Brand Your Way to A Million

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/

EP 153 - The Four-Phase Content Creation System That Will Save You Hours Every Week 03/06/2025

EP 153 - The Four-Phase Content Creation System That Will Save You Hours Every Week Your content creation process shouldn't take hours. And if it does, you're doing it wrong. As the founder of a seven-figure design agency, I've mastered the art of creating converting content quickly. The secret lies in understanding which part of your process is actually slowing you down: ideation, creation, design, or scheduling. Once you identify the bottleneck, you can implement specific strategies to streamline that phase. Most entrepreneurs struggle with content because they're trying to ideate, create, and design all at once. Instead, I recommend separating these tasks into distinct phases and batching similar activities. For example, ideation should happen when you're fresh and creative, while design and scheduling can happen later with support from our Sales Studio team. In this episode, I break down exactly how to assess your content creation process and make it more efficient without sacrificing quality. Whether you're a busy parent, managing multiple businesses, or just tired of spending hours on content, you'll learn practical strategies for creating converting content fast. In this episode, we're chatting about: • The four phases of content creation and how to optimize each one • Why batching similar tasks leads to better, faster content • How to create a sustainable content calendar that actually works • The power of having clear content categories and formats • Practical tools for cutting your content creation time in half Connect with me: Join our Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/35510725

EP 152 - The Ultimate Re-Engagement Strategy to Revive Dead Social Accounts 02/27/2025

EP 152 - The Ultimate Re-Engagement Strategy to Revive Dead Social Accounts Your recycled content and repetitive sales pitches have trained your audience to ignore you - but it's not too late to turn things around. As the founder of a seven-figure design agency, I've mastered the art of re-engaging dead social media accounts. The truth is, most entrepreneurs don't need to start over on a new platform or create more content. They need a strategic approach to winning back their audience's attention through creative, exclusive content that sparks curiosity. Through our proven 30-day re-engagement framework, we help clients transform their social media from ghost towns into thriving communities. The key isn't posting more frequently. It's about saying yes to creative ideas, creating platform-exclusive content, and mastering the art of subtle selling instead of constant direct pitches. In this episode, I break down exactly how to revive your social media account, including when to stay versus start over, how to create content that re-engages your audience, and why your CTAs need variety. Plus, learn about our newest offer, Sales Studio, where we provide done-for-you design, content classes, and short-form video editing to help you bridge the gap between marketing strategy and execution. In today's episode, we're chatting about: • The four questions to ask before abandoning your current platform • Why your audience stopped engaging (and how to win them back) • How to create 30 days of fresh, engaging content • The power of platform-exclusive content for re-engagement • Strategic CTAs that spark curiosity and drive action Connect with me: Join our Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/35410630

EP 151 - Stop Hating Social Media: A Fresh Approach to Marketing in 2025 02/20/2025

EP 151 - Stop Hating Social Media: A Fresh Approach to Marketing in 2025 Your love-hate relationship with social media is costing you more opportunities than you realize. As the founder of a seven-figure design agency that built its success through Instagram, I've watched countless entrepreneurs try to escape social media marketing. The truth is, if you're planning to run an online business, you need to work through your thoughts about marketing yourself online - because the platform changes won't stop with Instagram. Whether it's FTC regulations affecting email marketing, YouTube algorithm updates, or LinkedIn's latest features, there's always going to be the "next big thing" in social media. The key isn't to fight it or hate it - it's to choose your hard and love your hard. After making multiple six figures from Instagram without a huge following, I've learned that success comes from understanding what your current audience wants and strategically attracting new people. In this episode, I break down why you actually hate social media and how to shift your perspective to see it as an opportunity rather than a burden. You'll learn practical strategies for overcoming burnout, creating sustainable content, and building a platform that serves your business rather than drains your energy. In today's episode, we're chatting about: • Why your hate for social media is deeper than algorithm changes • How to identify the root cause of your social media burnout • The three essential elements every marketing platform needs • Why switching platforms won't solve your underlying issues • Practical steps to make social media work for your business, not against it Connect with me: Join our Sign 5 monthly clients from social media with marketing strategy and done-for-you design support. From content classes to learn new skills, to custom designed marketing assets, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/35357325

EP 150 - The Six-Figure Campaign Blueprint: Behind Our Most Successful Launch Yet 02/13/2025

