Design Biz Survival Guide

What if you could hang out with experienced design professionals and entrepreneurs who have drive and vision, ask them about their successes and failures, and more; then take an insight or two to guide your own business journey? That’s what we do each episode on Design Biz Survival Guide. Hosted by Rick Campos – recovering interior designer turned business coach with over a decade of experience in the design industry –– every episode is an in-depth look at how to launch, navigate, and grow your design business. The intention of this podcast is to inspire and empower designers with the tools and information you need to survive in the business of design.

188: Michele Williams | Profit is a Choice 07/14/2025

187: Melissa Sanabria | Creating Structure out of Ambiguity 06/30/2025

187: Melissa Sanabria | Creating Structure out of Ambiguity Today we welcome Melissa Sanabria, principal and founder of Sanabria & Co based in Washington, DC. In this episode, Melissa shares her journey from a successful career in finance to launching her own interior design firm—and the real transferable skill that helped her thrive in a creative business. She walks us through the intentional strategies she implemented during the transition, including a three-year planning period, data-driven decision-making, and a commitment to investing in her business early on. Melissa also unpacks her top three foundational strategies and opens up about how community and peer support are key to her survival in the business of design. SHOW HIGHLIGHTS Melissa’s transition from a 15-year finance career to founding her design studio The three-year strategic plan she followed before launching her business How her analytical mindset, not her financial degree, fueled her business success Her top three strategies for launching a sustainable and scalable design firm Why thinking big and investing early helped her avoid growing pains The critical role of data tracking in achieving profitability and refining systems Her flat-fee pricing model and how she uses time tracking for continuous improvement Why trusted peers and a supportive design community are essential to survival NOTABLE QUOTES “I was very used to creating structure out of ambiguity… that to me was very clear and easy to do—sounds like a design process to me.” “If you're starting a restaurant, you're not like, ‘I'm just going to be the cook and the server and the hostess.’ You have to invest. You're going to take a risk.” “I just look at the value I bring and what I want to make—and that's how much I charge.” “Being successful means that I have options… that I can dial it up or dial it down, and the sky’s the limit.” SUPPORTING RESOURCES SPONSOR LINKS /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/37108550

186: The Art & Impact of Styling with Dorothea Coelho 06/16/2025

186: The Art & Impact of Styling with Dorothea Coelho Today we welcome LA-based interior designer and stylist Dorothea Coelho to the podcast. Dorothea shares her remarkable journey from stand-up comedy to working with one of LA’s top designers and ultimately creating a unique design business model that includes professional styling services. We explore the often-overlooked art of styling, from the thoughtful editing of a space to the logistics of collaborating with photographers and designers. Dorothea offers invaluable insight into the stylist’s role in the design process and shares tips on sourcing, storytelling through objects, and the power of collaboration. If you’re curious about how to level up your next photoshoot or are considering bringing a stylist onto your team, this episode is for you. SHOW HIGHLIGHTS Dorothea’s unconventional path from comedy and acting to interior design and styling What it’s like to learn design on the job and the value of mentorship in the field The emotional and visual impact of styling and how it enhances a space Tips for curating vintage and second-hand items with intention The stylist’s role in a collaborative photoshoot and how it differs from a designer’s Sourcing secrets and styling staples that bring a space to life Why kindness, collaboration, and curiosity are essential for success Advice for designers thinking about hiring a stylist for the first time NOTABLE QUOTES "Every designer is a stylist, but this was like the pressure… everything had to be done. It was like being at the Olympics." "A room is like a song. What the songwriter intended might be one thing, but how we interpret it could be another." "Just remember that we’re here to help. It’s not a competition—it’s a collaboration." "You have to love your space. If you don’t love it, take it out of the shot." SUPPORTING RESOURCES SPONSOR LINKS — Project management and accounting software for interior designers — Trade purchasing from 150+ vendors with exclusive pricing — High-quality furnishings and personalized design support /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/37019625

185: 7 Year Anniversary Podcast Takeover with Nicole Roe 06/02/2025

185: 7 Year Anniversary Podcast Takeover with Nicole Roe Today we welcome Nicole Roe of R Nickson Interiors as our PODCAST TAKEOVER guest host! The podcast takeover is an annual tradition to celebrate another year of inspiring conversations about life and the business of interior design. In this special 7-year anniversary episode, Nicole takes the reins and puts host Rick Campos in the hot seat. Rick reflects on the podcast’s journey, shares personal and professional insights, and opens up about the mission behind the mic. Plus, questions submitted by past guests Antonio DeLoatch, Jamie Gasparovic, John McClain, and Brittany Glass bring even more depth and personality to this milestone moment. SHOW HIGHLIGHTS Rick shares his transition from California to Washington state and how it’s shaping his personal and professional life. Insights into Rick’s ongoing commitment to living boldly and being of service to the design community. A behind-the-scenes look at what has surprised Rick the most over seven years of podcasting. How vulnerability in podcast guests has become a hallmark of the show’s impact. Reflections on defining success and evolving beyond the expectations of others. Candid updates about future plans—including goats and chickens! The mission and transformative experience of the Design Biz Retreat. How Rick maintains work-life balance and prioritizes health and longevity in a demanding industry. NOTABLE QUOTES “Living boldly is a goal, but it takes a lot out of me... because I see firsthand the impact that it has on the design community.” “My definition of success is really just, you know, being of service, being a good person and just seeing and hearing that sigh of relief or that sparkle of optimism.” “Seven years ago, I was just learning how to overcome [caring what people think], and I think these conversations have really helped me get to a place where that is no longer occupying space in my mind.” “I would love to support every cause that came my way... if I had a million dollars, I’d spend it pretty quickly doing good.” SUPPORTING RESOURCES Learn more about the Design Biz Retreat: Follow Nicole Roe and R Nickson Interiors: SPONSOR LINKS /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/36806360

