If your practice is slow right now
Simple Prospering
The world is... nuts. And I've talked with many people who are seeing their practices get quieter as a sign of the economic times. So in this episode I am addressing what the 2 easiest things are you can do to fan the embers of your practice building. Want more support?
info_outline
Major Additions to the Healing Arts Practice Incubator
Simple Prospering
To catch you up: The Healing Arts Practice Incubator, aka HAPI, is my signature, all-access-pass program that teaches the full ecosystem of small business skills you need to create a private practice that takes good care of you. It includes ALL of my courses, monthly co-working gatherings, and the members-only Q&A private podcast! On April 15th I am adding FOUR major new additions to HAPI: New course: Simple Communication on how to write your site and talk about your work New course: Simple Systems on how to burnout-proof your business New course: Practice Abundance on the most...
info_outline
How to Make Writing Your Website Easier
Simple Prospering
One of the new courses I'm creating is the Simple Communication course, which includes, among other things, Write Your Site. Today I want to talk about the most common misconceptions that people have about writing their website, which keeps them from either getting it done effectively, or just getting it done at all. I cover the 5 major roadblocks that I see repeat over and over for my clients, and what to do instead to get out of "writer brain" and into a more authentic, conversational place. Want more support?
info_outline
Stop Doing Everything- Try These Foundational Things Instead!
Simple Prospering
Any of us who are self-employed in the healing arts need an extra skillset in addition to what we trained in: how to be a small business owner. But! You don't to get the equivalent of an MBA. You don't have to suddenly fall in love with learning whatever the next hot marketing tactic is, or geek out over bookkeeping nuance. When we feel like we don't know how to steer our practices in the direction we want them to go, we often start just throwing things at the wall to see what sticks (and taking bad advice). In this episode I cover the Simple Prospering Framework for a...
info_outline
Interview with Jae Gruenke founder The Balanced Runner
Simple Prospering
Jae Gruenke is a Feldenkrais teacher who specializes in working with runners. She founded The Balanced Runner in 2004 in NYC and has helped runners from beginner to Olympian all over the world since then. To find more of Jae's work: We talk about: The benefits of niching (and how not to do it arbitrarily) The challenges that smaller holistic health fields can come up against in getting the word out How Jae manages 2 different business models: working 1:1 in private practice, and running a self-study online course The reality of time spent marketing, and where she has spent...
info_outline
The One Where I Go On Social Media To Tell You You Don't Have To
Simple Prospering
I got off of all social media in 2020. I didn’t miss it. I cannot tell you what a weight it was off of my shoulders. And yet, I have recently gotten back on social media- you can follow me on Instagram at @simpleprospering winky winky… So I figured I would use this opportunity to talk about why to be on social media and why not to be there. I cover: How having a therapeutic relationship at the center your business makes a huge difference in how you should try to make it more visible How the main things we see marketed in our culture are products and entertainment, and why that's hugely...
info_outline
Super Simple Strategy: Create Support
Simple Prospering
It’s a super simple strategy episode this week! Which means I am headed straight into something you can do to develop your business into one that works well for you. This week, my super simple strategy is… get support! I talk with healing arts practitioners all the time, and they often say the same, true thing, that being self-employed can be a tad lonely. If you have listened to me before, you may have caught on that I am a big, giant, huge fan of relationships with actual people in the real world. No exception here! So here are a few suggestions for how you can...
info_outline
Interview with Misha Tsozik of MBODI Louisville
Simple Prospering
I'm thrilled to welcome Misha Tsozik to the show. Misha is a bodyworker and Somatic Experiencing practitioner who runs MBDOI in Louisville, Kentucky. We talk about the learning curve of self-employment, how and why she brought on employees in her studio, how to create an equitable workplace for all employees, and what it's like to transition from one modality to another when clients have come to expect something from you over the years. You can learn more about Misha and MBODI here: To get the free Practice Abundance guide, that's here:
info_outline
Breadwinner
Simple Prospering
Recently a fellow practitioner asked me, essentially: "Do you support yourself with your practice, or is somebody else paying your bills?" She went on to ask if it's really possible to support oneself with their healing arts practice. This episode is my public answer to all of you, containing full honesty financial details from my life. Apply and inquire about Bloom, the February coaching intensive: Join me for my free workshop this Thursday January 16th on how to Overcome Underearning:
info_outline
The Most Essential Things
Simple Prospering
Just like when we are working with our clients, when something is off in our practice we need to spend a little quiet time discerning what is the symptom of the problem, and what the actual root cause is. In today’s episode I am going to just straight up tell you what the main stumbling blocks usually are, and what you need to have in place to have a totally solid foundation for your practice. Consider this a Cliff’s Notes guide to the most essential things you need to put in place to have a practice that is successful and can therefore take good care of you and your clients.
info_outlineThis week I am delighted to be joined by Michelle Warner, a business designer and strategist and an expert on the topic of relationship marketing.
The vast majority of what we see these days is traffic-based marketing, which is well suited to mass market brands, but not at all well suited to tiny service-providing businesses. What serves us well is strategic, generous fostering of relationships.
In this interview, Michelle Warner talks us through some of the typical misconceptions, pitfalls, and, most importantly, winning approaches to cultivate our own relationship marketing skills for our own businesses.
You can find more of Michelle Warner's work at themichellewarner.com
You can find more of my work at Simple Prospering