155. Monetizing Your Message with Lois Creamer
Release Date: 10/14/2024
168. MiniCast: Not Burned Out, Just Bored: Why High Performers Leave and How to Keep Them
The Michelle McCullough Show
Episode Summary Burnout gets a lot of attention in the workplace, but what about boredom? In this episode, I explore the other reason high performers quietly leave organizations they once loved: underutilization. I’ll walk you through real stories from leaders I’ve worked with, share insights from my national research, and break down the Stretch Capacity™ framework to help you create growth opportunities without overwhelming your team. You’ll learn: Why “not feeling stretched” can lead to disengagement and turnover How leaders can provide challenge, autonomy, and advancement...
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167. MiniCast: From Burnout to Bounce Back: How to Build Your Resilience Reserves
The Michelle McCullough Show
Episode Summary: What if the reason you feel stuck isn’t your circumstance—but your comparison? In this episode, I share a story about racing my young son—a moment that unexpectedly revealed how comparison can distort our vision and derail our growth. I unpack the dangers of comparison, the surprising results from my Leadership and Engagement study, and what PTSD studies taught me about the power of belief. You'll hear why so many people feel stuck at a “5,” and what it really takes to build the emotional strength to move forward—regardless of what life throws your way....
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166. MiniCast: Tips for Successfully Leading a Multigenerational Workforce
The Michelle McCullough Show
Which generation claims to be the happiest at work? How does leadership style impact resilience across different age groups? In this episode, we reveal surprising stats from the 2025 Leadership and Engagement blueprint and explore what truly drives well-being on multi-generational teams. Tune in to find out what matters most to Gen Z, Millennials, and Gen X—and why your approach to authenticity and adaptability as a leader could make all the difference. 00:00 Introduction to Generational Leadership 00:22 Key Findings from the 2025 Study 01:10 Generational Happiness and...
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165. MiniCast: The Truth on How Social Media Impacts Your Happiness
The Michelle McCullough Show
Episode Overview: How does social media affect your well-being? Can reducing screen time boost your happiness and strengthen connections? In this MiniCast episode, I share data-backed information on the relationship between social media usage and personal happiness. I conducted a personal month-long experiment, blending research insights from my with actionable strategies to reduce screen time and create intentional, meaningful moments offline and I share my findings of that. Whether you're aiming to reclaim your time, foster better connections, or just learn how to balance social...
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164. MiniCast: The Remote Work Debate
The Michelle McCullough Show
Episode Summary: Should businesses offer remote work, hybrid options, or require employees to return to the office? This week, I’m sharing research and offering insights for managers and business leaders to consider the answer to this question. While research shows that office-based employees often feel happier and more resilient, the desire to have a choice in work environments remains significant. Join today’s conversation as I discuss connection and collaboration across remote and hybrid teams, emphasizing the importance of intentional team-building activities. 00:00...
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163. MiniCast: The Impact of Coaching and Mentoring in the Workplace
The Michelle McCullough Show
Episode Summary Let’s explore the critical roles of coaching and mentoring in the workplace and their impact on both personal and professional growth in today’s mini episode. Drawing on findings from the United States Happiness Report, I discuss how these practices can foster happier and more resilient employees. In this episode, I share personal stories and unique examples of coaching initiatives, as well as actionable advice for integrating coaching and mentoring into your organization. Whether you're a leader or an aspiring mentor, this episode offers valuable guidance on building...
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162. MiniCast: Retaining and Recruiting Top Talent For Your Business
The Michelle McCullough Show
Episode Summary: How can you attract and retain top talent in a competitive job market? In this episode, let’s discuss the connection between emotional intelligence, workplace happiness, trust, and resilience in creating a strong company culture. How do you get the right people to work for you and how do you keep them for a long time? Join me in today’s episode for actionable strategies, data-driven insights, and advice on creating an environment where employees thrive and choose to stay long-term. This episode is packed with essential resources for leaders and HR professionals...