184: Nicole Arnold | Expectation of Excellence 05/19/2025

184: Nicole Arnold | Expectation of Excellence Today we welcome Nicole Arnold of Nicole Arnold Interiors—a turnkey residential and commercial interior design firm based in Dallas, Texas. In this episode, Nicole shares how her 15+ year career in sales and marketing with Levi Strauss & Co. laid the foundation for her pivot to interior design in 2008. We explore how her corporate experience shaped the structure, culture, and client commitment in her design business. Nicole also opens up about the things she didn't know when launching her firm and how the design community became a vital source of knowledge and support. Her story is one of fearless entrepreneurship, thoughtful leadership, and an unwavering expectation of excellence. SHOW HIGHLIGHTS How Nicole’s career at Levi Strauss prepared her to run a design business The pivotal moment that led her from corporate life to creative entrepreneurship Building a firm from the ground up during the 2008 recession The power of process: why consistency is non-negotiable in her business Why she co-founded the North Texas Design Group and how it supports growth Embracing risk and finding opportunity in times of change Leadership lessons and how she motivates her team The importance of continued education and coaching for personal and professional growth NOTABLE QUOTES "Excellence has to be our minimum standard. Mediocrity is my kryptonite." "I’m a businessperson operating in a creative industry—not a creative trying to run a business." "You do not have to stay in a client-designer relationship that doesn’t work for you." "If I don’t believe in it, I won’t sell it. But when I do, I’ll sell the hell out of it." SUPPORTING RESOURCES Register for our Nicole Arnold Interiors: Nicole’s Instagram: Book Mentioned: Program Mentioned: Vistage Worldwide () NLP Certification: SPONSOR LINKS — Project management software for interior designers — Trade-only sourcing and purchasing platform — Versatile furnishings for residential, hospitality, and contract design /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/36618705

183: Erik Perez - HELLO PR, Special Industry Spotlight Episode 05/12/2025

183: Erik Perez - HELLO PR, Special Industry Spotlight Episode This special Industry Spotlight episode of Design Biz Survival Guide shines a light on brands and partners that support designers creatively and professionally. These episodes are our way of sharing valuable resources and insights with our loyal listeners. Today we speak with Erik Perez, Principal of Hello PR Group, a full-service communications and strategic brand development firm specializing in design, lifestyle, and luxury brands. Erik shares the evolution of Hello PR, his insights on the shifting landscape of public relations, and how his team collaborates with designers to elevate their brand presence. From the importance of storytelling and media relationships to knowing when you’re ready for PR representation, Erik delivers a masterclass on visibility in the design industry. SHOW HIGHLIGHTS Erik shares how his background in fashion PR pivoted into a passion for interior design communications. The story behind Hello PR Group’s founding and how it fills a gap for high-end residential design firms. Key differences between PR ten years ago versus today—including the rise of digital media and social engagement. Insight into what PR clients should be prepared to bring to the table, from project photography to time commitment. How Erik and his team evaluate potential clients for strategic alignment and storytelling potential. Why visibility through PR is more than just magazine features—it’s about events, panels, and social presence. The evolving role of social media in PR and how strategic messaging makes all the difference. Tips for designers considering licensing deals or brand collaborations and how PR plays a vital supporting role. NOTABLE QUOTES "Anytime you get to speak about your brand or your firm, that’s PR." "We can tell your story, but no one will tell your story like you do." "It’s not a sprint. It’s a marathon." "We’re only as good as the content we’re provided." SUPPORTING RESOURCES /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/36522090

182: Ivan Pineiro | The CONFIDENCE Episode 05/05/2025

181: Jenny Slingerland | Surround Yourself with Greatness 04/21/2025

181: Jenny Slingerland | Surround Yourself with Greatness Today we welcome Jenny Slingerland, Founder & Principal Designer of Black Ink Interiors based in Scottsdale, Arizona. In this episode, Jenny shares her unique journey into design, from working as a labor and delivery nurse to launching her own thriving interior design firm. We dive into her transition from healthcare to homebuilding, the pivotal moments that shaped her business, and how her greatest weakness—understanding the financials—evolved into her biggest strength. Jenny's story is a testament to the power of surrounding yourself with experts, staying curious, and building a business that supports your personal values and family goals. SHOW HIGHLIGHTS Jenny’s path from nursing to interior design, and how she paid her way through design school by delivering babies. How working for top custom home builders gave her a strong foundation in construction and technical design. The importance of asking “why” on job sites and the impact of curiosity on professional growth. Why Jenny and her husband decided to team up in business and how his financial and construction background supports their success. How COVID prompted a re-evaluation of business goals and led to a lifestyle-driven pivot in her firm’s structure. Jenny’s transformation from financially overwhelmed to financially empowered through business coaching and “Finance Fridays.” The critical role of time tracking in profitability and project efficiency. Her advice on establishing systems and processes before growing your team. NOTABLE QUOTES “You can be the most talented designer in the world and your business can fail because you're not watching your numbers.” “We all have our zones of genius. Hire the people that you specifically need.” “Just because you know your business is doing great doesn't mean that something doesn't come up—you have to keep learning.” “Success is no longer about crazy financial goals. It’s about supporting my family and creating a lifestyle we love.” SUPPORTING RESOURCES Michelle Williams (Business Coach): Time Tracking Tool: Book: SPONSOR LINKS /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/36231315

