Brand Your Way to A Million

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/

EP 184 - Stop Being Lazy With Your Content - Here Are the Swaps That Actually Work 09/18/2025

EP 184 - Stop Being Lazy With Your Content - Here Are the Swaps That Actually Work If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers. I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging. The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results. In today's episode, we're talking about: Why diary-style posts aren't connecting How to make trend-based content actually valuable The credibility content upgrade Why your framework posts aren't landing The platform-specific approach Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38228470

EP 183 - Here's How to Turns Mediocre Content Topics Into High Performing Scroll-Stoppers 09/11/2025

EP 183 - Here's How to Turns Mediocre Content Topics Into High Performing Scroll-Stoppers If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it. Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting, because when you nail the topic, everything else becomes easier. I'm sharing the exact 5 filter system I use to test whether a content topic will actually stop the scroll and convert, or if it's destined to get lost in the noise. From understanding the difference between "specific" and "niche" (they're not the same thing) to making sure your topics showcase your unique expertise without being too broad, this framework will transform how you approach content creation. I'm giving you real examples from my own content, including posts that could have performed better and exactly how I would fix them using this system. Plus, I'm sharing how this process saves me time on caption writing because when your content topic is strong enough, you don't need to rely on heavy captions to carry the message. In today's episode, we're talking about: Why content topics matter more than design or copy The difference between "specific" and "niche" How to make content personal to your expertise without making it hyper niche The attention-grabbing formula that gets people to stop scrolling Why trying to teach a "whole textbook" in one post is killing your engagement Connect with me: Join our Related Episodes: Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38175130

EP 182 - Why Studying Content Creators (Not Coaches) Will Transform Your Marketing with Dielle Charon 09/04/2025

EP 182 - Why Studying Content Creators (Not Coaches) Will Transform Your Marketing with Dielle Charon If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025. Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job it actually is. Dielle shares her journey from being able to coast on repurposed content to having to completely revamp her approach, including her storytelling framework where you spend 50% of your content just painting the problem before sharing any solution. We're also diving into why studying content creators (not just business coaches) has been game-changing for understanding how people actually consume content on these platforms. From our content creation routines to what's working (and what's definitely not working) in 2025, this conversation covers the mindset shifts, practical strategies, and honest truths about what it takes to create content that actually converts. We're also addressing the content heartbreak that comes with platforms changing and why fighting the algorithm is the least productive thing you can do with your time. In today's episode, we're talking about: The storytelling framework that's converting Why studying content creators beats studying coaches The shift from passive to active content creation Content creation systems that actually work What's not working anymore Connect with me: Join our Connect with Dielle Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38063515

EP 181 - Why Your Content Strategy Isn't Working (Hint: It's Not the Strategy) 08/28/2025

EP 181 - Why Your Content Strategy Isn't Working (Hint: It's Not the Strategy) You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business. I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy. In today's episode, we're talking about: How to reframe every post as a salesperson knocking on 1,000 doors The difference between teaching and selling through content Why comparing your content to other niches is sabotaging your strategy How comfort in content creation is actually preventing your growth The mindset shift from inspiration-based posting to systematic content creation Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37980885

EP 180 - The Content Audit That Changed Everything: 4 Elements Your Posts Are Missing 08/21/2025

EP. 179 - The Marketing Audit That Changed My Entire Business Strategy 08/14/2025

EP. 179 - The Marketing Audit That Changed My Entire Business Strategy Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads. I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment. You'll learn the 5 key areas I audit: service and audience alignment messaging and positioning content performance conversion points in your funnel visual branding consistency Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working. In this episode, we're chatting about: • The 5-part marketing audit framework • How I repositioned Sales Studio • Beyond vanity metrics • How audit findings should inform offer direction, platform focus, and resource allocation Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37774680

EP 178 - How Brand-First Marketing Increased My Conversions (Without Constant Selling) 08/07/2025

EP 178 - How Brand-First Marketing Increased My Conversions (Without Constant Selling) Over the last year and a half, I completely transformed my social media strategy from sales-first to brand-first marketing. The results have been incredible: increased reach, higher conversion rates, better engagement, and more qualified leads across every metric I track. In today's episode, I'm breaking down exactly how I made this shift and why it's been a game-changer for my seven-figure creative agency. If you're tired of your social media feeling like a constant sales pitch that's not converting, or if you notice your engagement drops every time you launch, this episode is for you. I'm sharing the 5 specific problems I discovered with sales-first marketing. Plus, I'm walking you through my exact framework for transitioning your audience without confusing them or tanking your sales. You'll learn how to retrain both the platform algorithm and your audience to expect something different from you, why storytelling sells better than direct pitches, and how to make your social media feel exclusive while moving conversions to email, podcasts, or other channels where people are actually ready to buy. The best part? Social media gets to feel fun and creative again instead of something you have to do to make money. In this episode, we're chatting about: • The 5 problems with sales-first marketing • Brand-first marketing framework • The transition strategy • Platform exclusivity method Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37707620

