Salesforce Commerce Cloud Innovations
What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and NFTs to the evolution of the online customer experience and its impact. We hope to expand your mind with solutions available today and explore their impact on the future. Our goal is to give inspire you with ideas, solutions, and visions of the future in eCommerce.
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094: E-commerce's Hidden Battles: Insights from Holiday Trends and Beyond with Signifyd's Vito Petruzzelli
01/29/2025
094: E-commerce's Hidden Battles: Insights from Holiday Trends and Beyond with Signifyd's Vito Petruzzelli
In this episode, host Joreal Whitfield chats with Vito Petruzzelli, Senior Risk Intelligence Analyst at Signifyd, about the evolving landscape of e-commerce fraud and the lessons learned from the recent holiday season. From tackling industrialized scams to unlocking opportunities with first-time buyers, they explore how businesses can stay ahead in an increasingly complex digital world. Key Insights Include: Learnings from Black Friday and Cyber Week trends Combating fraud while creating frictionless experiences for good buyers Tackling consumer abuse like returns fraud and triangulation schemes Tune in for actionable strategies and expert perspectives on protecting your business while driving fearless commerce in 2025 and beyond Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: To learn more about Commerce Cloud Innovations, go here: 1. Check out Signifyd's 2024 cyber week results: 2. Access the latest ecommerce data and benchmarks from Signifyd's vast merchant network: 3. Join Vito Petruzzelli, Senior Risk Analyst at Signifyd, for a weekly casual virtual chat where fraud leaders and aspiring fraud leaders come together to just vent, share and connect: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh
01/15/2025
093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh
Liesl Walsh, a pioneer in digital retail transformation, explores the dynamic shifts in the shopping landscape, from fast fashion to immersive retail experiences. Drawing from her extensive experience with retail giants like Gap Inc. and Restoration Hardware, Liesl offers valuable perspectives into how e-commerce is redefining consumer habits, particularly for time-pressed parents. The conversation examines the rapid rise of fast fashion brands like Shein and Temu, highlighting their innovative customer engagement tactics and the sustainability challenges they pose. Liesl also discusses the growing importance of personalization and technology in improving customer experiences. Show Highlights: Examination of fast fashion's impact on retail, focusing on companies like Shein and Temu, their business models, and sustainability concerns. How personalization and strategic notifications enhance customer experience in modern retail. Insight into immersive retail experiences and how these experiences transform shopping into an event. The role of technology and data in enhancing customer engagement and personalization in retail. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: To learn more about Commerce Cloud Innovations, go here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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092: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
01/08/2025
092: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences. The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences, and how partnerships like that with Salesforce enable Ascendis to address complex challenges for clients such as luxury wellness brand . Key themes include fostering trust, reducing time-to-value, and leveraging cutting-edge technologies to unlock business growth. Show Highlights: Ascendis’ evolution from a strategy consultancy to a strategy, design, and technology powerhouse. The importance of client-centric design and user research in driving business growth. The impact of AI and Progressive Web Apps on modern commerce and digital experiences. The strategic partnership between Ascendis and Salesforce. The role of technology in improving employee experiences to ensure superior customer service. Future commerce innovations, including the adoption of composable technologies and the significance of building advisor networks for entrepreneurs. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG
12/06/2024
091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG
Rich Lyons, founder of Lyons Consulting Group, shares his story of joining the e-commerce industry. He discusses the importance of strategic partnerships, recounting his collaboration with Demandware, now Salesforce Commerce Cloud, and its impact on e-commerce implementations. The conversation covers the significance of company culture, customer-centric strategies, and the balance between innovation and tradition in online business. Rich also delves into the design versus functionality debate in e-commerce platforms and the evolving role of technology, such as AI, in enhancing customer experiences. The episode offers valuable lessons on navigating growth, acquisitions, and maintaining a strong company ethos in a competitive market. Show Highlights: The evolution of e-commerce and his role in the growth of Demandware, now Salesforce Commerce Cloud. Strategic alliances and the importance of shared success models in the tech industry. Exploration of company culture and customer-centric strategies, emphasizing the value of customer relationships over contractual disputes. Discussion on balancing design and functionality in e-commerce platforms to enhance conversion rates. Composable vs. all-in-one commerce solutions and their impact on customer experience. The role of AI and technology in transforming customer experiences in the e-commerce landscape. Reflections on industry consolidation, acquisitions, and maintaining company ethos during market changes. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Interested in being a guest or know someone who should be? Use this nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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090: Agentforce and the Future of Commerce with Rob Smith from OSF