EP 150 - The Six-Figure Campaign Blueprint: Behind Our Most Successful Launch Yet We just generated the same revenue in one campaign that we made all of last year and I'm sharing exactly how we did it. After years of running our signature Rebrand Experience as an evergreen offer, we decided to shift to a campaign model for 2025. The results were incredible: a six-figure campaign, nearly 100 registrants for our free training, and more qualified leads than ever before, all with an email list of just 400 people and 2,500 Instagram followers. The secret wasn't in creating more content. It was in creating strategic exclusivity. By focusing on re-engaging our existing audience, offering campaign-only perks (including covered photoshoot costs), and maintaining different content strategies across platforms, we created genuine urgency that converted cold leads into excited clients. In this behind-the-scenes episode, I break down our entire campaign strategy, from pre-launch engagement to sales call success rates. Whether you're considering shifting to a campaign model or just want to understand how to create real urgency in your marketing, you'll learn exactly what worked, what didn't, and what we're changing for next time. In today's episode, we're chatting about: • How we re-engaged our audience before launching the campaign • Why website optimization was crucial for converting cold leads • The exact email strategy that drove consistent sales • How we structured our campaign-only perks for maximum impact • Key lessons learned for future campaign planning Connect with me: Join our Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/35263875

EP 149 - The Art of Subtle Selling: Why Your Direct Marketing Isn't Working Anymore 02/06/2025

EP 149 - The Art of Subtle Selling: Why Your Direct Marketing Isn't Working Anymore People want to love watching you sell. But your current marketing strategy might just be turning them off! As the founder of a seven-figure design agency, I've mastered the art of subtle selling. So today, we're chatting about a strategy that makes your audience feel entertained and educated while they're being sold to. In 2025, direct selling isn't just boring; it's ineffective. Everyone's become a salesperson, from TikTok creators to Instagram influencers, which means your audience is more sophisticated than ever at recognizing (and scrolling past) obvious sales tactics. The secret lies in showcasing your expertise, creating strategic suggestions, and sparking curiosity in ways that feel natural and engaging. It's like quiet luxury. Your audience knows it's premium, but it doesn't need logos plastered everywhere to prove it. This approach turns audience members into clients and keeps them engaged even after they've bought from you. In this episode, I break down the four-step framework for mastering subtle selling across all platforms. Whether you're struggling with engagement on Threads, feeling salesy in your stories, or just ready to elevate your marketing strategy, you'll learn how to sell in a way that makes your audience want to keep watching. In today's episode, we're chatting about: • Why traditional direct selling won't work in 2025 • The four-step framework for subtle selling that converts • How to showcase your expertise without being pushy • Why your CTA doesn't always need to be a sales link • Practical examples of subtle selling across different platforms Connect with me: Join our Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/35127930

EP 148 - From DIY to Fully Booked: How 4 Entrepreneurs Transformed Their Brands 01/30/2025

EP 148 - From DIY to Fully Booked: How 4 Entrepreneurs Transformed Their Brands Your outdated brand photos and DIY website are deleting opportunities before they even reach your inbox. In this special episode, I'm sharing four powerful client stories that demonstrate exactly why strategic branding transforms businesses. From Holly's $115K launch to Maria's fully-booked premium offers, these success stories prove that professional branding isn't just about looking polished - it's about converting high-ticket clients. The truth is, most entrepreneurs are still using photos from three years ago, recycling the same content, and wondering why their marketing isn't working. Our Rebrand Experience clients have discovered that strategic visual branding doesn't just elevate your image, it fundamentally changes how clients perceive, engage with, and buy from your business. For a limited time, we're offering $3,000 off our signature Rebrand Experience, plus including professional photo shoot costs (a first-time offer). If you're ready to stop losing premium clients to poor branding and position yourself as the only choice in your industry, this episode will show you exactly how our framework creates lasting results. In today's episode, we're chatting about: • Why DIY branding is costing you high-ticket clients • How strategic photos and websites double launch revenue • The three pillars of a premium brand that converts • 4 client case studies that prove the power of rebranding • Why 2025 success requires more than just good content Connect with me: Join our Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/35059925

EP 147 - 3 Must Have Elements to a No-Competition Campaign 01/23/2025

EP 147 - 3 Must Have Elements to a No-Competition Campaign Your recycled launch content is costing you premium clients, even if you think it's working. 👀 As the founder of a seven-figure design agency, I've watched countless entrepreneurs try to cut corners by reusing the same photos, copy, and strategies year after year. The truth is, if you're experiencing stagnant sales or a disengaged audience, it's not because you need to create more content - it's because you need a no-competition campaign strategy. A no-competition campaign requires three key elements: #1: professional brand photos #2: a strategic website #3: a content strategy that positions you as the only choice. When these elements work together, you create an experience that makes your competitors irrelevant. Just look at Beyoncé - she's stayed relevant for decades because she constantly evolves her visual strategy while maintaining her core brand. In this episode, I break down exactly how to create a campaign that demands attention and drives sales. Whether you're launching a new offer or repositioning your existing services, you'll learn why quality over quantity is the key to standing out in 2025, and how to make your brand impossible to copy. In today's episode, we're chatting about: • The three must-have elements for a no-competition campaign • Why recycling launch content is killing your sales (even if you don't see it) • How to create a website that sells for you 24/7 • The strategic approach to brand photography that converts premium clients • Why your content strategy needs to shift from basic to brilliant Connect with me: Join our Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: (Don’t publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/34931800

