Industrial02: Content Marketing Strategy for Boring Industries | Industrial Supply Marketing Part 2, Ross Simmonds

“The world gives you value back when you provide value first,” is a quote from Ross Simmonds in our conversation on industrial product marketing and content marketing strategy for boring industries.

Dive into this episode to explore the art of content marketing for industrial products. Learn how to create, distribute, and elevate your content to reach your audience effectively.

Discover the strategies that industry experts use to forge lasting connections and boost ROI.
Want more niche marketing insights on the Industrial Product Marketing vertical?

This episode is Part 2 in a multi-part series on Industrial Product Marketing. To continue learning on this niche, visit:

• Part 1: The ULTIMATE Overview to Industrial Product Marketing: Industrial Supply Marketing with Kelly Olson
• Part 3: Use Account-Based Marketing or FAIL! | Industrial Supply Marketing with Thad Kahlow
• Part 4: coming soon!
• Part 5: coming soon!

Episode Insights:

00:00 - Introduction
Introducing the importance of distribution in industrial product marketing and other “boring industries” that are often B2B.

01:30 - Content Lifecycle and Distribution
Content should be repurposed and distributed extensively to maximize its value over time.

04:49 - Collaboration with Niche Influencers
Collaborating with niche influencers, regardless of their follower count, can be highly beneficial.

07:30 - Influencer Marketing Strategies
Building relationships with influencers can lead to unbiased reviews and sponsored content.

10:45 - Balancing Personality and Authenticity
Brands in industrial marketing should consider their corporate culture and goals when showing personality.

12:26 - Differentiating as an Up-and-Coming Brand
New brands should strive to be innovative, authentic, and personality-driven to stand out.

15:43 - Strategic Content Distribution
A well-planned distribution strategy is crucial for content marketing success.

18:52 - Leveraging Industry-Specific Newsletters
Collaborate with industry-specific newsletters to share valuable content.

21:23 - Building Connections Over Constant Closing
Focus on nurturing relationships and providing value rather than pushing for immediate conversions.

23:48 - Recommended Tools - Canva
Canva is an efficient tool for creating visual content, especially for non-designers.

26:27 - Recommended Tools - Jasper
Jasper, an AI tool, augments content creation using copywriting frameworks.

29:01 - Embracing Content Distribution
Embrace content distribution strategies, as content remains valuable long after publication.

30:45 - Distribution Ideas Spreadsheet
Access a distribution ideas spreadsheet on Ross Simmonds' website.

32:10 - Building Authentic Connections
Connect authentically with your audience and prioritize relationships.

34:25 - Differentiation in Industrial Marketing
Differentiate your brand by being innovative, authentic, and personality-driven.

36:00 - Closing Remarks
Recap of key insights and the importance of content distribution in industrial product marketing.

Take Action Now!

• Grab your Guide to Local SEO here – free!

• RossSimmonds.com/distropack – get a spreadsheet filled with a hundred distribution techniques you can use

About Host John Bertino and TAG:

A decade spent working for marketing agencies was more than enough to know that there are too many bad agencies and not enough objective marketers within them. John launched TAG in 2014 with the mission to provide brands unbiased guidance from seasoned marketing professionals at little or no cost.

TAG advises brands on marketing channel selection, resource allocation, and agency selection to ensure brands invest in the right marketing strategies, with the right expectations, and (ultimately) with the right partners.

TAG represents 200+ well-vetted agencies and consultants across the United States and Europe.

John’s professional background and areas of expertise include: Marketing Planning, Earned Media, SEO, Content Marketing, Link Acquisition, Digital PR, Thought Leadership, and B2B Lead Generation.

------

To access full shownotes click here: Industrial Product Marketing Part 2.