Ambitious Agents

Ambitious Agent is the only podcast designed to help real estate agents master the art of persuasive marketing. The host, Dustin Fox, is an active agent and team owner who spends his time testing (and split-testing) new ways to get attention online, turn attention into leads, and convert leads into commissions. Dustin won’t show you strategies that worked 20 years ago…or how to become an “influencer” on social media. Dustin has combined cutting-edge… tools tactics techniques …from inside and outside the industry… …to create tech-savvy, unconventional ways to generate leads and sell more real estate. Strategies like…. how to use YouTube to generate high-quality traffic to your Realtor website a simple way to get more video reviews & use them to dominate page 1 of Google a killer “lumpy mail” sequence for Expired listings …and much more! Each week, Dustin pulls back the curtain on what's working in real estate right NOW - both from his local marketing and special guests. So ambitious agents can set themselves apart from every other agent in their market.

The Email Formula That Got 9 Listing in 6 Months 11/14/2024

The Email Formula That Got 9 Listing in 6 Months Email remains one of the most powerful ways to leverage our database and turn contacts into listings. The problem is: real estate agents often make the mistake of bombarding their list with emails that aren’t valuable enough to open. In order to get listings from emails, we need to be sending content people would be crazy to ignore or tag as spam. My team found an email formula that doesn't just get a ton of opens, it brought in 9 listings in 6 months. What are the 4 emails we should be sending to our list consistently? Why are they so effective? In this episode, I was a guest on the Stay Paid Podcast with Luke Acree and Jason Stike. We talk about how we turned email into a lucrative source of deals. Things You’ll Learn In This Episode -The best way to get more Google reviews Getting our clients to review us or getting our agents to make reviews a priority is a matter of giving the right incentives. What makes people want to review you? -Don’t bombard your list with low value content The only thing Gmail loves more than not spamming, is a reply to your email. How do you send emails people want to respond to? -The secret listings strategy Scarcity and exclusivity are hallmarks of good marketing. How can we use it in real estate? Guest Bio Luke Acree and Jason Stike are co-hosts of Stay Paid Podcast. Stay Paid tackles business-building subjects like lead generation and retention, digital marketing and social media tactics. Subscribe to the podcast on , or . About Your Host Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. Check out this episode on or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/33900382

YouTube Ads: How to Convert Sellers Before the Listing Appointment w/ Shelby Johnson 10/17/2024

YouTube Ads: How to Convert Sellers Before the Listing Appointment w/ Shelby Johnson In a competitive real estate market, agents are walking into a listing appointment with a skeptical seller. When they don’t know you, you’re lumped in with the other agents and that makes converting a lead a lot harder. What if you could win the battle before you even get to the appointment? What if, instead of convincing them to work with you, they are clamoring to become your client? That’s the power of leveraging YouTube ads. Through a very simple strategy, you can become a local celebrity and convert sellers before you walk through their door. Why are YouTube Ads more effective than Instagram/Facebook Ads? Why does organic YouTube content kill the success of this strategy? I was recently featured on The Real Rockstars Podcast with Shelby Johnson where I revealed the YouTube strategy that grew my reach, raised my conversion and led to more closings. Today I bring you into this awesome conversation so you can implement the same strategy in your business. Things You’ll Learn In This Episode The power of a YouTube adA lot of agents rely on Facebook/Instagram ads, but they don’t position you as a local celebrity. How do YouTube ads make you micro-famous? Organic videos vs. video adsIt sounds counter-intuitive, but posting organic videos and running ads at the same time can get you punished by YouTube. Why do we need to avoid doing both? How to build a YouTube lead funnelYouTube ads don’t just make you a local celebrity, they can become the top of a very profitable marketing funnel. How do you get the most out of each video you post? Elevate your open housesOne of the biggest mistakes agents make is not putting enough effort into their open houses. How do you turn an open house into the hottest ticket in the neighborhood? Guest Bio Shelby is a real estate agent and co-host of Real Estate Rockstars Podcast. She served in the Army for 6 years and got out as a Captain in the beginning of 2018 to dive into real estate full time as both a broker and investor. Out the gate, Shelby was recognized as the Keller Williams Rookie of the Year for all of North & South Carolina with 48 transactions closed. She moved on to create a traditional team, Five Pillars Realty Group, which closed 500+ transactions in the first 2.5 years. Subscribe to Real Estate Rockstars on , or . About Your Host Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. Check out this episode on or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, . Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, . /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/33472407

