Commerce Innovators
Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim your space in tomorrow's marketplace.
info_outline
118: AI Agents as an Accelerant for Commerce, Featuring Superpilot's Nathan Marcus
07/30/2025
118: AI Agents as an Accelerant for Commerce, Featuring Superpilot's Nathan Marcus
In this episode, we talk with Nathan Marcus, co-founder of Superpilot and former builder of Salesforce Commerce Cloud, about the role of AI agents in e-commerce. Nathan discusses how Superpilot is revolutionizing the industry by integrating AI agents with Salesforce Commerce Cloud to enhance operational efficiency and growth. The conversation explores the concept of persona-based AI agents that support human teams by automating tasks such as competitive analysis and product launches. The episode also introduces the "context lake" concept, which helps AI agents make informed decisions based on a company's unique business environment. Nathan highlights the potential for AI to optimize revenue and customer acquisition, emphasizing the importance of integrating AI solutions into commerce strategies to remain competitive in challenging economic times. Show Highlights: How Superpilot integrates with Salesforce Commerce Cloud to enhance operations through persona-based AI agents Agent Engine Optimization (AEO) and its impact on SEO and e-commerce discoverability The symbiotic relationship between AI agents and human teams to maximize operational efficiency The future potential and collaboration opportunities between Superpilot and Salesforce Commerce Cloud Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Nathan Marcus - LinkedIn: | Superpilot: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community Unofficial Slack: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/37574740
info_outline
117: Commerce Cloud's Future and Storied Past, Featuring Red Van CEO, Harvey Bierman
07/23/2025
117: Commerce Cloud's Future and Storied Past, Featuring Red Van CEO, Harvey Bierman
From the peaks of Breckenridge to the streets of Chicago, Harvey Bierman, CEO of Red Van and a pivotal force in the Salesforce Commerce Cloud ecosystem, shares his insights at the Connections 2025 event. He discusses Salesforce's ambitious plans to revolutionize B2C commerce with integrated customer experiences. The conversation goes into the evolution from Demandware to Salesforce, the importance of order management systems in cross-channel orchestration, and Red Van's strategic approach to building a specialized order management practice. Harvey also highlights the enduring community spirit within the Demandware ecosystem and reflects on the technological advancements that have shaped modern commerce. Show Highlights: Salesforce's plans to enhance the B2C customer experience by integrating front-end engagements with back-end order management. Highlights from the Connections 2025 event in Chicago and its significance for the B2C commerce strategy. The importance of community events and partnerships. The role of order management systems in cross-channel orchestration. Redvan's Audubon platform's role in integrating B2C and order management systems with marketing clouds. The evolution of technology in commerce and the emphasis on operational empathy and trust within the ecosystem. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Harvey Bierman - LinkedIn: | Red Van: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community Unofficial Slack: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/37455420
info_outline
116: The Impact of New Behavioral Data on Commerce, Featuring FERMÀT CEO, Rishabh Jain
07/16/2025
116: The Impact of New Behavioral Data on Commerce, Featuring FERMÀT CEO, Rishabh Jain
Rishabh Jain, the co-founder and CEO of FERMÀT, shares his story from the realm of solid-state physics to spearheading innovation in commerce technology in this episode. The conversation goes into how FERMÀT’s groundbreaking solutions harness the power of generative AI and large language models to revolutionize customer experiences by emphasizing behavioral data over mere identity data. With notable collaborations alongside industry giants, Rishabh uncovers the intricate art of personalization, the profound impact of AI-driven searches, and the ever-evolving landscape of consumer behavior. He provides strategies on crafting personalized customer journeys and highlights the pivotal role of GEO search engines in transforming online shopping. The discussion also underscores the urgent need for brands to revamp content strategies for effective interactions with large language models, showcasing the potential of AI in reshaping the future of e-commerce. Show Highlights: Exploration of how FERMÀT’s Commerce Brain Data utilizes generative AI and LLMs to enhance customer experiences The shift from identity-focused data to a blend of identity and behavioral data for deeper consumer insights. Importance of personalization and context in consumer engagement. The evolving landscape of GEO searches and their impact on consumer behavior and site experiences. AI's role in transforming traditional recommendation engines and creating personalized site journeys. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Rishabh Jain: LinkedIn - | FERMÀT - Learn more about Agentforce for Commerce: Join the Commerce Cloud Community Unofficial Slack: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/37411330
info_outline
115: Connections 2025: Day 2, Part 2 – Conversations with Tumi, Amplience, and CONA
07/09/2025
115: Connections 2025: Day 2, Part 2 – Conversations with Tumi, Amplience, and CONA