EP 177 - The A-B-C Framework That Turns Social Media Followers Into Paying Clients 07/31/2025

EP 177 - The A-B-C Framework That Turns Social Media Followers Into Paying Clients If you're creating hyper-specific content focused on direct selling and wondering why your posts aren't performing like they used to, you're probably skipping 2 crucial parts of your social media funnel. In today's episode, I'm breaking down something controversial: not every piece of content is meant to convert immediately! I know that sounds crazy when you're trying to grow your business, but hear me out. With how social media algorithms have evolved, the old strategy of making every post a direct pitch to your offer just isn't working anymore. I'm sharing my A-B-C framework for social funnels that's helped me build my seven-figure design agency. Most entrepreneurs are obsessing over the bottom of the funnel (conversion) while completely ignoring attraction and building content—which is why their audience isn't engaging and their sales calls aren't booking. You'll discover why your content needs to move people from audience member to follower to community member before they're ready to buy, how to create attraction content that's general enough to bring new people in but specific enough to stay relevant to your brand, and why the building phase is where most people confuse connection-building with direct selling. Plus, I'm revealing why I take most of my conversion content off social media entirely and into email sequences, private podcasts, and sales calls where people are actually ready to buy. In this episode, we're chatting about: • The A-B-C social funnel framework • Why direct selling content doesn't perform • The building phase mistake • Moving conversion off social media Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37609960

EP 176 - The Lo-Fi Content Mistake That's Killing Your Sales 07/24/2025

EP 176 - The Lo-Fi Content Mistake That's Killing Your Sales Everyone's jumping on the lo-fi content trend thinking it means they can just post random photos from their camera roll, but they're actually sabotaging their sales without realizing it. In this episode of Brand Your Way to a Million, I'm giving you the full debrief on lo-fi content—that trend where businesses are ditching polished brand shoots for behind-the-scenes, "real life" footage that looks like a business and influencer had a baby. While everyone's talking about how "effortless" this content is, I'm here to tell you that's complete BS. I've been watching entrepreneurs completely misunderstand this trend, thinking lo-fi means lazy, unbranded, or just venting about their personal struggles as a sales tactic. But here's what they're missing: even when influencers look like they "didn't try," they're using high-quality cameras, strategic outfits, and intentional messaging. The Canon G7X didn't sell out because people wanted worse quality. It sold out because people wanted that effortless-but-actually-strategic look. I'm breaking down why lo-fi content still needs to be branded, strategic, and yes—pretty. Because at the end of the day, people aren't just watching you for entertainment like they do with influencers. They're watching because they're considering paying you, and that changes everything about how you should approach this trend. In this episode, we're chatting about: • Why lo-fi content became popular • The three non-negotiables that make Lo-Fi content convert • The founder vs. influencer mistake • The high-low strategy Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37522710

EP 175 - The 3-Phase Campaign Timeline That Actually Works 07/17/2025

EP 174 - Campaign Themes: How to Make the Same Offer Feel Brand New Every Launch 07/10/2025

EP 174 - Campaign Themes: How to Make the Same Offer Feel Brand New Every Launch The most successful brands sell the same products over and over again. So how do they continue breaking sales records? They wrap them in fresh campaign themes that make audiences feel like they're getting something completely new every single time. In today's episode, we're breaking down the strategy that's transforming how service-based entrepreneurs launch their offers. Drawing inspiration from brands like Skims that sell the same shapewear with different seasonal themes, I'm revealing how campaign themes can keep your launches memorable, relevant, and profitable without constantly reinventing your services. You'll discover the four types of campaign themes that work best for coaches and consultants. I'll walk you through my complete process for developing campaign themes, including how to tie everything together through messaging, visuals, content series, and addressing buyer objections, all while maintaining your brand consistency. This isn't about quantity marketing that gets lost in the algorithm. This is about creating quality, creative campaigns that get people engaging, talking, and most importantly, buying. Whether you're launching for the first time or the fifteenth, campaign themes are your secret weapon for record-breaking results. In today's episode, we're chatting about: • The campaign theme framework • The Skims strategy • Quality over quantity marketing • The complete implementation process Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37350035

