Brand Your Way to A Million

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/

EP 193 - Why Your Campaigns Are Getting Ignored (And How to Fix It for 2026) 11/20/2025

EP 193 - Why Your Campaigns Are Getting Ignored (And How to Fix It for 2026) You need to know what it takes to run a campaign that actually stands out in 2026. If you’ve ever felt like your launches are getting lost in the noise, or you’re stuck recycling the same old tactics with “meh” results, this episode is for you. I’m breaking down the shifts I’ve seen in the world of launches, and what you need to know if you want your next campaign to feel fresh, exclusive, and binge-worthy. These are the frameworks and creative ideas I use with powerhouse brands every day. We’ll talk about why attention is harder to earn now, how audiences are getting savvier, and what it really takes to create a campaign that people can’t stop talking about. We’ll chat about what’s working right now, how to tap into cultural moments, and why subtle selling is the new superpower for founders who want to sell without feeling salesy. I’ll walk you through the 7 things every campaign needs, plus the trends I’m seeing that you can start using ASAP. You’ll hear real examples from brands that are breaking through the noise, and I’ll share the mistakes I see most often (so you can avoid them). If you’re tired of the same old strategies and want to feel excited (and confident!) about your next launch, you’re in the right place. Whether you’re running your first campaign or looking to outperform your last one, you’ll walk away with actionable ideas and a fresh perspective on what’s possible for your brand. In this episode, we're chatting about: The 7 must-haves for every campaign in 2026 How to create those “can’t-miss” moments for your audience The real deal on subtle selling (hint: it’s not about being mysterious) Fresh trends in campaign visuals, product display, and multi-format drops Building your “celebrity confidence” as a founder and brand leader Connect with me: Join our Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you’ll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/39102255

EP 192 - The Step-By-Step Guide to Building a Successful Business Plan in 2026 11/13/2025

EP 192 - The Step-By-Step Guide to Building a Successful Business Plan in 2026 It's time to sit down and make a plan for 2026! You might be thinking, "wow, this feels really early?" But truthfully, I think the best way to set yourself up for failure is to wait until the last moment to look ahead. I did this entire process during a travel day filled with delays. I promise, it's not as intense as it sounds! First, I want to reflect on the year you just had. What was your best month? What about your worst? When did you feel like your creative energy was flowing and how was that reflected in your revenue? What were your goals this year? Did you achieve them? After we've taken the time to assess the year that's coming to a close, we can take an honest look at the year ahead. The best method I've found for yearly planning is to start with a big thing and reverse engineer. Set a revenue goal, even if making more money this year is not your main goal. Even if your want to make the exact same amount next year, you should set the goal to repeat the income differently. This way, you're not shutting down your creativitity in proportion to your monetary goals. Here's the thing: we want our goals to be data-driven, not vibe based. You should be able to look back at old campaigns and pinpoint what worked and what didn't. This will literally be reflected in the numbers! You know the money you need to make. You may not know the exact how that will get you there, but that's why we reverse engineeer from that number. Once you have those numbers in place, you can start outlining your campaigns. Here's the thing: this is just an outline! Timelines can change. But having a rough idea will give you the foresight to manage your energy and give yourself the necessary time to plan, energize and execute! Connect with me: Join our Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you’ll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/39009330

EP 191 - The Instagram Stories Strategy That Will Re-Engage Your Audience 11/06/2025

EP 191 - The Instagram Stories Strategy That Will Re-Engage Your Audience Instagram stories are my favorite place to re-engage an audience. So today, I'm taking you through the strategies that actually work for me and my clients. Because here's the thing: the average story view rate drops 20% with every tap. So if you want your stories to drive people to your DMs and drive sales, you need to be intentional. Your stories aren't a place to talk at your audience. Instead, you want to chat with them. This looks like using the engagement tools Instagram provides and actually following through in the DMs, even if it's just one person that shows up at first. Beyond simply using the tools, I'm telling you exactly how I like to use them. Because a question box is simply less effective if it's used to push complicated questions your audience doesn't feel like answering! And their are ways to use these tools that actually prompt the algorithm to share your stories with more people. So we'll be covering strategies that will awaken your current audience and get more eyes on your stories in general. Have you ever thought about treating your stories the same way you would a reel? Have you given any thought to pacing and what you can do to mitigate audience fatigue? If not, now is the time. From story sequencing to pacing tips, there are simple ways you can take the guessing game out of stories. And soon enough, you'll actually be building the community you long for. In today's episode, we're chatting about: Things I'm seeing that are NOT working on Instagram stories Why you should start story sequencing My engagement-bait tip for the first story you share each day The side CTA strategy Campaign specific tips Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38930385

EP 190 - Four Content Creation Problems You Can Address Before the End of the Year 10/30/2025