One Swipe Away From a Closing: The Tinder Strategy For Selling Luxury Homes w/ Jeff Biebuyck 09/26/2024

One Swipe Away From a Closing: The Tinder Strategy For Selling Luxury Homes w/ Jeff Biebuyck Nothing intimidates a real estate agent more than the notion of selling a luxury listing. Even the most seasoned professionals shudder at the thought of a home with a high price tag. Luxury listings may spend more days on market and have a higher marketing demand, but they aren’t as difficult to sell as we think. Because here’s the thing: if you can sell a $500,000 home, you can certainly sell a $5 million home - especially if you use the following approach. Treat the listing like it’s an online dating profile. Focus on capturing the interest of a buyer swiping through photos of many homes. A sale is ultimately one swipe away, and the better the home looks, the more likely it is to get a “date”. How do we showcase a luxury listing to attract the right buyer? How do you tap into an often overlooked source of business? In this episode, I’m joined by luxury specialist and the founder of Frontgate Real Estate, Jeff Biebuyck. We talk about how to break into luxury, and the strategy that will bring in hundreds of buyers. Things You’ll Learn In This Episode One swipe away from a motivated buyerBuyers are swiping through listings like an online dating app. How do you make sure your listing appeals to them and makes them want to view the property? Don’t be afraid of more zeros A lot of highly experienced agents get nervous when an extra 0 is added to the price of a listing. Is selling a luxury listing as intimidating as we make it out to be? How to delight luxury sellersLuxury listings require more marketing and the clients often compare their home to other high end homes that have sold. How do we talk to them and set the right expectations? The most overlooked lead source in real estateHaving a sphere of local businesses is just as important as a sphere of past clients. How do we build relationships with other businesses and how will this bring in more deals? Guest Bio Jeff Biebuyck is a luxury specialist and the founder and director of technology and internet marketing at Frontgate Real Estate. The reputation Jeff has crafted for himself has earned him and his partner Dana local and national recognition as premier luxury Southern California real estate agents. A top producer who cements his status with his supreme integrity, professionalism, and negotiation skills, Jeff generates much of his business from past clients and referrals and ranks among the top 1% of agents in the country. In Calabasas for more than 20 years now, Jeff services a diverse and sophisticated clientele, including corporate and entertainment executives, attorneys, and well-known celebrities. Additionally, Jeff belongs to the Exclusive Referral Group to The World’s Best Realtors®, which unites an elite network of nationally recognized agents who represent the highest echelon of the industry. To learn more, visit . About Your Host Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. Check out this episode on or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, . Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, . /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/33179047

Why Your Google Reviews Keep Disappearing (And How to Fix It) 09/19/2024

7 Dirt Cheap Gifts That Could Land You Million Dollar Listings 09/12/2024

7 Dirt Cheap Gifts That Could Land You Million Dollar Listings Over the last 5 years, direct mail has made a real comeback as a lead generation strategy in real estate. The problem is, now that more people are competing for mailbox space, it’s really easy for your letter to end up at the bottom of a trash pile. That is unless you do something to make sure your mail stands out in a sea of sales letters. My secret? The lumpy mail strategy or sending mail with small gifts you can get at the Dollar Store. It’s hard to believe that a cheap trinket can get you a listing, but we’ve been able to get $5 million dollar listings with this strategy. What kind of gifts should we send? How do we make sure the mail actually gets opened? In this episode, I share a strategy that will get your phone ringing off the hook with motivated sellers. Things You’ll Learn In This Episode -Think trinket, not bribe Most agents think winning a million dollar listing requires an expensive gift, but would a high price tag actually work against you? -How to package the letter so it gets opened With more people sending direct mail to your target audience, how do we make it impossible for them to throw it into the trash without reading it first? -Persistence, originality and expertise The lumpy mail strategy isn’t actually about the gifts. What should we aim to do with it? Read the full article . Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, . Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, . About Your Host Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. Check out this episode on or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32951647