In the rapidly evolving landscape of digital commerce, staying ahead of technological advancements is important for businesses seeking to deliver seamless and efficient customer experiences. This discussion explores the future of commerce innovation, featuring expert perspectives from Kchitij Kumar (KK) of Tumi, Kieran Lane of Amplience, and Becky Simmons from CONA Services. They address topics such as the dismantling of technology silos, the role of composable architecture, and the power of AI and metadata. KK offers a glimpse into Tumi's strategic use of AI-driven customer segmentation to foster loyalty through personalized experiences. The episode also covers the integration of human capital with technology, the rise of retail media for omnichannel experiences, and the role of emotional loyalty in consumer decision-making. Show Highlights: Discussion on breaking down technology and process silos to enhance efficiency in commerce. The evolution of Salesforce Commerce Cloud and Amplience’s role in composable architecture. Use of AI and metadata in asset management to save time and resources. Tumi's retail strategy evolution and AI-driven personalized customer experiences. Examination of B2B commerce strategies and e-commerce storefronts. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Kchitij Kumar - LinkedIn: | Tumi: Kieran Lane - LinkedIn: | Amplience: Becky Simmons - LinkedIn: | CONA: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community Unofficial Slack: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/37324010
info_outline
114: Connections 2025: Day 2, Part 1 – Conversations with Hugo Boss, 64labs, Rock West Composites, and Royal Cyber
07/02/2025
114: Connections 2025: Day 2, Part 1 – Conversations with Hugo Boss, 64labs, Rock West Composites, and Royal Cyber
Industry visionaries such as Jean Roth from Hugo Boss and Helen Martin from 64labs delve into the groundbreaking potential of AI, data unification, and composable commerce to revolutionize customer engagement and strategy. The discussion unveils Hugo Boss's pioneering use of AI-driven strategies to elevate customer experiences and slash acquisition costs through highly personalized marketing. Moreover, revelations from 64labs and authorities like Lala Asif Ali Allana from Royal Cyber and Luis Sanchez from Rockwest Composites illuminate the effortless shift to composable architecture and the avant-garde role of AI agents in redefining shopping experiences. This captivating episode also explores Salesforce's cutting-edge features, underscoring innovation and efficiency in a sophisticated commerce landscape. Show Highlights: The role of customer data platforms in real-time customization and boosting customer lifetime value. Challenges and solutions for transitioning to composable commerce architecture. The impact of AI agents on shopping experiences and engineering processes. Salesforce’s newest features and their integration with composable commerce. The significance of agent technology in transforming customer journeys and enhancing customer engagement. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Jean Roth: Helen Martin on LinkedIn: | 64labs: Lala Asif Ali Allana on LinkedIn: | Royal Cyber: Luis Sanchez on LinkedIn: | Rock West Composites: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community Unofficial Slack: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/37237220
info_outline
113: Connections 2025: Day 1 – Conversations with Hanna Andersson, CITGO, Contentstack, Ecolab, and Advanced Turf
06/25/2025
113: Connections 2025: Day 1 – Conversations with Hanna Andersson, CITGO, Contentstack, Ecolab, and Advanced Turf
In this episode, we explore the role of AI in reshaping both B2C and B2B commerce. Joined by Neha Sampat, Tracie Pruden, Katie Youmans, Matt Ezyk, and Stephanie Melott, we examine the future of agentic commerce, including the impact of large language models like ChatGPT on traditional search engines and the rise of autonomous shopping. The discussion highlights the power of personalization in digital experiences, leveraging platforms like Salesforce and ContentStack to create hyper-personalized customer experiences. We also look at the role of AI agents in improving customer service and sales in the B2B sector, alongside insights from Ecolab on data unification and monetization. The episode concludes with success stories of phased implementations in order management systems, emphasizing a gradual approach to achieving outcomes in commerce. Show Highlights: Exploration of agentic commerce and AI's impact on B2C and B2B markets. The decline of Google search traffic and rise of LLMs like ChatGPT. The future of autonomous shopping and the potential for 25% of B2C shopping to be automated by 2030. Salesforce's strategies for creating hyper-personalized digital experiences through composable content and data integration. The role of AI agents in enhancing B2B commerce, improving customer service, and automating sales tasks. Ecolab's focus on data unification and monetization to create seamless customer journeys and enhance experiences. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Neha Sampat - LinkedIn: | Contentstack: Tracie Pruden - LinkedIn: | Advanced Turf: Katie Youmans - LinkedIn: | Ecolab: Matt Ezyk - LinkedIn: | Hanna Andersson: Stephanie Melott - LinkedIn: CITGO: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community Unofficial Slack: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/37131505
info_outline
112: Findings on AI and Product Discovery from Coveo's 2025 Commerce Relevance Report, Featuring Peter Curran, General Manager of Commerce
06/18/2025
112: Findings on AI and Product Discovery from Coveo's 2025 Commerce Relevance Report, Featuring Peter Curran, General Manager of Commerce
Explore the cutting-edge world of AI-driven product discovery in e-commerce with this episode’s guest, Peter Curran, General Manager of Commerce at Coveo. This episode examines the evolving role of AI technologies, including retrieval-augmented generation, in enhancing the online shopping experience. From tackling common challenges on platforms like Instagram to the importance of trust in AI adoption, Peter shares compelling examples that illustrate AI's impact on contextual relevance and user experience. Join us as we explore the future of shopping and the collaborative approach required to navigate the rapidly evolving landscape of agentic commerce. Show Highlights: Overcoming e-commerce challenges using AI technologies like retrieval-augmented generation (RAG). The role of AI in improving contextual relevance and providing a seamless shopping experience. The importance of trust and agility in AI adoption within e-commerce platforms. The significance of comprehensive content and user-generated feedback in bridging product discovery and purchase decisions. Examination of how social media influences product discovery, but often does not complete the purchasing journey. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Peter Curran on LinkedIn: Coveo: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/37038515
