Mortgage04: Secrets to Mortgage Marketing Success Through Mastering Personal Branding: Mortgage Industry Marketing Part 4, Marisa Carey

Ever wondered how to skyrocket your mortgage marketing game? Picture this: transforming from a loan officer to a marketing virtuoso, forging a captivating personal brand that commands attention and drives success. 

In this exhilarating episode of the Niche Marketing Podcast, get ready to unravel the secrets of building an irresistible personal brand and harnessing the power of social media.  Join Marissa Carey, the visionary marketing guru, as she shares her remarkable journey from the fashion world to revolutionizing the real estate industry. 

Curious to know how Marissa empowers real estate agents to dominate the digital landscape? From captivating photo shoots to mesmerizing videography, discover her cutting-edge approach that propels agents to new heights. 

But wait, there's more! How do you forge genuine connections and stand out amidst the noise? Unleash the power of authenticity on camera, master networking strategies, and unveil the art of personal branding. 

 

Want more niche marketing insights on the mortgage vertical?

This episode is Part 4 in a multi-part series on Mortgage Industry Marketing. 

• 001: Mortgage Marketing Expert Reveals Secrets to Generating Leads from Email and Social Media – Mortgage Industry Marketing Part 1, Erina Johnson

• 002: Unveiling an Expert’s Mortgage Lead Gen Strategies: Co-Registration, Ads, and More – Mortgage Industry Marketing Part 2, Nate Broughton

• 003: Content Marketing Strategies for Building Trust and Authority as a Mortgage Lender: Mortgage Industry Marketing Part 3, Jeff Kuns

 

Episode Highlights:

• 01:23-04:15: Marissa Carey's transition from the fashion industry to mortgage lending.

• 04:15-07:56: The significance of personal branding in the mortgage industry.

• 07:56-09:52: Leveraging social media to expand networks and attract referrals.

• 09:52-12:46: Assisting real estate agents with their social media presence.

• 12:46-14:57: Strategies for effective direct messaging and building relationships.

• 14:57-16:33: Prioritizing time and resources to maximize productivity.

• 16:33-18:54: Media training and coaching for loan officers on camera.

• 18:54-21:41: Overcoming imposter syndrome and being authentic in marketing.

• 21:41-25:03: The power of a genuine smile and building rapport.

• 25:03-End: Developing personal brands through consistent branding and storytelling.

 

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Tweetables:

• Building a personal brand is not just about posting real estate content. People want to work with those they like and can relate to. #PersonalBranding #Authenticity 

• Face it till you make it. Step out of your comfort zone, be willing to grow, and do things that will benefit you and your clients. #GrowthMindset #Success

• Your brand is everything. It's your name, your reputation, and how people perceive you. Build a personal brand that stands out and resonates with your audience. #BrandIdentity #Reputation 

• Networking is crucial for building a personal brand. Be authentic, share personal stories, and connect with others on a personal level. It's all about developing relationships. #Networking #RelationshipBuilding

• Post about personal interests, hobbies, and everyday moments. Show your human side. People want to work with real people, not just a business. #BeHuman #PersonalConnection

 Learn more about Personal Branding In Mortgage Marketing here