Design Biz Survival Guide

What if you could hang out with experienced design professionals and entrepreneurs who have drive and vision, ask them about their successes and failures, and more; then take an insight or two to guide your own business journey? That’s what we do each episode on Design Biz Survival Guide. Hosted by Rick Campos – recovering interior designer turned business coach with over a decade of experience in the design industry –– every episode is an in-depth look at how to launch, navigate, and grow your design business. The intention of this podcast is to inspire and empower designers with the tools and information you need to survive in the business of design.

224: Sarah Richter & Brandon Medlin - The “Other” Designers on the Job Site 08/10/2026

224: Sarah Richter & Brandon Medlin - The “Other” Designers on the Job Site Today we welcome Sarah Richter and Brandon Medlin—partners in life and business and leaders of Sarah Richter Design, an architectural lighting design studio based in Annapolis, Maryland. In this episode, Sarah shares the pivotal moment when she discovered architectural lighting design, and Brandon shares how his skills and background helped bring the business full circle. We also discuss their B2B business model and how they partner exclusively with designers, builders, and architects to elevate the design process and help create truly extraordinary spaces. SHOW HIGHLIGHTS How Sarah’s background in architecture led her to discover the specialized world of architectural lighting design. Brandon’s journey through business, sales, lighting distribution, controls, and project management—and how those skills complement Sarah’s design expertise. Why Sarah Richter Design operates as a B2B architectural lighting studio serving interior designers, architects, builders, and other trade professionals. How an independent lighting designer can support an interior designer’s vision without competing for decorative lighting sales or taking over the designer’s scope. The value of bringing a lighting designer into a project early to help coordinate architectural lighting, decorative fixtures, controls, dimming, color temperature, and installation details. How Sarah and Brandon balance being spouses, parents, and business partners while bringing different perspectives to the creative and operational sides of the firm. A look inside a 22,000-square-foot residential project where collaboration, tunable white lighting, color-changing lighting, mock-ups, and layered lighting helped create atmosphere throughout the home. Why curiosity, community, trusting the process, and surrounding yourself with knowledgeable collaborators are essential to building a successful design business. NOTABLE QUOTES “We are a real-life encyclopedia.” “It might be a grind, but it feels like you have a purpose.” “I think it’s remaining curious.” “Our personal definition of success is time.” SUPPORTING RESOURCES Sarah Richter Design Website: Sarah Richter Design Instagram: SPONSOR LINKS Design Manager / Design Spec: Interior Design Society: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/42369085

223: Donna Hartman | Success Is Never Achieved Alone 07/27/2026

223: Donna Hartman | Success Is Never Achieved Alone Today we welcome Donna Hartman, owner and principal designer of Gray Fox Interior Design. In this episode, Donna shares her entrepreneurial journey from model homes to hospitality and how her years in the classroom as an educator laid the foundation for her high-touch approach to business and interior design. We also discuss how peers and partnerships support the continued development of her interior design business model, and Donna shares the rewarding benefits of committing to a volunteer leadership role as president of the Southern California Chapter of NKBA. SHOW HIGHLIGHTS How Donna’s experience designing model homes introduced her to the importance of function, spatial awareness, and how people live in their homes The transferable skills she developed as an educator and how designing engaging classroom environments shaped her approach to interior design How managing luxury vacation rentals and operating a staging company strengthened Donna’s attention to detail and hospitality mindset Why Donna ultimately chose to specialize in kitchen and bath design rather than trying to serve every area of the industry How peers, contractors, trade professionals, educational events, and industry connections helped Donna learn the business of design The value of checking your ego at the door and surrounding yourself with people who bring different strengths and expertise How an unexpected design partnership increased Donna’s confidence, expanded her capabilities, and created opportunities for larger projects The personal and professional growth Donna has experienced while serving as president of the Southern California Chapter of NKBA NOTABLE QUOTES “I like to be in control. I like to create my own destiny.” “Success is never achieved alone, never.” “It’s okay to think big, but it’s also okay to start small.” “I needed to start small and let it organically grow.” SUPPORTING RESOURCES Gray Fox Interior Design Website: Gray Fox Interior Design Instagram: The Big Power of Tiny Connections by Jen Nash: SPONSOR LINKS Design Manager and Design Spec: Interior Design Society: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/42154095

