Building Strong Business Connections with CJAM Marketing with Behdad Jamshidi
Release Date: 03/24/2025
The B2B Growth Blueprint
So many businesses pour time and money into marketing that looks good on paper but lands with a thud in real life. It’s not always a lack of effort—it’s just that guessing what people want doesn’t work as well as actually asking them. Too often, brands talk at their audience instead of with them, hoping the message sticks. But when you really listen, it changes everything—because people are usually telling you what they need, even if it’s not in a survey. Bruce Wiseman shares compelling insights into the art and science of market research, drawing on decades of experience...
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Strategic Sales Hiring: Andy Racic on Designing B2B Growth Roles That Work In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne talks with Andy Racic, founder of Racic Recruiting and author of Your Definitive Sales Career Guide. With over a decade of experience in tech sales and recruiting, Andy shares how his journey—from physics major to AE to founder—shaped his expertise in helping companies hire the right salespeople for the right stage of growth. Andy breaks down the myths surrounding sales hiring, especially in startup and early-stage environments where...
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AI-Driven Visibility: Jason Ciment on Reinventing Digital Marketing and SEO In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne sits down with Jason Ciment, co-founder of Get Visible, to discuss how digital marketing is evolving in the era of AI, SEO, and strategic networking. With a background as both a CPA and a lawyer, Jason shares how he transitioned into entrepreneurship and built Get Visible into a digital marketing agency renowned for redefining the rules of online visibility. Jason introduces concepts like DEO—Discovery, Experience, Optimization—to shift...
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Human-First Digital Workplaces: Daniel Amaro on Elevating Culture through Technology In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne talks with Daniel Amaro, CEO of Klarinet Solutions, LLC, about how organizations can use technology to support people rather than manage them. With over 27 years of experience in IT and digital transformation, Daniel shares how a human-first approach to intranet design and collaboration tools can lead to stronger teams, better communication, and better outcomes. Daniel explains how Klarinet Solutions helps companies rethink...
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Navigating Sales Development: Gabe Lullo on Scaling Sales for Growth Scaling sales processes is crucial for businesses moving from founder-led sales to a more structured approach. Gabe Lullo, CEO of Alleyoop.io, shares valuable insights on overcoming the revenue plateau and building a scalable sales function. In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Gabe about his journey from his roots in sales to running a successful sales development agency. Gabe dives into how businesses can break through the growth ceiling by leveraging sales development...
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Navigating Small Business Marketing: Rachel Minion on Building Credibility and Overcoming Challenges Small businesses face unique marketing challenges, especially when building credibility and trust with their audience. Rachel Minion, the founder of Rock Star and Moon Marketing, offers her insights on overcoming these hurdles through strategic marketing, client testimonials, and adapting to the changing business landscape. In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Rachel about her journey from the challenges of the 2008 recession to building...
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Optimizing Revenue with Data-Driven Decisions: Johannes Hoech on Primonio’s Predictive System Revenue optimization goes beyond traditional sales strategies—it’s about using data to forecast, model scenarios, and make quick course corrections. Johannes Hoech, CEO and founder of Primonio, shares how his company is revolutionizing B2B startups with a predictive revenue optimization system that integrates sales, marketing, and finance to help businesses grow efficiently. In the latest B2B Growth Blueprint Podcast episode, host Mark Osborne speaks with Johannes about his diverse...
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Scaling Business Growth with Proven Strategies: Deb Thompson on Scaling Up Scaling a business isn’t just about pushing for growth—it's about brilliant execution and leadership. Deb Thompson, a certified Scaling Up coach, shares how her experience in guiding businesses through complex growth stages enables leaders to reach new heights with consistency and purpose. In the latest episode of the B2B Growth Blueprint Podcast, host Mark Osborne chats with Deb Thompson, a highly experienced business coach and adjunct faculty member at Babson College, about her journey, the challenges of...
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Navigating EdTech Marketing: Gil Rogers on Strategic Innovation and Generative AI EdTech marketing requires a unique approach, blending technology with education, relationships, and deep industry insights. Gil Rogers, a fractional CMO and strategic innovator in EdTech marketing, shares his expertise on building successful marketing strategies, managing client expectations, and adapting to the rapid evolution of generative AI in content creation. In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Gil about his career journey, the challenges of applying...
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AI-Driven Transformation: Guy Daniel on Revolutionizing Enterprise Operations with Omnia AI Agency In today’s rapidly evolving digital landscape, AI is becoming a cornerstone of innovation for businesses seeking to scale. Guy Daniel, CEO and founder of Omnia AI Agency, discusses how organizations can capitalize on AI’s capabilities to automate processes, optimize efficiency, and unlock new revenue streams. With a rich background in AI, having worked with global brands like Disney and JPMorgan, Guy shares invaluable insights on AI’s transformative potential in enterprise settings. In this...
info_outlineHow Behdad Jamshidi Built CJAM Marketing Matchmaker to Connect Businesses with Top Agencies The business world is rapidly evolving, and one key factor in scaling growth is finding the right marketing partners. Behdad Jamshidi, CEO of CJAM Marketing Matchmaker, has created a platform that connects businesses with vetted marketing agencies, addressing the gap between companies and agencies. With CJAM's success in generating over $10 million in value, Behdad emphasizes the importance of systems and iteration in building his business.
In the B2B Growth Blueprint Podcast, host Mark Osborne talks to Behdad about his journey from engineer to entrepreneur and how his iterative content machine, agency vetting process, and focus on customer relationships have driven his success.
Key Takeaways:
● Iterative Systems & Tools: Behdad shares how he evolved his content machine, transitioning from Trello to ClickUp for better project management and collaboration.
● Tackling Churn: He discusses setting client expectations and using an intense agency vetting process to improve retention.
● The Importance of Building Communities: Behdad highlights his new initiative to build a gated community of top-tier marketing agency founders and partners to enhance CJAM’s services.
● Handling Hard Business Decisions: Drawing inspiration from "The Hard Things About Hard Things" by Ben Horowitz, Behdad shares insights on making tough business decisions and trusting your judgment.
Quotes:
● “You need to iterate systems to scale effectively; it’s not about getting it perfect from the start.”
● “Building a strong agency network means focusing on quality over quantity.”
● “The hardest decisions often come down to trusting your own instincts, even when you have a team of experts.”
Conclusion:
Behdad’s journey with CJAM Marketing Matchmaker shows how focusing on the right systems, strong partnerships, and customer satisfaction can drive growth and business success. His approach to vetting agencies and managing client relationships through a structured process is key to his ongoing success.
Connect with Behdad Jamshidi:
● Website: CJAM Marketing Matchmaker
● LinkedIn: Behdad Jamshidi