EP 146 - The Photo Strategy That Converts: Why Annual Photoshoots are a Non-Negotiable for Online Business Owners 01/16/2025

EP 146 - The Photo Strategy That Converts: Why Annual Photoshoots are a Non-Negotiable for Online Business Owners Professional photos aren't just about looking polished - they're about making more money in your business. As the founder of a seven-figure design agency, I've watched countless entrepreneurs try to cut corners with iPhone selfies and basic stock photos. While everyone's focused on creating reels and short-form content, they're missing a crucial truth: strategic brand photography is what separates six-figure businesses from seven-figure ones. Think about it: Skims doesn't use the same five photos all year, even though they're selling the same products. Beyoncé didn't announce Cowboy Carter with Renaissance photos. Your visual strategy needs to evolve with your business growth, and that means investing in professional photography that aligns with your current positioning, not who you were two years ago. In this episode, I break down exactly why professional photos matter more than ever in 2025, how often you should be updating them, and how to make them work harder for your marketing. Whether you're launching new offers or repositioning your brand, you'll learn how to use strategic photography to attract premium clients and double your launch revenue. In today's episode, we're chatting about: • Why DIY photos are costing you high-ticket clients (even if your content is great) • How to make one photoshoot work for multiple marketing campaigns • The crucial difference between basic brand photos and strategic visual assets • Why your old photos might be sending the wrong message to potential clients • How to plan a photoshoot that actually drives sales and conversions Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: (Don’t publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/34860090

EP 145 - The Website Strategy That Sells While You Sleep 01/09/2025

EP 145 - The Website Strategy That Sells While You Sleep Your website should be making sales while you sleep. But if you're putting your website on the backburner, it's probably costing you premium clients. As the founder of a seven-figure design agency, I've watched countless businesses struggle with outdated websites or rely too heavily on social media. The truth is, your Instagram content alone isn't enough - especially if you're targeting high-ticket clients who need more context before making a buying decision. I've seen firsthand how a strategic website can transform your marketing efforts. Our clients are booking sales calls with better-qualified leads, spending less time explaining basic service details, and converting customers even during vacation breaks. The key isn't just having a website - it's about creating a digital home that works as your 24/7 salesperson. In this episode, I break down exactly how to make your website your most powerful marketing asset in 2025. From strategic layouts to content planning, you'll learn why basic landing pages aren't enough and how to create a website that actually converts your ideal clients. In today's episode, we're chatting about: Why Link Trees and basic landing pages are costing you premium clients How to structure your website to pre-qualify leads before sales calls The crucial difference between website content and social media content Why your website should be your first point of contact (not Instagram) Strategic layouts that guide visitors toward conversion Connect with me: Join our Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass (Don’t publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/34768400

EP 144 - 4 Signs It's Time to Reposition Your Brand in 2025 01/02/2025

EP 144 - 4 Signs It's Time to Reposition Your Brand in 2025 Your brand's success in 2025 depends on knowing exactly when to pivot and reposition. After years of helping clients transform their businesses through strategic rebranding, I've identified four clear indicators that it's time for a change. Most business owners overlook these critical signs until their revenue takes a serious hit. These warning signals include an outdated niche, stagnant sales, and a disconnected community. But how can you actually pinpoint "an outdated niche" as the root of the problem? With people coming at business owners from all sides with "solutions," it can be hard to decipher what problem we need to tackle first. This episode will help you get to the heart of your low or stagnant revenue. Our Rebrand Experience clients have consistently proven that strategic repositioning goes far beyond surface-level design updates. By aligning their visual identity, messaging, and marketing strategy with their new direction, they've doubled launch revenues and created additional six-figure income streams. In this episode, I'm breaking down the exact signs to watch for and sharing how to time your repositioning for maximum impact. Whether you're launching new offerings or feeling stuck in your current marketing approach, you'll learn why early adaptation always pays off in business growth. In today's episode, we're chatting about: Why changing your niche isn't just about your "I help" statement The crucial difference between a sales problem and a marketing problem How the Instagram algorithm has changed community engagement Why your old content strategy isn't working anymore The perfect timing to launch new offerings alongside a rebrand for maximum revenue impact Why waiting to reposition could be costing you premium clients and higher-ticket sales Connect with me: Join our Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass (Don’t publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/34554400

EP 143 - 2025 Brand Predictions: Cozy Video Content, The Return of Youtube, and Subtle Selling 12/26/2024