11/27/2024
090: Agentforce and the Future of Commerce with Rob Smith from OSF
In this episode, we discuss the future of commerce with Rob Smith, Global VP of Technology at OSF Digital. The episode examines the groundbreaking AgentForce platform, highlighting its use of generative AI-powered autonomous agents that redefine customer engagement and service delivery. Discussions extend to the broader implications of AI adoption, emphasizing trust and security with Salesforce's Trust Layer and the critical role of early adoption for competitive advantage. We also examine the future of e-commerce, exploring the impact of AI, the rise of social commerce, and shifting consumer behaviors post-COVID. This episode shows how AI is reshaping the e-commerce landscape, promising enhanced productivity and service experiences. Show Highlights: In-depth discussion on AgentForce, a Salesforce tool using generative AI for autonomous customer service agents. Examination of the potential of AI in enhancing customer service experiences and productivity. AI adoption challenges and the importance of trust and security in digital interactions. The future of AI in e-commerce, including the impact of social commerce and conversational AI. Analysis of post-COVID consumer behavior shifts and the growing role of social platforms in shopping habits. Reflections on the necessity for businesses to adapt to AI advancements to maintain a competitive edge. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Interested in being a guest or know someone who should be? Use this nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce
11/20/2024
089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce
We explore the role of AI in commerce with Nicholas Teodori, a product manager at Commerce Cloud, and Fatemeh Khatibloo, Salesforce's Director of Responsible AI and Tech. They discuss the ethical integration of AI, emphasizing how digital personal assistants can be tailored to individual needs while navigating corporate algorithms. The conversation highlights the importance of AI agents in augmenting human roles, allowing workers to focus on meaningful tasks and enhancing productivity. By exploring principles such as accuracy, safety, honesty, empowerment, and sustainability, the episode provides insights into deploying responsible AI solutions aligned with brand values. Looking to the future, Fatemeh and Nick envision AI assistants revolutionizing shopping experiences, emphasizing the need for equitable and responsible AI-driven solutions as the digital marketplace evolves. Show Highlights: Exploration of AI's role in augmenting human tasks. Emphasis on responsible generative AI. Examination of AI's potential in digital shopping experiences. Insight into future AI assistant capabilities. Challenges and strategies in integrating ethical AI practices into product development and overcoming biases in AI models. Innovative AI solutions for modern markets. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Interested in being a guest or know someone who should be? Use this nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden
11/13/2024
088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden
In this episode, we delve into the journey of Tracie Pruden, the visionary CIO of Advanced Turf Solutions, as she revolutionizes the green industry through technology. With a background as a Salesforce consultant, Tracie has spearheaded the digital transformation at Advanced Turf, implementing Salesforce CRM, expanding into Marketing Cloud, and launching successful e-commerce platforms. We explore the challenges and triumphs of transitioning from B2B to D2C sales, particularly during the surge in DIY lawn care amid COVID-19. Tracie shares insights into the unique B2B sales environment, emphasizing the crucial role of knowledgeable sales consultants and the strategic use of technology to enhance customer relationships and service. As the company plans to expand its fulfillment capabilities across 30 locations, Tracie discusses the innovative strategies driving growth and the exciting future of Advanced Turf Solutions. Show Highlights: Implementation of Salesforce CRM and expansion into Marketing Cloud. Launch of a direct-to-consumer (D2C) e-commerce platform. Challenges and strategies in launching both B2B and D2C e-commerce platforms. Future expansion plans for fulfillment across 30 locations. Leveraging a small team of agents to enhance customer service and manage growth. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Would you like to be on the podcast or do you know someone who should? Submit a nomination here: . *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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087: Streamlining B2B Commerce: How PunchOut Automation Revolutionizes Procurement Integration w/ Phil Eatman
11/06/2024
087: Streamlining B2B Commerce: How PunchOut Automation Revolutionizes Procurement Integration w/ Phil Eatman