EP 173 - The 5 Components That Make Up A Record Breaking Campaign 07/03/2025

EP 173 - The 5 Components That Make Up A Record Breaking Campaign Your audience is getting smarter about launches! If you're still using the same old strategies, you're probably wondering why your results aren't what they used to be. In today's episode, I'm breaking down the five non-negotiable elements you need for a record-breaking campaign in today's competitive landscape. The truth is, buyers are picking up on cues. They know when you're launching the same offer repeatedly, and they're developing launch fatigue from back-to-back sales cycles with no breathing room. The solution isn't to launch less or give up on campaigns entirely. It's about elevating your approach with creativity and strategy. I'm sharing the exact framework I use: campaign themes that make each launch memorable re-engagement periods that build genuine community (not just sales funnels) platform personalities that create exclusive content experiences visuals that actually match your value and price point true exclusivity that you actually follow through on. This isn't about working harder - it's about working more creatively and strategically to cut through the noise. In today's episode, we're chatting about: • Why buyers are getting smarter about launch patterns (and how to stay ahead) • The campaign theme strategy that makes repeat launches feel fresh and exciting • How to use re-engagement periods to build lifetime value, not just quick conversions • Why platform personalities prevent content fatigue and increase engagement • The exclusivity framework that creates genuine urgency without manipulation Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37241255

EP 172 - Why Your Launch Content Isn't Converting on Instagram & Exactly What to do About It 06/26/2025

EP 172 - Why Your Launch Content Isn't Converting on Instagram & Exactly What to do About It Your Instagram launch content is probably repurposed from your sales page, and that's exactly why your audience is tuning out. In today's episode, I'm breaking down the biggest mistake I see personal brands making during campaign periods: treating Instagram like a sales page instead of understanding its role in your sales funnel. When you're constantly posting objection-handling content, feature lists, and "Is this program for you?" posts, you're creating content for people who are already doubting your offer - not for the majority of your audience who needs to be nurtured into knowing, liking, and trusting you first. The reality is that most of your followers aren't ready to buy the moment you launch. They need philosophy-based content that filters ideal clients, origin stories that build connection, and narrative-based belief shifts that educate them on your unique approach. When your warmest audience members (existing clients and people not interested in your current offer) stop engaging because your content is too launch-specific, the algorithm stops showing your posts to the people who actually need to see them. Tune in to the episode to get a comprehensive breakdown of the launch strategy that converts without tanking your engagement on Instagram In today's episode, we're chatting about: • Why treating Instagram like a sales page kills your engagement and reach • The difference between education and re-education content (and why it matters) • How to create launch content that still works months after your campaign ends • The role of each platform in your multi-channel marketing strategy • Why philosophy-based content filters ideal clients better than objection-handling posts Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37157295

EP 171 - The Revenue Ceiling: When to Switch from Evergreen to Launches 06/19/2025

EP 171 - The Revenue Ceiling: When to Switch from Evergreen to Launches After four years of selling my signature offer on evergreen, I made the risky decision to switch to a campaign model and it completely transformed my business. I'm sharing exactly why I abandoned the "always available" approach (even though it served me well) and moved to exclusive, time-limited campaigns for The Rebrand Experience. The truth is, I felt completely capped on evergreen. I was repeating the same revenue numbers year after year despite working harder and creating more content. I was tired of selling the same thing every single day just to hit three-quarters of my revenue goals, with no space to introduce new offers or experiment with different strategies. The switch wasn't easy, and it definitely wasn't without risk. I had to completely restructure our delivery systems to handle 12 clients in 30 days instead of spreading them across a full year. I had to create backup financial plans in case the campaigns flopped. Most importantly, I had to stick to my word about exclusivity, even if it meant potentially leaving money on the table by not reverting to evergreen pricing between campaigns. But here's what I learned: evergreen taught me everything I needed to know about my ideal client, messaging, and objections before I ever launched. Those four years of selling without urgency forced me to get incredibly sharp with my positioning. When I finally did launch, I had two back-to-back six-figure campaigns because the foundation was rock solid. Now I have six months of runway to experiment with new offers, expand my marketing, and plan strategically for 2026 - something I never had when I was selling the same offer 365 days a year. Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37064270

EP 169 - The Identity Crisis That Led to My Best Launch Yet: Rebranding with Ceels Lockley 06/12/2025