222: Christina Cruz | Inspired Design 07/13/2026

222: Christina Cruz | Inspired Design Today we welcome Christina Cruz, owner and principal designer of her namesake design studio based in Austin, Texas. In this episode, Christina shares her transition from a seventeen-year career in media sales to a thriving interior design business. We also discuss how a lifetime of influence from her father provided a creative foundation for her meaningful approach to design, and Christina reveals her number-one resource for design knowledge and information. Spoiler alert: it’s not a classroom. SHOW HIGHLIGHTS Christina shares how she transitioned from a long career in media sales with companies like Microsoft, Yahoo, and BuzzFeed into launching her Austin-based interior design firm. She reflects on how her father’s lifelong passion for interiors, architecture, hospitality, and creating meaningful spaces shaped her creative foundation. Christina discusses the leap of faith involved in building her design business while still working a full-time corporate job. She explains how her background in psychology and sales helps her listen deeply, solve problems, and serve clients through emotional storytelling. Christina shares why job sites, contractors, artisans, and hands-on experience have been her most valuable design education. She emphasizes the importance of partnering with skilled tradespeople and understanding how design details are actually executed. Christina discusses how her Latina heritage and exposure to Mexican artists and artisans influence her design perspective and passion for meaningful, culturally rooted design. She shares how gratitude, family, and staying grounded in her own path help her navigate entrepreneurship and define success. NOTABLE QUOTES “It’s never too late to reinvent yourself or start over. And you can do that at any moment in time.” “When you feel lit up, you’ll never work a day in your life because yes, it’s hard work.” “Part of design is also being really flexible and being nimble and being able to adapt.” “My personal definition of success has to be more time with my family.” SUPPORTING RESOURCES Christina Cruz Interiors Website: Christina Cruz Interiors on Instagram: SPONSOR LINKS Design Manager: Interior Design Society: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/41921130

221: James Fung | Path to Ownership 06/29/2026

221: James Fung | Path to Ownership Today we welcome James Fung, Principal Designer and owner of NB Design Group based in Seattle, Washington. In this episode, James shares his journey of design from architecture to interior design using an effective process of elimination. We also discuss the unexpected opportunity for ownership of a legacy studio brand and how James and his business partner, Whitney, navigated the path to ownership and what they learned about each other and the ownership side of the business. James is also an executive board member of the Asian American Pacific Islander Design Alliance, and he shares with us the intention of the organization and how they support the rise and visibility of design professionals. SHOW HIGHLIGHTS James shares how his early interest in creative expression, paired with a process of elimination, ultimately led him from architecture to interior design. He reflects on how his architecture education continues to shape his work, from understanding space and history to communicating ideas through hand drawings. James discusses his early career experience in New York City and how working in a small, high-end residential firm became a practical masterclass in the business of design. He shares the story of joining NB Design Group in 2013 and later navigating the opportunity to take ownership of the legacy firm with his business partner, Whitney Mayhara. James explains the importance of building a trusted support team when evaluating a business transition, including attorneys, administrative support, and experienced family members. He and Rick explore what makes a strong business partnership, including shared values, different personalities, constant collaboration, and a commitment to putting the business first. James introduces the Asian American Pacific Islander Design Alliance, also known as AAPIDA, and discusses its mission to elevate AAPI voices and designers of color within the design industry. He shares why partnership, community, mentorship, and emotional security are essential to long-term survival and success in the design business. NOTABLE QUOTES “I lean on that architecture experience and that schooling every single day at work.” “The things that stress me out tends to not stress her out and vice versa.” “When we say collaboration, it really is, in some ways, it's like almost too much collaboration.” “I think any type of partnership that is rooted in respect and rooted in wanting to make the business better, so whether that's a mentor or even like a CFO or an advisor, those types of collaborative relationships is essential in what we do.” SUPPORTING RESOURCES NB Design Group Website: NB Design Group Instagram: James Fung Instagram: AAPIDA Website: AAPIDA Instagram: SPONSOR LINKS Design Manager / Design Spec: Interior Design Society: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/41745675

220: Dalia Soles | Thrust into Greatness 06/15/2026

220: Dalia Soles | Thrust into Greatness Today we welcome Dalia Soles, founder of Design Assisted, a project management agency and strategic partner for interior design businesses. In this episode, Dalia shares her journey from graphic design to interior design and ultimately her transition from designer to industry partner. We dive deep into the complexities of the business of design, and Dalia shares the moment she realized she could be of better service to design business owners, which prompted the development and launch of Design Assisted. Dalia is a champion of community over competition, and she is dedicated to supporting and empowering design business owners through personalized and meaningful partnership. SHOW HIGHLIGHTS Dalia shares how her creative background in graphic design became a gateway into the interior design industry. She reflects on her early experience working in a wallpaper library and how it introduced her to textiles, wallpaper, and the trade side of design. Dalia discusses her time working at Celerie Kemble’s Palm Beach studio and how that experience deepened her respect for the design profession. She opens up about realizing that while she loved the design industry, the problems she wanted to solve were rooted in process, organization, and business support. Dalia explains how the pandemic unexpectedly pushed her to bet on herself and launch Design Assisted. She describes how Design Assisted helps overwhelmed designers with healthy pipelines scale their businesses without burnout. Rick and Dalia discuss the importance of outsourcing revenue-generating tasks, delegating strategically, and building a support system. Dalia shares why community has been essential to her survival in business and how trusted relationships have shaped her next chapter. NOTABLE QUOTES “I had no choice but to bet on myself.” “The kind of clients that come on usually are people who are stressed out, inundated. They have a really healthy pipeline. They just need some relief.” “Our mission now is to help interior designers scale their business without burnout at the end of the day.” “The secret’s out because it’s community.” SUPPORTING RESOURCES Design Assisted Website: Design Assisted Instagram: SPONSOR LINKS Design Manager: Interior Design Society: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/41637695

