194: Journey of Growth with Brad Leavitt
Design Biz Survival Guide
Today we welcome Brad Leavitt, President and owner of AFT Construction based in Scottsdale, Arizona. Brad is known for his collaborative design-build approach and his commitment to the designer + builder partnership. In this episode, we discuss Brad’s unintentional entrepreneurial journey, lessons in effective collaboration, and his perspective on scaling a business and cultivating a team of resourceful and empowered leaders. We also dive into Brad’s dedication to giving back through his podcast, public speaking, and his dynamic industry event, the Contractor Coalition Summit. SHOW...
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193: Re-Brand to Expand with Laura Williams
Design Biz Survival Guide
Today we welcome Laura Williams, Founder and Principal Designer of Living Oak, a boutique design firm based in Austin, TX. In this episode, Laura shares the story behind her recent rebrand from ATX Interior Design to Living Oak and how this strategic shift allowed her business to grow beyond the local market. We discuss the power of community and networking in building a thriving design business, and Laura pulls back the curtain on the realities of running a hybrid business model that includes design services, retail, and e-commerce. From her marketing roots to her multi-faceted business...
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192: Jude Charles – Special Industry Spotlight Episode
Design Biz Survival Guide
This special Industry Spotlight episode of Design Biz Survival Guide features filmmaker and brand storyteller Jude Charles. Jude returns to the podcast for a deep dive into the strategy behind his signature process called Dramatic Demonstration, a method of crafting impactful video docu-series that highlight the heart and humanity behind creative businesses. Jude shares how personal storytelling can build trust, attract ideal clients, and establish a lasting legacy in the design industry. Through examples from collaborations with Rick Campos, Jen Davidson, Brad Leavitt, and others, Jude...
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191: The Story of Home with Jen Davidson
Design Biz Survival Guide
Today we welcome Jen Davidson — Owner & Principal Designer of Interiors by Jen Davidson, a full-service interior design studio based in Chicago, Illinois. In this episode, we discuss the evolution of Jen’s creative career and how her former career as a flight attendant has uniquely shaped the way she leads her team, connects with her clients, and manages her design projects. Jen shares how she leverages structure, adaptability, and emotional intelligence to run a streamlined and meaningful business. We also dive into her storytelling-driven design process and how turning vulnerability...
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190: Luann Nigara | Unpacking the Spirit of Entrepreneurship
Design Biz Survival Guide
Today we welcome my dear friend and mentor Luann Nigara to the podcast. Luann is the host of A Well-Designed Business podcast, a celebrated author, speaker, and trusted business coach. She is one of the most influential voices in the interior design industry. In this episode, Luann opens up about her entrepreneurial journey—from growing a window treatment franchise with her husband, Vin, to creating a game-changing podcast and launching Luann University. We talk about the wins, the failures, and the lessons that shaped her as a leader, the importance of perseverance and innovation, and...
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189: The Design Besties | Creative Minds Connecting with Purpose
Design Biz Survival Guide
Today we welcome Whitney Atkinson, Rhobin DeLaCruz, Nikki Watson, and Lori Johnson – also known as The Design Besties. In this episode, we discuss the power of community over competition and the impact that collaboration has on their design businesses, personal lives, and the wider design community. The group shares how they met, their diverse creative backgrounds, and how their supportive circle has become an unexpected game-changer in both business and life. Plus, we explore their shared passion for giving back through a philanthropic project that is transforming teachers' lounges across...
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188: Michele Williams | Profit is a Choice
Design Biz Survival Guide
Today we welcome Michele Williams, CEO and founder of Scarlet Thread Consulting. Michele specializes in helping design professionals lead and scale their businesses with confidence and clarity. In this episode, Michele shares the pivotal moment that turned her hard-earned lessons and financial expertise into a consulting model that has empowered countless interior designers to build more profitable businesses. We also explore how the book Profit First influenced her approach to financial strategy, and how she helps creatives overcome money overwhelm by aligning operations with vision and...
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187: Melissa Sanabria | Creating Structure out of Ambiguity
Design Biz Survival Guide
Today we welcome Melissa Sanabria, principal and founder of Sanabria & Co based in Washington, DC. In this episode, Melissa shares her journey from a successful career in finance to launching her own interior design firm—and the real transferable skill that helped her thrive in a creative business. She walks us through the intentional strategies she implemented during the transition, including a three-year planning period, data-driven decision-making, and a commitment to investing in her business early on. Melissa also unpacks her top three foundational strategies and opens up about how...
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186: The Art & Impact of Styling with Dorothea Coelho
Design Biz Survival Guide
Today we welcome LA-based interior designer and stylist Dorothea Coelho to the podcast. Dorothea shares her remarkable journey from stand-up comedy to working with one of LA’s top designers and ultimately creating a unique design business model that includes professional styling services. We explore the often-overlooked art of styling, from the thoughtful editing of a space to the logistics of collaborating with photographers and designers. Dorothea offers invaluable insight into the stylist’s role in the design process and shares tips on sourcing, storytelling through objects, and the...
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185: 7 Year Anniversary Podcast Takeover with Nicole Roe
Design Biz Survival Guide
Today we welcome Nicole Roe of R Nickson Interiors as our PODCAST TAKEOVER guest host! The podcast takeover is an annual tradition to celebrate another year of inspiring conversations about life and the business of interior design. In this special 7-year anniversary episode, Nicole takes the reins and puts host Rick Campos in the hot seat. Rick reflects on the podcast’s journey, shares personal and professional insights, and opens up about the mission behind the mic. Plus, questions submitted by past guests Antonio DeLoatch, Jamie Gasparovic, John McClain, and Brittany Glass bring even more...
info_outlinePage Sigband, founder of Design by Page and Joyride Garage Design, joins the podcast to share how she carved out her place in the design world by specializing in one of the most overlooked spaces—the garage. In this episode, Page walks us through her background in graphic and furniture design, her transition into museum design, and how these experiences uniquely shaped her niche business model. From TV appearances and magazine features to pop-up tents and mechanic shop visits, Page reveals the real marketing strategies that move the needle. We also explore how thoughtful branding, hands-on sales experience, and good old-fashioned networking have fueled her success and brought a fresh perspective to garage design.
Show Highlights:
- Page’s unique design background in graphic, furniture, and museum exhibit design shaped her storytelling approach and hands-on creativity.
- Her pivot into garage design began with transforming her own space during the pandemic and led to a TV opportunity that launched Joyride Garage Design.
- Branding was a critical step, including rebranding her business and learning the importance of trademarking the right way from the start.
- Old-fashioned networking works best—building relationships at car shows and with auto industry professionals has driven more business than media features.
- She values freedom over scale, prioritizing creative satisfaction and personal fulfillment over running a large firm or managing a team.
Notable Quotes
- "I just want enough work to satisfy my creative soul."
- "The only thing more complicated than the business of design is a niche business of design."
- "You can't just flip the open sign and wait for them to come. You've really got to show up for this."
- "I don't know anyone who's doing garage design—this could be a really cool niche."
- "Branding lesson: talk to a trademark attorney first. It can save you a ton of time and money."
Supporting Resources:
Design by Page Website
Joyride Garage Design Website
Follow Design by Page on Instagram
Follow Joyride Garage Design on Instagram
Sponsor Links:
A bit thank you to our sponsors:
Design Manager – Project management, accounting, and purchasing built for interior designers.
Hooker Furnishings – Versatile furniture, decor, and designer support.
Daniel House Club – Source from over 150 vendors with exclusive trade pricing.
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