Mastering Real Estate Tech: 5 Essential Tools For The Modern Agent 09/05/2024

Mastering Real Estate Tech: 5 Essential Tools For The Modern Agent As a new agent in the middle of a buyer’s market, I quickly noticed that my seller clients were frustrated. Why weren’t their homes selling? Was it price or something else? Was I doing enough to find them a buyer? This led me down a rabbit hole, and I discovered all the ways I could be using tech to market listings or even get new ones. Tech in real estate isn’t just a buzzword or a list of shiny objects. If you’re leveraging the right platforms, your listings will sell faster, your business will run more efficiently, and you’ll impress your clients. What tech tools that will make you more credible, add polish to your content and help you generate a steady flow of leads? In this episode, I share 5 resources every agent should be taking advantage of plus one extra one that will elevate everything you do online. Three Things You’ll Learn In This Episode Advertise like a pro A huge number of real estate agents will never tap into Facebook ads because the process feels too involved. Is there a way to simplify this? Stop sharing third-party linksMany real estate agents are losing business because of the links to their listings. How can one simple change make us stop handing business over to the competition? Revolutionize client engagement Every agent worth their salt is doing market stats and reports. How can you create elevated reports that stand out, boost your brand and position you as an authority? Read the full article: About Your Host Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. Check out this episode on or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32820577

How We Turn Client Parties Into the Ultimate Loyalty Building Events 08/29/2024

How We Turn Client Parties Into the Ultimate Loyalty Building Events Incentivize video testimonials. This boosts your online presence and also creates a line of happy clients ready to sing your praises on camera. -Dustin Fox If you’re looking for the most bang-for-your-buck with lead generation strategy, look no further than client appreciation events. Not only do they bring in a ton of business - they also create excitement, reinforce the community bond, and give us tons of marketing content we can leverage to create more business. From our pumpkin patch festival to our springtime wine extravaganza, we go all out for our client events and it pays off massively. How do you put more effort into your client events? In this episode, I share our full strategy for hosting wildly successful client events. Three Things You’ll Learn In This Episode How to get people to line up to give you testimonials Client events are a great source for video testimonials, but some people are camera shy. How do you overcome this? The sooner you start, the sooner you succeed In order to get the most out of events, you have to proactively make them a line item on your annual budget. How do you plan ahead? Top 5 tips for hosting a wildly successful client event What are some of the annual events we host every single year? How do we make them memorable? Read the full article at About Your Host Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, . Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, . Check out this episode on or , and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32726042

The Art of Persuasion in Real Estate: Lessons from Influence w/ Devon Fox 08/22/2024

The Art of Persuasion in Real Estate: Lessons from Influence w/ Devon Fox You have to try and find some commonality with any leads that come through because otherwise you’re just another voice on the phone. -Devon Fox If your real estate business is based on leads, you’re on a mission to get people who don’t know you want to work with you. Until you prove otherwise, you’re just another voice on the phone. Influence is the one thing that will separate us from the rest of the pack. Having visibility in the market is just the first step. If we have authority, likability, social proof and other facets of influence, people are more likely to hire us. In our business, influence is so important that all our agents are required to read the book. Influence by Robert Cialdini is one of the best books salespeople can read. How can we apply its lessons to our businesses? In this episode, my wife and business partner, Devon Fox returns to talk about the impact this book has had on our business. Three Things You’ll Learn In This Episode What makes people want to hire you What are the 6 laws of influence and how can we leverage them in our businesses? “Know, like and trust” are 3 separate things Being likable is one of the best ways to become more influential in our market and have stickier relationships. What steps can we take to be more likable? The ultimate cost is not selling Many agents won’t want to put a lot of marketing time, money and effort on a single listing. How does going all out for a property come back to us in spades? Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, . Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, . Guest Bio Devon Fox is the Co-Owner of Devon and Dustin Fox Homes with Pearson Smith Realty. Their story begins not with a company or a brand, but with two high school sweethearts who had an ambitious dream to create something meaningful and lasting, together. They decided to go all-in with passion and purpose leading the way, establishing Fox Homes to provide an unmatched real estate experience that delivers big results with small-town heart. They love nothing more than seeing the joy on first-time homeowners’ faces or the ear-to-ear grins of those who just closed on a brilliant deal. Follow on Instagram and connect with her on . About Your Host Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. Check out this episode on or , and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32676617