219: 8 Year Anniversary Podcast Takeover with Jen Davidson 06/01/2026

219: 8 Year Anniversary Podcast Takeover with Jen Davidson Today we’re celebrating our 8-year anniversary of the podcast with our annual podcast takeover. This year, the conversation is hosted by my friend and design community champion Jen Davidson of Interiors by Jen Davidson. In this episode, Jen leads the conversation, and we dive deep into the results of my Enneagram test. My personality type is revealed, and we discuss the corresponding characteristics that both surprised me and made perfect sense of it all. This conversation is a rare glimpse into the strengths and weaknesses that guide and challenge my personal and business journey. SHOW HIGHLIGHTS Rick celebrates 8 years of Design Biz Survival Guide with the annual podcast takeover episode. Jen Davidson introduces the Enneagram as a personality tool that helps reveal the motivations, fears, and desires behind behavior. Rick shares that his Enneagram results revealed he is a One wing Nine: the reformer with a peacemaker wing. Rick and Jen discuss how perfectionism, integrity, fear of failure, and the inner critic show up in Rick’s personal and business life. Jen explains how Enneagram numbers shift in stress and growth, and how understanding those patterns can create more self-awareness. Rick reflects on how self-awareness can help entrepreneurs better navigate business challenges, creative blocks, and personal growth. Jen shares how the Enneagram has helped her better understand herself, her clients, her team, and her business relationships. Rick opens up about vulnerability, control, organization, and how his Enneagram results gave him a new tool for understanding himself as a coach and entrepreneur. NOTABLE QUOTES “The better we understand ourselves, I think the better we’ll understand our actions and how we arrive at this endgame that we’re calling success, whatever that looks like, it’s different for everyone.” “I’m not a control freak. I’m a control enthusiast.” “Being vulnerable is actually a gift to others.” “Our business is so much of who we are. It’s important to know these things and to understand yourself better, so that you can build a better business because we are not a product.” SUPPORTING RESOURCES Link to Eclectic Energies Enneagram Test: Link to The Road Back to You by Ian Morgan Cron: Interiors by Jen Davidson: SPONSOR LINKS Design Spec: Interior Design Society: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/41487900

218: Nikki Watson | How $10 Built a Staging Empire 05/18/2026

218: Nikki Watson | How $10 Built a Staging Empire Today we welcome Nikki Watson, founder of The Design Quad—a staging, interior design, and renovation business based in Dallas, Texas. In this episode, Nikki shares how she discovered staging and how $10 and an Instagram post launched a career that would change her life. We also discuss the nuances of the staging business model, industry perception, and the logistics of it all. Most importantly, Nikki emphasizes how being of service is part of her personal and business ethos and the impact that “caring” has on her business and the community. SHOW HIGHLIGHTS Nikki shares how her background as a flooring rep led her to discover the world of home staging. She explains the key differences between interior design and staging, including the psychology of designing for the masses. Nikki tells the story of how $10 in gas money from her mom helped launch her first staging job. Rick and Nikki discuss the scale of The Design Quad, including staging multiple homes per day and managing hundreds of homes’ worth of inventory. Nikki shares how hiring people with strengths opposite her own helped her build a strong, efficient team. She explains how her partnership with a moving company grew alongside her business and became an essential part of her operations. Nikki highlights why stagers are major furniture buyers and why brands should pay more attention to the staging industry. She shares how community service is at the core of her business and how giving back has shaped her definition of success. NOTABLE QUOTES “It started with that ten dollars.” “You really have to take yourself out of it.” “I hire according to strength.” “This is what success is. This is what you're able to do for your family or loved ones or something that they can only dream of.” SUPPORTING RESOURCES The Design Quad Website: The Design Quad Instagram: Nikki Watson Instagram: SPONSOR LINKS Design Manager: Interior Design Society: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/41319975

217: Deb Mitchell | Marketing, Messaging, and Visibility Expert 05/11/2026

217: Deb Mitchell | Marketing, Messaging, and Visibility Expert This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we’re speaking with Deb Mitchell, a marketing, messaging, and visibility expert based out of Charlotte, North Carolina. In this episode, Deb shares how she partners with interior design professionals to refine their messaging and boost their visibility to attract the clients they want. We also discuss Deb’s behind-the-scenes exposure to the business of design, the most common marketing pain points that design business owners experience, and Deb breaks down what it looks like to work with her to develop a comprehensive and effective brand voice to grow your design business. SHOW HIGHLIGHTS Deb shares how her background in writing and communications informs her marketing work with interior designers. Deb explains why effective marketing requires both visibility and messaging that clearly communicates a designer’s value. Rick and Deb discuss why so many designers struggle to articulate their elevator pitch and what makes their business different. Deb shares how her behind-the-scenes experience inside a luxury design studio shaped her understanding of client communication and qualification. Deb explains how reviews, portfolio projects, website copy, and social media can unintentionally signal the wrong type of client or project. Deb breaks down why visibility does not always mean being on stage or constantly showing up on video. Deb shares client success stories that demonstrate how refined messaging and positioning can attract better-fit projects. Deb outlines her process for working with designers, including her Pipeline Punch List deep-dive and strategic recommendations. NOTABLE QUOTES “If it's not effective, let's not do it.” “You need that third party to really translate between you and your clients.” “Not every red flag is actually red. Sometimes it's pinky.” “There's a lot of confidence that comes from clarity.” SUPPORTING RESOURCES Deb Mitchell Co. Website: Deb Mitchell Co. Instagram: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/41242855