EP 169 - The Identity Crisis That Led to My Best Launch Yet: Rebranding with Ceels Lockley Your business might be growing! But if your brand isn't growing with you, you're leaving money on the table. In this conversation with Ceels Lockley, offer strategist and business mentor for female and non-binary service providers, we dive deep into her complete rebrand transformation. She went from a safe, neutral brand that felt like "a bit of a front" to a bold, festival-themed identity that perfectly captures who she really is. The journey wasn't without challenges. Ceels experienced what she calls a "full-on identity crisis" during the four-month rebrand process. She experienced a complete disconnect from her current brand while waiting for the new one to come to life. But this discomfort became the catalyst for elevating everything in her business. She overhauled her offers and raised her prices to match her new premium positioning. The results speak for themselves: her first launch with the new brand became her most successful yet, and she's since been able to create new offers in just days rather than weeks. By switching from a patchwork approach to a comprehensive rebrand, Seals gained not just beautiful visuals, but a strategic foundation that works as her 24/7 salesperson and supports her goal of helping service providers stop undercharging for their expertise. Check out the full blog . In today's episode, we're chatting about: • Why "patch-up jobs" with design eventually stop working as your business grows • How to navigate the identity crisis that often comes during a rebrand process • The difference between DIY branding and strategic brand positioning • Why comprehensive rebrands outperform piecemeal creative solutions • How the right brand foundation makes creating new offers exponentially easier Connect with Ceels: Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36962925

EPP 168 - The Rebrand That's Closing the Credibility Gap with Sabatini Ferdinand 06/05/2025

EPP 168 - The Rebrand That's Closing the Credibility Gap with Sabatini Ferdinand Your DIY brand might have gotten you this far, but it's probably holding you back from the clients and revenue you actually want. In this revealing conversation with Sabatini Ferdinand (Saba), founder of Her Support System, we dive deep into the complete business transformation that came with her Rebrand Experience. After years of patching together different elements from a WordPress, Saba realized her brand looked exactly too DIY to represent the true nature of her business. The transformation went far beyond new visuals. She had two separate entities that she wanted to combine under one umbrella. She was already running an agency but it wasn't clearly positioned as such - clients knew there had to be a team but "they were hiding behind me" The rebrand included a complete platform migration to Showit, strategic messaging that positioned her team as the support system for scaling businesses, and a website that finally functioned as her 24/7 salesperson rather than just a digital business card. The results speak for themselves: Saba booked out her agency before the rebrand even launched, hit her soft launch goal of 10 people in just days, and now receives inquiries from prospects who've already reviewed her website and understand her services. Most importantly, she gained the confidence to charge premium rates while having a brand that matches the caliber of clients she serves - including one client who's crossed her second million-dollar mark while working with Saba's team. Check out the full blog ! In today's episode, we're chatting about: • Why treating your website like a resume instead of a salesperson costs you sales • How to manage a complete rebrand while running a busy agency • The mindset shift from "patched together" to professional positioning • Why platform choice matters more than you think for business operations • How strategic rebranding attracts higher-caliber clients who come "ready to work" Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36855475

EP 167 - Your Website Is Your 24/7 Salesperson: The Six-Figure Website Formula 05/29/2025

EP 167 - Your Website Is Your 24/7 Salesperson: The Six-Figure Website Formula Your website should be making sales while you sleep, but instead it's probably costing you premium clients. After reviewing intake forms from our recent Rebrand Experience clients, I discovered a pattern: most entrepreneurs come to us treating their websites like outdated resumes instead of powerful sales tools. Whether they had websites they never updated, couldn't use, or simple one-pagers with minimal information, they were missing out on their most valuable 24/7 marketing asset. The difference between a website that generates six figures and one that sits collecting digital dust comes down to answering three critical buyer questions: Why this offer? \Why you? Why now? Your website shouldn't just showcase what you do - it should actively sell on your behalf, qualify leads, overcome objections, and guide visitors toward conversion, even when you're not actively promoting. In this episode, I break down the framework we use in our Rebrand Experience to create websites that convert cold leads into premium clients. From strategic positioning that aligns your visuals with your expertise, to storytelling that showcases what makes your approach unique, to conversion-optimized layouts that keep visitors engaged, you'll learn why your current website might be turning away qualified prospects and how to transform it into your most powerful sales asset. In today's episode, we're chatting about: • Why treating your website like a resume is costing you six-figure opportunities • The three core buyer questions every high-converting website must answer • How to align your brand visuals with your premium price point • The difference between content strategy and website copy (and why most people confuse them) • Why conversion-optimized layout matters more than pretty design Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36762275

EP 166 - Trusting the Process, Finding Your Name, and Building a $10M Vision with Dielle Charon 05/22/2025