13 Principles of Real Estate Marketing: Break These Rules and Suffer the Consequences 08/15/2024

13 Principles of Real Estate Marketing: Break These Rules and Suffer the Consequences Trying to dislodge an established leader from someone’s mind can be costly and often futile making initial mindshare capture essential. -Dustin Fox Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, . Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, . Whether you’re a seasoned pro or a newbie, marketing can make or break your real estate business. The more we can differentiate ourselves, and carve out a unique niche, the more credible and attractive to clients we will be. There are many rules of marketing that will lead to success if we leverage them in our businesses. From capturing mindshare and focusing on a specific segment of the market to a bit of self-deprecating honesty, mastering these marketing basics will boost our results. How do we significantly increase our credibility and leadership position in the market? In this episode, I share 13 marketing fundamentals and how to implement them in your business. Three Things You’ll Learn In This Episode Perception matters You might not think perception can lead to more sales, but it actually allows you to win people over in the long run. What steps can you take to ensure a positive perception in the marketplace? Occupy prime mental real estateMany agents try to grow their business by being generalists, but that can dilute the effectiveness of our marketing. Why is it better to focus on owning a specific category or even an idea or concept? A counter-intuitive strategy for increasing your credibility Self-deprecating honesty goes a long way in gaining the trust of consumers. Why would we want to tell consumers about weaknesses and how do we balance it out with a positive? About Your Host Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. Check out this episode on , or , and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32576782

201 and Counting: How to Rack Up Hundreds of Real Estate Transactions w/ Justin Ippoliti 08/08/2024

201 and Counting: How to Rack Up Hundreds of Real Estate Transactions w/ Justin Ippoliti One of the biggest tripping hazards in real estate is that our results will always lag far behind our lead gen efforts. If we’re not working the pipeline, everything will seem fine in the present, but turn bleak months later. That’s why it’s so easy to get complacent and take our foot off the gas. Top producing agents who do massive numbers never stop filling the pipeline. They treat everyday like day zero in business. Instead of getting complacent, they are obsessed with maintaining the same level of effort every single day. Because of the glamor real estate is associated with, it’s easy to forget about the importance of the grind, and that can take you out of business fast. How do you make sure what you’re doing now is going to lead to transactions later? Is social media as important to our results as we’ve been told? In this episode, I’m joined by Wisconsin agent, Justin Ippoliti. He talks about the secret to selling 201 homes in one year. If I take my foot off the gas - even for a second - there’s competition ready to dust me aside and take over everything I’m doing. -Justin Ippoliti Three Things You’ll Learn In This Episode -Stack up on relationships Every real estate transaction - even if it’s a lower price point - should be treated with care because that’s how future business is created. How does putting the work in pay off later? -How to succeed without a social media strategy Most agents doing big time numbers have no social media presence or they couldn’t care less about it. How do we avoid getting so caught up in the glamor of real estate we forget the grind? -The secret to surviving industry changes August 17 is right around the corner and a lot of agents are terrified of what it means. How do we thrive in this new era of real estate? Guest Bio Justin Ippoliti is a Real Estate agent with Shorewest Realtors. A former teacher with a legal background, he is an experienced salesperson with a demonstrated history of working in the real estate industry. Learn more about Justin or send an email to . Host Bio Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32390842

3 Things Real Estate Top Producers Do That You Probably Don't w/ Spencer Combs 08/01/2024

3 Things Real Estate Top Producers Do That You Probably Don't w/ Spencer Combs When people fail to get the results they want in their real estate business, there are 3 things at play. You’re either lacking momentum AKA time on task, lacking mastery AKA skill set or lacking mindset AKA the belief that you can do it. Top producers have all 3 things working together, and that’s how they make unshakeable progress. As real estate agents and leaders, understanding the pillars of progress will allow us to power through the ceilings we hit as we try to grow. How do we overcome stagnation, frustration and burnout? How can leaders drive themselves and their agents to success? In this episode, I’m joined by personal strategist, leadership coach, author and the visionary behind the Momentum and Mastery framework, Spencer Combs. He talks about the secret to success in real estate. You can know what you’re doing, believe it’s all possible but if you don’t take action, it’s not going to happen. -Spencer Combs Three Things You’ll Learn In This Episode -Take the time to dream Before we get into action, we need to build the motivation for it. How do we practically visualize what we’re aiming for? -If it doesn’t disturb you, it won’t move you Having a chip on our shoulder can be a powerful driving force for achieving what we want. How do we use what disturbs us to fuel us? -The power of solid goal posts Too many leaders don’t clarify what winning actually looks like and that makes it hard for people to get into momentum. How do we create clear, defined rules of success? Guest Bio Spencer Combs is a renowned personal strategist, leadership coach, and the visionary behind the Momentum and Mastery framework. With over two decades of experience in transforming distressed businesses into thriving enterprises, Spencer has dedicated his career to helping business leaders unlock their full potential and achieve unshakeable progress. Spencer's journey began with a passion for understanding the dynamics of successful businesses and the psychology of leadership. He has worked with a diverse range of clients, from small startups to large corporations, guiding them through challenging times and driving sustainable growth. His unique approach combines strategic insights with practical tools, empowering leaders to create lasting change and build resilient, high-performing organizations. In his latest book, "Momentum and Mastery: The Business Leader's Guide to Unshakeable Progress," Spencer distills his extensive knowledge and proven strategies into a comprehensive guide that helps leaders navigate the complexities of today's business environment. The book introduces the Unshakeable Framework, a powerful method for achieving consistent results, fostering innovation, and cultivating a culture of excellence. To learn more, go to and . Host Bio Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32290447

