EP 143 - 2025 Brand Predictions: Cozy Video Content, The Return of Youtube, and Subtle Selling
Release Date: 12/26/2024
EP 171 - The Revenue Ceiling: When to Switch from Evergreen to Launches
Brand Your Way to A Million
After four years of selling my signature offer on evergreen, I made the risky decision to switch to a campaign model and it completely transformed my business. I'm sharing exactly why I abandoned the "always available" approach (even though it served me well) and moved to exclusive, time-limited campaigns for The Rebrand Experience. The truth is, I felt completely capped on evergreen. I was repeating the same revenue numbers year after year despite working harder and creating more content. I was tired of selling the same thing every single day just to hit three-quarters of my revenue goals,...
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EP 169 - The Identity Crisis That Led to My Best Launch Yet: Rebranding with Ceels Lockley
Brand Your Way to A Million
Your business might be growing! But if your brand isn't growing with you, you're leaving money on the table. In this conversation with Ceels Lockley, offer strategist and business mentor for female and non-binary service providers, we dive deep into her complete rebrand transformation. She went from a safe, neutral brand that felt like "a bit of a front" to a bold, festival-themed identity that perfectly captures who she really is. The journey wasn't without challenges. Ceels experienced what she calls a "full-on identity crisis" during the four-month rebrand process. She...
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EPP 168 - The Rebrand That's Closing the Credibility Gap with Sabatini Ferdinand
Brand Your Way to A Million
Your DIY brand might have gotten you this far, but it's probably holding you back from the clients and revenue you actually want. In this revealing conversation with Sabatini Ferdinand (Saba), founder of Her Support System, we dive deep into the complete business transformation that came with her Rebrand Experience. After years of patching together different elements from a WordPress, Saba realized her brand looked exactly too DIY to represent the true nature of her business. The transformation went far beyond new visuals. She had two separate entities that she wanted to...
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EP 167 - Your Website Is Your 24/7 Salesperson: The Six-Figure Website Formula
Brand Your Way to A Million
Your website should be making sales while you sleep, but instead it's probably costing you premium clients. After reviewing intake forms from our recent Rebrand Experience clients, I discovered a pattern: most entrepreneurs come to us treating their websites like outdated resumes instead of powerful sales tools. Whether they had websites they never updated, couldn't use, or simple one-pagers with minimal information, they were missing out on their most valuable 24/7 marketing asset. The difference between a website that generates six figures and one that sits collecting digital dust comes down...
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EP 166 - Trusting the Process, Finding Your Name, and Building a $10M Vision with Dielle Charon
Brand Your Way to A Million
Your brand isn't just about pretty colors and a new website. It's the foundation for your next million-dollar evolution. In this conversation with Dielle Charon, founder of The 23%, we take you behind the scenes of her complete business transformation from personal brand to community-focused powerhouse. Dielle knew she wanted more depth, more community focus, and a brand that could support her vision of creating a $10 million company. What she didn't expect was how the rebrand process itself would transform her identity as a business owner. Rather than micromanaging creative decisions, she...
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EP 165 - The Photo Shoot Mindset Mini Series Part 3: Photoshoot Logistics
Brand Your Way to A Million
Your photo shoot planning shouldn't take months! I pulled mine together in just four days without any stress. In this final episode of our mindset mini-series, I tackle the logistics drama that often surrounds brand photography. While many entrepreneurs believe they need to block off weeks or even months to plan a successful shoot, I'm sharing how I followed the exact same process we use for our Rebrand Experience clients to execute a seamless photo shoot in less than a week - all while managing client work and attending a conference. The key difference between overwhelming photo shoots and...
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EP 164 - The Photo Shoot Mindset Mini Series Part 2: Overcoming Insecurity & Identity Shifting Onset
Brand Your Way to A Million
Your photo shoot is where your internal identity finally meets your external reality, transforming how you see yourself as a business owner. In this second episode of our mindset mini-series, I explore why professional brand photography is about so much more than getting marketing assets. When done right, your photo shoot becomes a transformational experience where you literally become your brand in the room. This identity shift happens before you even see the final images, as you step into the CEO energy you've been trying to embody all along. The truth is, many entrepreneurs delay photo...
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EP 163 - The Photo Shoot Mindset Mini Series Part 1: The Overall Energy of Shoot Day
Brand Your Way to A Million
Your brand photo shoot doesn't have to be a big ordeal, unless you make it one. In this first episode of a special mindset mini-series, I dive into why brand photo shoots often feel so daunting and how to shift your perspective. Whether you've never done a professional shoot before, or you've had a negative experience in the past, I'll help you understand why photo shoots are simply a marketing activity and identity exercise - not the high-stakes event you might be imagining. The truth is, the more routine photo shoots become in your business, the less overwhelming they feel. As part of our...
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EP 162 - 3 Shifts To Transform Your Brand from Overlooked to the Only Option
Brand Your Way to A Million
Your ideal clients shouldn't be shopping around. They should see you as the only option from the moment they discover you. In this strategic episode, I break down what it truly means to be the "only option" in your niche and why it's not about being the best in a crowded market. The difference between being seen and being visible is crucial: one is passive and reactive, while the other actively positions you as the clear choice for your ideal clients. This positioning is what's allowed my agency to grow through client loyalty, referrals, and cold lead conversions without needing a...
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EP 161 - The Four Signs It's Time to Rebrand Your Business in 2025
Brand Your Way to A Million
Your recycled launch content is costing you premium clients, even if you think it's working. As the founder of a seven-figure design agency, I've identified four clear signs that indicate it's time to reposition your brand for increased revenue. Whether you're experiencing stagnant sales, feeling disconnected from your audience, or preparing to launch new offerings, these indicators reveal when your current branding no longer aligns with where your business is headed. The first sign appears when you're looking to expand or pivot your niche - your visuals need to evolve alongside your messaging...
info_outlineThe marketing trends that worked in 2024 won't get you the same results in 2025. In this episode, I'm breaking down the major shifts I see coming in marketing, design, and business strategy.
We're answering questions like "why is cozy short-form video replacing overly curated content?" And why I'm willing to bet that YouTube is going to be making an unexpected comeback. After a year of tracking and predicting quarterly trends, I'm willing to hang my hat on subtle selling as the new way forward, especially on platforms like Threads.
I'm also sharing why being back in your marketing (instead of relying on repurposing) will be crucial for success in 2025. Brand refreshes are replacing complete rebrands as the go-to strategy for staying relevant, and I'm explaining exactly why you'll need at least two photo shoots per year to keep up.
Plus, I'm diving into why done-for-you services are making a major comeback and how to position yourself for this shift. If you're tired of following outdated trends or struggling to stand out in your market, this episode will give you the insider insights you need to stay ahead of the curve. I'm sharing specific strategies you can implement now to prepare for these upcoming shifts in the market.
We're chatting about:
- Why cozy short-form video is replacing curated content (and how to adapt)
- The unexpected return of YouTube and how to leverage it
- How subtle selling is transforming platforms like Threads
- Why brand refreshes are becoming more important than complete rebrands
- The rise of in-house creatives versus traditional agency models
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