EP 143 - 2025 Brand Predictions: Cozy Video Content, The Return of Youtube, and Subtle Selling The marketing trends that worked in 2024 won't get you the same results in 2025. In this episode, I'm breaking down the major shifts I see coming in marketing, design, and business strategy. We're answering questions like "why is cozy short-form video replacing overly curated content?" And why I'm willing to bet that YouTube is going to be making an unexpected comeback. After a year of tracking and predicting quarterly trends, I'm willing to hang my hat on subtle selling as the new way forward, especially on platforms like Threads. I'm also sharing why being back in your marketing (instead of relying on repurposing) will be crucial for success in 2025. Brand refreshes are replacing complete rebrands as the go-to strategy for staying relevant, and I'm explaining exactly why you'll need at least two photo shoots per year to keep up. Plus, I'm diving into why done-for-you services are making a major comeback and how to position yourself for this shift. If you're tired of following outdated trends or struggling to stand out in your market, this episode will give you the insider insights you need to stay ahead of the curve. I'm sharing specific strategies you can implement now to prepare for these upcoming shifts in the market. We're chatting about: Why cozy short-form video is replacing curated content (and how to adapt) The unexpected return of YouTube and how to leverage it How subtle selling is transforming platforms like Threads Why brand refreshes are becoming more important than complete rebrands The rise of in-house creatives versus traditional agency models Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/34487075

EP 142 - Having a Business Identity Crisis? Here's How I Maintained Multiple 6-Figures While Figuring It Out 12/19/2024

EP 142 - Having a Business Identity Crisis? Here's How I Maintained Multiple 6-Figures While Figuring It Out As your relationship with your business changes, it's inevitable that your marketing will change with it. On today's episode, we're chatting about how to make that change intentional and profitable. Because here's the thing, it's so normal to go through little identity crisis in business. Since the birth of my business, I've gone from using my business as a distraction from my life to outgrowing that mindset and redefining my relationship with my business. So how have I moved through these personal changes as they've affected my business? Let's talk about it. Because even if you haven't gone through an entire identity shift as a business owner in the last few years, your marketing should have. Your business strategy for 2025 might be completely wrong if you're still following outdated marketing advice from 2020. In this episode, I'm breaking down why the strategies that worked during the pandemic simply aren't cutting it anymore, and what you need to do instead. I'm sharing the exact framework I use with my high-ticket clients to help them transition from constant content creation to strategic marketing that actually converts. You'll learn why focusing solely on Instagram growth is holding you back, and how to create a presence that attracts premium clients across multiple platforms. The truth is, most business coaches are still teaching pandemic-era strategies because that's when they built their success. But the market has evolved, and so should your approach. Plus, I'm giving you my proven three-step system for auditing your current strategy and identifying exactly where you need to pivot. Whether you're just starting out or looking to scale your existing business, these insights will help you stop spinning your wheels and start seeing real results. Today, we're chatting about: Why pandemic-era marketing strategies are failing in today's market The three biggest mistakes business owners are making with their content How to transition from constant creation to strategic marketing Why focusing solely on Instagram is limiting your growth potential The exact framework for attracting high-ticket clients in 2024 Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/34485780

EP 141 - The 60 Day Marketing Roadmap: Our Blueprint for Higher Conversions in 2025 12/12/2024

EP 141 - The 60 Day Marketing Roadmap: Our Blueprint for Higher Conversions in 2025 I've dreamt up an exact marketing roadmap that's going to completely transform the way Highflier Powerhouse sells in 2025. And in today's episode, I'm inviting you behind-the-scenes on our decision making process. I'm breaking down why I'm shifting from an evergreen model to a campaign-based strategy, and how this decision will create more exclusivity and urgency around our signature service. You'll learn why traditional evergreen marketing isn't cutting it anymore and how to create a marketing roadmap that actually converts in today's landscape. Plus, I'm sharing my exact 60-day marketing plan leading up to our January 27th launch, including how I'm structuring content, managing timelines, and creating a whole new level of value for our clients. Whether you're considering a rebrand or just want to level up your marketing strategy, this episode is packed with actionable insights you can implement in your own business's marketing roadmap. While you're here, make sure to go and grab our private podcast, , for all of the inside secrets on what makes an industry defining brand! Today, we're chatting about: Why we're moving from evergreen to a campaign-based model (and how this creates more exclusivity) The three phases of our 60-day marketing strategy: entrance content, engagement content, and exclusive content How we're restructuring our signature rebrand experience to include marketing campaigns The psychology behind creating genuine urgency (beyond just time scarcity) Our exact timeline and strategy for the January 27th launch campaign Coming Up Next: Don't miss next week's episode on "Lessons Learned from 2024" Stay tuned later this month for "How to Know If You Need to Reposition Yourself in 2025" Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/34369745

EP 140 - How Our Rebranding Strategy Is Changing in 2025 to Double Your ROI 12/05/2024

