Libsyn Directory

113: Connections 2025: Day 1 – Conversations with Hanna Andersson, CITGO, Contentstack, Ecolab, and Advanced Turf

Release Date: 06/25/2025

118: AI Agents as an Accelerant for Commerce, Featuring Superpilot's Nathan Marcus

Commerce Innovators

In this episode, we talk with Nathan Marcus, co-founder of Superpilot and former builder of Salesforce Commerce Cloud, about the role of AI agents in e-commerce. Nathan discusses how Superpilot is revolutionizing the industry by integrating AI agents with Salesforce Commerce Cloud to enhance operational efficiency and growth. The conversation explores the concept of persona-based AI agents that support human teams by automating tasks such as competitive analysis and product launches. The episode also introduces the "context lake" concept, which helps AI agents make informed decisions...

117: Commerce Cloud's Future and Storied Past, Featuring Red Van CEO, Harvey Bierman

Commerce Innovators

From the peaks of Breckenridge to the streets of Chicago, Harvey Bierman, CEO of Red Van and a pivotal force in the Salesforce Commerce Cloud ecosystem, shares his insights at the Connections 2025 event. He discusses Salesforce's ambitious plans to revolutionize B2C commerce with integrated customer experiences. The conversation goes into the evolution from Demandware to Salesforce, the importance of order management systems in cross-channel orchestration, and Red Van's strategic approach to building a specialized order management practice. Harvey also highlights the enduring...

116: The Impact of New Behavioral Data on Commerce, Featuring FERMÀT CEO, Rishabh Jain

Commerce Innovators

Rishabh Jain, the co-founder and CEO of FERMÀT, shares his story from the realm of solid-state physics to spearheading innovation in commerce technology in this episode. The conversation goes into how FERMÀT’s groundbreaking solutions harness the power of generative AI and large language models to revolutionize customer experiences by emphasizing behavioral data over mere identity data. With notable collaborations alongside industry giants, Rishabh uncovers the intricate art of personalization, the profound impact of AI-driven searches, and the ever-evolving landscape of consumer...

115: Connections 2025: Day 2, Part 2 – Conversations with Tumi, Amplience, and CONA

Commerce Innovators

In the rapidly evolving landscape of digital commerce, staying ahead of technological advancements is important for businesses seeking to deliver seamless and efficient customer experiences. This discussion explores the future of commerce innovation, featuring expert perspectives from Kchitij Kumar (KK) of Tumi, Kieran Lane of Amplience, and Becky Simmons from CONA Services. They address topics such as the dismantling of technology silos, the role of composable architecture, and the power of AI and metadata. KK offers a glimpse into Tumi's strategic use of AI-driven customer segmentation...

114: Connections 2025: Day 2, Part 1 – Conversations with Hugo Boss, 64labs, Rock West Composites, and Royal Cyber

Commerce Innovators

Industry visionaries such as Jean Roth from Hugo Boss and Helen Martin from 64labs delve into the groundbreaking potential of AI, data unification, and composable commerce to revolutionize customer engagement and strategy. The discussion unveils Hugo Boss's pioneering use of AI-driven strategies to elevate customer experiences and slash acquisition costs through highly personalized marketing. Moreover, revelations from 64labs and authorities like Lala Asif Ali Allana from Royal Cyber and Luis Sanchez from Rockwest Composites illuminate the effortless shift to composable architecture and...

113: Connections 2025: Day 1 – Conversations with Hanna Andersson, CITGO, Contentstack, Ecolab, and Advanced Turf

Commerce Innovators

In this episode, we explore the role of AI in reshaping both B2C and B2B commerce. Joined by Neha Sampat, Tracie Pruden, Katie Youmans, Matt Ezyk, and Stephanie Melott, we examine the future of agentic commerce, including the impact of large language models like ChatGPT on traditional search engines and the rise of autonomous shopping. The discussion highlights the power of personalization in digital experiences, leveraging platforms like Salesforce and ContentStack to create hyper-personalized customer experiences. We also look at the role of AI agents in improving customer service and...