info_outline
111: Forter Touts the Importance of Trust in the Agentic Era, Featuring Doriel Abrahams, Principal Technologist
06/04/2025
111: Forter Touts the Importance of Trust in the Agentic Era, Featuring Doriel Abrahams, Principal Technologist
Discover how the future of digital commerce is being reshaped by trust and AI in this episode of the Commerce Innovators Podcast. Doriel Abrahams from Forter joins Caleb Ryan to discuss the evolution of Forter from a fraud prevention platform to a comprehensive trust platform. They explore how businesses can maximize customer lifetime value through trust-based environments and the emergence of autonomous commerce. This episode underscores the importance of understanding user legitimacy and behavior to minimize friction and enhance customer experience while tackling the challenges posed by technological advancements. Show Highlights: Exploration of trust as the foundational currency in digital commerce and its impact on consumer loyalty. The role of AI in enhancing consumer interactions and transaction efficiency. The challenges and benefits of distinguishing between beneficial AI agents and harmful bots. The future potential of autonomous commerce and its implications for consumer behavior and merchant strategies. Importance of understanding user legitimacy to reduce false declines and improve customer experiences. How technological advancements are reshaping the e-commerce landscape and trust dynamics. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Doriel Abrahams on LinkedIn: Forter: Read the article that sparked this conversation: 2024 Forter Trust Premium Report: Connect with Forter at Connections 2025: Attend Forter and Salesforce's Celebrity Chef Dinner at Connections 2025: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/36831795
info_outline
110: Interface Applies B2C Strategy to Its B2B Business, Featuring James Pope, Global Head of Digital Marketing and Analytics
05/28/2025
110: Interface Applies B2C Strategy to Its B2B Business, Featuring James Pope, Global Head of Digital Marketing and Analytics
Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B customer experiences. Learn the pivotal role of data governance and AI in their strategic initiatives, and how Interface's approach to blending traditional and digital methods boosts commercial productivity while fostering trust and compliance with global data privacy standards. Join us to explore the future of home furnishings in the digital age. Show Highlights: Interface's innovative use of the B2C brand, Flor, to optimize B2B operations and enhance customer experiences Integration of Salesforce products for seamless, personalized customer journeys in B2B and B2C contexts Emphasis on data governance, AI integration, and global data privacy compliance as critical components of Interface's strategy Use of Salesforce Commerce Cloud as a central hub for dynamic order management and AI-driven recommendations The role of AI agents in improving customer service and commercial productivity at Interface Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: James Pope on LinkedIn: Interface: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community: Attend Connections 2025: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/36727095
info_outline
109: Blue Rabbit Vet Delivers on Ecommerce Expectations for Both Pet Owners and Veterinarians, Featuring Jennifer Macdonald, Director of Ecommerce, Product
05/21/2025
109: Blue Rabbit Vet Delivers on Ecommerce Expectations for Both Pet Owners and Veterinarians, Featuring Jennifer Macdonald, Director of Ecommerce, Product
Unlock the potential of veterinary e-commerce with information from Jennifer Macdonald, Director of E-Commerce at Blue Rabbit. In this episode, Jenny discusses how Blue Rabbit is revolutionizing pet healthcare by providing veterinarians with white-label e-commerce storefronts, allowing them to focus on excellent care while improving the pet owner experience. Learn about the role of Salesforce and AI in optimizing customer journeys and boosting satisfaction, and discover the importance of a seamless shopping experience in building trust. If you're in the veterinary field or a pet enthusiast, this episode offers a glimpse into the future of pet care commerce. Show Highlights: Blue Rabbit's innovative white-label e-commerce solutions for veterinarians. Role of Salesforce and data analytics in enhancing the veterinary e-commerce experience. Challenges and strategies in catering to both veterinarians and pet owners. Integration of AI and advanced technology to improve customer service and streamline operations. Importance of trust and seamless experience in the pet care industry. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Jennifer Macdonald on LinkedIn: Blue Rabbit Veterinary: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community: Attend Connections 2025: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/36643080
info_outline
108: What Merkle's Research Tells Us About AI, Omni-channel, and Digital Transformation with Global Chief Strategy Officer, Holden Bale
05/14/2025
108: What Merkle's Research Tells Us About AI, Omni-channel, and Digital Transformation with Global Chief Strategy Officer, Holden Bale