216: Lowe Delgado | Show Up, Be Brave 05/04/2026

216: Lowe Delgado | Show Up, Be Brave Today we welcome Lowe Delgado, owner and principal designer of his namesake design studio, Delgado Interiors, based in Seattle, Washington. In this episode, we discuss Lowe’s recently launched interior design business after more than a decade in the industry, how his understanding of construction enhances his business model, and his data-driven approach to design. Lowe also shares his perspective on visibility in a competitive marketplace, and we discuss his newly reinvigorated relationship with social media, which has brought a new level of joy to his business. SHOW HIGHLIGHTS Lowe shares how being laid off became the catalyst for launching Delgado Interiors as a full-time namesake design firm. He reflects on how his early exposure to construction shaped his understanding of homes, possibility, and transformation. Lowe discusses his unconventional path into interior design, including studying graphic design and interning at Country Living Magazine. He explains how his construction knowledge helps him create more feasible, informed, and successful design solutions. Lowe shares how he uses a data-driven approach with clients, observing how they interact with materials, furnishings, and spaces. He opens up about the realities of entrepreneurship, including the wake-up call of managing the business side on his own. Lowe talks about giving clients permission to embrace what feels personal, joyful, and even a little weird in their homes. He discusses his renewed relationship with social media, how authenticity changed everything, and why comparison really is the thief of joy. NOTABLE QUOTES “I feel honestly pretty lucky to be one of those people who gets the privilege of saying, I've always known I was going to do this.” “If you just continually show up and you try to exercise bravery to do things that feel like you want to do it, but you're not exactly sure how, I just feel like for me, that's been the recipe for success.” “Design is human centered. Like we would have no design without humans. It needs to be catered to how we actually live.” “I need to be myself.” SUPPORTING RESOURCES Delgado Interiors on Instagram: Delgado Interiors Website: SPONSOR LINKS Design Manager: Learn more about Design Biz Retreat and the Business of Interiors UK Summit: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/41136465

215: Rhobin DelaCruz | It’s Never Too Late for Growth 04/20/2026

215: Rhobin DelaCruz | It’s Never Too Late for Growth Today we welcome Rhobin DelaCruz, owner of Rhobin DelaCruz Designs based in New York. In this episode, we discuss Rhobin’s discovery of his creative talents and how, at the urging of a professional colleague and a dear friend, he realized that interior design was his calling. We discuss his experience breaking into a new industry, the lack of peer-to-peer support at the time, and how he blazed his own trail to discover community. Rhobin also shares how a rebrand after sixteen years in business ignited an exciting new journey of visibility and service. SHOW HIGHLIGHTS Rhobin shares how his early career in advertising and marketing at Columbia Pictures and MTV helped reveal his creative instincts. A pivotal conversation with his boss, Rick Bispel, helped him realize he belonged in a creative field rather than ad sales. With encouragement from a close friend, Rhobin began to see interior design as a true career path. He opens up about entering the design industry 18 years ago without formal design education and facing gatekeeping along the way. Rhobin discusses how Homepolish introduced him to peer support, collaboration, and a sense of community that helped shape his business. After 16 years in business, he made the decision to step back, invest in coaching, and learn the operational side of running a stronger firm. He talks about how his rebrand led to greater visibility, deeper purpose, and exciting new opportunities in the industry. Rhobin reflects on the power of surrounding yourself with inspiring people and why community has been central to his success. NOTABLE QUOTES “Failure wasn’t an option.” “It’s never too late for growth.” “When you have a voice, you have a responsibility.” “Understand process and put them in order.” SUPPORTING RESOURCES Rhobin DelaCruz Designs: Rhobin DelaCruz Designs on Instagram: SPONSOR LINKS Design Manager / Design Spec: Design Biz Retreat and the Business of Interiors UK Summit: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/40927035

214: Tamara Day, LIVE from KBIS 04/13/2026

214: Tamara Day, LIVE from KBIS This is a special Industry Spotlight episode of Design Biz Survival Guide, recorded live at KBIS in the KBIS Podcast Studio, sponsored by AJ Madison. Today, we’re speaking with designer, television host, and author Tamara Day. We’re catching up on her most recent achievements in the industry and how she balances and prioritizes the creative and business sides of design. Tamara also shares her hot design takes in kitchen and bath, how she successfully collaborates with brands to elevate her design projects, and the inspiration behind her recently published book, Laid-Back Luxe. SHOW HIGHLIGHTS Tamara shares how her business has expanded from television-only projects to coast-to-coast residential and commercial design work. She explains the key differences between designing for TV clients versus private clients, including process, team structure, and client experience. Separate teams, procurement systems, and support staff have been essential to balancing multiple sides of her business. Tamara discusses why the best brand collaborations are built on creativity, trust, and solving practical design challenges. She highlights one of her favorite collaboration examples: creating statement lighting that works beautifully in homes with 8-foot ceilings. Live from KBIS, Tamara shares her favorite trends in kitchen and bath, including colorful appliances, standout hardware, and more maximalist design. She talks about the emotional experience of creating her new book, Laid-Back Luxe, and why she wanted it to feel approachable for every kind of home. Tamara reflects on how her definition of success has shifted from business milestones to building a life that allows for meaningful time with family. NOTABLE QUOTES “I’m not looking for partners that just want my name on stuff.” “I want partners that actually want my ideas and my vision and want to implement that.” “You have to be scrappy in this business.” “There’s always a way to solve a problem, right?” SUPPORTING RESOURCES Tamara Day Website: Tamara Day on Instagram: SPONSOR LINKS AJ Madison Pro: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/40792340