For this episode of the Salesforce Commerce Innovations Podcast, Joreal Whitfield welcomes Phil Eatman from TradeCentric. They dive into the transformative role of e-procurement integration and connected commerce in the B2B landscape, touching on: Show Highlights: Career Background: Phil’s journey from SaaS sales to digital commerce with TradeCentric. TradeCentric’s Role: An overview of how TradeCentric connects suppliers directly with procurement platforms, facilitating streamlined and efficient purchasing processes for B2B organizations. Salesforce and TradeCentric Partnership: The impact of TradeCentric’s integration solutions, like punch-out, purchase order, and invoice capabilities, on Salesforce Commerce Cloud customers—unlocking revenue, improving operational efficiency, and meeting the needs of large-scale buyers. Industry Trends: Key factors driving e-procurement growth, including digital transformation, rising expectations of digital-native buyers, and the role of AI in customizing and simplifying B2B purchasing experiences. Success Stories: A deep dive into how MillerKnoll leverages e-procurement with TradeCentric to grow its reach within large organizations. Listeners will gain insight into strategic approaches for B2B connected commerce implementations and an exciting look at the future of B2B commerce, enriched by insights from TradeCentric’s recent white paper on procurement integration. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Interested in being a guest or know someone who should be? Use this nomination form: Learn more about best practices for Punchout with our joint whitepaper here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway
10/30/2024
086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway
In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration. As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce. Show Highlights: Creation of Amazon-like platforms to capture new client segments in the B2B marketplace. Importance of data-driven strategies and AI in unlocking new revenue streams. Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases. Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces. Exploration of retail media as a revenue channel and the potential of AI and marketplace agents. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Interested in being a guest or know someone who should be? Use this nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard
10/23/2024
085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard
In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, with case studies like Duluth Trading Company's transition to a headless, composable storefront. We also discuss the importance of building trust and maintaining robust customer relationships, with AI-driven semantic search and API-first strategies playing pivotal roles in preparing for peak shopping times like Cyber Week. This episode underscores the essential need for reliable and innovative platforms to drive growth and loyalty in today's digital shopping landscape. Show Highlights: The importance of building and maintaining customer relationships beyond peak shopping periods like Cyber Week. Examination of API-first approaches in e-commerce, focusing on flexibility and integration capabilities. Analysis of the holiday shopping season's challenges and strategies for brands to ensure seamless customer experiences. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Interested in being a guest or know someone who should be? Use this nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio
10/16/2024
084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio
In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal infrastructure through strategic Salesforce integration and omnichannel strategies. We also delve into the potential for innovation at the intersection of technology and human collaboration. McKenzie emphasizes the importance of fostering a culture of continuous learning and adaptability to stay ahead in the rapidly evolving field of genomics. Show Highlights: Strategic transformation of PacBio's commercial operations, focusing on Salesforce integration and omnichannel strategies. Challenges faced by PacBio and the innovative solutions implemented. Insights into the complexities of PacBio's business model. The impact of technology in streamlining sales processes and improving customer interactions. Reflection on the importance of diverse perspectives and optimism for future innovation at the intersection of technology and human collaboration. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin
10/09/2024
083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin
In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversation highlights the integration of Amazon's "Buy With Prime" feature, offering brands a powerful tool to enhance customer experiences and streamline inventory management. Peter and Adriana discuss overcoming rising costs and platform changes, emphasizing the significance of leveraging Amazon's fulfillment network and strategic partnerships. Additionally, they explore leadership strategies to maintain high performance while managing stress, drawing lessons from Amazon's culture of innovation and resilience. Join us for a wealth of practical strategies and inspiring stories from two trailblazers in the digital marketplace. Show Highlights: Strategies for integrating "Buy With Prime" to enhance customer engagement and lifetime value. Challenges and solutions for direct-to-consumer brands in omnichannel retail. Importance of a unified inventory strategy leveraging Amazon's fulfillment network to optimize stock management. Leadership lessons on reducing stress and maintaining high performance through emotional intelligence and effective communication. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: Learn more about Commerce Cloud Innovations go here: Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams
10/02/2024
082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams
In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highlights the critical role of trust as a currency in enhancing customer experiences and driving revenue growth, especially during the holiday shopping season and beyond. Listeners will gain valuable insights into balancing loyalty programs with fraud strategies, the importance of seamless shipping and return policies, and the future of personalized shopping shaped by AI. Tune in for practical advice and expert perspectives on navigating the challenges of modern digital commerce. Together, Forter and Salesforce have helped some of the world’s largest enterprises mitigate risk while maximizing revenue and customer lifetime value. With Salesforce Commerce Cloud, merchants can seamlessly integrate Forter’s fraud prevention solution, instantly improving the accuracy of their fraud decisions. To learn more, visit . Looking to stay ahead in digital commerce? Join us at Forter’s 2024 IMPACT Conference on October 9th in NYC. Use code SFDC24IMPACT to register for free at ! Plus, we’ve partnered with Forter on their 2024 Trust Premium Report to explore how brand trust is shaping shopping behavior and driving revenue. Read the full report . Show Highlights: The significance of trust in digital commerce as a crucial element for enhancing customer experience and driving revenue. Strategies for balancing loyalty programs with fraud prevention. Addressing the challenges retailers face during the holiday season. Preparing for holiday shopping from a fraud prevention perspective. The role of AI and predictive analytics in shaping personalized shopping experiences and combating fraud. The partnership between Salesforce and Forter in offering fraud prevention solutions and improving merchant performance. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
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081: Innovation and the Evolution of the Richemont Customer Experience with VP Monica Villaquiran and Noibu President Kailin Noivo
09/25/2024
081: Innovation and the Evolution of the Richemont Customer Experience with VP Monica Villaquiran and Noibu President Kailin Noivo
Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technology, the role of boutique vendors, and the potential of VR, AR, and AI in enhancing customer engagement. This episode emphasizes a problem-first approach to innovation. It explores frameworks for addressing business challenges, defining KPIs, and leveraging AI to transform customer feedback into actionable insights. It’s an insightful discussion that bridges technical expertise with exceptional end-user experiences, setting new standards for luxury brands in the digital era. Show Highlights: Client-centric innovation blending technology and human touch across Richemont's 26 brands. Benefits of collaborating with boutique vendors for personalized relationships in retail technology. Problem-first approach to innovation, focusing on identifying business challenges before choosing technology solutions. Utilizing AI to transform customer feedback into actionable insights for luxury brands. Framework for defining KPIs and leveraging decision trees to address business issues. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Interested in being a guest or know someone who should be? Use this nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker
09/18/2024
080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker
In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration to enhance customer experiences. Kelly also discusses her side hustle, Banalco, a nonprofit supporting human trafficking survivors. This episode offers valuable insights into the power of AI and data in revolutionizing the shopping experience, making it a must-listen for anyone looking to stay ahead in the digital commerce game. Show Highlights: The impact of the pandemic on digital strategies and how Salesforce has assisted non-traditional commerce sectors in establishing online presences. The importance of delivering seamless, hyper-personalized experiences across various touchpoints. Introduction of the innovative Salesforce Checkout feature and its applications in unconventional settings. The new pricing model of Salesforce making Data Cloud accessible to all customers and enhancing AI capabilities. Exploration of future AI applications in commerce, including autonomous agents and headless checkout experiences. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: Learn more about Commerce Cloud Innovations, go here: Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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079: REPLAY: The Future of The Online Car Buying Experience with Salesforce Architect Kent Packman of Aston Martin
09/11/2024
079: REPLAY: The Future of The Online Car Buying Experience with Salesforce Architect Kent Packman of Aston Martin
Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an insightful look into the challenges and opportunities of online automotive purchasing. From his favorite classic and current cars to his experiences at Dreamforce 2022, Kent's enlightening chat is sure to inspire! Listen in as we discuss the three pillars of car buying that need to be addressed for a successful customer experience. We also delve into how to improve the car buying experience by bridging the digital and physical worlds and how discount codes could replace traditional haggling and negotiations. Don't miss this riveting discussion about the future of the automotive industry and the exciting changes on the horizon. Tune in for a ride of a lifetime! Show Highlights: Kent’s vision for the future of online automotive purchasing and customer experience. The three crucial checkpoints for customer experience in car buying. Exploration of the concept of a digital-physical hybrid model for car buying, potentially ending the practice of haggling for prices. How technology, such as connected cars and services, can improve the customer experience in the automotive industry. The future of the automotive industry, the role of startups, and the changing nature of traditional dealership networks. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: Learn more about Commerce Cloud Innovations go here: Interested in being a guest or know someone who should be? Use this nomination form: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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078: How B2B and B2G Buying is Evolving Through eCommerce with CMO of Darley, Kim (Weisensee) Brown