In a world where artificial intelligence is rapidly redefining the boundaries of commerce, the latest episode features Holden Bale, the Global Chief Strategy Officer at Merkle, as he explains the effects of AI in both digital and B2B sectors. Holden shares information on how generative AI and large language models are reshaping consumer expectations and market dynamics. The episode explores the democratization of AI tools, the importance of aligning business and technology strategies, and the challenges businesses face in implementing customer-centric and omnichannel approaches. Throughout the discussion, Holden emphasizes the need for businesses to creatively apply AI technologies to drive growth and innovation in the evolving digital commerce landscape. Show Highlights: Role of AI in agentic and B2B commerce. AI's impact on consumer expectations and omnichannel experiences. Discussion on democratizing AI tools in digital commerce. Importance of aligning business and technology strategies for successful AI-driven business transformation. Exploration of the plateau in e-commerce growth and the necessity of customer centricity, omnichannel strategies, and digital transformation in mature markets. Challenges and opportunities in integrating AI with human expertise to drive business innovation and efficiency. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Holden Bale: Merkle: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/36547310
info_outline
107: REPLAY: Modernizing Industrial B2B Commerce, Featuring Paul do Forno, Deloitte Digital's Global Commerce Practice Lead
05/07/2025
107: REPLAY: Modernizing Industrial B2B Commerce, Featuring Paul do Forno, Deloitte Digital's Global Commerce Practice Lead
In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discussion centers on the transition from outdated practices to cutting-edge digital solutions, highlighting AI's role in boosting efficiency and personalization. Additionally, the episode covers the human side of digital transformation, focusing on overcoming change management challenges and gaining stakeholder buy-in. Listeners will discover practical insights into building a robust digital foundation and utilizing AI to enhance customer interactions and drive better business outcomes. Show Highlights: Exploring the $22 trillion potential of the B2B commerce market in the US. Challenges of transitioning from traditional methods to digital solutions in B2B. Importance of change management and stakeholder buy-in for digital transformation. Role of AI in enhancing B2B interactions. Necessity of clean, organized data for successful AI integration. Strategies for establishing a solid digital foundation before pursuing automation. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Paul do Forno LinkedIn: Deloitte Digital: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community: Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: To learn more about Commerce Cloud Innovations, go here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/36455085
info_outline
106: REPLAY: Pandora's Composable and AI Strategies, Featuring Director of Engineering, Myron Kirk
04/30/2025
106: REPLAY: Pandora's Composable and AI Strategies, Featuring Director of Engineering, Myron Kirk
In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experiences. The conversation explores Pandora's transition to a composable architecture, balancing stability and flexibility, and the critical role of observability in maintaining reliability. Myron also highlights the integration of AI as a sales concierge and in customer service, aiming to foster efficiency and transform digital commerce. This episode offers valuable lessons for merchants considering similar digital strategies. Show Highlights: Pandora's strategic shift to a composable architecture for a unified commerce experience The balance between stability and flexibility in digital infrastructure Importance of APIs and AI in enhancing digital commerce and customer service experiences AI's role in personalizing retail interactions and improving customer service through sales concierge and conversational search Exploration of unified commerce Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Myron Kirk LinkedIn: Pandora UK: Learn more about composable commerce: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/36362985
info_outline
105: Building Trust in Grocery Ecommerce with Data-Driven Insights and AI, Featuring Carrefour and Noibu
04/23/2025
105: Building Trust in Grocery Ecommerce with Data-Driven Insights and AI, Featuring Carrefour and Noibu
In this episode, Jean-Philippe Blerot, Head of Digital, AI, and E-commerce Projects at Carrefour, and Kailin Noivo, co-founder of Noibu, discuss the role of AI in modernizing the grocery industry. They explore the challenges and strategies involved in digital transformation, focusing on customer loyalty and revenue optimization. The conversation covers how AI tools can streamline problem-solving, improve code quality, and enhance the shopping experience. JP and Kaylin also highlight the importance of pre-production testing and the potential of AI to drive efficiency and innovation in the grocery commerce sector. Show Highlights: Challenges of maintaining trust and precision in grocery e-commerce. Importance of customer loyalty and revenue optimization using AI. Leveraging AI for proactive revenue optimization and addressing revenue leakage. Role of AI in improving website performance and SEO for better customer acquisition. Impact of real-time feedback loops in enhancing quality assurance and development processes. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Jean-Philippe Blerot on LinkedIn: Kailin Noivo on LinkedIn: Carrefour: Noibu: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/36220905
info_outline
104: From Custom to Composable: Shoe Carnival's Journey to Cost Savings and Growth
04/16/2025
104: From Custom to Composable: Shoe Carnival's Journey to Cost Savings and Growth
