Prosperous Yogini
The Pros And Cons Of Being Soul-Led In this episode, I muse on what it means to be soul-led and have a soul-led business. As women, we are drawn into service-based business, to share our gifts, skills and experiences with others, to help others, and to make the world a better place! When we tap into the heart and connect to the calling of our soul, this is a very powerful vibration. But it’s not all rainbow and unicorns! Our love, passion, purpose, and compassion mean we create community and connection, and in a world of online and the rise of A.I, personal brand, community, and connections...
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Surprising Business Lessons From Learning To Lift Weights Thank you for all the love and support in my journey to rehabbing my frozen shoulder and tackling my peri-menopausal weight gain head-on. In this episode, I share my current journey with you a little deeper, there’s some pretty vulnerable moments, but I’m here for every other post 40 women who needs to hear this stuff! I knew my health journey would teach me a lot about myself, but I am surprised by how much it’s taught me and reminded me about how to run my business. So much so, how I lift weights is also largely how I am...
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Set goals, set intentions, make plans, be open to all the unknown that is on its way, or go with the flow; however, you approach the start of a new year is welcome, simply do it your way. 2026 is the year of the fire horse, and in terms of numerology is a 1 year; the vibe is certainly momentum and new beginnings. My experience of improving my health has taught me that being very focused on exactly what you do want and sticking to a simple, actionable plan is very powerful. This is my 2026 vibe: to be very focused on what I do want and stick to the plan, with plenty of space for the yet unknown...
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What a year! 2025 has been the year of the snake, the shedding of what no longer serves you. For me, it has been the first full year where I’ve navigated officially having two businesses. Amy-Yoga, my training business, and Amy Jones Mentor Ltd, business strategist and mentor for female founders. Growing my new business and sustaining the old has not been a straight line, alongside life that life us all! This is the story of courage, of throwing spaghetti at the wall and seeing what sticks, to getting things massively right and massively wrong. I find myself at the end of 2025,...
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The definition of madness is doing the same thing and expecting a different result. If you want to make changes, you have to be willing to do things differently. Change is never easy. We can’t make big changes all the time, we can’t leap all the time, this would lead to distress for our nervous system - aka burnout and overwhelm. But at the right time, usually when the pain of staying where we are is greater than taking action, we are ready to leap. Eustress for the nervous system. A new challenge, a new way of doing things - this is when your reality shifts. In today’s episode, I...
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The Power Of The Long Game Are you willing to give it time? What if you trust the divine timeline? What if you stop comparing yourself to others who are running a completely different race than you? In today’s episode, I share the impact of podcasting for over 3 years and Substacking for 18 months. I am making money from both these forms of content. It may not to large sums at the moment, but the power of the long game has shown me this - Persistent, consistent action in the direction of your dreams. I know these two new income streams will just keep growing. Because I am here...
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Make Offer Make Money “Make offers, make money, make offers often, make money often”. This is one of my favourite mantras. As a small-business owner, it's our job to be the head of sales, and it's our job to make offers to people, as sales are the lifeblood of any business. Not to mention that we want to work with people and help them! But why is it when I talk about sales, sales strategies, and making money, people get uncomfortable? What are you scared of? And yes, into the mix of this is our relationship with money – a topic for another day, or a different podcast! But...
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Ok, so maybe today’s title is a little bit of clickbait, but hear me out… Today’s episode is so important, when you understand the numbers game, you get to play along and selling more becomes possible. The truth is, there is no secret art; conversion and open rates apply to us all. When we accept this, we take the following action, and this does result in more sales. Make offers aligned with our current audience size. Commit whole heartily to growing our audience, especially on our email list, because the only difference between you and someone who is making more sales is not...
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I Really Underestimated Myself This is a podcast with two important messages: 1 – I bet like me you are comparing yourself to someone where the comparisons is complete unfair. And while you are stuck in compare and despair, you are under-valuing and under-estimating the skills, knowledge and experience you do have. 2 – We all should have some form of digital products, some form of scalable, semi-scalable offer, where we can help more people, stop trading all our time for money and experience the joy of making money in your sleep – whoop! After talking to a group of around 50...
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The Power Of A Low Cost Offer It’s offer season, and like me, lots of service-based businesses and business coaches are tapping into the back-to-school post-summer vibes. Of course, we want to make it clear why people need us and our offer, but I’ve seen some claims that don’t add up, and that certainly don’t give the whole picture. I’m sure you’ve seen it: “I make £40K a month from a $27 offer” – great, that may be true, but they never share ad spend, audience size and conversion rates. “Why sell a £97 course when you can make £3k with one corporate...
info_outlineIf you believe the hype, online courses are no longer selling, and launches are dead…
This is not true!
What is true however is things are changing, but this is nothing new, after 15+ years as a solo soul-led entrepreneur I can tell you that being in it for the long game is the process of repeating, refining and adapting.
What worked for creating, delivering, and selling online courses has shifted since I joined the online course creator party when the rest of the world did in 2020!
Things have shifted, but I am still very much selling and delivering successful online courses.
Semi-passive, scalable income is something I will advocate most people bring into the offer mix of their business, but like everything let’s be in it for the long game.
My top tips for delivering and selling online courses in 2025:
Make it a need to have a specific, no-brainer offer.
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Keep it short and sweet, especially if it has a high percentage of self-self-led study.
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Human connection in the selling process is essential; people should feel like individuals rather than numbers in a marketing machine.
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Drop the overwhelm with overly long sale pages, and multiple bonus offers that people probably don’t need.
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Waitlists are key to gaining expression of interest, remember to reward your waitlist wonders.
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If the course is not going to be a cast of thousands, have a capped cohort that reflects how many you would like to join and you have the capacity to hold space for.
What has remained the same is the importance of growing an email list and audience. Yes, I want you to make semi-passive passive income, but you must have someone to sell it to first!
How we can work together more!
Want to hear me weekly? Join my Substack for weekly guidance straight to your ear pods for £4.40 a month! https://energymindsetmoneyandmore.substack.com/
Join my mailing list and get my free Energetics of Selling Master class - https://www.amyjonesmentor.com/energetics-of-selling
The best way to work with me 1:1 - join the waitlist for my Your Purpose Mastermind, next enrolling July 2025 - https://www.amyjonesmentor.com/your-purpose-waitlist
Soul-led Female Entrepreneurs – https://www.amyjonesmentor.com/
Yoga Teacher Training – www.amy-yoga.com