213: Ben Johnston | Representation Matters 04/06/2026

213: Ben Johnston | Representation Matters Today we welcome Ben Johnston, Founder and Creative Director of Benjamin Johnston Design, an interior design and architecture firm based in Houston, TX. In this episode, Ben shares his journey from architecture school and his residency at Cesar Pelli in Tokyo to his decision to shift his focus to interior design. We also discuss his discovery and passion for cultivating a team, overcoming fears and leading by example, and the experience of chronicling the creative journey in the brand’s first book, Refined Interiors: Timeless Homes for Modern Living. Ben is also the Chair of the Diversity Advocacy Alliance and shares their commitment to expanding representation of the BIPOC community within the home furnishings industry. SHOW HIGHLIGHTS Ben reflects on how early exposure to architecture in high school helped shape his career path. He shares how a residency at Cesar Pelli’s office in Tokyo expanded his worldview and clarified his desire for more intimate, human-centered design work. Ben talks about building his business by saying yes to a wide range of creative opportunities, from restaurant furniture and branding to residential interiors. He explains how teaching interior design helped him develop the design process that now informs the way his firm operates. Ben opens up about the unexpected joy he found in becoming an employer, mentor, and leader. The conversation explores what it takes to grow and sustain a collaborative team, including understanding billable hours, profitability, and client service. Ben discusses the journey behind his firm’s first book, Refined Interiors: Timeless Homes for Modern Living, and why it represents a true team milestone. As Chair of the Diversity Advocacy Alliance, Ben shares why representation matters and how the organization is working to amplify underrepresented voices in the home furnishings industry. NOTABLE QUOTES “If you don't know that it exists, if you don't know it's a possibility for you, you're not going to envision it for your future.” “If opportunity doesn't knock, you've got to build a door.” “I think my personal definition of success is that Maya Angelou says, nobody remembers you for what you do, but how you make them feel.” “As we are liberated from our fears, we automatically give permission for others to do the same.” SUPPORTING RESOURCES Benjamin Johnston Design Benjamin Johnston Design on Instagram Diversity Advocacy Alliance SPONSOR LINKS Design Manager / Design Spec Design Biz Retreat and Business of Interiors UK Summit /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/40728100

212: Stephanie Thornton Plymale | Heritage School of Interior Design 03/30/2026

212: Stephanie Thornton Plymale | Heritage School of Interior Design This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we’re speaking with Stephanie Thornton Plymale, CEO of Heritage School of Interior Design. In this episode, we discuss the backstory of the brand and how Stephanie went from a student at Heritage to the owner of the design school. We also discuss the various levels of certifications available to students, campus culture, and the brand’s commitment to efficiency, accessibility, and affordability. If you’re considering a formal education in interior design or continued education for yourself or your team members and are looking for a direct path to achievement, this episode is for you. SHOW HIGHLIGHTS Stephanie shares her journey from foster care and a lifelong love of home to becoming CEO of Heritage School of Interior Design. Learn how Heritage evolved from a closed, outdated school into one of the fastest-growing interior design schools in the country. Rick and Stephanie discuss Heritage’s accelerated model and why its focused, career-driven curriculum appeals to second- and third-career students. Stephanie breaks down the school’s educational pathways, including the Fundamentals of Design program, residential and commercial master’s tracks, and preparation for the RIDQC exam. The conversation highlights Heritage’s commitment to affordability, accessibility, and live instruction, both in person and virtually. Stephanie explains how weekly field visits, showroom tours, and guest speakers help students build confidence, community, and industry connections. Rick and Stephanie talk about Heritage’s expanding campus footprint, including Portland, Denver, Seattle, Dallas, Salt Lake City, Los Angeles, and its growing virtual program. Stephanie also shares how Heritage Design Magazine showcases the work of students and alumni while extending the school’s influence across the design community. NOTABLE QUOTES “This school is open to everybody who wants this career and that’s going to stay the brand.” “I always say that time is money and we need to be very mindful of that for our students that they’re spending their time and money here and we need to make it as successful for them.” “I really feel that it needs to happen in-person.” “The sky’s the limit in this industry and as a designer.” SPONSOR LINKS Heritage School of Interior Design Website: Instagram: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/40658960