This podcast episode explores Shoe Carnival's transition from a custom commerce approach to a composable commerce architecture, highlighting cost savings and growth opportunities. Featuring insights from Ned Moore of Shoe Carnival, the discussion covers the benefits of adopting Salesforce's composable storefront, such as improved flexibility, better integration, and enhanced customer experience. The episode emphasizes the importance of strategic partnerships and agile processes in achieving e-commerce success, with real-world examples of how Shoe Carnival navigated the composable commerce landscape to boost performance and conversion rates. Show Highlights: Transition from custom commerce to composable architecture at Shoe Carnival. Enhanced customer experience and operational efficiency through mobile-first strategies. Importance of partnerships in rapid tech deployment and minimizing technical debt. Focus on customer-centric strategies and understanding over technology development. Empowering innovation and growth through strategic collaborations and composable commerce. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Ned Moore on LinkedIn: Shoe Carnival: Learn more about Composable Commerce: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/36149400
info_outline
103: Modernizing Industrial B2B Commerce, Featuring Paul do Forno, Deloitte Digital's Global Commerce Practice Lead
04/09/2025
103: Modernizing Industrial B2B Commerce, Featuring Paul do Forno, Deloitte Digital's Global Commerce Practice Lead
In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul do Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discussion centers on the transition from outdated practices to cutting-edge digital solutions, highlighting AI's role in boosting efficiency and personalization. Additionally, the episode covers the human side of digital transformation, focusing on overcoming change management challenges and gaining stakeholder buy-in. Listeners will discover practical insights into building a robust digital foundation and utilizing AI to enhance customer interactions and drive better business outcomes. Show Highlights: Exploring the $22 trillion potential of the B2B commerce market in the US. Challenges of transitioning from traditional methods to digital solutions in B2B. Importance of change management and stakeholder buy-in for digital transformation. Role of AI in enhancing B2B interactions. Necessity of clean, organized data for successful AI integration. Strategies for establishing a solid digital foundation before pursuing automation. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Paul do Forno LinkedIn: Deloitte Digital: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community: Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: To learn more about Commerce Cloud Innovations, go here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/36052220
info_outline
102: Pandora's Composable and AI Strategies, Featuring Director of Engineering, Myron Kirk
04/03/2025
102: Pandora's Composable and AI Strategies, Featuring Director of Engineering, Myron Kirk
In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experiences. The conversation explores Pandora's transition to a composable architecture, balancing stability and flexibility, and the critical role of observability in maintaining reliability. Myron also highlights the integration of AI as a sales concierge and in customer service, aiming to foster efficiency and transform digital commerce. This episode offers valuable lessons for merchants considering similar digital strategies. Show Highlights: Pandora's strategic shift to a composable architecture for a unified commerce experience The balance between stability and flexibility in digital infrastructure Importance of APIs and AI in enhancing digital commerce and customer service experiences AI's role in personalizing retail interactions and improving customer service through sales concierge and conversational search Exploration of unified commerce Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Myron Kirk LinkedIn: Pandora UK: Learn more about composable commerce: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/35980595
info_outline
101: Investing in Agentforce for Your Customers, Featuring Bill Donlan, Astound CEO
03/26/2025
101: Investing in Agentforce for Your Customers, Featuring Bill Donlan, Astound CEO
In this episode, Bill Donlan, CEO of Astound Digital, discusses his journey from Anderson Consulting to leading digital commerce and AI integration at Astound Digital. He shares insights on how Astound Digital is revolutionizing customer interactions through AI and Salesforce Commerce Cloud, focusing on balancing speed and trust in deploying AI agents. The conversation covers the potential of AI-driven agents in enhancing customer service across industries like manufacturing and aerospace defense, and the opportunities for improving customer satisfaction and optimizing human labor. Be prepared to learn the future of digital commerce and the power of AI in customer service and commerce. Show Highlights: Integration of AI-driven agents with Salesforce Commerce Cloud to enhance digital commerce and customer interactions. Balancing speed and trust in deploying AI agents and the importance of using reliable enterprise data. Exploration of AI applications in various industries, focusing on customer service enhancements. The concept of networked agents capable of agent-to-agent communication. Real-world examples of AI-driven customer service. Strategies for businesses to leverage AI in optimizing human labor and enhancing the overall customer journey. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Bill Donlan’s LinkedIn: Learn more about Agentforce for Commerce: Join the Commerce Cloud Community: Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: To learn more about Commerce Cloud Innovations, go here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/35853580
info_outline
100: The Women Shaping Commerce: Featuring Nicole Rose and Amy Sillince
03/19/2025
100: The Women Shaping Commerce: Featuring Nicole Rose and Amy Sillince
