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Mavericks01: Marketing Apprenticeships | The Biggest SECRET WEAPON for Marketing ROI

Niche Marketing Podcast

Release Date: 09/05/2023

YT03: Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty, Part 3] show art YT03: Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty, Part 3]

Niche Marketing Podcast

Going viral is overrated! Want to know how to really grow and profit on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty. You will hear behind-the-scenes stories and facts about: engaging audiences on platforms like YouTube with differentiation and understanding the true goals of content marketing nuances of content creation, particularly on platforms like YouTube and LinkedIn maximizing time as a resource - the indirect acquisition strategy of YouTube effectiveness of LinkedIn for business engagement application of creator skills,...

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YT02: Get More Views on YouTube Channel - Small Business Edition [YouTube Marketing with JC Polk, Part 2] show art YT02: Get More Views on YouTube Channel - Small Business Edition [YouTube Marketing with JC Polk, Part 2]

Niche Marketing Podcast

Tired of your small business videos on YouTube getting lost in the noise? Let's explore video strategies that are currently working for JC Polk, Executive Producer and Co-founder of Olas Media, and John Bertino, CEO of The Agency Guide and Host of the Niche Marketing Podcast. John and JC aren't just discussing theory; they have hands-on experience, from learning video editing alongside marketing students, clients, and their own brands. They understand the unique challenges small businesses face and share actionable insights you can implement immediately. Prepare to discover: The surprising...

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YT01: How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell, Part 1] show art YT01: How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell, Part 1]

Niche Marketing Podcast

Learn how to grow a YouTube channel in 2025 with insights from Natalie Brunell's journey to nearly 200,000 subscribers! We share actionable strategies for mastering the YouTube algorithm, optimizing for SEO, and building a thriving community. Natalie Brunell transformed her passion for Bitcoin into a thriving YouTube channel. Her journey from journalist to crypto expert making a full-time income as a content creator showcases how passion and dedication can lead to incredible success in niche markets. YouTube Growth Key Takeaways 1. Content is King: • Evergreen & Trending: Balance...

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NP08: How to Build and Grow a Thriving YouTube Channel for Nonprofits [Nonprofit Marketing with Amber Melanie Smith, Part 8] show art NP08: How to Build and Grow a Thriving YouTube Channel for Nonprofits [Nonprofit Marketing with Amber Melanie Smith, Part 8]

Niche Marketing Podcast

If your nonprofit is looking to grow your impact, YouTube offers unparalleled opportunities to connect with a wider audience, raise funds, and inspire action. With over 2 billion monthly active users, YouTube is not just a video-sharing platform; it’s a powerful tool for nonprofit marketing, brand awareness, and storytelling. Whether you’re running a small nonprofit or a large charity organization, YouTube can elevate your mission to new heights. In this episode of the Niche Marketing Podcast, Amber Melanie Smith, founder of  and a social impact YouTuber with over 200...

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NP07: Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva, Part 7] show art NP07: Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva, Part 7]

Niche Marketing Podcast

Storytelling has always been a cornerstone of human connection, and for your nonprofit marketing strategy, it’s an essential tool to inspire, engage, and drive action. Paired with video production, storytelling becomes even more powerful, enabling organizations to connect emotionally with their audience, amplify their message, and achieve their goals. Whether your nonprofit seeks to attract volunteers, secure funding, or raise awareness, understanding how to craft impactful stories and videos is critical. This guide explores effective nonprofit storytelling strategies and video storytelling...

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NP06: Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6] show art NP06: Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6]

Niche Marketing Podcast

Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it's more than just about getting clicks—it's a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make a bigger impact in the world. A well-crafted nonprofit SEO strategy isn't just about quick SEO tips or shortcuts; it's about implementing effective SEO strategies that create lasting connections, complement your nonprofit...

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NP05: Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] show art NP05: Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]

Niche Marketing Podcast

Let’s dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, co-founder of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations. Ashwath Narayanan discusses the importance of awareness, trust, and relationships in nonprofit fundraising through influencer marketing, sharing strategies for resource-limited nonprofits and highlighting ethical considerations and community...

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NP04: Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] show art NP04: Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]

Niche Marketing Podcast

Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices and success stories. What did we talk about? Responsive search ads, enhancing quality scores with relevant content, ad grant eligibility criteria, and essential strategies for managing them effectively to optimize outcomes in nonprofit marketing. Ultimately, maximizing the...

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NP03: Keys to Branding & Websites for Nonprofits [Nonprofit Marketing with Alex Morse, Part 3] show art NP03: Keys to Branding & Websites for Nonprofits [Nonprofit Marketing with Alex Morse, Part 3]

Niche Marketing Podcast

In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from Side Sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping nonprofits grow their digital presence and increase donations through strategic branding and website optimization. From his transition out of corporate sales to building digital tools that empower organizations to tell their stories and raise funds, Alex shares valuable insights that any nonprofit can apply. We dive deep into the importance of a strong brand identity, how to streamline...

