Episode 1: Introduction to Marketplaces with Paul Laidler

Episode Overview: In this insightful episode, Rob Boyle talks with Paul Laider who delves into the world of online marketplaces, offering valuable insights for businesses looking to expand their sales horizons.

Key Topics:

1. The Case for Marketplaces: Understanding why businesses should consider selling on marketplaces as a viable and lucrative sales channel.
2. Beyond the Giants: Exploring alternative marketplaces beyond the well-known Amazon and eBay, and why these options are worth considering.
3. Emerging Marketplaces: Identifying which marketplaces are gaining traction and why they should be on every business's radar.
4. Logistics and Operations: Discussing the key logistical and operational differences between managing sales through a website versus a marketplace.
5. Standing Out in the Crowd: Strategies for businesses to differentiate themselves from competitors on a marketplace.
6. Marketplace Challenges: Highlighting common challenges businesses face when operating on a marketplace and how to overcome them.

Guest Contact Information:

• Paul Laidler can be reached at [e-mail]
• For more information, visit Infinity Blue Group
• Connect with Paul on LinkedIn: Paul Laidler

Tune in to gain valuable insights from industry expert Paul Laider on how to navigate and succeed in the dynamic world of online marketplaces.