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161. MiniCast: The Role of Emotional Intelligence in Workforce Productivity
The Michelle McCullough Show
Episode Summary What role does emotional intelligence play in workplace productivity? Turns out, it’s a big one! In today’s episode, I share how emotional intelligence—along with happiness and resilience—impacts innovation, teamwork, and overall performance. All insights come from my . In this episode, I share actionable tips for leaders to implement emotional intelligence trainings and foster a positive, more productive work culture for their teams. Tune in to learn how you can create a happier, high-performing team! 00:00 Introduction 00:13 The Importance of Emotional...
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160. Bridging Generational Gaps: A Conversation On Generational Diversity with Karen McCullough
The Michelle McCullough Show
Episode Summary: In today’s episode, Karen McCullough, a renowned generational diversity expert, joins me as we discuss the complexities and opportunities of multi-generational workplaces. We discuss the challenges leaders face when managing different age groups and the impact of changing communication styles, work-life balance perspectives, and technology. Karen shares insights drawn from years of experience working with top organizations like NASA, McDonald's, and World Bank, offering practical advice for thriving in workplaces powered by generational diversity. Whether you're a...
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159. MiniCast: Strategies for Leaders to Improve Employee Happiness and Productivity
The Michelle McCullough Show
Episode Overview Let’s focus on the vital role of employee engagement and emotional well-being in today’s MiniCast episode. In this episode I share the research findings on ways bosses, leaders, and managers can enhance the happiness and productivity of their teams and employees. Episode Breakdown 00:00 Introduction: The Cost of Low Employee Engagement 00:27 Staggering Statistics: The State of Workplace Happiness 01:15 Actionable Strategies for Improvement 01:57 Promoting Open Communication Channels 02:44 Emotional Intelligence: A Top Priority 04:26 Conclusion: Implementing...
info_outlineEpisode Summary
Join me in today’s episode where Lois Creamer, a renowned speaker and consultant in the speaking industry, and I have a conversation on the art of monetizing your message and the strategies that can transform speaking engagements into lucrative opportunities.
Lois dives deep into current trends affecting the speaking industry, emphasizing the importance of video content and virtual presentations, Lois's early interactions with the National Speakers Association (NSA) and her direct approach in helping speakers find their niche. This episode is packed with valuable insights.
She also shares highlights from her newly updated book, “Book More Business: Make Money Speaking” which provides crucial advice on navigating modern market challenges.
Key Takeaways
00:00 Introduction to Lois Creamer
00:17 Initial Meeting and Insights on Positioning
01:01 Lois Creamer's Direct Approach
01:48 Transition to Helping Speakers
02:54 Importance of Niche Audiences
04:45 Current Trends in Speaking Industry
07:44 Virtual Presentations and Aftercare
10:07 Lois Creamer's New Book
15:42 Video's Role in Modern Speaking
21:05 The Importance of Direct Communication
24:00 Setting Speaking Fees
27:32 Conclusions and Where to Find Lois
Links
Connect with Lois:
Order Your Copy of “Book More Business: Make Money Speaking”
Try OpusClip - The AI Video Repurposing Tool
About the Guest
Lois Creamer is highly sought-after for speakers, consultants, and subject matter experts aiming to monetize their messaging effectively. She authored "Book More Business: Make Money Speaking" and "The Speaker Author" with Cathy Fyock. With a background in sales and marketing at United States Steel Corporation and business management for successful speakers, Lois has been a pivotal figure in the speaking industry since 1998.
Her expertise has been showcased at every chapter of the NSA across the U.S., at Canadian Association of Professional Speakers events, and at various international speaking associations. Honored as "Honorary Fellow" by the Professional Speakers Association UK/Ireland, Lois brings unparalleled knowledge and experience to her clients.
Lois resides in Missouri with her husband and Buddy the Intern, her canine companion. In her downtime, she enjoys reading, beach vacations, and visiting her family in Lake Tahoe.