EP 140 - How Our Rebranding Strategy Is Changing in 2025 to Double Your ROI Your brand visuals might be stunning, but they're not driving the revenue you expected. In this episode, I'm pulling back the curtain on a major shift I've been testing behind the scenes with our rebrand clients - the missing link between beautiful branding and actual sales. After helping countless clients through stunning rebrands, I noticed a pattern: even the most gorgeous visual identity needs strategic marketing to truly perform. I'm sharing why I'm officially expanding my role from Creative Director to include Marketing Director, and how this dual approach is already transforming results for our clients. This shift comes from months of behind-the-scenes testing, and the results have been game-changing for our clients' revenue and market position. Whether you're considering a rebrand or trying to make your current brand work harder for you, this episode reveals exactly how to bridge the gap between looking good and making money. Plus, I'm announcing some exciting changes to our signature rebrand experience, including exclusive launch opportunities coming in 2025. Here's What We're Chatting About: Why beautiful branding alone isn't enough to drive consistent sales How to activate your rebrand through strategic marketing campaigns The evolution of our signature rebrand experience and what it means for future clients Why combining creative and marketing direction leads to better ROI Special announcement about our 2025 rebrand campaigns and waitlist perks Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/34284970

EP 139 - How to Become a Thought Leader with 4 Key Pillars (And Why Most Get It Wrong) 11/28/2024

EP 139 - How to Become a Thought Leader with 4 Key Pillars (And Why Most Get It Wrong) We've had the concept of "thought leadership" beaten over our heads in the online space for the past year. But from what I've observed, most business owners are missing the point entirely. Thought leadership is not solely about sharing your hot takes. Thought leadership is not all about being "authentic" by embracing your inner hot mess. And it's definitely not about co-opting the term after you've received a few more likes on Threads than you originally expected. Being a true thought leader means embracing and embodying four distinct pillars: • Expertise (and why your unique process matters more than you think) • Innovation (beyond just adding your spin to someone else's framework) • Credibility (how to ensure your results actually tie back to YOU) • Influence (the missing piece that most "thought leaders" forget) This episode may be a bit confronting because I know, we all like to assume we're operating as thought leaders in our business. But we have to ask ourselves, are we relying on the simple fact that we have a podcast or we post aesthetic reels to establish ourselves as thought leaders? Or are we actually embodying that identity? Plus, I'm diving deep into the difference between thought leadership and personal branding, and why combining both is your ticket to becoming a mini-celebrity in your niche. Whether you're just starting to build your authority or you're ready to amplify your influence, this episode will help you create content that actually moves the needle. Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/34167485

EP 138 - The Evergreen Marketing Masterclass: Your Top Questions Answered to Create Year-Round Sales 11/21/2024

EP 137 - Stop Copying Your Coach's Launch Strategy: Here's What Actually Works 11/14/2024

EP 137 - Stop Copying Your Coach's Launch Strategy: Here's What Actually Works Are your launches not converting like they used to? If you're feeling frustrated with diminishing returns and wondering why your tried-and-true launch strategy isn't working anymore, this episode is going to shake up everything you think you know about launching. In this episode, I dive deep into why traditional launch strategies might not work in 2025 and what needs to change. I break down the three essential elements needed for successful launch campaigns: creative and exclusive marketing, a solid sales strategy, and a launch model that truly works for your business. Drawing inspiration from major brands like Apple and Skims, we'll find a launch strategy that actually works and cuts through the noise in the online space. Here's the truth: your audience has gotten smarter about your launch patterns, and it's time for you to evolve. I share my unfiltered thoughts on: Why copying your coach's exact launch strategy is killing your conversions The missing element of exclusive marketing that big brands nail (and we don't) How to retrain your audience's buying behavior without losing them Why stacking multiple campaigns beats back-to-back launches every time Most importantly, I explain why we need to move beyond the typical A/B launch model and create more sophisticated, segmented approaches to reaching our ideal clients. If you're planning your 2025 launch strategy or feeling frustrated with your current launch results, this episode provides fresh perspectives on how to evolve your approach. For those wrapping up their 2024 launches and heading into Black Friday, I offer specific guidance on how to use the rest of this year to retrain your audience and prepare for a more strategic 2025. Stay tuned for my special Black Friday announcement at the end! Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/33904787

EP 136 - 4 Launch Strategies That Actually Work in 2024 11/07/2024

EP 136 - 4 Launch Strategies That Actually Work in 2024 Ever wonder how brands like Skims and Poppy seem to sell out instantly? Especially if you've experienced those launches that feel like screaming into a void, this episode is for you. After analyzing dozens of successful launches (and helping our clients generate millions in revenue), I've cracked the code on what actually works in today's market - and I'm spilling all the tea in this episode. Here's the truth: the rinse-and-repeat launch strategy that worked in 2020 is dead. But that doesn't mean you need a Kardashian-sized budget to create buzz and drive sales. In fact, the most successful brands are using four specific types of launches that you can start implementing right now. In this episode, I'm breaking down: The four launch types that are actually converting in 2024 (and exactly when to use each one) Why your "signature" launch might be falling flat (and how to fix it) How to create "surprise" launches that actually feel surprising The secret to making seasonal launches work (hint: it's not just about holidays) Real examples from celebrity brands that you can model (without their massive budgets) Whether you're planning your next launch or trying to understand why your last one didn't hit the mark, this episode will give you a fresh perspective on how to create marketing campaigns that actually convert in today's market. Plus, I'm sharing the exact framework we use with our Design on Demand clients to help them create launches that feel innovative, not repetitive. Trust me, you'll never look at your launch strategy the same way again. Connect with me: Join our Listen to our private podcast - Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/33794367