In this episode, we have a discussion on the unique contributions women bring to the tech and commerce industries. We explore our career journeys, the dynamics of all-women teams in Salesforce Commerce Cloud, and the importance of representation in fostering confidence and ambition among women. We explain the roles of functional architects, the integration of soft skills in project success, and the potential of agentic AI in e-commerce. Through sharing personal experiences, we emphasize the power of community support, collaboration, and continuous learning in navigating the evolving technological landscape. Show Highlights: Exploration of women's unique contributions and dynamics in the tech and commerce industries. Importance of representation and role models in building confidence and ambition among women in tech. The role of functional architects in bridging business needs with technical execution. Significance of setting clear project expectations and fostering supportive networks or "tribes." Discussion on agentic AI's role in e-commerce as an augmentation tool. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Nicole Rose: , , Amy Sillince: , , , Join the Commerce Cloud Community: Join the and participate in future Women in Commerce Virtual Meetups Join the Commerce Cloud Community: Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: To learn more about Commerce Cloud Innovations, go here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/35743225
info_outline
099: REPLAY: Breaking Down B2B, D2C, and B2C Commerce with Shane Smyth
03/12/2025
099: REPLAY: Breaking Down B2B, D2C, and B2C Commerce with Shane Smyth
Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to creating his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for all. Venture into the technical depths of B2B Commerce, where understanding customer needs and segmenting audiences is paramount. Learn how Salesforce Lightning integration revolutionizes setup and enriches the Customer 360 experience and why expertise in core technologies like Apex and Lightning Web Components is crucial for developers. Finally, tune in for an inside look at how Saltbox is innovating the hiring and training landscape in the specialized realm of Salesforce B2B commerce. From cross-training Salesforce professionals to fostering talent with our educational initiatives in Mexico, we're turning fresh faces into seasoned experts. Show Highlights: Differences between B2B, B2C, and D2C commerce and insights into the Salesforce product landscape. Saltbox's approach to hiring and training in the specialized field of Salesforce B2B commerce. The process and experience of creating and balancing content for the Salesforce community through the Salesforce Mojo podcast. The significance of community engagement and support for professional growth within the Salesforce ecosystem. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Linkedin: Github: Salesforce Mojo Youtube: Salesforce Ben articles: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/35542080
info_outline
098: REPLAY: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
03/05/2025
098: REPLAY: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences. The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences, and how partnerships like Salesforce enable Ascendis to address complex challenges for clients such as luxury wellness brand . Key themes include fostering trust, reducing time to value, and leveraging cutting-edge technologies to unlock business growth. Show Highlights: Ascendis’ evolution from a strategy consultancy to a strategy, design, and technology powerhouse. The importance of client-centric design and user research in driving business growth. The impact of AI and Progressive Web Apps on modern commerce and digital experiences. The strategic partnership between Ascendis and Salesforce. The role of technology in improving employee experiences to ensure superior customer service. Future commerce innovations, including the adoption of composable technologies and the significance of building advisor networks for entrepreneurs. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/35508390
info_outline
097: REPLAY: Merchandising Operations with Syntheum AI CEO Vinod Kumar
02/26/2025
097: REPLAY: Merchandising Operations with Syntheum AI CEO Vinod Kumar
Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and reduce time to market. Learn more about Syntheum AI and how they aim to bring joy back to digital merchandising here - . Beyond tech, he’s the proud owner of Kushala Sip Coffee House, a community-centric business where he combines digital innovation with local impact. If you are looking for a place to grab coffee and meet people over small bites in metro Boston, try - . To contact Vinod Kumar, DM him on LinkedIn: . Show Highlights: Introduction to the concept of "merchandising operations" or "MergeOps" and its significance post-COVID. The role of AI and algorithmic intelligence in transforming digital merchandising tasks. Best practices and pitfalls in optimizing digital merchandising strategies. The importance of integrating digital product managers to support merchandisers. Future trends in digital merchandising, including the shift towards more creative and collaborative tasks. Balancing automation with the human touch through data interpretation and leveraging customer feedback. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/35368915
info_outline
096: REPLAY: The Official Unofficial SFCC Story with Steve Holsinger and Oleg Sapishchuk
02/19/2025
096: REPLAY: The Official Unofficial SFCC Story with Steve Holsinger and Oleg Sapishchuk
