YouTube Ads: How to Convert Sellers Before the Listing Appointment w/ Shelby Johnson
Release Date: 10/17/2024
Team of the Week: Tim Allen Properties - The Legend of Carmel
Ambitious Agents
Tim Allen was born in Pebble Beach, California and has been a full-time Realtor for over forty years. His team, Tim Allen Properties with Coldwell Banker Realty, has closed over five billion dollars on the Monterey Peninsula. He was ranked the number one Coldwell Banker agent in the United States in 2021. Four lessons for agents building decades-long market dominance. Learn more at foxessellfaster.com
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Agent of the Week: Leonard Stone - Dollar Forty-Nine Million from Burlingame
Ambitious Agents
Len Stone is the founder of the Len Stone Real Estate Group, KW Advisors in Burlingame, California. Ranked 995th by the RealTrends 2025 report, he closed forty-nine point two one million dollars across thirty-five sides. His team is the number one selling team in San Mateo County and fronts renovation costs up to two hundred thousand dollars for sellers. Three lessons for agents building a high-volume team. Learn more at foxessellfaster.com
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The Sweathogs: How Floyd Wickman Transformed a Generation of Agents
Ambitious Agents
Floyd Wickman started his real estate career in 1966 with only a ninth grade education and three closings in year one. He built the Sweathogs training program, was named one of the twenty-five most influential people in real estate by the National Association of REALTORS, and was inducted into the National Speakers Association Hall of Fame. This episode covers his full story and five lessons every agent can apply. Learn more at foxessellfaster.com
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Team of the Week: The Oppenheim Group - Building a Real Estate Empire
Ambitious Agents
The Oppenheim Group, founded by Jason Oppenheim in Los Angeles, has closed over five billion dollars in personal sales. Jason, a former attorney who represented the Enron CEO at the Supreme Court level, founded the brokerage within three years of entering real estate. The group is featured on the Netflix series Selling Sunset. This episode covers the origin story, the boutique luxury model, the Netflix effect, and four lessons. Learn more at foxessellfaster.com
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Agent of the Week: Lisa Wilkinson - Dollar Forty-Nine Million in Palm Beach
Ambitious Agents
Lisa Wilkinson is the Executive Director of Luxury Sales at Douglas Elliman Real Estate in Palm Beach, Florida. Ranked 996th among all individual agents in the United States by the RealTrends 2025 report, she closed forty-nine point two million dollars in volume across twenty-one transaction sides. Before entering luxury residential real estate, Lisa was a small business owner and commercial real estate developer. This episode covers her path to the top of one of the most competitive luxury markets in the country, plus actionable takeaways every agent can apply. Learn more at...
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The Historical: Mike Ferry — The Man Who Taught a Million Agents How to Close
Ambitious Agents
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Team of the Week — Mark Spain Real Estate: The Guaranteed Offer Machine That Sells Six Billion Dollars in Homes
Ambitious Agents
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Agent of the Week — Greg Browman: Seven Deals, Forty-Nine Million Dollars, and What Luxury Really Means
Ambitious Agents
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The Historical — Barbara Corcoran: The Thousand-Dollar Bet That Built an Empire
Ambitious Agents
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The Historical - Gary Keller: The Man Who Built the Largest Real Estate Company on Earth
Ambitious Agents
He graduated from Baylor University in nineteen seventy-nine, moved to Austin, and sold five houses his first month. Within five years he was VP of expansion for the largest real estate firm in Austin. Then he walked away and started his own company. Today that company - Keller Williams Realty - has more than one hundred eighty thousand agents worldwide and is the largest real estate franchise on Earth by agent count. This is the full story of how Gary Keller did it, why the profit sharing model changed everything, and five lessons every agent and team leader can take from his career. Learn...
info_outlineIn a competitive real estate market, agents are walking into a listing appointment with a skeptical seller. When they don’t know you, you’re lumped in with the other agents and that makes converting a lead a lot harder.
What if you could win the battle before you even get to the appointment? What if, instead of convincing them to work with you, they are clamoring to become your client?
That’s the power of leveraging YouTube ads. Through a very simple strategy, you can become a local celebrity and convert sellers before you walk through their door.
Why are YouTube Ads more effective than Instagram/Facebook Ads? Why does organic YouTube content kill the success of this strategy?
I was recently featured on The Real Rockstars Podcast with Shelby Johnson where I revealed the YouTube strategy that grew my reach, raised my conversion and led to more closings. Today I bring you into this awesome conversation so you can implement the same strategy in your business.
Things You’ll Learn In This Episode
- The power of a YouTube ad
A lot of agents rely on Facebook/Instagram ads, but they don’t position you as a local celebrity. How do YouTube ads make you micro-famous?
- Organic videos vs. video ads
It sounds counter-intuitive, but posting organic videos and running ads at the same time can get you punished by YouTube. Why do we need to avoid doing both?
- How to build a YouTube lead funnel
YouTube ads don’t just make you a local celebrity, they can become the top of a very profitable marketing funnel. How do you get the most out of each video you post?
- Elevate your open houses
One of the biggest mistakes agents make is not putting enough effort into their open houses. How do you turn an open house into the hottest ticket in the neighborhood?
Guest Bio
Shelby is a real estate agent and co-host of Real Estate Rockstars Podcast. She served in the Army for 6 years and got out as a Captain in the beginning of 2018 to dive into real estate full time as both a broker and investor. Out the gate, Shelby was recognized as the Keller Williams Rookie of the Year for all of North & South Carolina with 48 transactions closed. She moved on to create a traditional team, Five Pillars Realty Group, which closed 500+ transactions in the first 2.5 years. Subscribe to Real Estate Rockstars on YouTube, Spotify or Apple Podcasts.
About Your Host
Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.
Check out this episode on Apple Podcasts or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.