EP 135 - How to Turn Your Brand's Visual Identity into Your Best Sales Tool 10/31/2024

EP 135 - How to Turn Your Brand's Visual Identity into Your Best Sales Tool Want to Know Why Your Branding Isn't Leading to Sales? Here's What You're Missing... If you've ever invested in gorgeous brand photos, a sleek website, or pretty templates but STILL aren't seeing the sales you want, this episode is going to be a game-changer. I'm diving deep into the real connection between design and revenue - and why looking "pretty" isn't enough. I've seen plenty of business owners come to Highflier Powerhouse after investing in their brand's visual identity without seeing a true ROI. As someone who's helped countless entrepreneurs transform their brands (and watched their revenue skyrocket as a result), I'm breaking down the key difference between visual brands that drive sales versus simply cost the business owner money. Here's the thing: your visual identity can be super creative and STILL have trouble converting. So what's the secret sauce? You'll have to tune in to find out. In this episode, I'm sharing: Why your gorgeous photos and templates might actually be working against you The crucial difference between "new and creative" versus "new and converting" How your visuals are either eliminating objections or creating them (hint: there's no in-between) Real examples of how proper branding directly leads to increased sales The truth about why some people claim "aesthetics don't matter" (and why they're wrong) Whether you're considering a rebrand, struggling with your current brand, or just trying to understand why your beautiful visuals aren't converting, this episode will give you the missing piece of the puzzle. Get ready for some tough love and actionable insights that will transform how you think about your brand's visual strategy. Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/33672657

EP 134 - Are Black Friday Deals Worth It For Your Brand? 10/24/2024

EP 133 - How to Navigate a Pricing Change Without A Branding and Marketing Crisis 10/17/2024

EP 133 - How to Navigate a Pricing Change Without A Branding and Marketing Crisis What actually makes a brand "luxury"? And how do we define the value we're bringing to clients? Here's the thing: "value" is so subjective. For one person, a $1000 retainer may be a drop in the bucket. For the next, that's an investment they'll need to think hard about and prepare for. So you should never base your pricing on some obscure value that you're putting on your offers. At Highflier Powerhouse, we're actually navigating a pricing change as we speak. So I thought it would be the perfect time to chat about how pricing can change without throwing a wrench into your entire brand identity. So much can come up when you think about raising or lowering your prices. You can start to worry about whether your audience will think you're charging too much or charging too little. You can start showing up differently because of these fears. So let's cover the strategies that are helping Highflier Powerhouse as we change the Design on Demand retainer fee. On top of that, I'm giving you the full scoop as to why the pricing is changing because I believe that transparency helps all of us move through business. In this episode, we're chatting about: How to adjust your prices with confidence What does "luxury branding" actually look like? Behind the scenes on our retainer, Design on Demand, and why the pricing is changing Maintaining solid marketing and brand reception as you move through pricing changes Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/33474527

EP 132 - 2024 Q3 Branding Trends: Overusing Studio Spaces, Nostalgic Branding, and Ethical Marketing Practices 10/10/2024

EP 132 - 2024 Q3 Branding Trends: Overusing Studio Spaces, Nostalgic Branding, and Ethical Marketing Practices We're officially in Q4! You know what that means - It's time for a Q3 branding trend report from Highflier Powerhouse. If you missed the and trend reports, go check them out. But before we get into the holidays and everyone starts taking time away, let's take stock of what's been happening in the online space lately. Have you noticed that short form videos are starting to all look the same? It seems like everyone jumped on the studio space bandwagon. And while these videos are aesthetically pleasing, I'm encouraging some critical thinking about how we move forward! If we're all standing around in a perfectly curated studio space and just...talking...our audience is bound to get bored. We'll also be chatting about all things ethical marketing. People are starting to ask the real questions in the coaching space. Can you actually make that bold claim in your marketing? Consulting with a legal expert is the best policy and I'm happy to see more business owners doing this and bringing legal experts into their programs. What trends are you seeing in the online business space? I want to hear all about what you're noticing so leave a comment on Spotify or hop over to our Instagram to put in your two cents. In this episode, we're chatting about: Why short form content is starting to look homogenous What is ethical marketing? The rise of dark mode aesthetics How more business owners are prioritizing collaborations Why six-figure business owners need to stop selling through Google Docs Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/33383267