EP 190 - Four Content Creation Problems You Can Address Before the End of the Year If you're struggling to consistently create content that actually moves your business forward, this episode is for you. We're diving into the real reasons your content process might be stuck and how to finally break through. We explore the most common roadblocks that keep entrepreneurs and creators from showing up online: from overthinking and perfectionism to not having the right systems in place. You’ll learn why simply “trying harder” isn’t enough, and how mapping out logistics can turn intention into action. I've broken it down into 4 main areas where content creation typically hits a wall: calendar, planning, strategy, and execution. We'll unpack each section with practical advice on how to identify your specific bottleneck and actionable steps to fix it. You’ll hear how to move past the mental hurdles that keep you from producing content, and why having a clear, customized workflow is the secret to staying consistent. Plus, we discuss how tools like Sales Studio can streamline your process, from ideation to scheduling, so you can focus on creativity and growth. By the end, you’ll have a roadmap for diagnosing your content challenges and a toolkit for overcoming them without excuses. In this episode, we're chatting about: The mindset traps that sabotage content creation How to identify and fix your content calendar, planning, strategy, or execution problems Practical frameworks for organizing and planning your content The importance of aligning content with business goals and audience needs Tools and systems to streamline your workflow and boost consistency Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38826240

EP 189 - How to Cut Your Content Creation Time in Half 10/23/2025

EP 189 - How to Cut Your Content Creation Time in Half Stop wasting time and finally get your content working for you! In this episode, I’m breaking down the exact method I use to cut my content creation time in half. No more blank slates, no more overthinking, just a system that actually fits your life and your goals. If you’re tired of feeling scattered or like you’re reinventing the wheel every month, this is your permission slip to do things differently. Let’s get honest: most of your content time is being eaten up by indecision and ad hoc ideas. I’ll show you how to ditch the chaos and build a content calendar that’s not just another template you’ll abandon, but a tool you’ll actually use because it’s built for your energy, your schedule, and your brand. We’re talking about making your content categories work for you, so you never have to wonder, “Is this on brand?” again. I’ll walk you through my step-by-step process for setting up an evergreen content calendar, choosing a posting cadence that’s realistic (not just aspirational), and templatizing a third of your posts so you can stop overcomplicating and start executing. Plus, you’ll learn how to make sure your Instagram, emails, podcast, and YouTube are all speaking the same language—hello, marketing harmony. By the end, you’ll have a repeatable, sanity-saving system that lets you plan a month of content in 30 minutes flat. No more creative burnout, no more second-guessing, just a clear path to showing up consistently and confidently. In this episode, we're chatting about: Why your content creation feels so hard (and how to make it easy) Building a content calendar that actually fits your life and business The “signature four” content categories that keep you on brand, every time How to templatize your posts so you’re never starting from scratch Making all your marketing channels work together, not against each other Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38743315

EP 188 - How to Find Your 'Signature 4' Content Categories 10/16/2025

EP 188 - How to Find Your 'Signature 4' Content Categories If you're sitting down to create content and getting stuck on questions like - " Is this aligned with like what's currently trending? Does this make me stand out? Does this follow like my content strategy?" This episode is for you! The signature four are four like kind of content categories that make your content instantly recognizable, non-generic, and more specific to you and your brand. This strategy keeps your content consistent, no matter what you're launching. It also stops you from sounding like every other coach or service provider in your niche! We use the Signature 4 framework at Highflier Powerhouse and it's able to balance authority, differentiation, story, personality, thought leadership effortlessly. Plus, it gives you 1 leading category so that you can focus your content strategy on that without losing variety. The truth is, talking about your offer doesn't necessarily lead to conversions or community. I'll be sharing 4 incredibly simple steps to build your Signature 4 and a few filters to run your ideas through the make sure you aren't limiting yourself or watering down your message with the Signature 4 framework! #1: What is something that you're always gonna be hired for? What is your core expertise? #2: What is your differentiator? What is the angle only you bring to the table? #3: How do you want to humanize your brand? #4: What is the story that you're trying to document in real time? And remember, if it's too broad, it's basic and if it's too narrow, it's limiting. In today's episode, we're talking about: Why you need to know your Signature 4 to create content that converts How Highflier Powerhouse uses the Signature 4 framework How you can find YOUR Signature 4 Questions to ask yourself before committing to your Signature 4 Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38579240

EP 187 - Why Your "Community" Is Actually Just an Audience (And How to Fix It) 10/09/2025

EP 187 - Why Your "Community" Is Actually Just an Audience (And How to Fix It) If you're constantly asking yourself "what do they want me to say?" instead of "what do I want to share?" you might be building a fake community instead of a genuine one. This episode will help you understand the difference and why it matters for your business. Today I'm diving deep into the psychology behind content creation and why so many of us end up people-pleasing our way to an audience that doesn't actually stick around. We're talking about the difference between having spectators who clap and leave versus active participants who buy into your essence and stay through your pivots, mistakes, and boundary-setting. Here's the truth: scared people don't become well-known, and boring people don't get paid. If you're trying to make everyone love you and never want to upset anyone, you'll never stand out or get the visibility you're craving. Your brain literally filters out sameness. It only pays attention to emotion, polarity, and what's different! I'm breaking down why we cater to fake communities (spoiler: it's often about that inner child need for validation and safety), how to spot whether your community is genuine or performative, and what to do if you realize you've been building the wrong kind of following. Plus, I'm sharing the mindset shifts you need to make if you want to attract people who will stick with you for the long haul. In today's episode, we're talking about: The difference between audience and community How to spot a fake community The psychology behind people-pleasing content What makes a genuine community stick around through pivots, mistakes, and changes in your business How to start building real connection by detaching from metrics Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38518050

