision-making. Learn about VF Corp's collaboration with industry leaders like Netlify, Bloomreach, and Salesforce Commerce Cloud, and how embedding engineers within brand teams...
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120: The Four Pillars of Ecommerce, Featuring Jon Luciano, Director of Ecommerce at Lumen Technologies
Commerce Innovators
In a rapidly transforming telecom landscape, what does it take to stay ahead of the curve? In this episode, Jon Luciano, Director of Ecommerce at Lumen Technologies, delves into the evolving world of telecommunications ecommerce. The conversation highlights the shift from limited provider options to a competitive market driven by regulatory changes and advancements in fiber technology. Jon explores how data-driven strategies are essential in enhancing customer experiences and personalizing services. The episode discusses the role of AI and conversational agents in revolutionizing customer...
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119: Predictions for the 2025 Holiday Shopping Season, Featuring Caila Schwartz
Commerce Innovators
In this episode, Caila Schwartz from Salesforce Commerce Cloud joins us to discuss holiday shopping predictions for 2025. The conversation covers how AI is transforming retail, particularly in product discovery and research, with a focus on Gen Z and millennials. The episode also delves into economic challenges like inflation and tariffs, and how these factors influence consumer behavior and the rise of resale markets. Caila shares insights on the evolving shopping habits of younger generations, the importance of trust and authenticity in AI-driven marketplaces, and strategies for building...
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118: AI Agents as an Accelerant for Commerce, Featuring Superpilot's Nathan Marcus
Commerce Innovators
In this episode, we talk with Nathan Marcus, co-founder of Superpilot and former builder of Salesforce Commerce Cloud, about the role of AI agents in e-commerce. Nathan discusses how Superpilot is revolutionizing the industry by integrating AI agents with Salesforce Commerce Cloud to enhance operational efficiency and growth. The conversation explores the concept of persona-based AI agents that support human teams by automating tasks such as competitive analysis and product launches. The episode also introduces the "context lake" concept, which helps AI agents make informed decisions...
info_outlineEver wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption.
Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying.
Show Highlights:
- Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses.
- Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense.
- Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions.
- The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations.
- Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences.
- The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development.
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Supporting Resources:
- Darley: Global Manufacturer & Distributor for Today's Heroes: https://www.darley.com/
- Kimberly Brown | LinkedIn: https://www.linkedin.com/in/kim-weisensee-brown/
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.