EP 137 - Stop Copying Your Coach's Launch Strategy: Here's What Actually Works
Release Date: 11/14/2024
EP 153 - The Four-Phase Content Creation System That Will Save You Hours Every Week
Brand Your Way to A Million
Your content creation process shouldn't take hours. And if it does, you're doing it wrong. As the founder of a seven-figure design agency, I've mastered the art of creating converting content quickly. The secret lies in understanding which part of your process is actually slowing you down: ideation, creation, design, or scheduling. Once you identify the bottleneck, you can implement specific strategies to streamline that phase. Most entrepreneurs struggle with content because they're trying to ideate, create, and design all at once. Instead, I recommend separating these tasks into...
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EP 152 - The Ultimate Re-Engagement Strategy to Revive Dead Social Accounts
Brand Your Way to A Million
Your recycled content and repetitive sales pitches have trained your audience to ignore you - but it's not too late to turn things around. As the founder of a seven-figure design agency, I've mastered the art of re-engaging dead social media accounts. The truth is, most entrepreneurs don't need to start over on a new platform or create more content. They need a strategic approach to winning back their audience's attention through creative, exclusive content that sparks curiosity. Through our proven 30-day re-engagement framework, we help clients transform their social media from ghost towns...
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EP 151 - Stop Hating Social Media: A Fresh Approach to Marketing in 2025
Brand Your Way to A Million
Your love-hate relationship with social media is costing you more opportunities than you realize. As the founder of a seven-figure design agency that built its success through Instagram, I've watched countless entrepreneurs try to escape social media marketing. The truth is, if you're planning to run an online business, you need to work through your thoughts about marketing yourself online - because the platform changes won't stop with Instagram. Whether it's FTC regulations affecting email marketing, YouTube algorithm updates, or LinkedIn's latest features, there's always going to be the...
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EP 150 - The Six-Figure Campaign Blueprint: Behind Our Most Successful Launch Yet
Brand Your Way to A Million
We just generated the same revenue in one campaign that we made all of last year and I'm sharing exactly how we did it. After years of running our signature Rebrand Experience as an evergreen offer, we decided to shift to a campaign model for 2025. The results were incredible: a six-figure campaign, nearly 100 registrants for our free training, and more qualified leads than ever before, all with an email list of just 400 people and 2,500 Instagram followers. The secret wasn't in creating more content. It was in creating strategic exclusivity. By focusing on re-engaging our existing audience,...
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EP 149 - The Art of Subtle Selling: Why Your Direct Marketing Isn't Working Anymore
Brand Your Way to A Million
People want to love watching you sell. But your current marketing strategy might just be turning them off! As the founder of a seven-figure design agency, I've mastered the art of subtle selling. So today, we're chatting about a strategy that makes your audience feel entertained and educated while they're being sold to. In 2025, direct selling isn't just boring; it's ineffective. Everyone's become a salesperson, from TikTok creators to Instagram influencers, which means your audience is more sophisticated than ever at recognizing (and scrolling past) obvious sales tactics. The secret lies...
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EP 148 - From DIY to Fully Booked: How 4 Entrepreneurs Transformed Their Brands
Brand Your Way to A Million
Your outdated brand photos and DIY website are deleting opportunities before they even reach your inbox. In this special episode, I'm sharing four powerful client stories that demonstrate exactly why strategic branding transforms businesses. From Holly's $115K launch to Maria's fully-booked premium offers, these success stories prove that professional branding isn't just about looking polished - it's about converting high-ticket clients. The truth is, most entrepreneurs are still using photos from three years ago, recycling the same content, and wondering why their marketing...
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EP 147 - 3 Must Have Elements to a No-Competition Campaign
Brand Your Way to A Million
Your recycled launch content is costing you premium clients, even if you think it's working. 👀 As the founder of a seven-figure design agency, I've watched countless entrepreneurs try to cut corners by reusing the same photos, copy, and strategies year after year. The truth is, if you're experiencing stagnant sales or a disengaged audience, it's not because you need to create more content - it's because you need a no-competition campaign strategy. A no-competition campaign requires three key elements: #1: professional brand photos #2: a strategic website #3: a content strategy that...
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EP 146 - The Photo Strategy That Converts: Why Annual Photoshoots are a Non-Negotiable for Online Business Owners
Brand Your Way to A Million
Professional photos aren't just about looking polished - they're about making more money in your business. As the founder of a seven-figure design agency, I've watched countless entrepreneurs try to cut corners with iPhone selfies and basic stock photos. While everyone's focused on creating reels and short-form content, they're missing a crucial truth: strategic brand photography is what separates six-figure businesses from seven-figure ones. Think about it: Skims doesn't use the same five photos all year, even though they're selling the same products. Beyoncé didn't announce Cowboy Carter...
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EP 145 - The Website Strategy That Sells While You Sleep
Brand Your Way to A Million
Your website should be making sales while you sleep. But if you're putting your website on the backburner, it's probably costing you premium clients. As the founder of a seven-figure design agency, I've watched countless businesses struggle with outdated websites or rely too heavily on social media. The truth is, your Instagram content alone isn't enough - especially if you're targeting high-ticket clients who need more context before making a buying decision. I've seen firsthand how a strategic website can transform your marketing efforts. Our clients are booking sales calls with...
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EP 144 - 4 Signs It's Time to Reposition Your Brand in 2025
Brand Your Way to A Million
Your brand's success in 2025 depends on knowing exactly when to pivot and reposition. After years of helping clients transform their businesses through strategic rebranding, I've identified four clear indicators that it's time for a change. Most business owners overlook these critical signs until their revenue takes a serious hit. These warning signals include an outdated niche, stagnant sales, and a disconnected community. But how can you actually pinpoint "an outdated niche" as the root of the problem? With people coming at business owners from all sides with "solutions," it can be...
info_outlineAre your launches not converting like they used to? If you're feeling frustrated with diminishing returns and wondering why your tried-and-true launch strategy isn't working anymore, this episode is going to shake up everything you think you know about launching.
In this episode, I dive deep into why traditional launch strategies might not work in 2025 and what needs to change. I break down the three essential elements needed for successful launch campaigns: creative and exclusive marketing, a solid sales strategy, and a launch model that truly works for your business.
Drawing inspiration from major brands like Apple and Skims, we'll find a launch strategy that actually works and cuts through the noise in the online space. Here's the truth: your audience has gotten smarter about your launch patterns, and it's time for you to evolve.
I share my unfiltered thoughts on:
- Why copying your coach's exact launch strategy is killing your conversions
- The missing element of exclusive marketing that big brands nail (and we don't)
- How to retrain your audience's buying behavior without losing them
- Why stacking multiple campaigns beats back-to-back launches every time
Most importantly, I explain why we need to move beyond the typical A/B launch model and create more sophisticated, segmented approaches to reaching our ideal clients. If you're planning your 2025 launch strategy or feeling frustrated with your current launch results, this episode provides fresh perspectives on how to evolve your approach.
For those wrapping up their 2024 launches and heading into Black Friday, I offer specific guidance on how to use the rest of this year to retrain your audience and prepare for a more strategic 2025. Stay tuned for my special Black Friday announcement at the end!
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