Marketing Brief #9: Taco Bell's "Keynote" + Creator Car Washes
Release Date: 04/04/2025
Marketing Brief #10: How I Booked Two Speaking Gigs Without Pitching, Posting, or Paying
Brand & Banter
In this bonus episode, I spill how a single, no-agenda coffee chat landed me two speaking gigs with no funnel, no fancy pitch, just showing up as myself. If you need a reminder that the best opportunities don’t come from your inbox, but from being in the right room and making genuine connections, this one’s for you. Want more behind-the-scenes, high-impact marketing moves? Join my insider email list at .
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How to Get Seen, Shared, and Sold Without a Marketing Budget
Brand & Banter
What do you do when you’re launching a product in a saturated category with no budget, no team, and zero brand recognition? You get scrappy—and that’s exactly what Michael Franco is doing with Carne Shabu, a new Mexican-style beef jerky brand out of Austin, TX. In this episode, Michael shares how he’s building buzz with content-first marketing, behind-the-scenes storytelling, and saying yes to every opportunity (even random bookshelf pickups that turn into influencer collabs). We talk about what’s actually worked to drive sales, what hasn’t panned out, and why content is his...
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How Motorcar Parts of America Boosted Their Stock from $2 to $38 Through Strategic Rebranding
Brand & Banter
What does a $2 stock price, a brand crisis, and the auto parts industry have to do with brilliant branding? Everything. In this episode of Brand & Banter, Jamie Schwartzman, founder of Flux Branding, unpacks how a rebrand of Motorcar Parts of America (MPA) took them from rock bottom to a $38/share comeback. We go beyond logos and color palettes to talk about the strategy behind brand perception, the power of subtle shifts, and how storytelling (yes, even in the automotive world) can change everything. 🔗 Learn more about Jamie’s work at 🧪 Try the free Brand Decoder tool: 💌 Want...
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Marketing Brief #9: Taco Bell's "Keynote" + Creator Car Washes
Brand & Banter
In this week’s bite-sized bonus episode, we’re breaking down a fast food launch that looked a lot like an Apple event—and racked up tens of millions of views in the process. Plus, what brands like Will Smith (yes, the actor) are doing with creators that you need to steal. If you're looking for smarter ways to launch, partner, and create buzz without a mega budget, this one’s for you. 📅 Want our team to help bring that idea to life? Book a free consultation at . Let’s build your next brand moment.
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How Casaléna Turned a Dining Room Into a Story-Driven Brand Through Strategic World-Building
Brand & Banter
In this episode, Chloe Makhani of dishes out how she transformed a space into an immersive, character-driven experience that guests want to return to again and again. We talk about experiential hospitality, evolving your marketing with your brand, and why storytelling isn’t just a vibe—it’s a revenue driver. From streetwear-level fandom to lavender cocktails and personalized postcards, Chloe proves that every detail matters when you’re building something magnetic. This one’s for the founders blending soul with strategy. Follow along: Instagram & TikTok – Learn more about...
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How Fat Miilk Built a Coffee Brand That’s More Than Just a Drink with Lan Ho
Brand & Banter
What does it take to build a brand that people don’t just buy into but rep like a lifestyle? Lan Ho, founder of Fat Miilk, joins Brand & Banter to break down exactly how she turned a coffee startup into a cultural movement. From guerrilla marketing and pop-ups to launching a rebrand that changed everything, Lan shares the lessons (and hard truths) of scaling a business while staying true to your roots. In this episode, we cover: ☕ How Fat Miilk made Vietnamese Robusta coffee mainstream 🎨 Why branding is more than aesthetics 🛍 The smart way to price a premium product while keeping...
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Marketing Brief #8: The Diet Coke Comeback
Brand & Banter
Today, we’re talking about Diet Coke’s comeback—how the once-iconic brand is shaking off outdated perceptions, doubling down on marketing dollars, and making waves with a fresh campaign. And of course, I’ll share some takeaways for brands of all sizes, including what you can steal from their strategy. Pick Your Poison: ☠️ DM your thoughts @theamandashuman ☠️ Subscribe to get notified when new episodes drop ☠️ Leave a 5-star review on Apple Podcast
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How to Turn One Revenue Stream Into Three and Maximize Your Profit with Ellen Yin
Brand & Banter
In this episode of Brand & Banter, I sit down with Ellen Yin, founder of Cubicle to CEO, to talk about the art of revenue stacking—aka, how to get paid multiple times for the same work. She shares her strategy for turning one revenue stream into three, why licensing your expertise is an untapped goldmine, and how she’s leveraged brand partnerships to build a media empire. If you’ve ever felt stuck on the hamster wheel of constantly selling, launching, and marketing just to stay afloat, Ellen’s approach will change the way you look at monetization. If you love tactical, real-talk...
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Marketing Brief #7: Nike Partners with SKIMS
Brand & Banter
In this episode of The Marketing Brief, we’re breaking down why Nike tapped SKIMS, what this says about shifting consumer behaviors. From stock market reactions to the rise of performance-meets-lifestyle branding, this isn’t just about selling more leggings—it’s about redefining the entire athleisure space. Join the conversation on Instagram () and let me know your take! Ready to level up your own brand strategy? Sign up for a free Mini-Audit and get expert insights on how to make your marketing work smarter, not harder. Head to to claim yours.
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How Mid-Day Squares Sold 55,000 Bars in Six Days at Costco
Brand & Banter
What do you do when one of the biggest chocolate companies in the world sends you a cease and desist? If you’re Mid-Day Squares, you don’t just fight back—you drop a diss track. In this episode, co-founder Nick Saltarelli takes us behind the scenes of Mid-Day Squares’ radically transparent, no-BS approach to building a cult-favorite brand in a category dominated by legacy giants. From breaking Costco’s decade-old sales record (55,000 bars in six days!) to treating their business like a rock band, Mid-Day Squares has rewritten every rule in the book.
info_outlineIn this week’s bite-sized bonus episode, we’re breaking down a fast food launch that looked a lot like an Apple event—and racked up tens of millions of views in the process. Plus, what brands like Will Smith (yes, the actor) are doing with creators that you need to steal.
If you're looking for smarter ways to launch, partner, and create buzz without a mega budget, this one’s for you.
📅 Want our team to help bring that idea to life? Book a free consultation at carrylovedesigns.com/contact. Let’s build your next brand moment.