5 Way to Use Social Media to Get Deals Right Now w/ Andrew Fogliato 07/25/2024

5 Way to Use Social Media to Get Deals Right Now w/ Andrew Fogliato In the local marketing game, some of the most effective strategies are things that seem too done-to-death or stale to work. As a real estate agent, you are a local business owner, and that gives you a homeground advantage that will boost your business. With a few hacks, there’s still plenty of opportunity in these seemingly crowded places, and you can easily dominate your local area. Getting business through social media seems too good to be true since everyone is clamoring for it. Getting onto page 1 of Google search results seems near-impossible with all the competition, but it doesn’t have to be. What small tweaks can we make to turn our social media into a deal magnet? How can we beat Zillow in the SEO game? In this episode, I’m joined by marketing expert and the founder and lead marketing strategist at Just Sell Homes, Andrew Fogliato. He shares simple strategies that will skyrocket your social media presence and conversion. If you know what you’re doing with SEO, you can rank on the first page for really obscure things. -Andrew Fogliato Three Things You’ll Learn In This Episode -Do more with the content you have Agents who create a ton of content already have a huge advantage in the local marketing game. How can you squeeze more juice out of every video, blog and closed deal? -How to beat Zillow at the SEO game Many agents get discouraged that they just can’t compete with big companies on social media and search. What loopholes can give us the advantage? -One core audience per account Team leaders fall into a huge trap on social media. They have to post content for recruiting and lead generation. How do you do this without confusing the algorithms? Guest Bio Andrew Fogliato is a marketing expert and the founder and lead marketing strategist at Just Sell Homes. He’s been working in the real estate industry for over 10 years in sales, training, consulting, marketing roles and more. Go to or send a DM to to learn more. Host Bio Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32167227

The Ultimate Guide to Making Real Estate YouTube Ads: A Step-By-Step Tutorial 07/18/2024

The Ultimate Guide to Making Real Estate YouTube Ads: A Step-By-Step Tutorial YouTube is what television was decades ago, there’s a built-in captive audience of millions watching from TVs, tablets and smartphones. This can play right into the hands of a real estate agent. With the right strategy, you can turn YouTube into a billboard for your real estate business for a lot less. You can gain unparalleled levels of exposure, build trust, awareness and ultimately drive action. You can even become a bit of a local celebrity! The power of TV commercials is something HVAC companies, electricians and plumbers have tapped into. Why can’t a real estate agent do the same? How do you create your own YouTube ad magic? How do you use ads to guide people through the buying journey? In this episode, I share the exact process I use to advertise on YouTube, and how to get 100,000 eyeballs on every home you sell. Whether your potential clients are unwinding on their couch or killing time in a waiting room, your content will be there, stealing the show. -Dustin Fox Three Things You’ll Learn In This Episode -The hyper-local hero effect Social media ads don’t make you stand out the way YouTube ads do. Why do YouTube ads turn you into a local celebrity? -Turn heads and open wallets The whole point of direct response marketing is to elicit an action. How do you achieve this through YouTube? -Why custom sequence ads work The people who view your YouTube ads are at various stages of the buying journey. How do you create a structured journey and a cohesive narrative so you can build trust, awareness and ultimately drive action? Host Bio Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32166937

How to Get Real Estate Deals From Blogging and Garage Sales w/ Mor Zucker 07/11/2024

