F&B 02: Expert Food Packaging Design [Food and Beverage Marketing Part 2 - with DePersico Creative]

Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative.

We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more!

Through their expertise and insightful examples, we highlight the importance of effective packaging in capturing consumers' attention and driving product success.

About Host John Bertino and TAG:

A decade spent working for marketing agencies was more than enough to know that there are too many bad agencies and not enough objective marketers within them. John launched TAG in 2014 with the mission to provide brands unbiased guidance from seasoned marketing professionals at little or no cost.

TAG advises brands on marketing channel selection, resource allocation, and agency selection to ensure brands invest in the right marketing strategies, with the right expectations, and (ultimately) with the right partners.

TAG represents 200+ well-vetted agencies and consultants across the United States and Europe.

John's professional background and areas of expertise include: Marketing Planning, Earned Media, SEO, Content Marketing, Link Acquisition, Digital PR, Thought Leadership, and B2B Lead Generation.

TAG Testimonials

About Our Guest Experts

Paul DePersico: CEO/Creative Strategist (a.k.a. The Cruisin’ Chef)

Paul spends every Saturday shopping for innovative new foods. Loves cooking for family & friends to experiment with unique creations.

James DePersico: Vice President (a.k.a. The Wizard of Words)

Passionate about words and believes language to be the most powerful tool humans have. Values clarity of communication in the workplace and life, and strives to achieve it always.

DePersico Creative

DePersico Creative has been leveraging their passion for food and unrivaled creativity to help grow food and beverage brands since 1977.

DePersico Creative elevates and magnifies the unique aspects of their client’s product through compelling package design. Their combination of product positioning, creative linguistics, and strategic color, photography, and font choices help to visually sell their client’s product as the most desirable in its category.

They prove how their expertise and creative strategies positively impact sales through every project, whether it’s for a startup brand or a major player in the food and beverage industry.

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Learn more about Expert Food Packaging Design with DePersico Creative [Food and Beverage Marketing - Part 2]