BCR 135 - Interview with Bruce Welsh of 6PR

00:00:00:00 - 00:00:33:10
Lee
I am interviewed by six powers Bruce Welsh on the birth of Ireland. What I can do for both businesses and the individual, where I is going next. And what are some of the risks and benefits of IA.

00:00:33:12 - 00:00:52:13
Bruce - 6PR
So back in 1983, the internet was born, I believe. And in those early days, we are all amazed at what we could do and find on the internet. It certainly meant that it was the death of the door to door encyclopedia salesman, that's for sure. However, I don't think then we thought how it would become part of our daily life, but it certainly has.

00:00:52:13 - 00:01:14:10
Unknown
And, since then there's been the development of social media, a fun thing that's never going to be part of life, is it? And then again, we've we got into apps and now, you know, these days you can't get around without your phone, without the internet, without an app, without social media. It's become part of our lifestyle. And now here we go with another one called AI.

00:01:14:11 - 00:01:34:05
Unknown
And we all know that it's artificial intelligence. How is it going to affect our lives? And interestingly, how is it going to affect business and the way we do things? As we mentioned earlier on, already, a news news team in a radio station in Poland is completely AI, helping us hopefully to catch up with all this technology.

00:01:34:05 - 00:01:57:19
Unknown
We welcome to the catch up today. Lee Hopkins. Hello, Lee. How are you? Shut up on your face. Well, I guess at least, you know, you people in, in the technology will have a bit of a sense of humor, right? Let's start at the beginning, shall we? What is AI? Okay. Artificial intelligence has been around for a long time, but never hit the mainstream.

00:01:57:21 - 00:02:23:08
Unknown
Now it's hit the mainstream, and it basically enables you to kind of do all the drudgery that, you would have had teams and teams of people doing. Now you can free up those teams to be far more creative. And all of the dull, boring stuff is taken care of by by computers. Okay. So what we're finding at the moment is a lot of people are using it for writing things.

00:02:23:08 - 00:02:44:13
Unknown
They'll, you know, put stuff in and it's being used at this stage, with due respect to people to do it for a bit of fun where they, they can create a whole story. They created a song, even I've had one created by my, for myself by, hurricane. One of the people of right is here. He's he's written a whole song and had it produced, all done by computers.

00:02:44:14 - 00:03:06:04
Unknown
Like the the person that singing is not a real person. The music musicians playing the the tune are not real. So, you know, the applications that we're seeing at the moment is, is more like the early applications of the internet in, in much more fun terms than actual productive terms. Well, yes and no. Yes. In terms of you can do some really fun stuff with it.

00:03:06:20 - 00:03:31:23
Unknown
You know, you can write books, poems, sonnets, all sorts of stuff. You can create images of people that don't exist and put them into situations that don't exist. You know, it's good, fun stuff. But you're right in that there's a business application as well, and that business application is such that you can save your company lots and lots of dollars if you use the right tool in the right way.

00:03:32:04 - 00:04:04:12
Unknown
But you and I probably go back to the 70s, Bruce and in the 70s there was a code or a word I should say that, computer programmers lived and died by, and that word was Geico garbage in, garbage out. And here in the in today's AI world, if you write a really bad prompt, which is the prompt is the instructions to the computer to do something, if you got a really bad prompt, you won't get any good results.

00:04:04:16 - 00:04:36:03
Unknown
So if you went to, for example, ChatGPT and you could chat GPT cry me a novel. Well, I mean, GPT would go away and write you a novel, but you'd never even be able to give it to a friend to write because it would be just garbage. But if you tell ChatGPT or Claude or any of these writing tools to write me something, and you specify in a big, long prompt what exactly you want the who the characters are on, on all sorts of background material, it will go away and create use something far better.

00:04:36:09 - 00:04:55:02
Unknown
So obviously more detail in more detail. So if we're talking about an application I've just thought of while sitting here, if I wanted a business plan written for a particular business, I could certainly put in all of the details that I had, whether that be in my head or what I had to research. And it will print out a fairly detailed, accurate business plan.

00:04:55:04 - 00:05:21:06
Unknown
Is that what you're saying? Oh, absolutely. Go to ChatGPT, put in your parameters. And, you know, in the prompt, I'm just be amazed. That was 30s later you will have a business plan. Or if you want a marketing plan or a social media plan or whatever, it'll spit it out in about 30s and you could have a whole year's worth of content that, you know, but with Claude and ChatGPT and all these other tools, will will spit out and they bring it.