112: Findings on AI and Product Discovery from Coveo's 2025 Commerce Relevance Report, Featuring Peter Curran, General Manager of Commerce

Commerce Innovators

Explore the cutting-edge world of AI-driven product discovery in e-commerce with this episode’s guest, Peter Curran, General Manager of Commerce at Coveo. This episode examines the evolving role of AI technologies, including retrieval-augmented generation, in enhancing the online shopping experience. From tackling common challenges on platforms like Instagram to the importance of trust in AI adoption, Peter shares compelling examples that illustrate AI's impact on contextual relevance and user experience. Join us as we explore the future of shopping and the collaborative approach...

111: Forter Touts the Importance of Trust in the Agentic Era, Featuring Doriel Abrahams, Principal Technologist

Commerce Innovators

Discover how the future of digital commerce is being reshaped by trust and AI in this episode of the Commerce Innovators Podcast. Doriel Abrahams from Forter joins Caleb Ryan to discuss the evolution of Forter from a fraud prevention platform to a comprehensive trust platform. They explore how businesses can maximize customer lifetime value through trust-based environments and the emergence of autonomous commerce. This episode underscores the importance of understanding user legitimacy and behavior to minimize friction and enhance customer experience while tackling the challenges posed...

110: Interface Applies B2C Strategy to Its B2B Business, Featuring James Pope, Global Head of Digital Marketing and Analytics

Commerce Innovators

Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B customer experiences. Learn the pivotal role of data governance and AI in their strategic initiatives, and how Interface's approach to blending traditional and digital methods boosts commercial productivity while fostering trust and compliance with...

109: Blue Rabbit Vet Delivers on Ecommerce Expectations for Both Pet Owners and Veterinarians, Featuring Jennifer Macdonald, Director of Ecommerce, Product

Commerce Innovators

Unlock the potential of veterinary e-commerce with information from Jennifer Macdonald, Director of E-Commerce at Blue Rabbit. In this episode, Jenny discusses how Blue Rabbit is revolutionizing pet healthcare by providing veterinarians with white-label e-commerce storefronts, allowing them to focus on excellent care while improving the pet owner experience. Learn about the role of Salesforce and AI in optimizing customer journeys and boosting satisfaction, and discover the importance of a seamless shopping experience in building trust. If you're in the veterinary field or a pet...

More Episodes

We also look at the role of AI agents in improving customer service and sales in the B2B sector, alongside insights from Ecolab on data unification and monetization. The episode concludes with success stories of phased implementations in order management systems, emphasizing a gradual approach to achieving outcomes in commerce.

Show Highlights:

Exploration of agentic commerce and AI's impact on B2C and B2B markets.
The decline of Google search traffic and rise of LLMs like ChatGPT.
The future of autonomous shopping and the potential for 25% of B2C shopping to be automated by 2030.
Salesforce's strategies for creating hyper-personalized digital experiences through composable content and data integration.
The role of AI agents in enhancing B2B commerce, improving customer service, and automating sales tasks.
Ecolab's focus on data unification and monetization to create seamless customer journeys and enhance experiences.

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Supporting Resources:

Neha Sampat - LinkedIn: https://www.linkedin.com/in/nehasampat/ | Contentstack: https://www.contentstack.com/
Tracie Pruden - LinkedIn: https://www.linkedin.com/in/tracie-pruden-008b066/ | Advanced Turf: https://www.advancedturf.com/
Katie Youmans - LinkedIn: https://www.linkedin.com/in/katelynyoumans/ | Ecolab: https://www.ecolab.com/
Matt Ezyk - LinkedIn: https://www.linkedin.com/in/mezyk/ | Hanna Andersson: https://www.hannaandersson.com/
Stephanie Melott - LinkedIn: https://www.linkedin.com/in/stephanie-melott-776985138/ CITGO: https://www.citgo.com/operations/products/lubricants
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

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