AI Knowhow
AOL finally shut down its dial-up service—but the real story? Many companies are still treating AI like it’s 1999. In this episode, the team explores what it takes to move from experimentation to transformation in the age of ambient AI. Knownwell CMO Courtney Baker, CEO David DeWolf, and Chief Product & Technology Officer Mohan Rao dive into the biggest challenge facing leaders today: AI isn’t just a tool—it’s becoming the environment we work in. So why are so many organizations still “sneaking downstairs” to test it in isolation? Then, Pete Buer speaks with philosopher...
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What do corporate boards really want from AI initiatives—and how can executive teams prepare to deliver? Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product & Technology Officer Mohan Rao for a revealing discussion on how boardroom expectations around AI have evolved. From ROI to risk and organizational readiness, discover the three big priorities every board member is tracking—and how to ace the conversation before it even starts. Then, Pete Buer interviews David Evans, founder of ArcSyne, about using AI to forecast complex futures. They explore how AI-powered...
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It’s that time again—budget season. But how do you plan AI spending for a future that keeps shifting? Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product & Technology Officer Mohan Rao to unpack how leaders can budget for AI in 2026 without wasting spend or missing out. The takeaway? Don’t budget for “AI”—budget for solving real business problems. From aligning with KPIs to adopting a 70/20/10 allocation model, they outline how to move from pilots to scalable, ROI-focused AI investments. Next, Pete Buer sits down with Alex Kelleher, CEO of Quantum Rise,...
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It’s easy to launch an AI proof of concept. It’s hard to turn it into a solution people actually enjoy using and continue to use over the long haul. In this episode, Knownwell CMO Courtney Baker teams up with CEO David DeWolf and Chief Product & Technology Officer Mohan Rao to unpack the real-world challenges of operationalizing AI. From starting with the right problem to mastering change management and workflow integration, they share practical strategies for bridging the gap from prototype to production. Pete Buer kicks things off with a look at a Columbia University/New...
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Why do firms silently bleed customers, and how can AI help stop it? In this revealing episode of AI Knowhow from Knownwell, CMO Courtney Baker, CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao lift the curtain on the biggest Knownwell platform update yet. They explore how AI can detect hidden signals across departments, sometimes before the metrics even move, and why ignoring 90% of the noise is just as critical as surfacing the right 10%. Using a playful analogy involving Courtney and Mohan's beloved Oura Rings, the team illustrates how contextual clues in client...
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Client churn may be inevitable, but what if your relationships were strong enough to resist it? Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to dissect how AI can help build resilient, multi-threaded client relationships. They explore why single-threaded accounts are risky, how AI can map relationship networks, and the ways it enables proactive value delivery through real-time insights and signals. Special guest Matt Stauffer, CEO of , sits down with Pete Buer to share how professional services firms can responsibly integrate AI....
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Another CEO memo on AI is making waves - this time from Amazon’s Andy Jassy, who outlines the tech giant’s aggressive AI strategy and hints at workforce reductions. While some may see it as ominous, others view it as a rallying cry for change. The AI Knowhow team dives deep into what this latest corporate proclamation really means. First, NordLight CEO Pete Buer and Knownwell CMO Courtney Baker unpack Jassy’s memo, especially its stark honesty about AI's impact on jobs—and what it means for your own upskilling strategy. Then Courtney is joined by Knownwell’s CEO David DeWolf and...
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Accenture just rebranded its core services as "Reinvention Services." But is this just corporate posturing or a sign of something bigger happening in professional services? First, Pete Buer returns with a breakdown of the business impact of Accenture's move. He asks: Is AI finally becoming an operating system for enterprises, not just a toolkit? He dives into how Accenture’s internal reorganization reflects broader pressures in the consulting industry, including margin compression, commoditization, and the urgent need to differentiate. Knownwell CMO Courtney Baker is joined by Knownwell CEO...
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What if your next wave of growth isn’t about chasing new logos—but mining gold from the clients you already have? In this cepisode, CMO Courtney Baker challenges the traditional growth mindset with Knownwell’s CEO David DeWolf and Chief Product and Technology Officer Mohan Rao. Together, they break down why net revenue retention (NRR) is the real growth lever, especially for professional services firms. They explore the inefficiencies of over-investing in new sales and reveal how failing to rigorously manage and measure existing relationships is holding companies back from true...
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What happens when you give every employee access to the paid version of ChatGPT? At Knownwell, it wasn’t just a tech decision—it was a culture shift. Knownwell CMO Courtney Baker, CEO David DeWolf, and Chief Product & Technology Officer Mohan Rao explore the real-world implications of a strategic move: providing company-wide access to ChatGPT. They share what sparked the decision and how a structured rollout strategy transformed productivity, communication, and innovation across the team. They also dive into what smart deployment looks like, from setting enterprise controls to...
info_outlineIs your organization held back by departmental silos where the necessary data and information doesn't always flow between them? AI might just be the key to breaking these silos down.
Pete Buer kicks things off with an interview featuring Josh Okun, Chief Innovation Officer at Gravity Global. Josh shares how AI is helping global teams collaborate across time zones, optimize creative processes, and foster dynamic relationships within organizations. Discover how his team at Gravity Global leverages AI tools like custom GPTs and RAG to turn static brand guidelines into dynamic resources that streamline decision-making at every level. Pete and Josh also explore the transformative power of AI in creating "living brands," synthetic audiences, and innovative teamwork models.
Next up, Knownwell CMO Courtney Baker dives into how AI is reshaping collaboration and creativity within organizations. Alongside Knownwell CEO David DeWolf and Chief Product Officer Mohan Rao, they expand on Pete and Josh's discussion, touching on leadership’s role in AI adoption and debating whether change must come from the top or emerge from empowered teams. David and Mohan weigh in on fostering innovation through AI clubs and cultural shifts.
Plus, Pete wraps up the episode with a segment on the growing potential of AI-driven "physical intelligence" and its implications for businesses in 2025.
00:00 Introduction: Breaking Down Silos with AI
00:53 Interview with Josh Okun: AI in Business
03:28 AI in Creative and Beyond
06:46 The Future of AI in Marketing
10:09 Leadership and AI Adoption
19:45 Empowerment and Innovation Culture
28:04 Physical Intelligence: The Next Frontier
30:42 Conclusion and Final Thoughts
Watch this episode on YouTube: https://youtu.be/IxdukUrCDyw
Sign up for Knownwell at www.knownwell.com.