Libsyn Directory

F&B 05: Mastering Storytelling and Video Production [Food and Beverage Marketing - Part 5 with Ted Passon]

Release Date: 04/23/2024

YT03: Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty, Part 3]

Niche Marketing Podcast

Going viral is overrated! Want to know how to really grow and profit on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty. You will hear behind-the-scenes stories and facts about: engaging audiences on platforms like YouTube with differentiation and understanding the true goals of content marketing nuances of content creation, particularly on platforms like YouTube and LinkedIn maximizing time as a resource - the indirect acquisition strategy of YouTube effectiveness of LinkedIn for business engagement application of creator skills,...

YT02: Get More Views on YouTube Channel - Small Business Edition [YouTube Marketing with JC Polk, Part 2]

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YT01: How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell, Part 1]

Niche Marketing Podcast

Learn how to grow a YouTube channel in 2025 with insights from Natalie Brunell's journey to nearly 200,000 subscribers! We share actionable strategies for mastering the YouTube algorithm, optimizing for SEO, and building a thriving community. Natalie Brunell transformed her passion for Bitcoin into a thriving YouTube channel. Her journey from journalist to crypto expert making a full-time income as a content creator showcases how passion and dedication can lead to incredible success in niche markets. YouTube Growth Key Takeaways 1. Content is King: • Evergreen & Trending: Balance...

NP08: How to Build and Grow a Thriving YouTube Channel for Nonprofits [Nonprofit Marketing with Amber Melanie Smith, Part 8]

Niche Marketing Podcast

If your nonprofit is looking to grow your impact, YouTube offers unparalleled opportunities to connect with a wider audience, raise funds, and inspire action. With over 2 billion monthly active users, YouTube is not just a video-sharing platform; it’s a powerful tool for nonprofit marketing, brand awareness, and storytelling. Whether you’re running a small nonprofit or a large charity organization, YouTube can elevate your mission to new heights. In this episode of the Niche Marketing Podcast, Amber Melanie Smith, founder of and a social impact YouTuber with over 200...

NP07: Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva, Part 7]

Niche Marketing Podcast

Storytelling has always been a cornerstone of human connection, and for your nonprofit marketing strategy, it’s an essential tool to inspire, engage, and drive action. Paired with video production, storytelling becomes even more powerful, enabling organizations to connect emotionally with their audience, amplify their message, and achieve their goals. Whether your nonprofit seeks to attract volunteers, secure funding, or raise awareness, understanding how to craft impactful stories and videos is critical. This guide explores effective nonprofit storytelling strategies and video storytelling...

NP06: Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6]

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Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it's more than just about getting clicks—it's a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make a bigger impact in the world. A well-crafted nonprofit SEO strategy isn't just about quick SEO tips or shortcuts; it's about implementing effective SEO strategies that create lasting connections, complement your nonprofit...

NP05: Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]

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Let’s dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, co-founder of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations. Ashwath Narayanan discusses the importance of awareness, trust, and relationships in nonprofit fundraising through influencer marketing, sharing strategies for resource-limited nonprofits and highlighting ethical considerations and community...

NP04: Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]

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Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices and success stories. What did we talk about? Responsive search ads, enhancing quality scores with relevant content, ad grant eligibility criteria, and essential strategies for managing them effectively to optimize outcomes in nonprofit marketing. Ultimately, maximizing the...

NP03: Keys to Branding & Websites for Nonprofits [Nonprofit Marketing with Alex Morse, Part 3]

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In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from Side Sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping nonprofits grow their digital presence and increase donations through strategic branding and website optimization. From his transition out of corporate sales to building digital tools that empower organizations to tell their stories and raise funds, Alex shares valuable insights that any nonprofit can apply. We dive deep into the importance of a strong brand identity, how to streamline...

NP02: Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]

Niche Marketing Podcast

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about: split testing emotional and logical appeals social media landing page and donation page CRO (conversion rate optimization) PPC vs or in conjunction with SEO how to stretch a budget for a small nonprofit nonprofit marketing tools fundraising email marketing When...

More Episodes

Ted Passon, co-owner of All Ages Productions, shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand's message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance of thorough preparation and making courageous decisions in creating impactful video content.

The discussion also delves into the significance of meticulous planning, establishing a comfortable setting for subjects, and utilizing unique approaches like the Interrotron for organic camera interactions. The role of food stylists in enhancing product visuals and the importance of sound engineering in eliciting emotions are also explored.

Overall, the episode underscores the significance of attention to detail and customized production elements in crafting a captivating on-screen experience.

Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 5 in a multi-part series.

• Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI

• Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8

• Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY

• Part 4: Leveraging Inﬂuencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared

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Full Shownotes for this Episode on Inﬂuencer Marketing and Earned Media for Food Brands and Beverage Products with Bill Southard:

• https://nichemarketingpodcast.com/foodandbeveragemarketing05

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