Baiting for Business
In this episode, I’m breaking down the biggest mistakes that cause podcasts to fail—and trust me, it’s not what most people think! The mindset of perfection is stopping you from actually executing, and I truly believe in building the plane as you go when it comes to podcasting. Here’s what you’ll learn: 🎙 Why over-planning and perfectionism hold you back 🎙 The one thing that will absolutely cause your podcast to fail 🎙 Why spending too much money on equipment is unnecessary 🎙 What actually makes a podcast successful (hint: it’s not your mic or lighting) 🎙 The power...
info_outlineBaiting for Business
A clear, memorable, and niche-aligned name is essential and how to avoid common mistakes, like choosing overly vague or complicated titles. Learn practical tips on incorporating keywords specific to your niche, ensuring your podcast is easy to find and resonates with your target listeners. In this episode, we dive into one of the most crucial aspects of starting a podcast: naming your show. Your podcast title plays a pivotal role in attracting the right audience, aligning with your brand, and even driving SEO. We'll also discuss the importance of researching your podcast name to avoid...
info_outlineBaiting for Business
In this episode, we explore the potential TikTok ban and its impact on podcasters, drawing on my personal experience of being banned from TikTok at nearly 200,000 followers. I share hard-learned lessons and actionable strategies for safeguarding your content, building a resilient audience, and leveraging social media effectively. Diversify Your Platforms: Don’t rely solely on one platform. Repurpose content across TikTok, Instagram, YouTube Shorts, and others to ensure your audience can find you, no matter what happens. 1. Own Your Assets: The only things you truly own are...
info_outlineBaiting for Business
In today’s episode, I’ll show you how to record and launch your podcast all in the same day! Starting a podcast doesn’t have to be a perfectly polished production from the get-go. I believe in the "build the plane as you fly" approach—within reason, of course. In this episode, I walk you through a step-by-step process to record your audio and video, export it, and get your podcast live on all major platforms—all in a single day. And the best part? I’ll show you how to do it all for under $5! If you found this content helpful, I would LOVE it if...
info_outlineBaiting for Business
I see this ALL the time — from startup podcasts to top podcasters — adding the episode number at the beginning of their title! In this episode, I break down WHY adding episode numbers is actually hurting your podcast's growth. I’ll also share how you can optimize your show titles to increase reach and attract new listeners. Tune in to learn how to hook potential listeners and maximize your podcast’s potential! Software I Recommend : You can check out Hook Media Productions HERE :
info_outlineBaiting for Business
In this episode, I go over what ACTUALLY matters to create a high-conversion podcast! And it’s NOT WHAT YOU THINK! A more expensive mic does NOT equal a more listened-to podcast. I break down what you need to implement and how to put things into perspective to optimize your content and make your podcast work FOR YOU! Software I Recommend : You can check out Hook Media Productions HERE :
info_outlineBaiting for Business
In this episode, I dive into what I calls the "Funny Cat Video Effect"—the allure of chasing viral, repurposed content that may rack up views but often falls short in driving real business growth. While viral hits like funny cat videos may grab attention, they rarely lead to meaningful engagement or revenue. I show you the power of niche content tailored to specific audiences. By focusing on creating value for a targeted group, podcasts can boost engagement, drive website traffic, and ultimately achieve higher conversion rates. It's not just about views; it's about building genuine...
info_outlineBaiting for Business
The WOW strategy is a compelling method for podcast growth, emphasizing the importance of strategic guest selection to attract a wider audience. By focusing on partnerships with individuals and shows that share a similar target demographic, podcasters can effectively broaden their reach through repurposed content like social media clips and leverage SEO to enhance visibility. I have developed the WOW strategy, has successfully used this approach over the past 12 years to grow my clients podcast audience significantly. My experience highlights the value of engaging with audiences and optimizing...
info_outlineBaiting for Business
In this episode, we’re breaking down the essentials of crafting a successful podcast strategy. Whether you’re just starting or looking to refine your approach, I’ll teach you how to lay a solid foundation by identifying your goals before diving into the strategy. Here’s what you’ll learn: How to define your target audience by getting specific on age, gender, location, and interests. The importance of understanding the content your ideal audience is already consuming. How to provide maximum value in every episode using the "Jab, Jab, Hook" method for impactful...
info_outlineBaiting for Business
With over a decade of experience in the podcast industry, I’ve been at the forefront of podcast creation, production, editing, and content strategy. I took my skills from in front of the camera, working with major sports networks covering the NHL and NFL, to becoming a leader behind the scenes in the podcast world. In this episode, I share how my journey began at the early stages of podcasting, working with both start-ups and top-ranking shows. Now, as the founder of my own podcast production agency, Hook Media Productions; I focus on optimizing content for brands and businesses, turning...
info_outlineIn this episode, I’m breaking down the biggest mistakes that cause podcasts to fail—and trust me, it’s not what most people think! The mindset of perfection is stopping you from actually executing, and I truly believe in building the plane as you go when it comes to podcasting.
Here’s what you’ll learn:
🎙 Why over-planning and perfectionism hold you back
🎙 The one thing that will absolutely cause your podcast to fail
🎙 Why spending too much money on equipment is unnecessary
🎙 What actually makes a podcast successful (hint: it’s not your mic or lighting)
🎙 The power of prioritizing content over logistics
🎙 Why remote recording platforms like Riverside FM open more doors than in-person setups
If you’ve been waiting for the “perfect” moment to launch your podcast, this episode is your wake-up call. Stop overthinking, grab your phone, and start recording! The best content is done content.
🎧 Tune in now on all major platforms and start creating!
Subscribe now for more tips on podcast growth, and stay tuned for the next episode!
Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!
ALL my consult calls are FREE!
Software I Recommend :
You can check out Hook Media Productions HERE :
https://www.hookmediaproductions.com/
//www.instagram.com/hook_media_productions/