EP 186 - The Marketing Marathon: How I Create a Month of Marketing on All Platforms in 3 Days 10/02/2025

EP 186 - The Marketing Marathon: How I Create a Month of Marketing on All Platforms in 3 Days If you're tired of spending every Monday scrambling to create content for the week or feeling like you're constantly behind on your marketing, this episode will completely transform how you approach content creation. Today I'm sharing my Marketing Marathon framework, which allows me to create an entire month's worth of content across 6 different platforms in just 3 focused days. Batching content is a way of working smarter, not harder and it doesn't need to be exhausting. I used to do content creation weekly, dedicating every Monday to marketing, and while it worked for a while, I started hitting roadblocks when I wanted to get more creative or when I had travel or time off. Instead of forcing a system that wasn't working, I analyzed what was actually causing the bottlenecks and created a solution that fits my current season of business. The key to this framework is preparation. I never show up to ideate during my Marketing Marathon. I come with content topics already collected throughout the month, a calendar strategy for Instagram, custom templates from my Sales Studio team, and a clear plan for what gets done on which day. This allows me to focus purely on execution, which is why I can record five podcast episodes back-to-back without breaking a sweat. I'm breaking down the exact 3-day structure: Day 1 for video and audio recording (highest energy), Day 2 for Instagram content creation (medium energy), and Day 3 for writing and scheduling (lowest energy). Plus, I'm sharing all the prep work that makes this possible and why separating ideation from creation is absolutely crucial. In today's episode, we're talking about: Why weekly content creation was burning me out The 3-day Marketing Marathon structure The preparation that makes this framework possible Why ideation and execution must be separated How custom templates and delegation through Sales Studio makes the design process seamless and fast Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. Get custom designed assets completely done for you, so you can hit your next record-breaking launch inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38410200

EP 185 - The Media Mapping Method: How to Show Up on Multiple Platforms Without Burnout 09/25/2025

EP 185 - The Media Mapping Method: How to Show Up on Multiple Platforms Without Burnout If you're exhausted from trying to be everywhere online or frustrated that your content isn't converting despite being on multiple platforms, this episode is for you. And it might be the most important framework you implement this year! Today I'm introducing the Media Mapping Method, which is the evolution of my platform personalities framework that I shared almost 2 years ago. This isn't about working harder or creating more content. It's about working smarter by giving each platform or feature a specific role in moving people toward your conversion goals. The biggest mistake I see is people either burning themselves out trying to be on every platform with the same energy, or just repurposing the same post everywhere and wondering why nothing's working. The truth is, you need to leverage multiple modes and methods, whether that's using different features on one platform or strategically using multiple platforms to initiate different conversations. I'm breaking down the 5 categories of the Media Mapping Method: Credibility, Culture, Connection, Concepts, and Character. Each category serves a different purpose in your marketing ecosystem, attracts different types of audiences, and moves people through your funnel in unique ways. Plus, I'm sharing my exact media map, both my current multi-platform approach and what it looked like when I was only using Instagram. In today's episode, we're talking about: The 5 categories of the Media Mapping Method Why repurposing the same content everywhere is killing your conversions The difference between Character and Connection content My exact media map breakdown How to implement this framework even if you're only using one platform Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38346830

EP 184 - Stop Being Lazy With Your Content - Here Are the Swaps That Actually Work 09/18/2025

EP 184 - Stop Being Lazy With Your Content - Here Are the Swaps That Actually Work If you're frustrated because your content isn't performing despite having great expertise and valuable insights to share, you can make a few simple swaps to address the issue. The problem isn't your knowledge, it's that you're using outdated content approaches and treating Instagram like it's your email list. Today I'm giving you specific content swaps that will take your posts from basic to scroll-stopping, because here's the truth: you can't just repurpose content across platforms and expect it to work. Every platform has a different purpose and people go there expecting different things. When you try to make your Instagram posts do the job of your emails or podcast episodes, everything suffers. I'm breaking down the exact swaps I use with my media mapping framework to transform generic topics into platform-native content that actually converts. From connection-focused posts that go beyond "here's my morning routine" to credibility content that does more than just share client screenshots, these swaps will help you create content that feels fresh, specific, and engaging. The reality is that many of you think you're bad at content creation, but you're actually just being lazy with your content strategy. You're stuck in a repurposing cycle that's making you work harder, not smarter, because content that doesn't perform means you have to create two to three times more of it to get the same results. In today's episode, we're talking about: Why diary-style posts aren't connecting How to make trend-based content actually valuable The credibility content upgrade Why your framework posts aren't landing The platform-specific approach Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38228470

EP 183 - Here's How to Turns Mediocre Content Topics Into High Performing Scroll-Stoppers 09/11/2025