09/04/2024
078: How B2B and B2G Buying is Evolving Through eCommerce with CMO of Darley, Kim (Weisensee) Brown
Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the evolving landscape of B2B and B2G buying, the role of Salesforce Commerce Cloud, and the future of e-commerce adoption. Technology and its effects on the future of business is a major focus of our conversation. We explore the rise of digital natives in leadership positions, new workplace security regulations, and how these are reshaping online transactions. Kim shares how Darley has leveraged tech-enabled digital experiences, editorial content, direct mail, and CRM to facilitate large, complex business transactions and deliver unparalleled customer experiences. This episode is a must-listen for anyone looking to understand how technology is revolutionizing business and the complexities of B2B and B2G buying. Show Highlights: Role of millennials in decision-making and the impact of inclusive innovation frameworks in businesses. Importance of Salesforce CRM and PIM in maintaining complex customer relationships, particularly when dealing with entities like the Department of Defense. Insight into the complexities of B2B and B2G buying experiences and the significance of native integrations and emotional facets of these transactions. The impact of technology in reshaping businesses, including the rise of digital natives in leadership roles, changes in workplace security regulations, and the role of marketing, branding, and public relations. Showcase of how Darley leverages a well-honed tech stack, digital experiences, editorial content, and CRM to facilitate large business transactions and deliver exceptional customer experiences. The importance of creating a diverse and inclusive workforce in data and technology fields and the need for ethical considerations in data usage and AI development. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Darley: Global Manufacturer & Distributor for Today's Heroes: Kimberly Brown | LinkedIn: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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077: Composable, Social Commerce, & Building the Cloud with Carolyn Goncoe, Solutions Leader at Salesforce
08/28/2024
077: Composable, Social Commerce, & Building the Cloud with Carolyn Goncoe, Solutions Leader at Salesforce
In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-commerce, addressing initial skepticism from IT departments about cloud solutions and their evolving perceptions. Carolyn also goes into the significance of composable commerce, emphasizing the necessity of an API-first, headless architecture for robust omnichannel experiences. The episode culminates with a discussion on the revolutionary role of predictive and generative AI in enhancing merchant efficiency and the emerging imperative for brands to optimize for GPT. Tune in for forward-thinking strategies that are shaping the future of digital commerce. Show Highlights: Evolution of e-commerce and the impact of cloud solutions on IT department perceptions. Role of social media platforms like TikTok in transforming shopping behaviors. Benefits and challenges of composable commerce and API-first, headless architecture. Salesforce's solutions for composable commerce, including pre-built vendor connections and managed runtime environment. Impact of predictive and generative AI on merchant efficiency and the need to optimize for GPT. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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076: Merchandising Operations with Syntheum AI CEO Vinod Kumar
08/21/2024
076: Merchandising Operations with Syntheum AI CEO Vinod Kumar
Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and unlock merchandiser capacity. Learn more about Syntheum AI and how they aim to bring joy back to digital merchandising here - . Beyond tech, he’s the proud owner of Kushala Sip Coffee House, a community-centric business where he combines digital innovation with local impact. If you are looking for a place to grab coffee and meet people over small bites in metro Boston, try - . To contact Vinod Kumar, DM him on LinkedIn: . Show Highlights: Introduction to the concept of "merchandising operations" or "MerchOps" and its significance post-COVID. The role of AI and algorithmic intelligence in transforming digital merchandising tasks. Best practices and pitfalls in optimizing digital merchandising strategies. The importance of integrating digital product managers to support merchandisers. Future trends in digital merchandising, including the shift towards more creative and collaborative tasks. Balancing automation with the human touch through data interpretation and leveraging customer feedback. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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075: How Black Rifle Coffee Found Headless Success With Colin Tracy, Director of Engineering
08/14/2024
075: How Black Rifle Coffee Found Headless Success With Colin Tracy, Director of Engineering
Headless e-commerce might be the future, and Colin Tracy from Black Rifle Coffee Company is here to tell you why. This episode features Colin Tracy, Director of Engineering at Black Rifle Coffee Company, who shares his pioneering journey from Shopify to a robust serverless and headless-first technology stack with Salesforce Commerce Cloud. Explore the innovative shift to Commerce Cloud and Builderio CMS, which allowed Black Rifle Coffee's marketing and e-commerce teams to gain unprecedented independence. Colin dives into the benefits of a headless CMS setup, explaining how it offers an elegant, maintainable, and scalable solution compared to traditional templatized approaches. Maximizing the capabilities of a fully headless, composable solution, Colin shares the advantages of adaptable deployments across web and mobile platforms. This episode is packed with insights into the flexibility of headless commerce, the power of Salesforce's ecosystem, and the future of technology in crafting personalized user experiences. Tune in to hear how a strong mission combined with cutting-edge tech can drive unprecedented success in the e-commerce landscape. Show Highlights: Insights into the unique founding of Black Rifle Coffee by a former Green Beret and its mission to serve veterans. Exploration of how moving to Commerce Cloud and Builderio CMS has reduced developer dependency, allowing marketing teams more autonomy. Discussion on the agility and scalability provided by a headless, composable solution, enhancing web and mobile application management. The role of AI in coding, testing, and the future potential of AI-driven development in e-commerce. The importance of accessibility and personalized experiences in e-commerce, facilitated by Commerce Cloud's capabilities. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Register for the B2C Commerce Roadmap Webinar on August 21 at 1 pm ET: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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074: Vector Search and how GPT is changing everything with Paige Tyrell, CRO of Prefixbox
08/07/2024
074: Vector Search and how GPT is changing everything with Paige Tyrell, CRO of Prefixbox
Join us as we explore the innovative landscape of AI-powered personalized search and product discovery with our guest, Paige Tyrell, Chief Growth Officer of Prefixbox. Paige shares her insights into the company’s evolution from an autocomplete solution to a comprehensive search engine with advanced personalization features. We'll uncover the intricacies of vector search and its advantages, as well as the impact of GPT on search behaviors. Discover how vector search and AI, including ChatGPT, are revolutionizing consumer experiences and retailer efficiencies. Learn how the interaction with search has shifted from simplistic keyword queries to more conversational and context-rich interactions. We also discuss the implications of these advancements for e-commerce and how retailers can better compete and cater to evolving customer expectations. Lastly, we delve into the ethical implications of AI and GPT in retail. Listen in as we envision a future where AI makes travel planning and e-commerce a seamless, conversational experience. Show Highlights: How vector search and GPT are transforming search behaviors and improving product discovery. The impact of AI on consumer experiences, retailer efficiencies, and the future of e-commerce. Addressing bias, inclusivity, and the ethical implications of AI in the fashion and retail industries. Strategies like managing synonyms and blending vector and keyword search methodologies to enhance search effectiveness. Envisioning a seamless, conversational experience in travel planning and online shopping using AI tools like ChatGPT. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: Holiday Preparedness Guide co-authored with Paige and Nat: B2B & D2C Commerce, Payments and OMS Roadmap Webinar on August 8th at 11am ET: B2C Commerce Roadmap Webinar on August 21 at 1pm ET: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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073: The Open SFCC Project, Composable Commerce, and AI for Consulting with Kyle Montgomery of Astound
07/31/2024
073: The Open SFCC Project, Composable Commerce, and AI for Consulting with Kyle Montgomery of Astound
In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA). The episode explores the potential of composable commerce and generative AI, offering insights on whether long-standing Site Genesis users should transition to more modern platforms. Kyle also highlights the significance of accessible sandboxes for developers and the role of open-source projects in fostering community collaboration and innovation. Tune in to learn how generative AI and tools like Salesforce's PWA kit are setting new standards for the future of retail. Show Highlights: Astound Digital's 20-year partnership with Salesforce and pioneering efforts in Storefront Reference Architecture (SFRA). Insights into the Unofficial SFCC community and the OpenSFCC initiative. Discussion on composable commerce benefits. Examination of generative AI's role in modern commerce. Practical advice on the costs and benefits of migrating to composable solutions. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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072: Avalara's Composable Storefront Connector with Product Leader Adrian Corral
07/24/2024
072: Avalara's Composable Storefront Connector with Product Leader Adrian Corral
Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalara’s sophisticated tax engine simplifies these challenges. In this episode, we explore the future trends in composable architecture, particularly focusing on Salesforce and its compatibility with headless architecture. Learn about the advantages of using APIs over traditional SDKs and how KPIs drive executive buy-in for cutting-edge technologies. We discuss the benefits of hybrid composable architecture and its competitive edge in hiring developers. Additionally, Adrian shares insights on AI-powered note-taking tools and their impact on enhancing user experiences. Tune in to gain a comprehensive understanding of Avalara’s role in ensuring tax compliance and supporting the infrastructure of an effective e-commerce storefront. Show Highlights: Future trends in composable architecture and the advantages of using APIs over SDKs Simplifying taxability complexities in industries like manufacturing with Avalara's sophisticated tax engine Competitive edge of hybrid composable architecture and hiring Node.js developers The role of KPIs in driving executive buy-in for new technologies The potential of AI-powered note-taking tools to revolutionize user experiences and streamline tasks Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: Learn more about Commerce Cloud Innovations here: Avalara AppExchange Listing: B2B & D2C Commerce, Payments and OMS Roadmap Webinar on August 8th at 11am ET: B2C Commerce Roadmap Webinar on August 21 at 1pm ET: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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071: REPLAY: Going Hybrid Composable with Puma's eCom Manager Bettina Donmez