00:05:21:06 - 00:05:39:19
Unknown
So how far do you see that's been around for many years? How long has it been around and how far down in the path of development of AI are we in? You know, I just said that there's a radio station in Poland using it for their news reports, but, you know, how far down are we? Is there still quite a way for development to go?

00:05:39:20 - 00:06:04:05
Unknown
Oh goodness me, yes. In terms of of where it's come from, I guess, I mean, it's been in academia for since the 60s, but, in terms of how we can use it in the business world or in the social world, probably around about the time that social media, came into being for business, 2004.

00:06:04:14 - 00:06:33:07
Unknown
You probably had the stirrings of AI as organizations tried to grapple with it and make use of it. Now, in those days, of course, it was only the big corporates with lots and lots of research dollars behind them who could spend the time coding and playing and figuring out what exactly what they wanted. Now it's reached the stage where the common man and woman can hop behind their, monitor, type of way and create something that just did not exist before.

00:06:33:09 - 00:07:00:07
Unknown
But where it's going is even more fascinating because if you look at the two big players in this game, which was code, for writing, text, and chat or text that human beings enjoyed reading, ChatGPT, which was great at business stuff, the leap forward, every iteration upload, and every iteration of ChatGPT just pushed ten times.

00:07:01:11 - 00:07:24:21
Unknown
Forward. Now we're at the stage where artificial intelligence can actually control your monitor and your mouse. So we can do things that it sees on your screen and chop and change and adjust and and you don't have to do anything. So what we're talking about that let's talk about AI and its use in, in the world so to speak.

00:07:25:13 - 00:07:50:21
Unknown
There was a GP that won an award over here that was talking earlier on, and then of course the discussion went to went to Doctor Google and, you know, are they dangers they with these bots in relation to, misinformation. Oh yeah. Some some bots. Yes. I agree they are because they go to Google for information or they do their own search as they do, a search of the laypersons web.

00:07:51:02 - 00:08:29:17
Unknown
But there are bots like consensus, consensus which search the databases, the academic databases, they've got access and so they can find up to the minute research that's being done by academicians. Nice word. And with that, good, good American word accommodations, by academics. And they can find the latest research and give you back answers. I mean, for example, now but radiographers, looking at so I'm having to retrain because AI is far better and far quicker than those with manual skills.

00:08:29:19 - 00:08:58:13
Unknown
They've done tests with, humans. Looking at whether a GP, a real life GP or a bot gives better customer service and the bedside manner of bots completely wipe off the for the humans. But I guess it's one thing to always be safe is obviously get a second opinion if it might. If you're going to go down the bot process either on the introduce human intervention or alternatively get another bot.

00:08:58:13 - 00:09:22:10
Unknown
So I guess, well, I mean, yeah, I mean there's no there's no harm in getting a second opinion from another bot because, I mean, even the bots themselves say, there's a disclaimer at the bottom of their web pages saying that, you know, this might not be 100% accurate, get a professional opinion. But, I mean, you can go to, perplexity, for example, and ask a query of perplexity and it will spit out something.

00:09:22:14 - 00:09:45:18
Unknown
And then you go back and you ask perplexity, okay, you just written this for me. Go back and verify all the things you said. Give me the links, to the research, which, you know, backs that up, and correct any mistakes you've made, which you've made up, and it does. So, you know, second time round, it gives you a far tighter, more accurate response.

00:09:45:20 - 00:10:11:11
Unknown
So on that note, you said that, obviously as it develops the costs comes down. It's getting more affordable for, using businesses like yourself to be able to help with, business out there that want to progress into the AI use world, I guess. Yeah. Oh, absolutely. I mean, all these tools, cost may be maximum $300 us a year.

00:10:12:09 - 00:10:31:18
Unknown
But I wouldn't recommend anyone buy a year long subscription. I would do it month by month, because this at the industry is growing so fast and new tools are being introduced all the time that micro specialize that if you lock yourself in for a 12 month contract, you could be just wasting money because something new and better has come out.

00:10:32:11 - 00:10:56:08
Unknown
It's a it's an interesting field Monday. Yeah, absolutely. But it's an interesting field that, obviously we're going to grow into, as we have done with the internet and socials and, and and we'll get a better understanding as time goes on. But but I do thank you for your time today. Oh, gross. It's been a pleasure.

00:10:56:10 - 00:11:08:19
Unknown
And we'll get a better understanding as time goes on. But but I do thank you for your time today. Oh, Bruce, it's been a pleasure.