How to Get Real Estate Deals From Blogging and Garage Sales w/ Mor Zucker Some of the best ways to generate leads is combining the local knowledge and connections of an agent with a digital component. All the information you have about your city can be turned into a lifestyle blog. The foot traffic generated by the garage sales that are always happening in our neighborhoods can be flipped into website traffic. A lot of agents market themselves at garage sales and they even post blogs, but Mor Zucker is taking it to the next level. She uses these things to build relationships, get more eyeballs on her content, grow her database and even give back. How do you use lifestyle blog content to get more leads? How do you use the impressions created by a garage sale to grow your business? In this episode, I’m joined by the Operating Partner and Co-Founder of Team Denver Homes. Mor talks about the two surprising lead sources that have moved the needle and helped her acquire more listings. Create an event where you interact with the homeowner, and make sure all the information lives on your website. -Mor Zucker Four Things You’ll Learn In This Episode - Don’t pigeonhole yourself into luxury Luxury listings are a great way to gain visibility in our markets, but why should we be careful about only being seen as luxury agents? - The truth about having a team In real estate, the dream is to build a team so you can step out of production, but could you be shooting yourself in the foot by choosing not to sell? - Garage sales can be a lead pillar Every seller has to clean out their house and do a garage sale. How does Mor use this to create an elevated experience that captures web traffic and leads? How can you add a charity component to it? - The power of a book A book doesn’t have to sell thousands of copies for it to be a solid source of business. How does Mor Zucker leverage her book to get in front of more people? Guest Bio Mor Zucker is the Operating Partner and Co-Founder of Team Denver Homes. Mor has been a top-producing real estate agent since the first year she began her real estate career in 2014. She specializes in investment properties and multi-unit multi-million dollar residential developments. Her current team consists of eight agents that produced more than 100MM dollars in real estate production in 2021. She is a public speaker known for her unique marketing and technology expertise and is a multiple award winning, recognized professional in her field. Mor also owns the number one blog in Denver, , which has over one million unique viewers per year. For more information, head to www.teamdenverhomes.com and . Follow on Instagram. Host Bio Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32057912

How to Get $35 Million From Organic YouTube Content w/ David Massey 07/05/2024

How to Get $35 Million From Organic YouTube Content w/ David Massey If you want the ultimate moat around your business, there’s nothing better than a strategy that attracts clients who are already sold on working with you. YouTube is one of the best ways to achieve this. Instead of competing with other agents, you’ll have people clamoring to work with you because they already know, like and trust you. On top of that, you won’t have to explain your value the way an unknown agent would. You get to stockpile relationships that will pay off in the future. And in a post NAR-settlement world, you are in the best position to get paid by buyers. How do you get started with YouTube? How do you turn YouTube into a solid source of leads and closings? In this episode, host of Living in Northern Virginia, David Massey shares how he gets up to 80% of business from his channel. Don’t worry about the competition. Your job isn’t to get every buyer, it’s to get the people who resonate with you. -David Massey Three Things You’ll Learn In This Episode -Stop chasing business, start attracting it Before YouTube, David was competing with other agents for business, now clients are clamoring to work with him. What’s a typical call with a lead like now? -Duplicate and customize One of the biggest challenges when you start a YouTube channel is knowing what to talk about. How did David come up with his ideas, and why is it something we can all do? -The power of local expertise Setting expectations and explaining our value is critical in this post settlement era of real estate. Are YouTube-focused agents at an advantage? Guest Bio David Massey is a licensed Realtor in Virginia with Real Broker LLC. He is the host of Living in Northern Virginia, a YouTube channel all about what it's like to live, work, play, and thrive in Northern Virginia. David does weekly videos about top neighborhoods, pros and cons, cost of living, drone tours, relocation tips and so much more. He works with clients from all over the world that are relocating. Go to to for more information. Host Bio Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/32020497