07/17/2024
071: REPLAY: Going Hybrid Composable with Puma's eCom Manager Bettina Donmez
Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect with customers. With a common codebase as the cornerstone, we traverse the delicate balance between scalability and personalized experiences that cater to diverse consumer desires. Bettina elucidates the journey from high-pressure scenarios to remarkable success stories, emphasizing the indispensable role of a solid backend system, artificial intelligence, and the power of unwavering vendor relationships. We explore the surprising parallels between conscious parenting and effective leadership and the potential role of generative AI like ChatGPT in shaping these aspects of our lives. We envision a digital future where ethics and innovation coexist, considering the creation of digital personas and the responsibilities we share in demystifying technology. Join us in this episode that promises to leave you with a fresh perspective on the intersection of technology, personal growth, and the ethical paths we pave toward the future. Show Highlights: Collaboration with Salesforce to enhance customer engagement and societal impact through innovative retail strategies. The significance of scalable and adaptable e-commerce platforms for handling high-traffic product launches. Personalization in digital shopping through robust content strategies and the potential role of an AI concierge to assist time-pressed shoppers. The use of generative AI for parenting and leadership, offering neutral guidance and support in complex situations. Ethical considerations in tech and the responsibility of the tech community to educate and guide the public through digital advancements. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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070: How Data Cloud Enhances Commerce Cloud with Salesforce Product Leaders Pree Kalyanasundaram and Sasha Golubova
07/10/2024
070: How Data Cloud Enhances Commerce Cloud with Salesforce Product Leaders Pree Kalyanasundaram and Sasha Golubova
Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solutions to complex problems. We also address the anxiety retailers often feel around data collection and underscore the importance of having a solid data strategy. Listen in as we discuss the importance of connected data in maximizing the potential of Salesforce Commerce Cloud. Discover how Data Cloud for Commerce provides valuable insights by contextualizing data, enabling businesses to avoid costly inventory mistakes and deliver personalized experiences. We also stress the necessity of breaking down data silos to unlock the full potential of integrated data, leading to smarter decision-making and innovative solutions. Show Highlights: Importance of actionable, high-quality data in driving business growth and enhancing customer experiences. Strategies for effective data utilization to make informed decisions and boost customer loyalty. Innovative solutions to address retailer anxieties around data collection and management. Benefits of seamless integration between inventory systems and marketing efforts to prevent customer frustration. The power of Salesforce Commerce Cloud and Data Cloud for Commerce in breaking down data silos. Role of AI in enhancing data insights, optimizing supply chains, and personalizing customer experiences. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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069: The Growing Influence of Apps in Retail with Helen Slaven, CRO at POQ
07/03/2024
069: The Growing Influence of Apps in Retail with Helen Slaven, CRO at POQ
What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of knowledge on the exponential growth of mobile technology and its critical role in e-commerce. Discover the future of retail apps as Helen highlights the integration of Salesforce into mobile platforms, transforming them into powerful tools for customer engagement and retention. Learn how businesses can go beyond replicating e-commerce experiences by offering innovative functionalities like personal POS systems, geo-location prompts, and barcode scanners. From AI-driven content creation to consumer-driven supply chains, this discussion uncovers how artificial intelligence is reshaping the retail landscape. Don't miss this insightful episode packed with expert knowledge on the future of mobile apps and the evolving dynamics of the retail industry. Show Highlights: The transformative impact of mobile technology on e-commerce and retail. Statistics on smartphone usage and the projected growth of the mobile app industry. Enhancing retail apps with Salesforce integration for personalized customer experiences. Innovative app functionalities like personal POS systems, geo-location prompts, and barcode scanners. The role of AI in content creation, personalization, and its integration with Salesforce's Einstein and Data Cloud. Evolving retail landscape: user-generated content, consumer-driven supply chains, and AI's potential in forecasting and sustainability. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: To learn more about Commerce Cloud Innovations, go here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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068: 2024 Holiday Predictions with Director of Research and Insights Caila Schwartz
06/26/2024
068: 2024 Holiday Predictions with Director of Research and Insights Caila Schwartz
Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on credit amid rising prices and how value shopping is becoming crucial. Learn about the resurgence of concentrated shopping during Cyber Week, the increasing importance of loyalty programs, and actionable strategies to leverage data and AI-driven tools for personalized shopping experiences. Don't miss out on these expert insights and practical tips to optimize your holiday retail strategy. Show Highlights: Discussion on the shift towards value shopping due to rising prices and consumer reliance on credit. Examination of Cyber Week's renewed importance and the growing preference for online shopping. Exploration of the increasing significance of loyalty programs amidst rising digital marketing costs. Analysis of supply chain challenges, particularly middle-mile costs driven by higher crude oil prices and overseas conflicts. Strategies for leveraging data and AI to personalize shopping experiences and enhance consumer engagement. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: Follow Natalija Pavic on LinkedIn to stay on top of new episodes and highlights: Checkout Caila's full report here: Learn more about how you can prepare your ecommerce site for holiday shopping here: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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067: The Most Valuable eCommerce Features with Dr. Trish Myers from RafterOne
06/19/2024
067: The Most Valuable eCommerce Features with Dr. Trish Myers from RafterOne
Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the importance of continuous learning, and the significant impact of subscription management systems and automation for business efficiency. Dr. Myers offers invaluable insights from her research on digital strategies, emphasizing the necessity of proactive innovation and customer-centric approaches. Tune in for a blend of humor, heartfelt stories, and profound business insights. If you would like a deeper dive into certain features from this show, message Nat with your top requests, and if you are a Salesforce Commerce Cloud customer, partner, or expert interested in being a guest on the show, include this in your message. Show Highlights: The supportive Salesforce community, known as Ohana, and its impact on Dr. Myers' professional journey. Importance of maintaining and innovating e-commerce and self-service portals to stay competitive. The critical role of subscription management systems and automation in enhancing business efficiency. Real-world examples of cost savings and strategic benefits from leveraging Salesforce’s B2B Commerce licenses. Customer-centric strategies and the importance of continuous improvement and proactive innovation in digital channels. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: Follow Natalija Pavic on LinkedIn to stay on top of new episodes and highlights: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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066: How Rochester Electronics Transformed Their Business With B2B, OMS, & CRM with Linda Monroe and Tracey Corbitt
06/05/2024
066: How Rochester Electronics Transformed Their Business With B2B, OMS, & CRM with Linda Monroe and Tracey Corbitt
In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlined real-time inventory management during a semiconductor shortage but also enhanced the customer experience through self-service options. We also explore Rochester's strategic shift from dealing exclusively in obsolete parts to including active products, a move that bolstered its resilience against supply chain disruptions. Additionally, we discuss the integration of AI and automation, which has revolutionized customer service and hints at the vast potential of AI in both professional and personal contexts. Show Highlights: Digital transformation with Sales Cloud enhancing customer engagement and service. Managing real-time inventory and overcoming semiconductor shortages with Salesforce and MuleSoft. Transitioning from obsolete parts to active products to diversify and stabilize customer supply. Downsizing the customer service team through AI and automation, reallocating staff to more strategic roles. Upcoming integration of Salesforce marketing technologies for better customer insights and engagement. Potential future applications of AI in various business processes like RMA and guided selling. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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065: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin
05/29/2024
065: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin
In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life philosophy have shaped his professional triumphs. He shares insights into the thrill of launching an e-commerce platform for St. Jude's and discusses the power of AI in commerce, the importance of soft skills, and the innovative strategies for deploying sites on Commerce Cloud. Whether you're a developer, project manager, or simply curious about the future of commerce, this episode offers a wealth of knowledge and inspiration to navigate the ever-evolving world of e-commerce with success. Show Highlights: The role of personal interests and "superpowers" in Mark's professional success. Insights on rapid e-commerce development for St. Jude's and the thrill of launching innovative projects on Commerce Cloud. The importance of soft skills in tech, agency growth, and balancing technical expertise with leadership and communication. Approaches to deploying sites on Commerce Cloud, catering to B2C, B2B, and D2C business needs, and leveraging headless commerce. The transformative role of AI in commerce, enhancing capabilities for developers and project managers, and its application in real-world projects. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Join the Commerce Cloud Community: *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at . Let them know I sent you.
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