211: Eddie Mickenberg | Observe & Absorb 03/23/2026

211: Eddie Mickenberg | Observe & Absorb Today we welcome Eddie Mickenberg, owner and principal designer of his namesake design studio based in Los Angeles, California. In this episode Eddie shares his journey from design school directly into the luxury design market and the countless lessons he learned before launching his own design business. We also discuss Eddie’s strategy for keeping his business model small and nimble, allowing him to stay in his zone of creative genius and Eddie shares his perspective on comparison, community, and courage. SHOW HIGHLIGHTS Eddie shares how moving from San Diego to Los Angeles at 19 to attend design school became the start of his interior design journey. He reflects on interning and working in luxury design showrooms and firms, where he learned to “observe and absorb” both the good and the bad. Rick and Eddie discuss the many different ways a design business can be structured and why there is no one-size-fits-all model for success. Eddie explains why he intentionally keeps his business small and nimble, outsourcing as needed so he can stay focused on design and client experience. He opens up about getting comfortable with discomfort, taking calculated risks, and betting on himself when he fully launched his business in 2020. Eddie talks through his approach to pricing, contracts, client communication, and protecting his time while building trust from the very beginning. He shares why courage is his secret to survival and why fear is often part of building a creative business that lasts. Eddie also speaks candidly about representation in the industry and why inspiring the next generation of designers, especially minority designers, matters so much to him. NOTABLE QUOTES “I was able to observe and absorb all of the day-to-day nuances that go on in interior design firms and also luxury showrooms and I took so much out of it, the good and the bad.” “Uncomfortable is the place I live in.” “We’re scared but we still do it.” “The secret to survival, in my opinion, is just courage.” SUPPORTING RESOURCES Eddie Mickenberg's Website: Eddie Mickenberg on Instagram: SPONSOR LINKS Design Manager / Design Spec: Design Biz Retreat and the Business of Interiors UK Summit: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/40571325

210: Betsy Brandenburg, Designer Sanity | Special Industry Spotlight Episode 03/16/2026

210: Betsy Brandenburg, Designer Sanity | Special Industry Spotlight Episode This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we’re speaking with interior designer and business coach Betsy Brandenburg. In this episode, Betsy shares her design business journey, what she learned along the way, and how it inspired her to develop her coaching program, Designer Sanity. We also discuss the pivotal moment when she replaced hope with real process, and Betsy shares the three simple but crucial deliverables that are the key to her signature design roadmap system, which revolutionized her business and can do the same for yours. SHOW HIGHLIGHTS Betsy shares her 30-year design journey and how running her own firm exposed the gap between knowing design and knowing how to manage projects effectively. She opens up about the painful project experience that forced her to confront disorganization, missed timelines, and damaged professional relationships. We discuss the turning point that led Betsy to replace “hope and a prayer” with a clear, repeatable process. Betsy breaks down the three core elements of her Design Roadmap System: what you’re doing, when you’re doing it, and how long it will take/how much it will cost. She explains how a simple roadmap can build client trust, improve contractor relationships, and reduce constant follow-up and confusion. Betsy shares how her process helped her scale from smaller jobs to high-end, multi-million-dollar projects with more confidence and control. We talk about why veteran designers often benefit the most from process refinement, delegation, and systems that allow them to reclaim their time. Betsy explains how Designer Sanity supports designers through courses, coaching, masterminds, and customized process development. NOTABLE QUOTES “I knew just hoping it would be okay was not going to work this time.” “We all know if it’s not on the calendar, it’s not getting done, right?” “I just wish everybody knew how easy it is.” “It’s not a, getting organized is not an end in and of itself. We’re doing this because we love design and we want to enjoy it and we want to enjoy our lives.” SUPPORTING RESOURCES Designer Sanity Instagram: SPONSOR LINKS Designer Sanity: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/40487970

209: Nicole Roe - Highly Affected by Her Surroundings 03/09/2026

209: Nicole Roe - Highly Affected by Her Surroundings Today we welcome Nicole Roe - Owner and Lead Designer at R. Nickson Interiors - a full-service residential and commercial design firm based in Central Florida. In this episode, Nicole shares her journey of growth and her love for construction and renovation. We also discuss her choice to commit to studio and warehouse space, and Nicole shares her strategy for getting her business in a financial position to support the overhead. If you’re thinking about committing to a studio space, this episode is for you! SHOW HIGHLIGHTS Nicole shares how her background in construction shaped her confidence in renovation, new build, and large-scale project work. Rick and Nicole discuss the emotional and practical realities of investing in both warehouse and studio space. Nicole explains how opening her own receiving warehouse gave her team more control, efficiency, and profitability. The conversation explores the mindset shift required to support higher overhead and a more complex business model. Nicole offers insight into improving relationships with trades by leading with preparation, respect, and collaboration. They talk candidly about money mindset, pricing, cash flow, and the financial awareness needed to sustain growth. Nicole reflects on the role risk tolerance played in purchasing a commercial property for her design studio. She shares how wellness, sleep, and daily rituals have become essential to her long-term survival in the business. NOTABLE QUOTES “I was always very, very affected by the rooms I was in, the spaces I was in.” “Entrepreneurship is in my blood.” “It has to feel right and it also can't completely destroy your life if it doesn't work.” “It is hard, it is very hard, and I think that people don't think about that going in, but I'm glad that you said that it's magical because it really is.” SUPPORTING RESOURCES Nicole Roe / R. Nickson Interiors Instagram: R. Nickson Interiors website: SPONSOR LINKS Design Manager / Design Spec: Design Biz Retreat and the Business of Interiors UK Summit: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/40357265