EP 166 - Trusting the Process, Finding Your Name, and Building a $10M Vision with Dielle Charon Your brand isn't just about pretty colors and a new website. It's the foundation for your next million-dollar evolution. In this conversation with Dielle Charon, founder of The 23%, we take you behind the scenes of her complete business transformation from personal brand to community-focused powerhouse. Dielle knew she wanted more depth, more community focus, and a brand that could support her vision of creating a $10 million company. What she didn't expect was how the rebrand process itself would transform her identity as a business owner. Rather than micromanaging creative decisions, she trusted the process. She allowed Highflier Powerhouse to translate her business goals into strategic design choices. From the brand new business name to a new color palette, every element was intentionally crafted to support her future growth. The rebrand culminated in an emotional reveal at her live event, where clients opened gift boxes containing the new brand name - The 23%, representing the percentage of businesses owned by women of color. This strategic shift has already enabled Dielle to launch a membership, plan her first summit, create a merchandise shop, and set a billion-dollar client sales goal. As she puts it, "I have a completely different business now, and that's exactly what I wanted." Prefer to read the full blog? Check it out ! In today's episode, we're chatting about: • Why Dielle chose to completely transform her brand after three million-dollar years • The identity exercises that happen throughout the rebrand process • How to build audience buy-in by revealing your rebrand strategically • The surprising discovery that Dielle's clients had generated over $35 million in sales • Why visionary leadership isn't about micromanaging creative decisions Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36663765

EP 165 - The Photo Shoot Mindset Mini Series Part 3: Photoshoot Logistics 05/15/2025

EP 165 - The Photo Shoot Mindset Mini Series Part 3: Photoshoot Logistics Your photo shoot planning shouldn't take months! I pulled mine together in just four days without any stress. In this final episode of our mindset mini-series, I tackle the logistics drama that often surrounds brand photography. While many entrepreneurs believe they need to block off weeks or even months to plan a successful shoot, I'm sharing how I followed the exact same process we use for our Rebrand Experience clients to execute a seamless photo shoot in less than a week - all while managing client work and attending a conference. The key difference between overwhelming photo shoots and routine ones lies in having a clear framework. Our process includes a comprehensive photo brief, photographer selection based on specific criteria, location sourcing, shot lists, outfit suggestions, and styling support. By breaking the planning into manageable steps with clear expectations, what seems daunting becomes surprisingly straightforward. Most importantly, a rushed shoot with a clear vision will always outperform a long-planned one filled with indecision. The mindset around photo shoots is 80% of the labor - when you approach them as routine marketing activities rather than high-pressure events, the logistics fall into place naturally. In our Rebrand Experience, we handle these details for you, allowing you to focus on showing up as your best self. In today's episode, we're chatting about: • How to plan a professional photo shoot in just days, not months • Why clear direction matters more than perfect preparation • The exact process we use with clients to eliminate photo shoot stress • How to avoid the perfectionist trap that complicates photo planning • Why treating photo shoots as routine marketing activities transforms the experience Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36572810

EP 164 - The Photo Shoot Mindset Mini Series Part 2: Overcoming Insecurity & Identity Shifting Onset 05/15/2025

EP 164 - The Photo Shoot Mindset Mini Series Part 2: Overcoming Insecurity & Identity Shifting Onset Your photo shoot is where your internal identity finally meets your external reality, transforming how you see yourself as a business owner. In this second episode of our mindset mini-series, I explore why professional brand photography is about so much more than getting marketing assets. When done right, your photo shoot becomes a transformational experience where you literally become your brand in the room. This identity shift happens before you even see the final images, as you step into the CEO energy you've been trying to embody all along. The truth is, many entrepreneurs delay photo shoots due to insecurities about weight, skin, hair, or overall appearance. Having guided countless clients through this process (and navigated my own insecurities), I can assure you that these concerns are normal but shouldn't stop you from capturing your current business era. Your audience isn't scrutinizing your appearance, they're connecting with your energy and the overall brand experience you're creating. You'll learn why your brand photos aren't about your body but about your energy, expertise, and the transformation you provide. This mindset shift will help you approach your next photo shoot as an opportunity to step into your next-level identity rather than a source of stress or anxiety. In today's episode, we're chatting about: • Why photo shoots are identity shifting exercises, not just marketing activities • How to show up confidently even when you're not feeling your best • The difference between how you see yourself and how clients perceive you • Why delaying photos until you're "perfect" limits your business growth • How our Rebrand Experience supports you through the entire photo process Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36572770

EP 163 - The Photo Shoot Mindset Mini Series Part 1: The Overall Energy of Shoot Day 05/15/2025