180: Emily Campbell | A Student’s Perspective 04/07/2025

180: Emily Campbell | A Student’s Perspective Today we welcome Emily Campbell, principal designer of Emily Jean Interior Design based in Portland, Oregon. In this episode, Emily shares her fresh perspective on the business of design as a student and entrepreneur. We discuss the pivotal moment that prompted her transition from fashion to interiors, her experience of balancing design school with launching a business, and how she’s building a foundation for long-term success by combining technical skills with real-world networking. Emily also shares how her entrepreneurial spirit, fearlessness, and commitment to community are shaping her journey. Show Highlights: Emily shares her creative roots in fashion and how her design interests evolved toward interiors after building and renovating her own home She explains why she chose to return to school to learn the technical side of design, despite already having a strong foundation in textiles, color theory, and branding Emily discusses the importance of choosing a program that focuses not just on skills, but also on networking and building real-world relationships She talks about the entrepreneurial spirit that runs in her family and how it's influenced her desire to start her own business Emily opens up about the role of mentorship in her career development and how working alongside seasoned designers is helping her learn faster and more confidently She reflects on the transferable skills she gained from fashion trend forecasting, like overcoming shyness, building confidence, and approaching people fearlessly Emily emphasizes the importance of getting out of the classroom to network, visit showrooms, and engage with the design community early and often She shares advice for students in design programs: ask questions, stay curious, and embrace the learning process Emily offers her personal definition of success: focusing on the process of creating something meaningful rather than the outcome Notable Quotes: “Hold on to a beginner’s mind and never let yourself feel like you know it all.” “It’s okay to fail. Redefine what failure means to you.” “Just because you can see the vision doesn’t mean the client can—you have to be able to show them.” “The classroom and showrooms are where you should be asking the questions.” Supporting Resources: Sponsor Links: — Project management, accounting, and purchasing built for interior designers — Versatile furniture, décor, and designer support — Sourcing from over 150 vendors in one place with trade pricing and concierge service /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/36030990

179: Page Sigband | The Nuances of a Niche Brand 03/24/2025

179: Page Sigband | The Nuances of a Niche Brand Page Sigband, founder of Design by Page and Joyride Garage Design, joins the podcast to share how she carved out her place in the design world by specializing in one of the most overlooked spaces—the garage. In this episode, Page walks us through her background in graphic and furniture design, her transition into museum design, and how these experiences uniquely shaped her niche business model. From TV appearances and magazine features to pop-up tents and mechanic shop visits, Page reveals the real marketing strategies that move the needle. We also explore how thoughtful branding, hands-on sales experience, and good old-fashioned networking have fueled her success and brought a fresh perspective to garage design. Show Highlights: Page’s unique design background in graphic, furniture, and museum exhibit design shaped her storytelling approach and hands-on creativity. Her pivot into garage design began with transforming her own space during the pandemic and led to a TV opportunity that launched Joyride Garage Design. Branding was a critical step, including rebranding her business and learning the importance of trademarking the right way from the start. Old-fashioned networking works best—building relationships at car shows and with auto industry professionals has driven more business than media features. She values freedom over scale, prioritizing creative satisfaction and personal fulfillment over running a large firm or managing a team. Notable Quotes "I just want enough work to satisfy my creative soul." "The only thing more complicated than the business of design is a niche business of design." "You can't just flip the open sign and wait for them to come. You've really got to show up for this." "I don't know anyone who's doing garage design—this could be a really cool niche." "Branding lesson: talk to a trademark attorney first. It can save you a ton of time and money." Supporting Resources: Sponsor Links: A bit thank you to our sponsors: – Project management, accounting, and purchasing built for interior designers. – Versatile furniture, decor, and designer support. – Source from over 150 vendors with exclusive trade pricing. Follow and Review We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/35838300

178: Paul McClean | The Impact of Design 03/10/2025

178: Paul McClean | The Impact of Design Paul McClean, founder of McClean Design, returns to the podcast for an insightful conversation about the evolution of his internationally renowned residential architectural firm since our last interview in 2019. Paul shares how his business has expanded into the global market post-COVID, the challenges and rewards of working internationally, and the nuances of merging cultural traditions with contemporary design. We also dive into the process of developing his second book, Contemporary Living by McClean Design, and his deep appreciation for California’s architectural landscape. In this episode, we discuss: [00:26] Paul’s background and an overview of McClean Design [05:10] How his business model has evolved over the last 25 years [08:39] The impact of COVID on his firm and the industry [12:29] The importance of in-person collaboration in creative fields [15:13] Expanding into international markets and the challenges of working globally [22:57] The process of selecting homes for his latest book [26:08] The balance between honoring architectural history and creating modern spaces [29:39] The impact of California wildfires and the future of rebuilding [33:59] Paul’s perspective on leadership, relationships, and business longevity Notable Quotes "We were always like, 'You need to come in and work.' Remember how sick we used to come to work? Now it's like, 'No way, stay home.'" "I think we've been very fortunate to be in business for 25 years now. But for the business to continue, it has to become less about me and more about the team." "Time zones are the biggest challenge in global design. The Middle East is a full 12-hour difference, and it’s really hard to get that to work." "COVID made people more critical of design. They now think deeply about how they live at home—offices, wellness, fitness spaces. That shift is here to stay." "The houses we design are the backdrop of people’s lives. Let’s not make them part of the problem—let’s make them part of the solution." Resources Sponsor Links – The all-in-one platform for project management, accounting, and purchasing, designed specifically for interior designers. – A trusted resource offering a versatile portfolio of furniture and decor, with a dedicated design support team. – Source from over 150 of your favorite vendors with exclusive trade pricing and personal concierge service. Follow and Review We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/35600790

