Maybe The Real Growth Was The Members We Made Along The Way
Release Date: 01/13/2026
Don't Forget To Remove Your Prompt From That Next Email (LIVE from CU Intersect)
Grow Your Credit Union
Read the shownotes and full transcript on our site: There's nothing wrong with using AI to speed up your work. But when you start relying on it to do your job, well, your peers start to notice. "AI workslop" forces your colleagues to interpret, correct, and redo the work you were supposed to finish and they definitely resent you for it. This episode was recorded LIVE from CU Intersect 2026 in New Orleans. In this episode: How AI workslop wastes two hours per incident and erodes trust Who's responsible when AI vendors mess up Why 56% of leaders burned out last year Whether...
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1995 Called, It Wants Its Compensation Package Back
Grow Your Credit Union
Read the shownotes and full transcript on our site: Your board thinks $100,000 is too much for a CEO because they never made more than $40,000 on the factory line. Your C-suite wants the credit union of old. And your employees? They're leaving, not for better pay, but because you're offering them a 1995 compensation package in 2026. In this episode: What age is your leadership thinking in? Why somewhere you lost your ability to be creative Why they don't want pizza they want a path to your chair Why you can't keep absorbing benefit increases every year Host: Joshua Barclay ...
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"If I Just Work 24 Hours a Day, I'll Get More Done"
Grow Your Credit Union
Read the shownotes and full transcript on our site: We all think it: "If I just work longer, I'll get more done." But when one of your high performers starts operating this way, you need to step in immediately. Because they're not going to tell you they're burning out. So how do you catch it before they quit? In this episode: Why AI isn't making you dumber Why working 70 hours isn't making you more productive Why better due diligence won't prevent vendor breaches Host: Co-host: Guest: , CIO at A huge thanks to our sponsor, CU Benefit Stop absorbing annual benefit cost increases of...
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Maybe The Real Growth Was The Members We Made Along The Way
Grow Your Credit Union
Read the shownotes and full transcript on our site: Credit unions are out there chasing new members—spending on billboards, opening branches, crafting the perfect rate specials. Meanwhile, 80% of your existing members have one product with you and you haven't called them once. Maybe the new members you're looking for are actually the members you already have. In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Elizabeth Osborne, COO at Great Lakes Credit Union, to talk about: Everyone's measuring trust wrong The growth obsession is backwards...
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The Five Dollar Fake CEO
Grow Your Credit Union
Read the shownotes and full transcript on our site: Deepfake technology has become so accessible that threat actors need only 10 to 30 seconds of audio and a $5 monthly subscription to convincingly impersonate executives, bypass authentication, and trick employees into catastrophic decisions. Credit unions face record ransomware attacks while most lack AI governance policies to address emerging threats. In this episode of Grow Your Credit Union, host welcomes sponsored guest , President & CEO at , along with co-host , Director of Information Security and Cyber Risk at...
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We Make It So Freaking Super Hard To Make That First Deposit
Grow Your Credit Union
Read the shownotes and full transcript on our site: A huge thanks to our sponsor, NCU-ISAO — Visit to learn more. Credit unions added 3 million new members last year, but 64% never made a single deposit or showed real activity. The problem isn't just about engagement strategy or welcome emails—it's that credit unions may just be making the fundamental act of depositing money unreasonably difficult. In this episode of Grow Your Credit Union, host and co-host welcome , Executive Vice President at , to hit on these three topics: Why two-thirds of new members...
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You Can't Convert A Stadium If Your App Sucks
Grow Your Credit Union
Read the shownotes and full transcript on our site: A huge thanks to our sponsor, NCU-ISAO — or visit to learn more. Credit unions invest heavily in stadium naming rights and campus partnerships to reach younger members, but those partnerships fall flat when the mobile app experience disappoints. Gen Z has been Wescom Financial's fastest growing segment since 2023 because they treat digital experience as strategy, not an IT checkbox. In this episode of Grow Your Credit Union, host and co-host welcome , Senior Vice President and Chief Marketing Officer at , to...
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We Don't Measure Our Members By Dollars
Grow Your Credit Union
Read the shownotes and full transcript on our site: Credit unions face steep member acquisition costs while losing 15% of their membership annually. But the institutions treating acquisition costs as the primary metric are missing what actually drives member loyalty, referable experiences, and long-term value that can't be calculated on spreadsheets. In this episode of Grow Your Credit Union, host welcomes , CIO at , as guest co-host, along with , SVP and Chief Operating Officer at , to explore: Why measuring members by dollars misses the point How referable experiences create...
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Don't Ask Me! Ask the Robots!
Grow Your Credit Union
Read the shownotes and full transcript on our site: Want to learn more about SBS CyberSecurity? or visit The credit unions succeeding with AI didn't wait for comprehensive vendor solutions or regulatory clarity. They started asking one question: what can employees do with AI today? In this episode of Grow Your Credit Union, host welcomes , CIO of , as guest co-host, along with sponsored guest , CEO of , to explore: Real AI use cases beyond the hype Why vendor management is such a struggle How AI can help you prepare for NCUA exams Why the chief AI officer might...
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Culture Bridges The Pay Gap
Grow Your Credit Union
Read the shownotes and full transcript on our site: Want to learn more about SBS CyberSecurity? or visit The top 10 credit unions pay their employees $25,000 more annually than the rest of the industry, but smaller credit unions aren't losing talent wars when they compete on what money can't buy. Culture, flexibility, and growth opportunities close compensation gaps that seem insurmountable on paper, and the credit unions understanding this difference are winning employees who could make more elsewhere. In this episode of Grow Your Credit Union, host and...
info_outlineRead the shownotes and full transcript on our site: growyourcreditunion.com
Credit unions are out there chasing new members—spending on billboards, opening branches, crafting the perfect rate specials. Meanwhile, 80% of your existing members have one product with you and you haven't called them once. Maybe the new members you're looking for are actually the members you already have.
In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Elizabeth Osborne, COO at Great Lakes Credit Union, to talk about:
- Everyone's measuring trust wrong
- The growth obsession is backwards
- You're tracking the wrong economic data
Plus we play a BRAND NEW GAME that we hope you really enjoy.
A huge thanks to our sponsor, CU Benefit
Watch this video or visit CUBenefit.com to learn more.