EP 163 - The Photo Shoot Mindset Mini Series Part 1: The Overall Energy of Shoot Day Your brand photo shoot doesn't have to be a big ordeal, unless you make it one. In this first episode of a special mindset mini-series, I dive into why brand photo shoots often feel so daunting and how to shift your perspective. Whether you've never done a professional shoot before, or you've had a negative experience in the past, I'll help you understand why photo shoots are simply a marketing activity and identity exercise - not the high-stakes event you might be imagining. The truth is, the more routine photo shoots become in your business, the less overwhelming they feel. As part of our Rebrand Experience campaign, we've guided countless clients through this process, providing support with everything from vision development to photographer communication. Our approach ensures you're set up for success regardless of your previous experience with professional photography. In this episode, I break down common mindset traps around photo shoots and explain why confidence isn't something you need before the camera, it's something that gets built right in front of it. This is just the first part of our three-part series, with upcoming episodes focusing on becoming the brand on set and navigating photo shoot logistics. In this episode, we're chatting about: • Why photo shoots are simply marketing activities, not high-pressure events • How to overcome the "I'm not ready yet" mindset trap • The difference between our guided photo experience and DIY approaches • Why your rebrand photo shoot is an opening opportunity for future visual content • How to show up as your next-level CEO identity during your shoot Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36572720

EP 162 - 3 Shifts To Transform Your Brand from Overlooked to the Only Option 05/08/2025

EP 162 - 3 Shifts To Transform Your Brand from Overlooked to the Only Option Your ideal clients shouldn't be shopping around. They should see you as the only option from the moment they discover you. In this strategic episode, I break down what it truly means to be the "only option" in your niche and why it's not about being the best in a crowded market. The difference between being seen and being visible is crucial: one is passive and reactive, while the other actively positions you as the clear choice for your ideal clients. This positioning is what's allowed my agency to grow through client loyalty, referrals, and cold lead conversions without needing a massive audience. The symptoms of a replaceable brand are clear: you're still educating people on why they need your service, your visuals look like everyone else in your industry, and you're attracting clients who question your value despite your experience and results. A rebrand isn't just a visual glow-up - it's a powerful perception tool that communicates your value in the first five seconds someone encounters your brand, especially to cold leads who haven't been following you for years. I share the three essential shifts needed to position yourself as the only option: reputation-led positioning that builds your brand around who you are rather than just what you sell; visuals that match your value and eliminate basic objections; and a content strategy that pre-sells people on your unique approach. These elements work together to create a brand that grows with you, attracts premium clients, and positions you as the clear choice in your niche. In today's episode, we're chatting about: • The crucial difference between being seen (passive) and being visible (active) • Why high-ticket buyers make visual decisions in seconds • How outdated visuals create unnecessary objections that cost you sales • The three shifts needed to position yourself as the only option • Why your website is still your most powerful conversion tool Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36476790

EP 161 - The Four Signs It's Time to Rebrand Your Business in 2025 05/01/2025

EP 161 - The Four Signs It's Time to Rebrand Your Business in 2025 Your recycled launch content is costing you premium clients, even if you think it's working. As the founder of a seven-figure design agency, I've identified four clear signs that indicate it's time to reposition your brand for increased revenue. Whether you're experiencing stagnant sales, feeling disconnected from your audience, or preparing to launch new offerings, these indicators reveal when your current branding no longer aligns with where your business is headed. The first sign appears when you're looking to expand or pivot your niche - your visuals need to evolve alongside your messaging to create the right impact. The second sign is stagnant or declining sales, where you're working twice as hard but not seeing proportional results because your visuals don't reflect your current level of expertise. The third indicator is a neglected or disengaged community, often resulting from outdated visuals that fail to capture attention. Finally, if you're creating new offers or repositioning existing ones, a rebrand ensures your visual identity supports your evolution. In this episode, I break down our comprehensive Rebrand Experience process, which includes brand design, content strategy, photo creative direction, and website design - all the elements needed to reposition your business for increased revenue. Whether you're feeling stuck with your current branding or preparing for significant business growth, you'll learn why strategic visual identity is crucial for connecting with premium clients and commanding higher prices. In this episode, we're chatting about: • The four clear signs that indicate it's time to rebrand your business • Why visual branding needs to evolve alongside your business growth • How outdated visuals create objections that cost you sales • The complete framework for a successful rebrand experience • Why patchwork design solutions often lead to disappointing results Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36381810

EP 160 - Visionary Accountability: How to Trust Yourself While Taking Expert Advice 04/24/2025