177: Jamie Gasparovic I Building an Intentional Brand 02/24/2025

177: Jamie Gasparovic I Building an Intentional Brand Jamie Gasparovic, founder and principal designer of Studio Gaspo, joins us to share the evolution of her business model over the past seven years. About four years in, Jamie experienced an introspective moment that led to a bold rebrand centered around intention and authenticity. We discuss how confidence and leadership shape the business of design, allowing her to take risks, carve her own path, and be a true disruptor in the industry. In this episode, we discuss: [00:26] Jamie’s background and journey into interior design [05:49] How her business model has evolved over the years [09:57] Early mistakes and lessons learned when launching her firm [13:09] The power of confidence and leadership in growing a design business [17:21] Jamie’s disruptive approach to design and why it matters [22:04] Why confidence and clarity are essential in leading clients [27:58] Hiring a senior designer as her first full-time employee [33:14] How refining her brand identity helped her attract better clients [39:17] Jamie’s definition of success and how it ties to freedom Notable Quotes "If you're hiring a designer, you probably want something that's very customized to you. Your home shouldn't look like everyone else's." "I think a lot of designers are missing confidence. If you feel confident, your clients will too. If you don't, they won't trust you." "The thing you think is weird about you is probably your superpower. Stop trying to hide it." "I don’t want a million leads—I want the right leads. I intentionally designed my business to focus on quality, not quantity." "Boundaries are the secret to my survival. If you don’t stick to them, they don’t exist." Resources Sponsor Links – The all-in-one platform for project management, accounting, and purchasing, designed specifically for interior designers. – Source from over 150 of your favorite vendors with exclusive trade pricing and personal concierge service. Follow and Review We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select 'Ratings and Reviews' and 'Write a Review,' then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/35391735

176: Girls at Flourish, Special Industry Spotlight Episode 02/17/2025

176: Girls at Flourish, Special Industry Spotlight Episode Welcome to this special Industry Spotlight episode of Design Biz Survival Guide! This supplemental format highlights brands and partners that support designers both creatively and professionally. Today, we’re speaking with Brittany Bowen and Ava Vienneau, also known as The Girls at Flourish—a luxury photography firm specializing in interior design, real estate, and the home industry. Brittany and Ava share how professional photography can position design professionals as leaders and experts in their field. They also walk us through their thoughtful approach to capturing designers in their element and creating an experience rooted in trust. Show Highlights: The Role of Branding Photography – Why designers need high-quality images of themselves, not just their work. Photography for Marketing & Visibility – How to use professional photos to attract high-end clients. The High Point Market Experience – Their exclusive photo sessions designed for interior designers. Curating the Perfect Image – How Girls at Flourish helps designers create strategic, on-brand imagery. Overcoming Camera Anxiety – Tips for feeling confident in front of the camera. Notable Quotes: “Designers are realizing they need their faces out there—clients want to see the person behind the brand.” “Photography should be intentional. It’s not just about looking good—it’s about visually communicating who you are and where you want to take your business.” “You can’t just compete on design alone anymore. The thing that makes someone hire you is trust, and your personal brand is the key to building that.” Supporting Resources: Learn More About Girls at Flourish: Follow Girls at Flourish on Instagram: Schedule Your Photo Shoot at Spring High Point Market: Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/35307500

175: Helen & Simon Knox | UK Perspectives 02/10/2025

175: Helen & Simon Knox | UK Perspectives Welcome to another episode of Design Biz Survival Guide! Today we welcome Helen and Simon Knox, the husband-and-wife team behind based in Cheshire, UK. In this episode, we explore the business of design from a UK perspective. Helen and Simon share their journey from design school to launching their own design business, and they explain their approach to developing a multi-faceted business model—including the addition of a cabinetry studio. We also discuss the state of the design community in the UK and how their experience at the first Business of Interiors Community Summit has impacted the growth and development of their business. Show Highlights: Launching a Design Business: The pivotal moment when Helen and Simon took the leap. Business Model Evolution: How they integrated cabinetry into their services. Challenges & Growth: Lessons learned from building and scaling a design team. UK Design Community: The importance of networking, pricing transparency, and industry collaboration. The Business of Interiors Summit: Insights gained and why events like these are shaping the UK design landscape. Notable Quotes: “We never set out to run a business together. It just evolved naturally, and when the opportunity presented itself, we had to take the leap.” “In the UK, no one teaches you how to run a business. Design school is all about creativity, but figuring out the financials, the processes, and the structure—that was something we had to learn ourselves.” “Owning a cabinetry studio allows us to control the quality and timelines, which makes our design process smoother and our clients happier.” Supporting Resources: Learn More About Lewis Knox: Follow Lewis Knox on Instagram: Register for The UK Business of Interiors Community Summit: Sponsor Links: A big thank you to our sponsors: – A comprehensive project management and accounting platform tailored for interior design professionals. – Simplifying the business of design with exclusive trade pricing, concierge service, and commission opportunities. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/35209835

174: Hannah Oravec | Building a Passion-Based Business Model 01/27/2025

174: Hannah Oravec | Building a Passion-Based Business Model Welcome to another episode of Design Biz Survival Guide! Today we welcome Hannah Oravec, founder of Lawless Design—a New England-based residential and boutique commercial interior design studio focused on wellness and sustainability. In this episode, Hannah shares her design journey and the process of launching her own design business. We discuss her perspective on commercial and residential design and her strategy for qualifying projects that best align with her business model and personal design approach. We also dive into the value of expanding your professional circle, and Hannah shares her top networking tips for creative introverts. Show Highlights: Business Beginnings: Hannah’s journey from commercial design to launching her own studio. Finding Your Niche: How wellness and sustainability became central to Lawless Design’s mission. Networking for Introverts: Hannah’s tips for creative professionals to make meaningful connections. Team Growth: The lessons learned from hiring and building a supportive design team. Infusing Joy: How to incorporate passion projects into your business model. Notable Quotes: “Design should be personal. We’re not just giving you a cookie-cutter design; it’s about how our clients live in their homes and what makes them feel good.” “I’m very upfront when interviewing clients—I’m not the designer for everyone, and that’s okay. There’s a designer out there for everyone.” “Make sure there is an aspect or component of your business that truly brings you joy. You’re the business owner; you have the ability to make joy part of your business.” Supporting Resources: Learn More About Lawless Design: Follow Lawless Design on Instagram: Book Recommendation: Register for The UK Business of Interiors Community Summit: Sponsor Links: A big thank you to our sponsors: – A comprehensive project management and accounting platform tailored for interior design professionals. – Simplifying the business of design with exclusive trade pricing, concierge service, and commission opportunities. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/34993835