208: Rebecca Hay | Resilient by Design 02/23/2026

207: Jamie Stern, Woven Resistance | Special Industry Spotlight 02/16/2026

207: Jamie Stern, Woven Resistance | Special Industry Spotlight This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we’re speaking with brand founder Jamie Stern and the brand’s Creative Director, William Oberlin. In this episode, we explore the brand's rich history, their commitment to the design community, and their innovative approach to engaging designers. Jamie and William also share a community activation that is near and dear to their hearts: Woven Resistance, a rug design exhibition and auction featuring a diverse cross-section of the design community benefiting PFLAG and the Sierra Club. This impactful program is a brilliant example of the intersection of social consciousness and creative expression. SHOW HIGHLIGHTS The origin story of Jamie Stern and Jamie’s nearly 50-year career in the design industry How the brand evolved from independent representation into a national, employee-based sales network The expansion of the Jamie Stern product lines: furniture, custom wool carpet, leather, and textiles The company’s long-standing commitment to being trade-only The evolution of the New York showroom into a dynamic, event-driven space for the design community The inspiration behind Woven Resistance and its focus on activism through design The collaboration with 14 designers to create one-of-a-kind rug art pieces How the online auction and in-person events are raising funds for PFLAG and the Sierra Club NOTABLE QUOTES “On my 20th birthday was my first day in sales, and I’ve been doing this ever since.” “We now have 14 designers who have created amazing rug art.” “We don’t want to be controversial, but… we just want to bring that into our business.” “We’re very successful. We’re making beautiful product, but now we want to also guide it into doing the right thing.” SUPPORTING RESOURCES View the online auction and support Woven Resistance: Explore the Jamie Stern brand: Instagram: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/40115005

206: Stephanie Hunt | The Sky’s the Limit 02/09/2026

205: Tammy Covington | High Point Market Authority, Special Industry Spotlight Episode 02/02/2026

205: Tammy Covington | High Point Market Authority, Special Industry Spotlight Episode This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we’re speaking with Tammy Covington, President and CEO of High Point Market Authority. In this episode, Tammy shares the history of High Point Market and she pulls back the curtain to reveal the magic behind the industry’s favorite furniture market. We also break down the role of High Point Market Authority and their contribution to the overall experience of market. Get ready to hear some surprising statistics, insider tips and strategies for navigating market, and their commitment to diversity through the launch of the Diversity Advocacy Alliance. SHOW HIGHLIGHTS The history of High Point Market and how it has evolved over 100+ years The vital role of High Point Market Authority in organizing and enhancing the Market experience Surprising stats: 180 buildings, 1,800+ exhibitors, and 75,000 attendees per Market An overview of the transportation system and concierge-level service for guests The launch and purpose of the Diversity Advocacy Alliance (DAA) Strategic partnerships, including with the NKBA, to support the “whole home” design approach Breakdown of Market attendees: 60% are designers, 40% are retailers and industry professionals Educational offerings including tours, peer-to-peer learning at The Point, and keynote presentations NOTABLE QUOTES “High Point Market is in the DNA of this area. The industry really lives here.” “We want you to feel like you’ve received an ROI on your trip to High Point.” “Designers now make up about 60% of our buyer base — and that’s transformed how we shape the Market experience.” “This market is built on relationships — it’s about connection, storytelling, and access.” SUPPORTING RESOURCES SPONSOR LINKS /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/39955370

204: Kaitlyn Wolfe | Trust the Process 01/26/2026

203: Edith Ponciano | An Unexpected Look into Hospitality 01/12/2026

202: Raili Clasen & Brooke Wagner I Party of Two 12/29/2025

201: Elliot Barratt | The Business of International Design 12/15/2025

200: Rick Campos | Anniversary Episode 12/01/2025

199: Ronniesha Rivera | Vetting Your Support Team 11/17/2025

199: Ronniesha Rivera | Vetting Your Support Team Today we welcome Ronniesha Rivera, owner of Alder & Stone Interiors — a full-service Washington-based interior design studio specializing in mountain homes for active families. In this episode, we discuss how a CAD class in high school inspired her to pursue a formal college education in design and launch her own design studio. We also explore the importance of developing an intentional business model that honors design, relationships, and family. Ronniesha is also the founder of Vetted by Design, and we talk about how a pain point in her own business journey prompted the creation of a vital resource that supports design professionals across the country. SHOW HIGHLIGHTS How early exposure to drafting and CAD set Ronniesha on the path to design Her transition from working in firms to launching her own business Rebranding from Studio 8 to Alder & Stone to reflect a refined design niche Building a business model around family, flexibility, and intentionality The financial and emotional toll of a bookkeeping mistake — and the lesson learned The creation and purpose of Vetted by Design as a trusted outsourcing resource Ronniesha’s personal definition of success rooted in legacy and family support Her candid insight on resilience and learning through entrepreneurial missteps NOTABLE QUOTES "Owning an interior design business is one of the hardest things I’ve ever done. But I’ve learned that I can do hard things." "I wanted to work with people who got it — CEOs and business owners who understand the value of what we bring to the table." "Every failure is a lesson in disguise. Don't ignore it." "My idea of success is building something that allows me to step away and support my family in the future — that’s the dream." SUPPORTING RESOURCES Alder & Stone Interiors Website: Alder & Stone Interiors Instagram: Vetted by Design Website: Vetted by Design Instagram: SPONSOR LINKS Design Manager: Daniel House Club: Hooker Furnishings: /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/39050025