EP 183 - Here's How to Turns Mediocre Content Topics Into High Performing Scroll-Stoppers If you're spending hours creating beautiful content that gets crickets for engagement, the problem isn't your design skills or your expertise. It's probably your content topics! This episode will show you exactly how to fix it. Today I'm breaking down the framework I use to evaluate every single content topic before it goes live. Here's the truth: a great content topic can make mediocre design and copy perform well, but even the most beautiful, expertly crafted content will flop if the topic doesn't land. I spend more time ideating content topics than I do on creative, editing, or scripting, because when you nail the topic, everything else becomes easier. I'm sharing the exact 5 filter system I use to test whether a content topic will actually stop the scroll and convert, or if it's destined to get lost in the noise. From understanding the difference between "specific" and "niche" (they're not the same thing) to making sure your topics showcase your unique expertise without being too broad, this framework will transform how you approach content creation. I'm giving you real examples from my own content, including posts that could have performed better and exactly how I would fix them using this system. Plus, I'm sharing how this process saves me time on caption writing because when your content topic is strong enough, you don't need to rely on heavy captions to carry the message. In today's episode, we're talking about: Why content topics matter more than design or copy The difference between "specific" and "niche" How to make content personal to your expertise without making it hyper niche The attention-grabbing formula that gets people to stop scrolling Why trying to teach a "whole textbook" in one post is killing your engagement Connect with me: Join our Related Episodes: Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38175130

EP 182 - Why Studying Content Creators (Not Coaches) Will Transform Your Marketing with Dielle Charon 09/04/2025

EP 182 - Why Studying Content Creators (Not Coaches) Will Transform Your Marketing with Dielle Charon If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025. Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job it actually is. Dielle shares her journey from being able to coast on repurposed content to having to completely revamp her approach, including her storytelling framework where you spend 50% of your content just painting the problem before sharing any solution. We're also diving into why studying content creators (not just business coaches) has been game-changing for understanding how people actually consume content on these platforms. From our content creation routines to what's working (and what's definitely not working) in 2025, this conversation covers the mindset shifts, practical strategies, and honest truths about what it takes to create content that actually converts. We're also addressing the content heartbreak that comes with platforms changing and why fighting the algorithm is the least productive thing you can do with your time. In today's episode, we're talking about: The storytelling framework that's converting Why studying content creators beats studying coaches The shift from passive to active content creation Content creation systems that actually work What's not working anymore Connect with me: Join our Connect with Dielle Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/38063515

EP 181 - Why Your Content Strategy Isn't Working (Hint: It's Not the Strategy) 08/28/2025

EP 181 - Why Your Content Strategy Isn't Working (Hint: It's Not the Strategy) You have all the strategies, all the frameworks, and all the tools, but you're still not implementing them. At this point, you know the problem isn't your lack of knowledge. Today I'm switching things up from my usual strategy heavy episodes to tackle the real issue that's keeping you stuck: your mindset around marketing and content creation. After being surrounded by entrepreneurs outside my direct industry, I've realized we're complaining about posting 3 times a week while others are treating content creation like the full-time job it actually is. The truth is, we're headed toward a future where you can't afford to be on just 1 platform anymore, and if you can't manage 2 posts now, you're going to struggle when the standard becomes 6 posts across multiple platforms just to crack six figures. This isn't about adding more to your to-do list, it's about fundamentally shifting how you think about content and marketing in your business. I'm walking you through the exact mindset shifts that have allowed me to expand my marketing platforms and treat content creation like what it actually is: the primary way I make money. From stopping the comparison trap with other niches to understanding why discomfort in content creation is actually data, these shifts will change how you approach your entire marketing strategy. In today's episode, we're talking about: How to reframe every post as a salesperson knocking on 1,000 doors The difference between teaching and selling through content Why comparing your content to other niches is sabotaging your strategy How comfort in content creation is actually preventing your growth The mindset shift from inspiration-based posting to systematic content creation Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37980885

EP 180 - The Content Audit That Changed Everything: 4 Elements Your Posts Are Missing 08/21/2025

EP. 179 - The Marketing Audit That Changed My Entire Business Strategy 08/14/2025

EP. 179 - The Marketing Audit That Changed My Entire Business Strategy Most entrepreneurs make business decisions based solely on sales data. But I've learned that auditing your entire marketing ecosystem gives you a much clearer picture of what's actually working and what needs to change. In today's episode, I'm walking you through the comprehensive marketing audit framework I use to make informed business decisions in my seven-figure creative agency. This isn't about analyzing individual content performance. It's about taking a 360-degree view of your messaging, positioning, funnel, brand perception, and systems to understand why certain offers aren't converting or why you're attracting unqualified leads. I'm sharing how this audit approach helped me realize that people were buying our rebrand service first, then Sales Studio, when I wanted Sales Studio to be the entry point. That insight led me to completely reposition Sales Studio as campaign support that helps people make money, which then funds their rebrand investment. You'll learn the 5 key areas I audit: service and audience alignment messaging and positioning content performance conversion points in your funnel visual branding consistency Plus, I'm breaking down how to use these findings to make strategic decisions about offer direction, platform focus, and whether you need new systems or just need to double down on what's already working. In this episode, we're chatting about: • The 5-part marketing audit framework • How I repositioned Sales Studio • Beyond vanity metrics • How audit findings should inform offer direction, platform focus, and resource allocation Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37774680