173: Julia Bocchese | Let’s Talk Pinterest 01/13/2025

173: Julia Bocchese | Let’s Talk Pinterest Today, we’re thrilled to host Julia Bocchese of , a firm specializing in SEO and Pinterest strategies for creative businesses, including interior designers. In this episode, Julia breaks down the unique power of Pinterest and shares actionable ways design professionals can use the platform to expand visibility, drive traffic to their websites, and strengthen their brand messaging. From Pinterest’s role as a visual search engine to its ability to enhance SEO, this episode is packed with insights and strategies you won’t want to miss. Show Highlights: The Pinterest Advantage: Why Pinterest is a visual search engine, not just another social media platform. Boosting Visibility: Strategies for using Pinterest to drive meaningful traffic to your website. SEO Synergy: How Pinterest activity can directly enhance your website’s SEO rankings. Public vs. Private Boards: The best way to use both to build relevance and showcase your style. Content Strategy: Tips for creating Pinterest-friendly content, from keywords to graphics. Notable Quotes: “Pinterest is a search engine. It’s not about followers or likes; it’s about using the right keywords and connecting with people actively searching for what you offer.” “If someone pins your image, it’s automatically linked back to your website. That’s a huge benefit for driving traffic and boosting your SEO.” “Instagram posts disappear in 24 to 48 hours, but a good pin can drive traffic for months or even years.” “Think of Pinterest as an extension of your portfolio. It’s a way to share your vision for styles that may not yet be in your online portfolio.” Supporting Resources: Learn More About Julia Bocchese: Follow Julia on Instagram: Sponsor Links: Design Manager Daniel House Club Follow & Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/34820780

172: ENCORE EPISODE: Molly Rose - Creating a Winning Content Campaign for Every Project 12/30/2024

172: ENCORE EPISODE: Molly Rose - Creating a Winning Content Campaign for Every Project Today, we welcome Molly Rose – a professional interior photographer and public relations partner for interior designers and architects. In this episode, Molly breaks down her 10-step strategy to help you create project campaigns that support your overarching brand and provide content throughout the design process. We discuss how a combination of micro storytelling, DIY photography, and a structured posting schedule can truly enhance your messaging and your PR strategy for each project. Heads up – have your iPhone ready for a camera settings tutorial that will change the game for you! Show Highlights: Molly’s experience interviewing Rick in of Design Biz Survival Guide Podcast Molly’s 10-step strategy for creating project campaigns Tips for using a phone camera effectively for interior photography How to document and share content from the inquiry phase of a new project Linking content together from different project phases Organizing and utilizing content across various social media platforms Documenting client reactions and the design reveal The role of media in validating designers and their work How to use AI to promote your design style How to use your phone for interior photography: Settings → Search camera → Enable Apple ProRAW → Ensure grid and lens correction are on → Open camera → Portrait mode → Click the upward arrow to adjust exposure → Drag exposure down to -1.0 to -1.3 → Adjust aperture (F) between 5.0 to 5.6 for wide shots, 2.0 to 2.8 for detail shots. Notable Quotes: “Approach your work with the best intentions. It will get in front of somebody who will love it, and their appreciation might surprise you. And who doesn’t like it also might surprise you. But don’t be too worried about conforming to a certain approach because one size doesn’t fit all. Everyone has a place at the table.” – Molly Rose “Use AI to show stuff that you would do. Generate images to show stuff that you would do.” – Molly Rose Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Feature Guest Website – Design Stories Workbook – Instagram – Sponsor Links: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/34575825

171: Efficiencies with Meredith Huck 12/16/2024

171: Efficiencies with Meredith Huck In this episode, we’re thrilled to welcome back Meredith Huck of , a full-service design studio based in Milford, Connecticut. In this episode, we revisit our original conversation with Meredith from Episode #92, where she shared her newly launched design business and the strategy behind its success. Fast forward three years, Meredith walks us through her thriving business today, lessons learned, and the hacks that make her operation both efficient and profitable. From process development to pricing strategies and marketing for visibility, this conversation is packed with actionable advice for building a successful design business. Show Highlights: Strategic Launch: How Meredith's year-long launch strategy set the foundation for success. Efficient Systems: The power of templates, structured scheduling, and repeatable processes. Working with Trades: Building reliable trade relationships and the value of clear communication. Profitable Sourcing: Transitioning from retail to a streamlined sourcing model for higher profitability. Marketing Mastery: Tips on putting out the right content and leveraging local vendor relationships. Notable Quotes: “Put out what you want to receive. If you want a new build and you don’t have a new build, okay, I’m not suggesting that you lie about it. Absolutely not. But do your best to try. If you have one project that can even just appear to be a little bigger...try and hone in on that.” “Time freedom is the ultimate success. It’s the ability to create my own schedule. There are some weeks that are really hard, but being able to look at my calendar and say, ‘Next Tuesday, I don’t have anything. Maybe I’ll work, maybe I won’t. Maybe I’ll pick up my kid early.’ That’s why I started my business.” “Efficiency is not just about systems. It’s about relationships, trust, and maintaining a streamlined workflow with everyone you work with.” Supporting Resources: Learn More About House of Huck: Follow Meredith on Instagram: Register for the Design Biz Power Course: Sponsor Links: A big thank you to our sponsors: – Makers of solid hardwood furniture, supporting the design trade with quality craftsmanship and customization. – A comprehensive project management and accounting platform for interior design professionals. Follow & Review: Be sure to follow the podcast and leave a review! Your support helps us bring more valuable insights to the design community. /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/34430010