EP 160 - Visionary Accountability: How to Trust Yourself While Taking Expert Advice You don't need more opinions. You need a stronger relationship with your vision. In this coaching-focused episode, I dive deep into the concept of "visionary accountability" - the delicate balance between owning your creative direction and leveraging expert guidance. Whether you're working with coaches or hiring done-for-you services, many entrepreneurs find themselves caught in a frustrating cycle: asking for direction, then feeling disconnected from the advice they receive, ultimately losing trust in both the expert and themselves. The truth is, both extremes are problematic. Too much coaching keeps you in an endless loop of seeking clarity and validation, while too much done-for-you service makes you a passive participant in your own brand. The most successful client relationships happen in the collaborative middle ground, where you bring your vision and experts help bring it to life. Not where you abandon your instincts or micromanage every detail. In this episode, I break down how to build visionary accountability in your business, including how to make the most of coaching relationships, how to collaborate effectively with service providers, and most importantly, how to strengthen your relationship with your own intuition. Whether you're investing in coaching, done-for-you services, or both, you'll learn how to stay in the driver's seat of your business while maximizing the value of expert support. In today's episode, we're chatting about: • How to recognize when you're outsourcing your instincts for approval • The crucial difference between coaching and done-for-you services • Why the best client-provider relationships are collaborative, not passive • How to make aligned decisions even when they're unpopular • Practical ways to strengthen your self-trust while working with experts Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36280430

EP 159 - The Quarter Review Framework: How to Audit Your Marketing for Maximum Impact 04/17/2025

EP 159 - The Quarter Review Framework: How to Audit Your Marketing for Maximum Impact Your marketing shouldn't be a surprise. Yet, most entrepreneurs wait until it's too late to evaluate what's not working. As we approach a new quarter, it's the perfect time to reflect on your current marketing strategy and performance. Instead of waiting six months or even a year to assess what's working, successful entrepreneurs use a strategic quarterly review process to identify patterns, make adjustments, and double down on what's generating results. The key to an effective marketing audit lies in asking the right questions: Has your audience grown? Did you take advantage of visibility opportunities? How did your launches perform? What was your capacity like during implementation? By examining both the numbers and your experience, you can identify exactly what needs to change - whether it's your content schedule, platform strategy, or overall marketing approach. In this episode, I break down my exact process for conducting a quarterly marketing audit, including how to analyze past performance, set realistic goals, and create a clear plan for the next 90 days. Whether you're feeling stuck with your current results or looking to build on recent success, you'll learn how to use data and reflection to create a marketing strategy that drives consistent growth. In today's episode, we're chatting about: • Why waiting six months to evaluate your marketing is costing you opportunities • How to identify which marketing activities are actually driving results • The crucial difference between sales metrics and marketing metrics • Why your content frequency matters less than your strategic approach • How to set realistic marketing goals for the next quarter Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36190225

EP 158 - The Campaign Strategy That Makes a Small Audience The Ultimate Advantage 04/10/2025

EP 158 - The Campaign Strategy That Makes a Small Audience The Ultimate Advantage Your small audience isn't a limitation, it's your greatest advantage for creating deep connection and driving sales. As someone who's built a thriving business with a modest following, I've discovered that campaign success isn't about audience size, it's about strategic re-engagement. Most entrepreneurs with small audiences make the critical mistake of recycling the same visuals, copy, and strategies, then wonder why their audience seems burnt out. The truth is, your audience isn't tired of buying from you; they're tired of seeing the same marketing approach. The key to transforming your small audience into engaged buyers lies in creating exclusive, limited-time experiences that feel custom-designed for this specific moment. By treating your campaigns with the same creative energy you'd give to a massive launch, you signal to your audience that they're valued. This means developing fresh visuals, implementing creative content series, and creating campaign-specific elements that make each offer feel new and exciting. In this episode, I break down exactly how to leverage your small audience for maximum impact, including practical strategies for re-engagement periods, visual reinvention, and creating exclusive campaign experiences. You'll learn why your creative blocks are actually revenue generators, how to stay fresh without burning out, and why your small audience deserves the same strategic attention as a much larger one. In today's episode, we're chatting about: • Why a small audience means bigger trust and attention (and how to leverage it) • How to visually reinvent your offer without changing the core product • The power of dedicated re-engagement periods before campaigns • Why creative content series outperform educational ones for engagement • How to maintain relevancy between launches without constant selling Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36071355

EP 157 - High Ticket vs. Low Ticket: How to Market Either Offer With Ease 04/03/2025

EP 157 - High Ticket vs. Low Ticket: How to Market Either Offer With Ease Your high-ticket and low-ticket offers need completely different marketing strategies, but most entrepreneurs are treating them exactly the same. As the founder of a seven-figure design agency, I've mastered the art of marketing both premium services like our $15,000 Rebrand Experience and more accessible offers like our $2,000 Sales Studio. The key difference? High-ticket buyers make decisions based on trust in you as the expert, alignment with your values, and confidence in the experience, while low-ticket buyers focus on clarity, immediacy, and ease of entry. Your content strategy needs to reflect these fundamental differences. For high-ticket offers, focus on slow burning storytelling that showcases your thought leadership, behind-the-scenes processes, and personal brand. For low-ticket offers, create content that emphasizes intrigue, impulse, and bold transformation language that gets straight to the point. In this episode, I break down exactly how to position your personal brand to sell both types of offers successfully. You'll learn how to create sales pages that convert for different price points, develop visual strategies that align with each offer's positioning, and build a multidimensional brand that attracts both premium clients and volume buyers. In today's episode, we're chatting about: • Why high-ticket buyers need different content than low-ticket buyers • How to structure sales pages for different price points • The visual strategy that works for premium versus accessible offers • Why your personal brand needs to be multidimensional • How to identify if your marketing is misaligned with your offer Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/35983935