EP 178 - How Brand-First Marketing Increased My Conversions (Without Constant Selling) 08/07/2025

EP 178 - How Brand-First Marketing Increased My Conversions (Without Constant Selling) Over the last year and a half, I completely transformed my social media strategy from sales-first to brand-first marketing. The results have been incredible: increased reach, higher conversion rates, better engagement, and more qualified leads across every metric I track. In today's episode, I'm breaking down exactly how I made this shift and why it's been a game-changer for my seven-figure creative agency. If you're tired of your social media feeling like a constant sales pitch that's not converting, or if you notice your engagement drops every time you launch, this episode is for you. I'm sharing the 5 specific problems I discovered with sales-first marketing. Plus, I'm walking you through my exact framework for transitioning your audience without confusing them or tanking your sales. You'll learn how to retrain both the platform algorithm and your audience to expect something different from you, why storytelling sells better than direct pitches, and how to make your social media feel exclusive while moving conversions to email, podcasts, or other channels where people are actually ready to buy. The best part? Social media gets to feel fun and creative again instead of something you have to do to make money. In this episode, we're chatting about: • The 5 problems with sales-first marketing • Brand-first marketing framework • The transition strategy • Platform exclusivity method Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37707620

EP 177 - The A-B-C Framework That Turns Social Media Followers Into Paying Clients 07/31/2025

EP 177 - The A-B-C Framework That Turns Social Media Followers Into Paying Clients If you're creating hyper-specific content focused on direct selling and wondering why your posts aren't performing like they used to, you're probably skipping 2 crucial parts of your social media funnel. In today's episode, I'm breaking down something controversial: not every piece of content is meant to convert immediately! I know that sounds crazy when you're trying to grow your business, but hear me out. With how social media algorithms have evolved, the old strategy of making every post a direct pitch to your offer just isn't working anymore. I'm sharing my A-B-C framework for social funnels that's helped me build my seven-figure design agency. Most entrepreneurs are obsessing over the bottom of the funnel (conversion) while completely ignoring attraction and building content—which is why their audience isn't engaging and their sales calls aren't booking. You'll discover why your content needs to move people from audience member to follower to community member before they're ready to buy, how to create attraction content that's general enough to bring new people in but specific enough to stay relevant to your brand, and why the building phase is where most people confuse connection-building with direct selling. Plus, I'm revealing why I take most of my conversion content off social media entirely and into email sequences, private podcasts, and sales calls where people are actually ready to buy. In this episode, we're chatting about: • The A-B-C social funnel framework • Why direct selling content doesn't perform • The building phase mistake • Moving conversion off social media Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37609960

EP 176 - The Lo-Fi Content Mistake That's Killing Your Sales 07/24/2025

EP 176 - The Lo-Fi Content Mistake That's Killing Your Sales Everyone's jumping on the lo-fi content trend thinking it means they can just post random photos from their camera roll, but they're actually sabotaging their sales without realizing it. In this episode of Brand Your Way to a Million, I'm giving you the full debrief on lo-fi content—that trend where businesses are ditching polished brand shoots for behind-the-scenes, "real life" footage that looks like a business and influencer had a baby. While everyone's talking about how "effortless" this content is, I'm here to tell you that's complete BS. I've been watching entrepreneurs completely misunderstand this trend, thinking lo-fi means lazy, unbranded, or just venting about their personal struggles as a sales tactic. But here's what they're missing: even when influencers look like they "didn't try," they're using high-quality cameras, strategic outfits, and intentional messaging. The Canon G7X didn't sell out because people wanted worse quality. It sold out because people wanted that effortless-but-actually-strategic look. I'm breaking down why lo-fi content still needs to be branded, strategic, and yes—pretty. Because at the end of the day, people aren't just watching you for entertainment like they do with influencers. They're watching because they're considering paying you, and that changes everything about how you should approach this trend. In this episode, we're chatting about: • Why lo-fi content became popular • The three non-negotiables that make Lo-Fi content convert • The founder vs. influencer mistake • The high-low strategy Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37522710

EP 175 - The 3-Phase Campaign Timeline That Actually Works 07/17/2025

EP 174 - Campaign Themes: How to Make the Same Offer Feel Brand New Every Launch 07/10/2025

EP 174 - Campaign Themes: How to Make the Same Offer Feel Brand New Every Launch The most successful brands sell the same products over and over again. So how do they continue breaking sales records? They wrap them in fresh campaign themes that make audiences feel like they're getting something completely new every single time. In today's episode, we're breaking down the strategy that's transforming how service-based entrepreneurs launch their offers. Drawing inspiration from brands like Skims that sell the same shapewear with different seasonal themes, I'm revealing how campaign themes can keep your launches memorable, relevant, and profitable without constantly reinventing your services. You'll discover the four types of campaign themes that work best for coaches and consultants. I'll walk you through my complete process for developing campaign themes, including how to tie everything together through messaging, visuals, content series, and addressing buyer objections, all while maintaining your brand consistency. This isn't about quantity marketing that gets lost in the algorithm. This is about creating quality, creative campaigns that get people engaging, talking, and most importantly, buying. Whether you're launching for the first time or the fifteenth, campaign themes are your secret weapon for record-breaking results. In today's episode, we're chatting about: • The campaign theme framework • The Skims strategy • Quality over quantity marketing • The complete implementation process Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37350035