170: Terri Brien | Leveraging Transferable Skills 12/02/2024

170: Terri Brien | Leveraging Transferable Skills Today we welcome Terri Brien, owner and principal designer of Terri Brien Interiors based in San Clemente, CA. In this episode Terri shares her experience working with a residential home builder for over nineteen years and the many lessons learned about design and business that influenced her current business model like detailed processes, time management, and problem solving. We also talk about the many ways that as a now solopreneur Terri has relied on our design community to build a network of trusted allies and resources to help her navigate the ever complex business of design. Show Highlights: From Corporate to Solopreneurship: How Terri transitioned from a design management role to starting her own firm. The Power of Process: Why process mapping is essential for client satisfaction and team collaboration. Community & Networking: Building relationships with industry peers and leveraging shared knowledge. Lessons from Residential Builders: Insights from working on 50-70 homes per year and the impact on her design philosophy. Client-Centric Design: Understanding clients’ true needs through communication and material knowledge. Notable Quotes: “Getting out of my own way was the biggest challenge. I realized I already had a strong foundation; I just needed to trust it.” “Mapping your process isn’t just for efficiency—it’s about identifying pain points for clients, trades, and yourself and finding ways to make the entire experience better.” “It’s our job as designers to look beyond what clients say they want and dig into what they truly need for long-term happiness.” Supporting Resources: Learn More About Terri Brien Interiors: Follow Terri on Instagram: Register for the Design Biz Power Course: Sponsor Links: A big thank you to our sponsors: – Makers of solid hardwood furniture, supporting the design trade with quality craftsmanship and customization. – A comprehensive project management and accounting platform for interior design professionals. Follow & Review: Be sure to follow the podcast and leave a review! Your support helps us bring more valuable insights to the design community. /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/34206635

169: AI for Interiors, Special Industry Spotlight Episode 11/25/2024

169: AI for Interiors, Special Industry Spotlight Episode Welcome to this special industry spotlight episode of Design Biz Survival Guide! In this format, we showcase brands and partners that empower interior designers, both creatively and professionally. Today, we’re excited to feature Jessica Nelson and Stephanie Lindsay, co-founders of , a platform helping interior designers embrace the power of artificial intelligence. In this episode Jessica and Stephanie share the back story of the brand and how a need within their own design business coupled with a passion for technology developed into what has become the leading resource for design professionals on AI which includes a podcast, online courses, and consulting. Show Highlights: Why AI Matters: Overcoming fear and misconceptions about artificial intelligence in the design industry. AI for Design: Tools like ChatGPT, MidJourney, and Proam AI for inspiration, presentations, and project management. Practical Applications: How AI supports everything from client communication to creating unique patterns and custom designs. Behind the Scenes: Using AI to streamline back-end operations, such as HR and project analytics. Tips for Designers: Where to start with AI and how to integrate it into your design business. Notable Quotes: “You don’t have to know everything about AI. You just have to start somewhere—like ChatGPT—and let the learning grow from there.” “AI doesn’t replace creativity; it enhances it, giving designers more time to focus on their vision and clients.” “If you’re drained by repetitive tasks, that’s where AI can step in as your assistant and free you up for the things you love.” Supporting Resources: AI for Interiors Website: AI for Interiors Instagram: Register for the Design Biz Power Course: Follow & Review: Be sure to follow the podcast and leave a review! Your support helps us bring more insightful conversations to the design community. /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/34127371

168: Renee Biery | Only Girl on the Jobsite 11/18/2024

168: Renee Biery | Only Girl on the Jobsite Today we welcome Renee Biery, owner of Devignier Design based in Wilmington Delaware and host of the The Only Girl on the Job site Podcast. In this episode Renee shares her journey of design and how she developed a niche expertise in managing large scale construction from renovations to new builds. We dive deep into the benefits of embracing the construction side of design and the nuances of contributing to the construction process from a design perspective. Renee pays it forward to the design community by informing and empowering designers on how to be more confident on the job site and she shares her top tips right here with us. Show Highlights: Embracing Construction: Why designers should integrate construction management into their business models. Confidence on the Jobsite: How to project value and demonstrate leadership during construction projects. Collaboration Tips: Building rapport with trades, contractors, and clients for project success. Podcast Beginnings: The surprising origin of Only Girl on the Jobsite and its evolution into a go-to resource for designers. Resilience in Design: How Renee’s construction-first approach sustained her business during economic downturns. Notable Quotes: “You are an equal with the contractor, the architect, and the landscaper. The client sees all of you as equals, and designers need to embrace that confidence.” “Be curious, show up early, and stay a little late on job sites. Building rapport with trades can transform your projects and strengthen relationships.” “The secret to survival in this business is construction. No two projects, teams, or clients are ever alike. That’s what keeps it exciting.” Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Devignier Design: Devignier Design on Instagram: https://www.instagram.com/devignierdesign?igshid=MzRlODBiNWFlZA== Renee’s Podcast: – Sponsor Links: James and James Trade Program: Design Manager: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/33960947

167: Marc Halaby I Excellence through Collaboration 11/04/2024

166: DESIGN MANAGER, Special Industry Spotlight Episode 10/28/2024

166: DESIGN MANAGER, Special Industry Spotlight Episode This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to share brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today, we’re speaking with Kevin Lee, CEO of Design Manager, and Staci Davidson, owner of Everything but Design. In this episode, Kevin shares the history of the Design Manager brand and their vision for being the “go-to” project management and accounting platform for interior design professionals. Staci joins the conversation to provide a firsthand account of the ways that Design Manager is improving the efficiency and accuracy of design businesses across the country. Show Highlights: How Design Manager helps interior designers in managing the business side of their work The history and vision behind the Design Manager The latest version of Design Manager offers an updated, web-based interface Design Manager supports easy platform updates without data conversions Design Manager’s ability to eliminate the need for multiple software platforms and spreadsheets The item-based approach of Design Manager and the advantages it provides How Design Manager makes it easy to track both billable and non-billable time and generate accurate invoices The support and service available for Design Manager users Notable Quotes: “Design Manager is a singular solution to project management and accounting for their design business.” - Staci Davidson. “Design Manager really eliminates a lot of unnecessary additional software platforms, as well as outside tools like Excel spreadsheets and Google documents.” - Staci Davidson. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Design Manager: Staci Davidson: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/33623597