The Secret to a Successful Husband-Wife Real Estate Team w/ Devon Fox 06/27/2024

The Secret to a Successful Husband-Wife Real Estate Team w/ Devon Fox How do you run a successful real estate team with your spouse? It’s a question we get all the time. Whether you’re thinking of joining your partner in real estate or you’re starting from the ground up, working together comes with benefits (and challenges). Just because you’re married doesn’t mean you’ll make great business partners. People make this mistake all the time. What that makes our partnership work is our opposing skill sets, and the fact that we bring different things to the table. How did Devon end up becoming my business partner after her own corporate career? What are the key ways we balance each other out? What are the key decisions we made when we built our team? In this episode, my wife and business partner Devon Fox joins me to talk about our business and why it works. Real estate is a super stressful industry. If your clients are super stressed and if you feed into that, you’ll just amp them up. -Devon Fox Three Things You’ll Learn In This Episode -Cool, calm and collected through the transaction Real estate is a stressful business and you often have to deal with people’s emotions. How are our temperaments different in the way we deal with clients? -The secret to a successful partnership Being good friends or even husband and wife doesn’t mean that you’ll make great business partners. How do you know if you’ll work well together? -How to be strategic about growth One of the key levers to our growth was the generous commission splits we offered. Knowing what we know now, would we do the same thing? Guest Bio Devon Fox is the Co-Owner of Devon and Dustin Fox Homes with Pearson Smith Realty. Their story begins not with a company or a brand, but with two high school sweethearts who had an ambitious dream to create something meaningful and lasting, together. They decided to go all-in with passion and purpose leading the way, establishing Fox Homes to provide an unmatched real estate experience that delivers big results with small-town heart. They love nothing more than seeing the joy on first-time homeowners’ faces or the ear-to-ear grins of those who just closed on a brilliant deal. Follow on Instagram and connect with her on . Host Bio Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/31899652

Open Houses: How to Succeed by Doing What Most Agents Won't 06/20/2024

Open Houses: How to Succeed by Doing What Most Agents Won't If you’re struggling to get traction from open houses, you might think the strategy is dead. The truth is open houses still work, but 90% of agents don’t do the right things. Crafting a successful open house comes down to one mentality: building a collective experience around the home and making it connect to the guests. There are little touches you can put in place that add up to a ton of value. The invitation, the food you provide and the way you interact with guests when they first arrive. These are all ways you can create an elevated open house experience that sells the home and even generates more seller leads. What should you do differently? In this episode, my producer Matt Johnson returns to talk all about open houses and how to set one up for success. An open house is a collective experience of the entire home and an agent has control over that. -Matt Johnson Three Things You’ll Learn In This Episode -Always lead with quality Many agents will just put out a bowl of hard candy or cookies at an open house and call it a day. What do you need to provide and give guests to make it an elevated experience? -Why sellers hate open houses An open house should be an experience around the home, not a sneaky way to find buyers for other listings. How do you host it accordingly? -Earn trust by using a negative The open house should always be about the home. How do you show genuine enthusiasm with a dose of honesty? Host Bio Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/31792942

Six Weeks to Real Estate Success: How to Win the Google Review Game 06/13/2024

How to Beat Zillow At Its Own Game w/Jeff Bernheisel 06/06/2024

How to Beat Zillow At Its Own Game w/Jeff Bernheisel When it comes to the digital marketing game, many agents think it’s pointless since we’re competing with juggernauts like Zillow. If there are platforms already dominating in lead gen, content creation and advertising, is there a way to build an online presence, get noticed and get more deals? Then of course, there’s all the changes AI is driving in the digital marketing space. If the future of search is ChatGPT and not Google, is it still worth investing in SEO and reviews? These are all the questions real estate pros are grappling with. Though it’s still a big unknown, there are still ways to grow our businesses through digital marketing (and AI can even help us). What are the marketing basics we need to master? How can AI actually enhance what we do instead of eliminating us? In this episode, I’m joined by seasoned marketing and growth strategist, Jeff Bernheisel. We talk about all the exciting things happening in digital marketing, and how to win the game in such an evolving marketplace. Tell a story about your listing, the neighborhood and why you’re here. If you do that well, you won’t be competing with Zillow. -Jeff Bernheisel Three Things You’ll Learn In This Episode -The art of selling through telling stories We might not have the power and marketing dollars of online real estate giants, but we can still stand out online. What’s the one thing Zillow can’t do that we can? -One ad = $100,000 Jeff created a really successful ad that led to 14 transactions. What made it so effective? -The power of AI in real estate AI tools like ChatGPT have a ton of capabilities that can help us become better marketers. What are some of the new features we can leverage? Guest Bio Jeff Bernheisel is a seasoned Marketing and Growth Strategist with nearly two decades of experience driving brand narratives and engagement in the real estate sector. He provides strategic insight and tactical execution for a business’s toughest marketing challenges. For more information, go to , connect with Jeff on or follow him on . Host Bio Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/31552322