EP 173 - The 5 Components That Make Up A Record Breaking Campaign 07/03/2025

EP 173 - The 5 Components That Make Up A Record Breaking Campaign Your audience is getting smarter about launches! If you're still using the same old strategies, you're probably wondering why your results aren't what they used to be. In today's episode, I'm breaking down the five non-negotiable elements you need for a record-breaking campaign in today's competitive landscape. The truth is, buyers are picking up on cues. They know when you're launching the same offer repeatedly, and they're developing launch fatigue from back-to-back sales cycles with no breathing room. The solution isn't to launch less or give up on campaigns entirely. It's about elevating your approach with creativity and strategy. I'm sharing the exact framework I use: campaign themes that make each launch memorable re-engagement periods that build genuine community (not just sales funnels) platform personalities that create exclusive content experiences visuals that actually match your value and price point true exclusivity that you actually follow through on. This isn't about working harder - it's about working more creatively and strategically to cut through the noise. In today's episode, we're chatting about: • Why buyers are getting smarter about launch patterns (and how to stay ahead) • The campaign theme strategy that makes repeat launches feel fresh and exciting • How to use re-engagement periods to build lifetime value, not just quick conversions • Why platform personalities prevent content fatigue and increase engagement • The exclusivity framework that creates genuine urgency without manipulation Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37241255

EP 172 - Why Your Launch Content Isn't Converting on Instagram & Exactly What to do About It 06/26/2025

EP 172 - Why Your Launch Content Isn't Converting on Instagram & Exactly What to do About It Your Instagram launch content is probably repurposed from your sales page, and that's exactly why your audience is tuning out. In today's episode, I'm breaking down the biggest mistake I see personal brands making during campaign periods: treating Instagram like a sales page instead of understanding its role in your sales funnel. When you're constantly posting objection-handling content, feature lists, and "Is this program for you?" posts, you're creating content for people who are already doubting your offer - not for the majority of your audience who needs to be nurtured into knowing, liking, and trusting you first. The reality is that most of your followers aren't ready to buy the moment you launch. They need philosophy-based content that filters ideal clients, origin stories that build connection, and narrative-based belief shifts that educate them on your unique approach. When your warmest audience members (existing clients and people not interested in your current offer) stop engaging because your content is too launch-specific, the algorithm stops showing your posts to the people who actually need to see them. Tune in to the episode to get a comprehensive breakdown of the launch strategy that converts without tanking your engagement on Instagram In today's episode, we're chatting about: • Why treating Instagram like a sales page kills your engagement and reach • The difference between education and re-education content (and why it matters) • How to create launch content that still works months after your campaign ends • The role of each platform in your multi-channel marketing strategy • Why philosophy-based content filters ideal clients better than objection-handling posts Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37157295

EP 171 - The Revenue Ceiling: When to Switch from Evergreen to Launches 06/19/2025

EP 171 - The Revenue Ceiling: When to Switch from Evergreen to Launches After four years of selling my signature offer on evergreen, I made the risky decision to switch to a campaign model and it completely transformed my business. I'm sharing exactly why I abandoned the "always available" approach (even though it served me well) and moved to exclusive, time-limited campaigns for The Rebrand Experience. The truth is, I felt completely capped on evergreen. I was repeating the same revenue numbers year after year despite working harder and creating more content. I was tired of selling the same thing every single day just to hit three-quarters of my revenue goals, with no space to introduce new offers or experiment with different strategies. The switch wasn't easy, and it definitely wasn't without risk. I had to completely restructure our delivery systems to handle 12 clients in 30 days instead of spreading them across a full year. I had to create backup financial plans in case the campaigns flopped. Most importantly, I had to stick to my word about exclusivity, even if it meant potentially leaving money on the table by not reverting to evergreen pricing between campaigns. But here's what I learned: evergreen taught me everything I needed to know about my ideal client, messaging, and objections before I ever launched. Those four years of selling without urgency forced me to get incredibly sharp with my positioning. When I finally did launch, I had two back-to-back six-figure campaigns because the foundation was rock solid. Now I have six months of runway to experiment with new offers, expand my marketing, and plan strategically for 2026 - something I never had when I was selling the same offer 365 days a year. Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/37064270

EP 169 - The Identity Crisis That Led to My Best Launch Yet: Rebranding with Ceels Lockley 06/12/2025