165: Emily Yeates I Repeatable Processes for the WIN 10/21/2024

165: Emily Yeates I Repeatable Processes for the WIN Today, we welcome Emily Yeates, CEO and Principal Designer of Urban Revival — a full-service interior design firm based in Paradise Valley. Arizona. In this episode, we discuss Emily’s exposure to design at a young age and her passion for problem-solving, which led to the launch of her own design business. Emily shares her lessons learned while growing her team and developing her processes… spoiler alert — it did not happen overnight. We also discuss the importance of a fine-tuned business structure and how it not only allows her to provide extraordinary service to her clients but also allows her to be present for herself, her health, and her family. Tune in to learn how Emily built a successful design business by creating efficient systems while balancing her professional and personal life! Show Highlights: Emily’s early exposure to design and the path to launching her own business Hiring the right people for your business and why more designer is not the solution when growing your business Developing a strong business structure with the help of her operations manager, Meredith How having clear and repeatable processes made her business run smoothly Tools and platforms that Emily’s team uses for efficiency and communication – , , , etc How the business was able to thrive during Emily’s cancer treatment Emily’s “Business Edit” program and how it helps other designers succeed The importance of furniture profit margins and wholesale ordering Notable Quotes: “I refuse to live in an ugly place. I grew up around beautiful things. I wanted a beautiful place, and I was going to make it happen.” - Emily Yeates “The pinnacle of success is having a business that can run when I step away, and it keeps going.” - Emily Yeates “Profit margin is a really big deal to me. And furniture is the way that I’m able to do that.” - Emily Yeates “Implementing processes and structure allows you to put your business on autopilot in times when you need it.” - Rick Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Urban Revival Website - Emily Yeates on Instagram - Sponsor Links: James and James: Design Manager: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/33521342

164: CANTARA I Special Industry Spotlight Episode 10/14/2024

164: CANTARA I Special Industry Spotlight Episode This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to share brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today, we’re speaking with Jason Voorhees, founder and president of Cantara – a full-service home technology integration agency based in Costa Mesa, California. In this episode, Jason shares the history of the brand, his passion for home technology, and how his team of experts collaborates with designers, builders, and architects to enhance the beauty and function of extraordinary homes throughout Southern California and beyond. Show Highlights: The meaning behind the name Cantara and the history of the brand Jason’s role as the founder and president of Cantara Working with Cantara from a designer’s perspective and the importance of integrating technology early in the design process How the home technology industry has grown beyond just audio and video systems Different departments in Cantara – lighting design, window treatments, audio/video systems, home automation, etc How Cantara maintain long-term relationships with clients even after the project is complete Jason’s involvement in the Dream World documentary and its impact on the industry The potential of AI in home technology and how it can make homes smarter and more beautiful Notable Quotes: “Our industry is unique in that we need to be great at designing and be world-class at building, installing, and finishing the job.” - Jason Voorhees “It’s important that we do a good job as an industry to start reframing and redefining what it is that we do so that people realize, ‘Oh yeah, there’s so much more driven by technology in these houses these days.’” - Jason Voorhees “We hope that our clients stop time, remove themselves from the moment, just for a second, and look around and think, ‘Wow, this is the perfect evening. My home is singing for me right now.’” - Jason Voorhees Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Cantara Website: Cantaradesign on Instagram - Guild Integrators Alliance: Dream World Documentary: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/33440747

163: Kate O’Hara I The “Family” Business of Design 10/07/2024

163: Kate O’Hara I The “Family” Business of Design Today, we welcome Kate O’Hara, CEO and Creative Director of O’Hara Interiors — a full-service interior design firm specializing in high-end commercial and residential projects. In this episode, Kate shares her journey from a career in education to taking the helm of the family design business. We discuss her role in the business and the delicate balance of leading, delegating, and empowering a growing team of creatives. Kate also shares the pros and cons of maintaining two offices, one in Minneapolis and one in Austin, and she shares her perspective on boundaries, community, and communication. Show Highlights: Kate’s background and transition from teaching to running her family design business The unique dynamics of working in a family business The pros and cons of maintaining two office locations The importance of communication, delegation, and empowering your team Having clarity in processes and decision-making to enable team members to work efficiently and creatively The importance of intentionally setting boundaries and maintaining a work-life balance Notable Quotes: “Be intentional about having balance, especially as we started working from home. Everything bleeds together.” - Kate O’Hara “If you’re going to run multiple offices successfully, there have to be clear lines of decision-making and communication.” - Kate O’Hara “I’d much rather be effective than be busy.” - Kate O’Hara “Knowing when and how to communicate decisions and intentions as you go really leads to a lot of the success of a company.” - Kate O’Hara Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: O'Hara Interiors Website - O'Hara Interiors on Instagram - Sponsor Links: James and James: Design Manager: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/33352567

162: Errol Dejager I The Journey from Fear to Love 09/23/2024

162: Errol Dejager I The Journey from Fear to Love Today, we welcome Errol Dejager, founder of Dejager Design - a full-service interior design firm specializing in luxury residential design. In this episode, Errol shares his journey from South Africa to Southern California in pursuit of his passion for design. We discuss his biggest influences and mentors that guided him on his path to launching his own design business and the development of his holistic design process. Errol also shares a pivotal moment in his life and career that redefined the evolution of his design business. Show Highlights: Errol’s journey from South Africa to the United States and starting his own design business The influence of his mentors and how they shaped his approach to interior design The event that made him re-evaluate his approach to both life and business Saying “NO” and being more selective about the clients and projects Errol’s strategies for serving a high-end, luxury clientele Utilizing technology like 3D modeling and virtual reality to engage clients and move them from a place of fear to love during the design process Keeping his portfolio private to respect client confidentiality and how it impacted his business Notable Quotes: “The first and most important thing is to listen... You’ve got to listen to your clients. They’ll tell you what they want.” - Errol Dejager. “No is a complete sentence.” - Errol Dejager. “Reframe your overhead. Instead of it being a liability, it’s an asset.” - Errol Dejager. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Dejager Design Website - Errol Dejager on Instagram - Books Mentioned: The Gap and the Gain - Dan Sullivan and Dr. Benjamin Hardy: Sponsor Links: James and James: Design Manager: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/33101277