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NP02: Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2] show art NP02: Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]

Niche Marketing Podcast

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about: split testing emotional and logical appeals social media landing page and donation page CRO (conversion rate optimization) PPC vs or in conjunction with SEO how to stretch a budget for a small nonprofit nonprofit marketing tools fundraising email marketing When...

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More Episodes

Unlock the future of marketing training with Clear Digital Labs! Journey through the world of apprentices-turned-marketing-aces. Discover how mentors guide entry-level marketers to success, earning digital certifications and real-world experience. Listen now and transform your brand or career with this groundbreaking approach.

Want to learn more?

This episode is a unique bonus episode in between Season 1: Mortgage Marketing and the upcoming Season 2: Industrial Supply Marketing. 

 

A Few Highlights on Marketing Apprenticeships and More:

  • 00:00 Introduction to Clear Digital Labs and its mission to shape the future of marketing training with apprenticeships
  • 01:21 The Journey of Founder: Explore how Brandon Church's career evolution led to the creation of Clear Digital Labs, driven by a desire to give back and empower the next generation of marketers.
  • 04:26 Apprenticeships vs. Internships: Uncover the distinctive aspects that set apprenticeships apart from internships and why they hold immense potential for both businesses and aspiring marketers.
  • 06:53 Mentors and Nurturing Marketing Talent: Learn how mentors play a pivotal role, guiding marketing apprentices through tailored strategies, career growth, and skill development.
  • 10:03 Diverse Marketing Specializations: Discover the array of marketing specializations covered in the program, from search engine optimization to social media, providing a comprehensive learning experience.
  • 11:38 Apprenticeship Selection Criteria: Gain insights into the careful assessment process for apprentices, considering personality traits, work ethic, and passion for marketing.
  • 13:31 Benefits of Marketing Apprentices for Businesses: Explore the cost-effective advantage for businesses, from both in-state and out-of-state, to access skilled and trained marketing apprentices, alleviating the financial burden of traditional agency retainer costs.
  • 15:57 Marketing Success Stories: From Intern to Full-Time: Hear inspiring success stories, including a recent graduate's journey from internship to full-time employment, highlighting the transformative impact of Clear Digital Labs.
  • 19:11 Small Business Leverage of Apprenticeships: Delve into how even small businesses can harness Clear Digital Labs to get comprehensive marketing support, as seen through a case study of a surgical procedures company.
  • 22:23 Engaging Opportunity for Mentors and Businesses: Wrap up with an invitation for businesses to join the program, seek marketing talent, and for potential mentors to share their expertise, ensuring the continuous growth and success of the marketing industry.

Tweetables:

  1. Transform your business with skilled marketing apprentices, saving costs while nurturing fresh talent. 🚀 #MarketingApprenticeships
  2. From intern to full-time: Discover how Clear Digital Labs shapes marketing careers, fostering growth and success stories. 🌟 #CareerGrowth
  3. Bridge the gap between classroom and career: Clear Digital Labs' apprenticeships provide hands-on marketing experience like no other. 🎓 #HandsOnLearning
  4. Unlock affordable marketing expertise: Small businesses to large enterprises, Clear Digital Labs offers a cost-effective solution. 💼 #MarketingSolutions
  5. Empower the future of marketing with mentorship-based apprenticeships, a game-changer for businesses an

About Host John Bertino and TAG:

A decade spent working for marketing agencies was more than enough to know that there are too many bad agencies and not enough objective marketers within them. John launched TAG in 2014 with the mission to provide brands unbiased guidance from seasoned marketing professionals at little or no cost.

TAG advises brands on marketing channel selection, resource allocation, and agency selection to ensure brands invest in the right marketing strategies, with the right expectations, and (ultimately) with the right partners.

TAG represents 200+ well-vetted agencies and consultants across the United States and Europe.

John’s professional background and areas of expertise include: Marketing Planning, Earned Media, SEO, Content Marketing, Link Acquisition, Digital PR, Thought Leadership, and B2B Lead Generation.

TAG Testimonials

About Guest Expert: Brandon Church

President of Clear Digital Labs, Brand is all about "innovating career pathways for aspiring digital marketers."

About Guest's Company:

Embark on the ultimate Digital Marketing Apprenticeship journey with Clear Digital Labs. Equipping aspiring marketers with cutting-edge skills, our program covers everything from social media to A/B testing. Benefit from industry-tailored learning and mentorship to shine in the job market. Reach out to Clear Digital Labs for a top-tier apprenticeship experience.

Learn More:

How to Hire a Marketing Apprentice: Bonus Episode