EP 169 - The Identity Crisis That Led to My Best Launch Yet: Rebranding with Ceels Lockley Your business might be growing! But if your brand isn't growing with you, you're leaving money on the table. In this conversation with Ceels Lockley, offer strategist and business mentor for female and non-binary service providers, we dive deep into her complete rebrand transformation. She went from a safe, neutral brand that felt like "a bit of a front" to a bold, festival-themed identity that perfectly captures who she really is. The journey wasn't without challenges. Ceels experienced what she calls a "full-on identity crisis" during the four-month rebrand process. She experienced a complete disconnect from her current brand while waiting for the new one to come to life. But this discomfort became the catalyst for elevating everything in her business. She overhauled her offers and raised her prices to match her new premium positioning. The results speak for themselves: her first launch with the new brand became her most successful yet, and she's since been able to create new offers in just days rather than weeks. By switching from a patchwork approach to a comprehensive rebrand, Seals gained not just beautiful visuals, but a strategic foundation that works as her 24/7 salesperson and supports her goal of helping service providers stop undercharging for their expertise. Check out the full blog . In today's episode, we're chatting about: • Why "patch-up jobs" with design eventually stop working as your business grows • How to navigate the identity crisis that often comes during a rebrand process • The difference between DIY branding and strategic brand positioning • Why comprehensive rebrands outperform piecemeal creative solutions • How the right brand foundation makes creating new offers exponentially easier Connect with Ceels: Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36962925

EPP 168 - The Rebrand That's Closing the Credibility Gap with Sabatini Ferdinand 06/05/2025

EPP 168 - The Rebrand That's Closing the Credibility Gap with Sabatini Ferdinand Your DIY brand might have gotten you this far, but it's probably holding you back from the clients and revenue you actually want. In this revealing conversation with Sabatini Ferdinand (Saba), founder of Her Support System, we dive deep into the complete business transformation that came with her Rebrand Experience. After years of patching together different elements from a WordPress, Saba realized her brand looked exactly too DIY to represent the true nature of her business. The transformation went far beyond new visuals. She had two separate entities that she wanted to combine under one umbrella. She was already running an agency but it wasn't clearly positioned as such - clients knew there had to be a team but "they were hiding behind me" The rebrand included a complete platform migration to Showit, strategic messaging that positioned her team as the support system for scaling businesses, and a website that finally functioned as her 24/7 salesperson rather than just a digital business card. The results speak for themselves: Saba booked out her agency before the rebrand even launched, hit her soft launch goal of 10 people in just days, and now receives inquiries from prospects who've already reviewed her website and understand her services. Most importantly, she gained the confidence to charge premium rates while having a brand that matches the caliber of clients she serves - including one client who's crossed her second million-dollar mark while working with Saba's team. Check out the full blog ! In today's episode, we're chatting about: • Why treating your website like a resume instead of a salesperson costs you sales • How to manage a complete rebrand while running a busy agency • The mindset shift from "patched together" to professional positioning • Why platform choice matters more than you think for business operations • How strategic rebranding attracts higher-caliber clients who come "ready to work" Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36855475

EP 167 - Your Website Is Your 24/7 Salesperson: The Six-Figure Website Formula 05/29/2025

EP 167 - Your Website Is Your 24/7 Salesperson: The Six-Figure Website Formula Your website should be making sales while you sleep, but instead it's probably costing you premium clients. After reviewing intake forms from our recent Rebrand Experience clients, I discovered a pattern: most entrepreneurs come to us treating their websites like outdated resumes instead of powerful sales tools. Whether they had websites they never updated, couldn't use, or simple one-pagers with minimal information, they were missing out on their most valuable 24/7 marketing asset. The difference between a website that generates six figures and one that sits collecting digital dust comes down to answering three critical buyer questions: Why this offer? \Why you? Why now? Your website shouldn't just showcase what you do - it should actively sell on your behalf, qualify leads, overcome objections, and guide visitors toward conversion, even when you're not actively promoting. In this episode, I break down the framework we use in our Rebrand Experience to create websites that convert cold leads into premium clients. From strategic positioning that aligns your visuals with your expertise, to storytelling that showcases what makes your approach unique, to conversion-optimized layouts that keep visitors engaged, you'll learn why your current website might be turning away qualified prospects and how to transform it into your most powerful sales asset. In today's episode, we're chatting about: • Why treating your website like a resume is costing you six-figure opportunities • The three core buyer questions every high-converting website must answer • How to align your brand visuals with your premium price point • The difference between content strategy and website copy (and why most people confuse them) • Why conversion-optimized layout matters more than pretty design Connect with me: Join our Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36762275

EP 166 - Trusting the Process, Finding Your Name, and Building a $10M Vision with Dielle Charon 05/22/2025

EP 166 - Trusting the Process, Finding Your Name, and Building a $10M Vision with Dielle Charon Your brand isn't just about pretty colors and a new website. It's the foundation for your next million-dollar evolution. In this conversation with Dielle Charon, founder of The 23%, we take you behind the scenes of her complete business transformation from personal brand to community-focused powerhouse. Dielle knew she wanted more depth, more community focus, and a brand that could support her vision of creating a $10 million company. What she didn't expect was how the rebrand process itself would transform her identity as a business owner. Rather than micromanaging creative decisions, she trusted the process. She allowed Highflier Powerhouse to translate her business goals into strategic design choices. From the brand new business name to a new color palette, every element was intentionally crafted to support her future growth. The rebrand culminated in an emotional reveal at her live event, where clients opened gift boxes containing the new brand name - The 23%, representing the percentage of businesses owned by women of color. This strategic shift has already enabled Dielle to launch a membership, plan her first summit, create a merchandise shop, and set a billion-dollar client sales goal. As she puts it, "I have a completely different business now, and that's exactly what I wanted." Prefer to read the full blog? Check it out ! In today's episode, we're chatting about: • Why Dielle chose to completely transform her brand after three million-dollar years • The identity exercises that happen throughout the rebrand process • How to build audience buy-in by revealing your rebrand strategically • The surprising discovery that Dielle's clients had generated over $35 million in sales • Why visionary leadership isn't about micromanaging creative decisions Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36663765