198: Gina Holz | Building an IMPACTFUL Design Business 11/03/2025

198: Gina Holz | Building an IMPACTFUL Design Business Today we welcome Gina Holz, principal of Gina Holz Designs based in Los Angeles, California. In this episode, Gina shares how an interaction with a professional interior designer as a child impacted her life and perspective on design—and how these early experiences eventually led to the launch of her own interior design business. We also explore the importance of embracing your core intention as a designer and how building the right team and cultivating a supportive work environment can unlock creative freedom. Gina offers a wealth of practical advice, including her favorite systems for improving efficiency and a game-changing approach to delegation that helped her build a truly impactful design business. This episode is full of valuable insights into running a business that feels as good as it looks. SHOW HIGHLIGHTS How a childhood hospital stay and a room makeover ignited Gina’s passion for design Why early construction site experience with her father gave her a unique edge The pivotal moment she realized she had to prioritize artistry over logistics How she built a culture-first studio environment for creative and team success The “10-80-10” delegation model that transformed her time management and team collaboration Tips for working in the high-end luxury market and building trust with clients’ extended networks Practical financial systems for clarity and profitability Why rest, gratitude, and creative exploration are non-negotiables in her business NOTABLE QUOTES “I was trying to be the best businesswoman I could be—but I wasn’t trying to be the best artist I could be.” “Gratitude is the attitude. The more mistakes you make, the better you are in this business.” “$10 million companies are not built on $10 tasks.” “For me, success is when you can’t tell the difference between working and playing.” SUPPORTING RESOURCES SPONSOR LINKS /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/38818370

197: Oana Molodoi – OM Drapes Design, Special Industry Spotlight Episode 10/27/2025

197: Oana Molodoi – OM Drapes Design, Special Industry Spotlight Episode This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to share brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we’re speaking with Oana Molodoi, owner of OM Drapes Design, a full-service window treatment resource based in Orange County, California. In this episode, Oana shares the backstory of the brand, what inspires her to partner with interior design professionals, and her heartfelt approach to service. We also discuss the diverse range of window treatment solutions that OM Drapes Design offers, their approach to quality installation, and their commitment to being an extension of your design team. SHOW HIGHLIGHTS Oana’s inspiring journey from Romania to launching a design-focused business in Orange County. How OM Drapes Design evolved out of a pandemic career pivot and a personal home renovation. The wide range of offerings at OM Drapes Design—from soft treatments like drapery and Roman shades to hard treatments like blinds and motorized solutions. The value of full-service solutions, including local fabrication, installation, and troubleshooting. Key advice for designers on budgeting for and specifying custom window treatments. The importance of early collaboration with window treatment experts in construction and design projects. OM Drapes Design’s unique access to Sunbrella’s exclusive window treatment program. How Oana’s extensive network of industry professionals allows her to serve designers across the country. NOTABLE QUOTES "If you dream of it, we can do it. If you can see it in a vision, we can implement it for you." "We are here to serve. We really are here to serve them, to be their partner, their resource, and make them shine." "I’m building my business with love. We pour our heart and souls into every project, big or small." "Designers now are doing work in other areas and other states more than ever... we go with them. They trust us." SUPPORTING RESOURCES /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/38782650

196: Effective Marketing Techniques with Cameron Sellers 10/20/2025

196: Effective Marketing Techniques with Cameron Sellers Today we welcome Cameron Sellers, Vice President of Marketing for Hooker Furnishings. In this episode we chat with a marketing pro about her long term relationship with the design and furnishings industry. Cameron pulls back the curtain to reveal how big business approaches marketing and she shares her individual and team approach to creating data driven marketing strategies. We also discuss the importance of brand voice, story telling, and identifying pain points and providing solutions to capture the attention of your target market. SHOW HIGHLIGHTS Cameron’s journey from international lighting design to marketing leadership at Hooker Furnishings The role data plays in crafting effective, personalized marketing strategies How Hooker Furnishings supports interior designers with targeted experiences and tools The importance of storytelling, brand voice, and authenticity in marketing How luxury brands outside the design world influence marketing innovation Tips for small design businesses to build impactful marketing strategies without big teams A behind-the-scenes look at Hooker’s new unified digital platform and product visualizer The evolving role of AI as a tool—rather than a strategy—in modern marketing NOTABLE QUOTES “We start the journey in data, we end the journey in data, but all the while in the middle is this fabulous cycle of creative.” “You are an extension of our brand... and their grassroots guerilla marketing is still a real thing.” “What I know now is to give myself grace, to give myself and my team a lot of gratitude as we grind through the day to day.” “I want my daughter to see mommy working... and I want my son to see that there are strong women out there.” SUPPORTING RESOURCES SPONSOR LINKS – Project management and accounting software for interior designers – Procurement platform with concierge service and trade pricing – Trusted source for residential, hospitality, and contract furnishings /episode/index/show/4da9552e-1ab7-488b-8783-c9acaca17ee7/id/38634045

195: Mae Reedy | Strategies for Scaling 10/06/2025

Design Biz Survival Guide

TOPICS