080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker
Salesforce Commerce Cloud Innovations
Release Date: 09/18/2024
097: REPLAY: Merchandising Operations with Syntheum AI CEO Vinod Kumar
Salesforce Commerce Cloud Innovations
Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and reduce time to market. Learn more about Syntheum AI and how they aim to bring joy back to digital merchandising here - . Beyond tech, he’s the proud owner of Kushala Sip Coffee House, a community-centric business where he combines digital innovation...
info_outline
096: REPLAY: The Official Unofficial SFCC Story with Steve Holsinger and Oleg Sapishchuk
Salesforce Commerce Cloud Innovations
What happens when collaboration and digital innovation take center stage in a thriving community? Our guests, Steve Holsinger and Oleg Sapishchuk, co-founders of the unofficial Salesforce Commerce Cloud community, reveal just that! They trace the community's growth from humble beginnings in 2014 to a dynamic, inclusive platform today, highlighting the essential role of feedback and change in shaping its direction. Steve and Oleg offer a fascinating comparison of their experiences under Salesforce's ownership and after the community gained independence. They lay emphasis on how this community,...
info_outline
095: REPLAY: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin
Salesforce Commerce Cloud Innovations
In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life philosophy have shaped his professional triumphs. He shares insights into the thrill of launching an e-commerce platform for St. Jude's and discusses the power of AI in commerce, the importance of soft skills, and the innovative strategies for deploying...
info_outline
094: E-commerce's Hidden Battles: Insights from Holiday Trends and Beyond with Signifyd's Vito Petruzzelli
Salesforce Commerce Cloud Innovations
In this episode, host Joreal Whitfield chats with Vito Petruzzelli, Senior Risk Intelligence Analyst at Signifyd, about the evolving landscape of e-commerce fraud and the lessons learned from the recent holiday season. From tackling industrialized scams to unlocking opportunities with first-time buyers, they explore how businesses can stay ahead in an increasingly complex digital world. Key Insights Include: Learnings from Black Friday and Cyber Week trends Combating fraud while creating frictionless experiences for good buyers Tackling consumer abuse like returns fraud and triangulation...
info_outline
093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh
Salesforce Commerce Cloud Innovations
Liesl Walsh, a pioneer in digital retail transformation, explores the dynamic shifts in the shopping landscape, from fast fashion to immersive retail experiences. Drawing from her extensive experience with retail giants like Gap Inc. and Restoration Hardware, Liesl offers valuable perspectives into how e-commerce is redefining consumer habits, particularly for time-pressed parents. The conversation examines the rapid rise of fast fashion brands like Shein and Temu, highlighting their innovative customer engagement tactics and the sustainability challenges they pose. Liesl also discusses...
info_outline
092: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru
Salesforce Commerce Cloud Innovations
In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences. The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences,...
info_outline
091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG
Salesforce Commerce Cloud Innovations
Rich Lyons, founder of Lyons Consulting Group, shares his story of joining the e-commerce industry. He discusses the importance of strategic partnerships, recounting his collaboration with Demandware, now Salesforce Commerce Cloud, and its impact on e-commerce implementations. The conversation covers the significance of company culture, customer-centric strategies, and the balance between innovation and tradition in online business. Rich also delves into the design versus functionality debate in e-commerce platforms and the evolving role of technology, such as AI, in enhancing customer...
info_outline
090: Agentforce and the Future of Commerce with Rob Smith from OSF
Salesforce Commerce Cloud Innovations
In this episode, we discuss the future of commerce with Rob Smith, Global VP of Technology at OSF Digital. The episode examines the groundbreaking AgentForce platform, highlighting its use of generative AI-powered autonomous agents that redefine customer engagement and service delivery. Discussions extend to the broader implications of AI adoption, emphasizing trust and security with Salesforce's Trust Layer and the critical role of early adoption for competitive advantage. We also examine the future of e-commerce, exploring the impact of AI, the rise of social commerce, and shifting...
info_outline
089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce
Salesforce Commerce Cloud Innovations
We explore the role of AI in commerce with Nicholas Teodori, a product manager at Commerce Cloud, and Fatemeh Khatibloo, Salesforce's Director of Responsible AI and Tech. They discuss the ethical integration of AI, emphasizing how digital personal assistants can be tailored to individual needs while navigating corporate algorithms. The conversation highlights the importance of AI agents in augmenting human roles, allowing workers to focus on meaningful tasks and enhancing productivity. By exploring principles such as accuracy, safety, honesty, empowerment, and sustainability, the episode...
info_outline
088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden
Salesforce Commerce Cloud Innovations
In this episode, we delve into the journey of Tracie Pruden, the visionary CIO of Advanced Turf Solutions, as she revolutionizes the green industry through technology. With a background as a Salesforce consultant, Tracie has spearheaded the digital transformation at Advanced Turf, implementing Salesforce CRM, expanding into Marketing Cloud, and launching successful e-commerce platforms. We explore the challenges and triumphs of transitioning from B2B to D2C sales, particularly during the surge in DIY lawn care amid COVID-19. Tracie shares insights into the unique B2B sales environment,...
info_outlineIn this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Salesforce Checkout and AI and Data Cloud integration to enhance customer experiences. Kelly also discusses her side hustle, Banalco, a nonprofit supporting human trafficking survivors.
This episode offers valuable insights into the power of AI and data in revolutionizing the shopping experience, making it a must-listen for anyone looking to stay ahead in the digital commerce game.
Show Highlights:
- The impact of the pandemic on digital strategies and how Salesforce has assisted non-traditional commerce sectors in establishing online presences.
- The importance of delivering seamless, hyper-personalized experiences across various touchpoints.
- Introduction of the innovative Salesforce Checkout feature and its applications in unconventional settings.
- The new pricing model of Salesforce making Data Cloud accessible to all customers and enhancing AI capabilities.
- Exploration of future AI applications in commerce, including autonomous agents and headless checkout experiences.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
Would you like to be on the podcast, or do you know someone who should? Check out the nomination form: http://sfdc.co/podnomination
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.