EP 165 - The Photo Shoot Mindset Mini Series Part 3: Photoshoot Logistics 05/15/2025

EP 165 - The Photo Shoot Mindset Mini Series Part 3: Photoshoot Logistics Your photo shoot planning shouldn't take months! I pulled mine together in just four days without any stress. In this final episode of our mindset mini-series, I tackle the logistics drama that often surrounds brand photography. While many entrepreneurs believe they need to block off weeks or even months to plan a successful shoot, I'm sharing how I followed the exact same process we use for our Rebrand Experience clients to execute a seamless photo shoot in less than a week - all while managing client work and attending a conference. The key difference between overwhelming photo shoots and routine ones lies in having a clear framework. Our process includes a comprehensive photo brief, photographer selection based on specific criteria, location sourcing, shot lists, outfit suggestions, and styling support. By breaking the planning into manageable steps with clear expectations, what seems daunting becomes surprisingly straightforward. Most importantly, a rushed shoot with a clear vision will always outperform a long-planned one filled with indecision. The mindset around photo shoots is 80% of the labor - when you approach them as routine marketing activities rather than high-pressure events, the logistics fall into place naturally. In our Rebrand Experience, we handle these details for you, allowing you to focus on showing up as your best self. In today's episode, we're chatting about: • How to plan a professional photo shoot in just days, not months • Why clear direction matters more than perfect preparation • The exact process we use with clients to eliminate photo shoot stress • How to avoid the perfectionist trap that complicates photo planning • Why treating photo shoots as routine marketing activities transforms the experience Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36572810

EP 164 - The Photo Shoot Mindset Mini Series Part 2: Overcoming Insecurity & Identity Shifting Onset 05/15/2025

EP 164 - The Photo Shoot Mindset Mini Series Part 2: Overcoming Insecurity & Identity Shifting Onset Your photo shoot is where your internal identity finally meets your external reality, transforming how you see yourself as a business owner. In this second episode of our mindset mini-series, I explore why professional brand photography is about so much more than getting marketing assets. When done right, your photo shoot becomes a transformational experience where you literally become your brand in the room. This identity shift happens before you even see the final images, as you step into the CEO energy you've been trying to embody all along. The truth is, many entrepreneurs delay photo shoots due to insecurities about weight, skin, hair, or overall appearance. Having guided countless clients through this process (and navigated my own insecurities), I can assure you that these concerns are normal but shouldn't stop you from capturing your current business era. Your audience isn't scrutinizing your appearance, they're connecting with your energy and the overall brand experience you're creating. You'll learn why your brand photos aren't about your body but about your energy, expertise, and the transformation you provide. This mindset shift will help you approach your next photo shoot as an opportunity to step into your next-level identity rather than a source of stress or anxiety. In today's episode, we're chatting about: • Why photo shoots are identity shifting exercises, not just marketing activities • How to show up confidently even when you're not feeling your best • The difference between how you see yourself and how clients perceive you • Why delaying photos until you're "perfect" limits your business growth • How our Rebrand Experience supports you through the entire photo process Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36572770

EP 163 - The Photo Shoot Mindset Mini Series Part 1: The Overall Energy of Shoot Day 05/15/2025

EP 163 - The Photo Shoot Mindset Mini Series Part 1: The Overall Energy of Shoot Day Your brand photo shoot doesn't have to be a big ordeal, unless you make it one. In this first episode of a special mindset mini-series, I dive into why brand photo shoots often feel so daunting and how to shift your perspective. Whether you've never done a professional shoot before, or you've had a negative experience in the past, I'll help you understand why photo shoots are simply a marketing activity and identity exercise - not the high-stakes event you might be imagining. The truth is, the more routine photo shoots become in your business, the less overwhelming they feel. As part of our Rebrand Experience campaign, we've guided countless clients through this process, providing support with everything from vision development to photographer communication. Our approach ensures you're set up for success regardless of your previous experience with professional photography. In this episode, I break down common mindset traps around photo shoots and explain why confidence isn't something you need before the camera, it's something that gets built right in front of it. This is just the first part of our three-part series, with upcoming episodes focusing on becoming the brand on set and navigating photo shoot logistics. In this episode, we're chatting about: • Why photo shoots are simply marketing activities, not high-pressure events • How to overcome the "I'm not ready yet" mindset trap • The difference between our guided photo experience and DIY approaches • Why your rebrand photo shoot is an opening opportunity for future visual content • How to show up as your next-level CEO identity during your shoot Connect with me: Join our Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. . Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience /episode/index/show/57107840-9bdb-40b1-b99a-0d6bd8d096f3/id/36572720

Brand Your Way to A Million

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