161: Deborah Flate I Sales Strategies for Designers 09/09/2024

161: Deborah Flate I Sales Strategies for Designers Today, we welcome Deborah Flate, founder of Dialogue Consulting. Deborah is the voice of sales techniques and strategies that inspire the sales teams of some of our favorite design brands and showrooms in the industry. In this episode, Deborah shares some of her core sales principles with us because, at the end of the day, your design business is a sales organization, too. We dive deep into selling with confidence, what questions to ask, what information to listen for, and how to leverage showrooms and sales reps to support your sales process. Tune in to learn how to master the art of selling in your design business! Show Highlights: Deborah’s background and her transition from interior design to sales Deborah’s business model and training she provides to design brands, showrooms, and the design community The importance of sales techniques and mindset for designers, even though many may not see themselves as salespeople The questions designers should ask their clients to understand their needs and priorities The role of showrooms and sales reps in supporting the sales processes of designers and how to leverage their product knowledge and expertise The importance for designers to develop strong product knowledge and utilize the resources and information provided by sales teams Advice for designers on prioritizing their resources and product lines Notable Quotes: “You can be the most talented designer, the most talented person in the world, but if you don’t know how to sell and the techniques of how to sell, it’s going to be really hard for you to succeed.” - Deborah Flate. “We are all salespeople, whether we want to think so or not. Convincing a person to go to a movie is selling them. Convincing them the color you want to paint your home is selling them.” - Deborah Flate. “Design business owners need to embrace the fact that their business is also a sales organization. You need to incorporate that into it because it is a really big part of the picture.” - Rick. Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Dialogue Consulting Website - Dialogue Consulting on Instagram - Deborah Flate on LinkedIn - Books Mentioned: Leveling Up with GUSTO by Debora Flate: To Sell is Human by Daniel H. Pink: Sponsor Links: Daniel House Club: High Point Furniture Market: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/32879537

160: Kamala Nair I Words Matter 08/26/2024

160: Kamala Nair I Words Matter Today, we welcome Kamala Nair, a professional copywriter and voice brand expert for interior design professionals. In this episode, Kamala shares how her time as a copywriter at Elle Decor introduced her to the world of interiors and the importance of storytelling in order to support and elevate the beauty of interior design. Get your notepad ready because Kamala shares her top three strategies for using effective copy to differentiate your brand. We also discuss her personal journey of entrepreneurship and how relocating from NY to London empowered her to think big and launch her own business. Show Highlights: Kamala’s background as a copywriter and her transition to running her copywriting agency Strategies for how to use words to differentiate your design brand Creating an effective statement of differentiation for your brand Evoking emotions and creating a personal connection with clients Avoiding cliches and generic language when crafting brand messaging Identifying what makes your design business unique or different The importance of understanding and marketing to your ideal client persona Kamala’s journey of launching her own design copywriting business and the challenges she faced Notable Quotes: “You have a maximum of 15 seconds to capture your reader’s attention. If you don’t capture their attention in that 15 seconds, they’re going to move on.” - Kamala Nair “Create a statement of differentiation. It’s a headline and a subheadline that succinctly captures what makes your brand different.” - Kamala Nair “You really need to be marketing towards who you want to be working with and not who you’re currently working with. You need to speak directly to your ideal clients, pain points, the problems that they’re trying to solve.” - Kamala Nair Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Kamala Nair Website - Kamala Nair on Instagram - Sponsor Links: High Point Market: Design Manager: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/32648147

159: Andrew Patterson I Building a Legacy 08/12/2024

159: Andrew Patterson I Building a Legacy Today, we welcome Andrew Patterson, Founder and president of Patterson Custom Homes based in Newport Beach, CA. In this episode, Andrew shares his perspective on the client experience as it relates to custom home building. We dive deep into his commitment to quality and building a trust-based relationship with his clients, partners, and designers. We also discuss how years of experience and hundreds of builds have contributed to a tried and true process that extends beyond construction and into concierge maintenance services that protect his brand and maximizes his client’s investment. Show Highlights: Business model and approach of Patterson Custom Homes and how it focuses on client experience and quality The importance of transparency, upfront planning, and detailed cost data to manage client expectations Their custom care program to maintain the quality and longevity of the homes they build, and prepaid maintenance services The factors that have contributed to the growth and success of Patterson Custom Homes — focus on integrity, community involvement, delivering an exceptional client experience, etc. Benefits of collaborating with interior designers on home renovation projects and how it helps in cost management and product longevity The need for synergy between designers, architects, builders, and homeowners for successful project outcomes How Andrew’s custom care program extends the client experience beyond project completion by automating home maintenance tasks and keeping the home well-maintained Notable Quotes: “The project will always be successful if the client is informed before the project starts, and not just informed on cost, but on the process, how long it takes, and what the actual outcome will be.” - Andrew Patterson “Every time we finish a project, we exponentially grow our process, and we refine it tighter and tighter and tighter.” - Andrew Patterson “It comes at a price to have a good reputation, and every day before nine o’clock, I’m presented with all these invoices of things that have gone wrong...and I just write checks. I’d rather just have everyone be happy and positive than be richer than everyone else.” - Andrew Patterson Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on . Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Patterson Custom Homes Website: Patterson Custom Homes on Instagram: Sponsor Links: High Point Market: Design Manager: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/32517217

Design Biz Survival Guide

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