BCR 136 - Kate Crocker on dark marketing and dark AI
better communication results
Speaker 1: Lee Today I'm interviewing Kate Crocker. And Kate is our AI problem solver and dark patterns consultant. Kate is an Australian legal design writer, SEO copywriter, and a former lawyer as a former lawyer turned legal design writer. Kate has mastered the art of blending complex legal concepts with a user friendly design. Now, Kate's also an expert in dark patterns, those tricky little design tactics on the web. You probably Kate and is on a mission to make websites ethical, transparent and user friendly. Kate skills don't stop at legal fees though. As an AI prompt engineer, she crafts...
info_outline
BCR 143 - Driving innovation with AI
better communication results
Welcome to Better Communication Results. I'm your host, Lee Hopkins, and this week we look at how AI can supercharge innovation and brainstorming in your business. The problem: Stale ideas and innovation bottlenecks Innovation is the lifeblood of any successful organisation. But let’s face it—brainstorming sessions can sometimes feel uninspired. Team members often rely on the same ideas, and groupthink can stifle creativity. This lack of fresh thinking can be a major roadblock to business growth. If your organisation isn’t continuously innovating, you risk falling behind competitors...
info_outline
BCR 141 - Cutting podcast costs with AI
better communication results
Welcome to Better Communication Results. I'm your host, Lee Hopkins, and this week we look at the challenge of reducing podcast production costs without cutting corners or compromising quality. The problem: Rising production costs Producing a professional podcast can be expensive, especially when you factor in equipment, editing, marketing, and team salaries. For CEOs managing budgets, podcasting can start to feel more like a cost centre than a value generator. The temptation to cut corners—such as using lower-quality editing or skipping promotional efforts—is strong,...
info_outline
BCR 140 - Using AI to personalise your content
better communication results
Overcoming the challenge of audience engagement through podcasting Welcome to Better Communication Results. I'm your host, Lee Hopkins, and this week we look at the challenge of keeping your podcast audience engaged in an increasingly saturated market. The problem: Declining listener engagement Podcasting has exploded in popularity, with over 5 million podcasts globally as of 2025. While this is great for the industry, it’s a double-edged sword for businesses. With so many options available, how can you ensure your audience doesn’t just tune in but stays engaged episode...
info_outline
BCR 139 - How to scale your podcasting efforts
better communication results
The first in a series of episodes on podcasting and how your business can benefit from podcasting. Episode 1: How to scale your podcasting efforts without sacrificing quality Welcome to special six-part series on podcasting with AI. This is the first episode, and I'm your host, Lee Hopkins. This week we look at the challenge of scaling your podcasting efforts without sacrificing the quality that helps you connect with your audience. The problem: Scaling podcast production For many businesses, podcasting has become a powerful tool for engaging clients...
info_outline
BCR 138 - Implementing AI in your business without losing your mind
better communication results
I'm Lee Hopkins, and today we're talking about something that's keeping many of you awake at night. Implementing AI in your business without losing your mind or your staff's trust. 00:00:23:23 - 00:00:47:23 Unknown 20 years ago, I was exactly where many of you are now, staring at the emergence of social media and wondering if it would destroy workplace productivity. Instead, it revolutionized how we connect with customers and staff. Today, I see the same fears about AI, but also the same incredible potential. Let me share a recent experience with a CEO in Adelaide. 00:00:48:00 - 00:01:11:04...
info_outline
BCR 137 - Paul Glover and Automated Agile
better communication results
Lee Today I'm talking with Paul Glover, from a company called Brando in the UK. And we're discussing automated agile support. Can you give us the elevator pitch about automated agile plays? PaulYeah. So automated agile is really a way of thinking. And all it really is, is on its understanding the AI can utilize you can utilize AI throughout the product delivery lifecycle. And in doing so, add productivity. But there isn't really a strong understanding of how to do that all the way through. There's individual use cases which are important. But it's about leveraging that rich context to produce,...
info_outline
BCR 135 - Interview with Bruce Welsh of 6PR
better communication results
00:00:00:00 - 00:00:33:10 Lee I am interviewed by six powers Bruce Welsh on the birth of Ireland. What I can do for both businesses and the individual, where I is going next. And what are some of the risks and benefits of IA. 00:00:33:12 - 00:00:52:13 Bruce - 6PR So back in 1983, the internet was born, I believe. And in those early days, we are all amazed at what we could do and find on the internet. It certainly meant that it was the death of the door to door encyclopedia salesman, that's for sure. However, I don't think then we thought how it would become part of our daily life, but it...
info_outline
BCR 134 - Gary Cooper, AI specialist copywriter, France
better communication results
Speaker 1 - Lee Gary Cooper's an AI lead regeneration and marketing specialist, and we like to think of him as a creative catalyst, a tactical thinker and an AI Weaver. Gary, tell us a little bit about your background? Speaker 2 - Gary Cooper Yeah, sure. I got about 30 years in the copywriting industry, and I started using AI when phrase came out and Quill bot about four or five years ago, and I got quite into the the technology behind it. So when they released chat, GTP and Claude Gemini, all of those, I was already prepared for what it did and the ways in which it could help me. So I've just...
info_outline
BCR 133 - Mastering virtual communication: Engaging remote teams and clients
better communication results
**Key Takeaways:** * Learn the CONNECTION framework for virtual engagement, combining structured check-ins with personal connection moments to increase team collaboration by up to 26% * Implement proven digital body language techniques to bridge the virtual trust gap, addressing the 26% disconnect between employee productivity and leadership confidence * Master practical engagement strategies like the "3-minute rule" and interactive polling to achieve 48% higher meeting effectiveness scores Welcome to the Better Communication Results podcast, where I help you elevate your professional...
info_outlineAI literacy in Japan's children