EP 156 - Hail Mary Marketing: Why Your Campaigns Are Exhausting You 03/27/2025

EP 156 - Hail Mary Marketing: Why Your Campaigns Are Exhausting You If you're exhausted by your marketing campaigns, you're probably falling into the trap of "Hail Mary marketing" without even realizing it. As the founder of a seven-figure design agency, I've identified a pattern that's burning out entrepreneurs and sabotaging their sales: marketing that positions your offer as the last hope for everyone. This desperate approach not only exhausts you but attracts the wrong clients who expect your offer to save them from everything. The real problem isn't that you're launching too frequently, it's how you're approaching those launches. When you're tired, you get lazy with creativity and start making dramatic claims, promising your offer will fix everything for everyone. This creates short-term spikes but long-term disengagement as your audience stops trusting your urgency. In this episode, I break down how to create sustainable, creative, and profitable campaigns that don't drain your energy. You'll learn how to rotate marketing styles, leverage pre-selling content, and build momentum between launches. Plus, discover how our Sales Studio can help you delegate your marketing assets so you can focus on what matters most: being creative and making sales. In today's episode, we're chatting about: • Why "Hail Mary marketing" is burning you out and attracting problem clients • How to rotate marketing styles to keep your audience engaged • The power of pre-selling content to warm up your buyers • Why your pre-launch period is draining your creative energy • How to build momentum between launches for sustainable growth Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/35882195

EP 155 - How to Actually Take Action on All of the Branding Exercises You're Doing 03/20/2025

EP 155 - How to Actually Take Action on All of the Branding Exercises You're Doing Your personal brand isn't just about being authentic - it's about being marketable. As the founder of a seven-figure design agency, I've developed a strategic framework for personal branding that goes far beyond basic aesthetics or sharing personal stories. Through four key content categories and core brand stories, we help clients create a personal brand that's both sustainable and profitable. The framework starts with identifying your content pillars, A.K.A: areas you're genuinely passionate about, skilled in, and want to be known for. For me, these include campaign marketing, agency building, design strategy, and aesthetic lifestyle. But the real power comes from aligning these categories with your values and core stories, creating a brand that's impossible to copy. In this episode, I break down my exact process for defining and developing a personal brand, including how to identify your content categories, craft your core stories, and create a brand persona that converts. Whether you're starting from scratch or ready to elevate your existing brand, you'll learn how to create a personal brand that's both authentic and strategically positioned for growth. In today's episode, we're chatting about: • The four content categories that define a strong personal brand • Why authenticity alone isn't enough for brand success • How to craft core stories that connect and convert • The difference between sharing your life and building a brand • Strategic frameworks for sustainable personal branding Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/35777900

EP 154 - Creativity Isn't Slow: How to Make Fast Decisions That Convert 03/13/2025

EP 154 - Creativity Isn't Slow: How to Make Fast Decisions That Convert Your perfectionism isn't making your marketing better, it's making you miss opportunities. As the founder of a seven-figure design agency, I've noticed a common pattern among clients: they're spending too much time overthinking creative decisions and not enough time ideating new possibilities. The truth is, creativity doesn't have to be slow, and quick decisions often lead to better results than endless refinement. Instead of giving yourself months to make creative choices, try setting strict deadlines and trusting your instincts. When you have five months to make a decision, you'll take five months. But when you have five days, you'll be amazed at how quickly your brain adapts and produces results. The key is shifting from execution mode to ideation mode, dedicating specific time for creative thinking rather than endless tweaking. In this episode, I break down how to make faster creative decisions without sacrificing quality, including practical exercises like lightning rounds and three-try limits. Whether you're struggling with content creation, launch planning, or general marketing decisions, you'll learn how to leverage creativity as a catalyst for action rather than a barrier to progress. In today's episode, we're chatting about: • Why creativity should speed up your progress, not slow it down • How to use time constraints to boost creative decision-making • The crucial difference between ideation and execution time • Practical exercises for faster creative thinking • Why your best ideas often come from quick decisions Connect with me: Join our Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/35664380

Brand Your Way to A Million

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