How to Stop Buying Leads and Start Building Relationships w/Michael J. Maher 05/30/2024

How to Stop Buying Leads and Start Building Relationships w/Michael J. Maher The recent NAR settlement proposal and other industry developments prove one thing. Real estate agents have to become proactive about their business, instead of working in reactive mode. That means instead of relying on Zillow and paid leads, we have to shift to strategies that give us more control over how we provide value. Mastering our sphere, referrals, events and reviews immediately sets us free from market disruptions. It will also give us an ROI that lasts way longer than any paid lead. How do we build our businesses on relationships and connection? Why are events critical to proactively generating business? In this episode, I’m joined by coach, speaker and author of The 7 Levels of Communication, Michael J. Maher. He shares how to build your business differently, and why it’s critical in today’s market. Forever we’ve been in a dichotomy where the listing side was skills-based and the buyer side was a service-based profession. That’s about to change. -Michael Maher Three Things You’ll Learn In This Episode -How to lead buyers through the transaction Many agents find working with buyers stressful and more time-consuming than sellers, but it could be due to an inefficient approach. How do you use focus and prioritization to improve the process? -The flywheel effect Real estate professionals don’t invest in events because they don’t think they can scale, but they actually have the highest ROI. What happens when you make events a key pillar of your business? -The secret to a great client event Events will always be a powerful way to build and generate referrals, but not all events will yield the same results. What makes a client event memorable, effective and even fun? Guest Bio Michael J Maher is a coach, speaker and author of The 7 Levels of Communication. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, Michael did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years. And now, his (7L)System and methodologies have grown beyond the real estate world to see its application in nearly every profession and industry. His last event had over 50 different professions in the room! It all started with a powerful book (7L) The Seven Levels of Communication: Go from Relationships to Referrals endorsed but such stalwarts as Dave Ramsey, Dr. Ivan Misner, Bob Burg, Larry Kendall, Howard Brinton, Barbara Corcoran, Gary Keller, and many more. To join the Generosity Generation, go to . Host Bio Dustin Fox is the co-founder of the , a speaker and the author of . Dustin and his wife Devon have grown the to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths. /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/31431807

3 Real Estate Myths That Are Tanking Your Business w/Matt Johnson 05/23/2024

3 Real Estate Myths That Are Tanking Your Business w/Matt Johnson For many agents, the process of building a successful business can be needlessly tiresome, confusing and even lonely. The tried-and-tested best practices that are constantly taught are outdated, unsustainable, and even unrealistic. What if we could pour the money we spend on these faulty methods into something much easier and something we can control? Instead of burning ourselves out on social media, we could be investing in Google reviews. Instead of continuing the uphill journey of working sellers only, we could work buyers and thrive. That’s why I started this podcast. I wanted to bring fresh, new ideas from outside the industry into real estate. I want to show you how to get better at marketing - the number 1 thing agents struggle with. What are the big social media myths keeping us from success? How can we do things differently? In this episode, I’m joined by my producer and CEO of MicroFamous, Matt Johnson. I share what inspired me to start this show and what you can expect from our episodes. Don’t just ask for reviews from people who give you 5-stars because it actually hurts you. Aim for between 4.7 and 4.8 stars. That rating is the most credible. -Dustin Fox Three Things You’ll Learn In This Episode -The most powerful advantage you can have in real estate We’re getting to the point where the first thing consumers do is Google you. How do you make sure you cut through the competition and become their only choice? -Don’t think about real estate incestuously A lot of the real estate coaching advice out there is being done by everyone, meaning you end up fishing in red waters. How do you eliminate the competition? -SEO is alive and thriving The prevailing belief among real estate agents is that SEO is dead and not worth investing in. Are the experts pushing this narrative for selfish reasons? -Six Weeks to Real Estate Success To dive deeper into mastering real estate, grab your copy of "." After reading, head over to Amazon and leave a review. Then, send a screenshot of your review to on Instagram. As a thank you, you'll receive Dustin’s exclusive list of the Top 100 Facebook & Instagram Ad Headlines of All-Time—guaranteed to boost your conversions and lower your advertising costs. Don't miss out on this opportunity to elevate your real estate game! To Contact Dustin Fox, click /episode/index/show/550128f0-d219-41a3-8782-dd054fab1666/id/31431707

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