What happens when collaboration and digital innovation take center stage in a thriving community? Our guests, Steve Holsinger and Oleg Sapishchuk, co-founders of the unofficial Salesforce Commerce Cloud community, reveal just that! They trace the community's growth from humble beginnings in 2014 to a dynamic, inclusive platform today, highlighting the essential role of feedback and change in shaping its direction. Steve and Oleg offer a fascinating comparison of their experiences under Salesforce's ownership and after the community gained independence. They lay emphasis on how this community, now open to all, is driven by its members' ideas and strives to create a space for learning and growth. Hear first-hand accounts from Steve and Oleg about how this community serves as a knowledge-sharing and problem-solving resource. From exploring various engagement platforms to reflecting on the community's history and recognizing key contributors, we touch on many aspects that make this community integral to Salesforce Commerce Cloud. Join us for a dialogue filled with invaluable insights and inspiring stories, whether you're a new or seasoned member of this thriving community. Show Highlights: Transition from a closed group to an open, inclusive platform with various components. Comparison between experiences under Salesforce's ownership and independence. The value of the SFCC community within the Salesforce ecosystem. Differences between the official Salesforce community and the unofficial Slack community. Expansion and strengthening of the Salesforce community. Recognition and expression of gratitude towards individuals who have contributed significantly to the growth and impact of the Salesforce Commerce Cloud community. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Unofficial SFCC Community: Unofficial SFCC Github: Unofficial SFCC Podcast: Unofficial SFCC LinkedIn: Steve Holsinger: Twitter: Linkedin: Github: Oleg Sapishchuk: Twitter: Linkedin: Github: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/35314265
info_outline
095: REPLAY: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin
02/12/2025
095: REPLAY: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin
In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life philosophy have shaped his professional triumphs. He shares insights into the thrill of launching an e-commerce platform for St. Jude's and discusses the power of AI in commerce, the importance of soft skills, and the innovative strategies for deploying sites on Commerce Cloud. Whether you're a developer, project manager, or simply curious about the future of commerce, this episode offers a wealth of knowledge and inspiration to navigate the ever-evolving world of e-commerce with success. Show Highlights: The role of personal interests and "superpowers" in Mark's professional success. Insights on rapid e-commerce development for St. Jude's and the thrill of launching innovative projects on Commerce Cloud. The importance of soft skills in tech, agency growth, and balancing technical expertise with leadership and communication. Approaches to deploying sites on Commerce Cloud, catering to B2C, B2B, and D2C business needs, and leveraging headless commerce. The transformative role of AI in commerce, enhancing capabilities for developers and project managers, and its application in real-world projects. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/35253850
info_outline
094: E-commerce's Hidden Battles: Insights from Holiday Trends and Beyond with Signifyd's Vito Petruzzelli
01/29/2025
094: E-commerce's Hidden Battles: Insights from Holiday Trends and Beyond with Signifyd's Vito Petruzzelli
In this episode, host Joreal Whitfield chats with Vito Petruzzelli, Senior Risk Intelligence Analyst at Signifyd, about the evolving landscape of e-commerce fraud and the lessons learned from the recent holiday season. From tackling industrialized scams to unlocking opportunities with first-time buyers, they explore how businesses can stay ahead in an increasingly complex digital world. Key Insights Include: Learnings from Black Friday and Cyber Week trends Combating fraud while creating frictionless experiences for good buyers Tackling consumer abuse like returns fraud and triangulation schemes Tune in for actionable strategies and expert perspectives on protecting your business while driving fearless commerce in 2025 and beyond Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: To learn more about Commerce Cloud Innovations, go here: 1. Check out Signifyd's 2024 cyber week results: 2. Access the latest ecommerce data and benchmarks from Signifyd's vast merchant network: 3. Join Vito Petruzzelli, Senior Risk Analyst at Signifyd, for a weekly casual virtual chat where fraud leaders and aspiring fraud leaders come together to just vent, share and connect: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/35056835
info_outline
093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh
01/15/2025
093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh
Liesl Walsh, a pioneer in digital retail transformation, explores the dynamic shifts in the shopping landscape, from fast fashion to immersive retail experiences. Drawing from her extensive experience with retail giants like Gap Inc. and Restoration Hardware, Liesl offers valuable perspectives into how e-commerce is redefining consumer habits, particularly for time-pressed parents. The conversation examines the rapid rise of fast fashion brands like Shein and Temu, highlighting their innovative customer engagement tactics and the sustainability challenges they pose. Liesl also discusses the growing importance of personalization and technology in improving customer experiences. Show Highlights: Examination of fast fashion's impact on retail, focusing on companies like Shein and Temu, their business models, and sustainability concerns. How personalization and strategic notifications enhance customer experience in modern retail. Insight into immersive retail experiences and how these experiences transform shopping into an event. The role of technology and data in enhancing customer engagement and personalization in retail. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: To learn more about Commerce Cloud Innovations, go here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/34851300
info_outline
092: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
01/08/2025