EP 131 - Powerhouse Profile: Creating a Six Figure Launch With a New Program and an Aligned Rebrand with Holly Rustick 10/03/2024

EP 131 - Powerhouse Profile: Creating a Six Figure Launch With a New Program and an Aligned Rebrand with Holly Rustick Today's Powerhouse Profile had been at it for ten years in her business. Holly Rustick had built an impressive brand, was bringing in revenue, and had a solid reputation. But she was also all hands on deck, all the time. That's where the Rebrand Experience came to completely revamp her presense. From launching at the same time as the rebrand to navigating brand photoshoots abroad, we're covering it all on today's episode. Holly came to me with a pretty unique niche—she helps freelance grant writers quit their full-time jobs and replace their income by writing grants from home on flexible hours. The Highflier Powerhouse team spent our sweet time getting to know her business from the inside out during the onboarding process. Holly describes this part of the process as "magical" because it brought the unique differentiators of her business into focus. She was able to launch a new program and restructure her business without questions like "what makes this program different?" ever being asked. All of that was communicated through her launch and rebrand's coinciding timelines! In today's episode, we're chatting about: What led Holly to decide it was time to rebrand Overcoming hesitations around the photoshoot process, especially with Holly being based in Guam Why we decided that launching and rebranding at the same time was the best decision Why Holly prefers working with an agency versus a solo freelancer How Design on Demand continues to support Holly past thr rebrand Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/33302372

EP 130 - Here's What You Need to Know About The Agency Business Model 09/26/2024

EP 130 - Here's What You Need to Know About The Agency Business Model Whether you're looking to start and scale an agency, or you're just curious about investing in an agency, this episode is for you! Since the beginning of Highflier Powerhouse, I knew I didn't want to do it alone. But the agency model has its pros and cons. Perfect for those interested in transitioning from a solopreneur model to an agency, or contemplating investing in one, this episode covers our agency's journey, the challenges of managing a team, and the importance of a clear brand philosophy. The brand's values have to trickle down through the entire company in order to see success with an agency model. If clients feel attached to the idea of the face of the brand delivering all of the results, the agency isn't running correctly. In all actuality, it shouldn't matter which individual is actually turning over deliverables because everyone in the company should be operating from the same standards. So I'll walk you through our process for making sure those standards are embodied and maintained through every step with Highflier Powerhouse! At the end of the day, when you have a team, they all have to care about the final product just as much as the face of the brand does. In this episode, we're chatting about: Why I chose the agency business model The standards that have to be upheld in an agency Non-negotiable in team building How we provide consistency in each client interaction, even as the team grows Connect with us: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/33190857

EP 129 - Here's The Missing Link That Will Increase Conversions In Your Business This Quarter 09/19/2024

EP 129 - Here's The Missing Link That Will Increase Conversions In Your Business This Quarter Investing in your branding is not all about building up your confidence. That's a fun byproduct, don't get me wrong! But at the end of the day, it's about your audience. When you can get high quality visuals and branding to communicate what makes you different, you've gained access to your most ideal client. Before then, I can gaurantee you, you're losing out on business because of unaligned branding. Even if you're consistently getting inquiries and clients, you have to ask yourself: are all of these ideal clients? If the answer is no, you've probably got some brand elements that aren't communicating effectively. Through real-life examples, you'll see how clear, consistent branding can set you apart in a competitive market, ensuring that your message resonates and drives more inquiries and sales. Here's one stand out tip from the episode: anytime you recieve an objection, it should become a theme in your content. Don't answer a question once and move on! For Highflier Powerhouse, we heard from a potential client that they noticed other design agencies have a consistent vibe in their portfolios. They were wondering why our portfolio was all over the map from one client to the next. This objection alone helped us understand and highlight something that sets us apart: we're not cookie cutter. Every single client is getting a highly individualized experience. These are the types of revelations that have to come across in your branding. It's not all about having some cool photos to share. In this episode, we're chatting about: The Impact of Visuals on Confidence The misconception that rebranding is all about boosting your own confidence Tangible results that come from high quality visuals Why you might be losing dream clients with unaligned branding Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/33106122

EP 128 - Design Diaries: Asset-Based Thinking is Hindering Your Brand Growth 09/12/2024

EP 128 - Design Diaries: Asset-Based Thinking is Hindering Your Brand Growth A theme has come up in sales calls that I thought we left in 2020. So today, Iet's address the outdated notion of trading money for design assets without considering the long-term value they bring to a brand. Here's a hypothetical: say you're given one hundred brand photos and 20 social templates designed for you. What do you think the value of these photos and templates will be if they're mismanaged, neglected, or misinterpreted over time? They're probably not going to continue bringing you results if your rebrand isn't fully integrated and intentionally executed over time. That's why it's flawed thinking to go into the investment of a rebrand with the mindset of "I'm paying X dollars for X amount of assets." The fact is, assets are only the beginning of the conversation. And approaching design with such a black and white view ultimately devalues the ROI that business owners actually can see from rebranding. You're not just paying for the website. You're paying for the high ticket client that will pay twice as much as they would have if your business was stuck in word-of-mouth land. Suddenly, they trust you more because your website is validating their interest instead of detracting from it. In this episode, we're chatting about: The evolution of branding and design since 2020 Why many business owners are slashing their rebrand's value over time The importance of brand maintenance How to actually approach your rebrand to ensure the highest ROI Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/33007227