092: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences. The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences, and how partnerships like that with Salesforce enable Ascendis to address complex challenges for clients such as luxury wellness brand . Key themes include fostering trust, reducing time-to-value, and leveraging cutting-edge technologies to unlock business growth. Show Highlights: Ascendis’ evolution from a strategy consultancy to a strategy, design, and technology powerhouse. The importance of client-centric design and user research in driving business growth. The impact of AI and Progressive Web Apps on modern commerce and digital experiences. The strategic partnership between Ascendis and Salesforce. The role of technology in improving employee experiences to ensure superior customer service. Future commerce innovations, including the adoption of composable technologies and the significance of building advisor networks for entrepreneurs. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/34755070
info_outline
091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG
12/06/2024
091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG
Rich Lyons, founder of Lyons Consulting Group, shares his story of joining the e-commerce industry. He discusses the importance of strategic partnerships, recounting his collaboration with Demandware, now Salesforce Commerce Cloud, and its impact on e-commerce implementations. The conversation covers the significance of company culture, customer-centric strategies, and the balance between innovation and tradition in online business. Rich also delves into the design versus functionality debate in e-commerce platforms and the evolving role of technology, such as AI, in enhancing customer experiences. The episode offers valuable lessons on navigating growth, acquisitions, and maintaining a strong company ethos in a competitive market. Show Highlights: The evolution of e-commerce and his role in the growth of Demandware, now Salesforce Commerce Cloud. Strategic alliances and the importance of shared success models in the tech industry. Exploration of company culture and customer-centric strategies, emphasizing the value of customer relationships over contractual disputes. Discussion on balancing design and functionality in e-commerce platforms to enhance conversion rates. Composable vs. all-in-one commerce solutions and their impact on customer experience. The role of AI and technology in transforming customer experiences in the e-commerce landscape. Reflections on industry consolidation, acquisitions, and maintaining company ethos during market changes. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Interested in being a guest or know someone who should be? Use this nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/34300050
info_outline
090: Agentforce and the Future of Commerce with Rob Smith from OSF
11/27/2024
090: Agentforce and the Future of Commerce with Rob Smith from OSF
In this episode, we discuss the future of commerce with Rob Smith, Global VP of Technology at OSF Digital. The episode examines the groundbreaking AgentForce platform, highlighting its use of generative AI-powered autonomous agents that redefine customer engagement and service delivery. Discussions extend to the broader implications of AI adoption, emphasizing trust and security with Salesforce's Trust Layer and the critical role of early adoption for competitive advantage. We also examine the future of e-commerce, exploring the impact of AI, the rise of social commerce, and shifting consumer behaviors post-COVID. This episode shows how AI is reshaping the e-commerce landscape, promising enhanced productivity and service experiences. Show Highlights: In-depth discussion on AgentForce, a Salesforce tool using generative AI for autonomous customer service agents. Examination of the potential of AI in enhancing customer service experiences and productivity. AI adoption challenges and the importance of trust and security in digital interactions. The future of AI in e-commerce, including the impact of social commerce and conversational AI. Analysis of post-COVID consumer behavior shifts and the growing role of social platforms in shopping habits. Reflections on the necessity for businesses to adapt to AI advancements to maintain a competitive edge. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Interested in being a guest or know someone who should be? Use this nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/34155860
info_outline
089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce
11/20/2024
089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce
We explore the role of AI in commerce with Nicholas Teodori, a product manager at Commerce Cloud, and Fatemeh Khatibloo, Salesforce's Director of Responsible AI and Tech. They discuss the ethical integration of AI, emphasizing how digital personal assistants can be tailored to individual needs while navigating corporate algorithms. The conversation highlights the importance of AI agents in augmenting human roles, allowing workers to focus on meaningful tasks and enhancing productivity. By exploring principles such as accuracy, safety, honesty, empowerment, and sustainability, the episode provides insights into deploying responsible AI solutions aligned with brand values. Looking to the future, Fatemeh and Nick envision AI assistants revolutionizing shopping experiences, emphasizing the need for equitable and responsible AI-driven solutions as the digital marketplace evolves. Show Highlights: Exploration of AI's role in augmenting human tasks. Emphasis on responsible generative AI. Examination of AI's potential in digital shopping experiences. Insight into future AI assistant capabilities. Challenges and strategies in integrating ethical AI practices into product development and overcoming biases in AI models. Innovative AI solutions for modern markets. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Interested in being a guest or know someone who should be? Use this nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
/episode/index/show/4cfe82a0-c3b2-4f2d-bdc6-949a6f77c303/id/33991602