EP 127 - Powerhouse Profile: Rebranding in Your 40s with Heather Hammell 09/05/2024

EP 127 - Powerhouse Profile: Rebranding in Your 40s with Heather Hammell In today’s installment of our Powerhouse Profile series, I’m thrilled to introduce you to Heather Hommel, a life and business coach specializing in myofascial release therapists. She recently went through the rebrand process with Highflier Powerhouse so she’s sharing what initially prompted her to consider rebranding—a thought that hadn’t been a priority previously. Coming from a background where creativity and brand identity weren’t top of mind, Heather admitted that she had a “scrappy, do-it-yourself” approach to branding. She was comfortable with technology, posting on Instagram, and making do with a photo shoot from years ago. It wasn’t that her clients were expecting anything different. In fact, Heather’s journey to building a client base is a testament to the power of authenticity. She began by speaking directly to her niche—myofascial release therapists—as if they were the only people on the internet. This targeted, raw communication helped her connect with her audience, even if that audience was small at first. Her branding, however, was a different story. While it wasn’t messy, there was no real thought behind it, and she realized that she had never considered the impact that colors, fonts, and overall aesthetic could have. This led to a significant concern: would rebranding make her less accessible and relatable to her clients? In this episode, we're chatting about: Heather's background and initial thoughts on rebranding The challenges Heather faced in the rebrand process The impact of rebranding on Heather's business How creating a "creative persona" helped Heather in her process Connect with Heather below: Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/31026523

EP 126 - The Multi-Channel Marketing Strategy That Won't Bore Your Audience or Double Your Workload 08/29/2024

EP 125 - The Creativity Scale: Here's Our Method to Create a Perfectly Balanced Rebrand 08/22/2024

EP 125 - The Creativity Scale: Here's Our Method to Create a Perfectly Balanced Rebrand In today's landscape, people are expecting a new level of creativity. If you've been a long time listener, you know that we're well beyond the coffee cup and laptop photoshoot. But now, we've even exhausted the blazers and disco balls. So what's next? How can you make sure that your rebrand strikes the right balance between creativity and predictability? Because believe it or not, there is such a thing as being too creative and I see it all the time. Suddenly, a business owner has a ton of assets that they were so excited to execute but they're just too out there to make usable content. We need some level of predictability in order to create a sense of comfort and routine with our audience. And we all know boring branding when we see it. But how can you actually avoid falling into the boring branding traps? Well, I'm defining the thought process you need to employ in order to get past the literal, yawn-worthy interpretations of your brand values. But the main event of this episode? The creativity scale. You'll learn how the framework I take my clients through to make sure they're striking a beautiful, irresistable balance in every aspect of their rebrand. In this episode, we're chatting about: The evolution of creativity in the online business landscape Literal Vs. high-level creativity How to implement the creativity scale in your rebrand process Connect with me: Join our Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/32659242

EP 124 - How to Stand Out with Unique Brand Photography and Creative Risks with Camila Maria Cardozo 08/15/2024

EP 124 - How to Stand Out with Unique Brand Photography and Creative Risks with Camila Maria Cardozo Today I'm joined by Camila Maria Cardozo, a brand photographer and videographer for conscious entrepreneurs. We've actually worked a few photoshoots together, so this conversation is a really fun mind meld. If you're a service provider who is thinking of having a photoshoot done soon, this episode is for you! Maybe you've had your photos taken in the past and it felt like you were just going with the crowd. Or maybe it would be your first big photoshoot ever! We're walking through all of our hot takes about what it takes to create brand visuals that support you as your visibility grows. You'll also get a bit of a behind the scenes look into what goes into our hiring decisions. Because, while I often talk about attracting cold leads, I think it's important to observe ourselves as we're buying from other people. By asking yourself: What did it take for me to sign on the most recent team member? How did I know I could trust this person? What role did their visuals play in influencing my decision? You can start to understand your buyers thought process. For me and Camila, a strong visual presense conveys an alignment of certain values and shows that priorities might be in line. When things look too DIY? It raises the red flag. In this episode, we're chatting about: The importance of brand clarity in photo and video shoots Headshots vs. brand photo shoots Balancing authenticity and aspirational imagery Building community building through visuals Navigating trends and creative risks in brand shoots Connect with me: Join our Connect with Camila: Stream Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/32548002

Brand Your Way to A Million

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