How to Scale Your Business with Smart Marketing with Michael Buzz Buzinski
Release Date: 05/24/2025
Positioning Secrets: Turning Survey Data into Marketing Gold with Bruce Wiseman
The B2B Growth Blueprint
So many businesses pour time and money into marketing that looks good on paper but lands with a thud in real life. It’s not always a lack of effort—it’s just that guessing what people want doesn’t work as well as actually asking them. Too often, brands talk at their audience instead of with them, hoping the message sticks. But when you really listen, it changes everything—because people are usually telling you what they need, even if it’s not in a survey. Bruce Wiseman shares compelling insights into the art and science of market research, drawing on decades of experience...
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Build a Scalable B2B Sales Process from Scratch with Andy Racic
The B2B Growth Blueprint
Strategic Sales Hiring: Andy Racic on Designing B2B Growth Roles That Work In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne talks with Andy Racic, founder of Racic Recruiting and author of Your Definitive Sales Career Guide. With over a decade of experience in tech sales and recruiting, Andy shares how his journey—from physics major to AE to founder—shaped his expertise in helping companies hire the right salespeople for the right stage of growth. Andy breaks down the myths surrounding sales hiring, especially in startup and early-stage environments where...
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How to Build Smarter SEO with AI and DEO with Jason Ciment
The B2B Growth Blueprint
AI-Driven Visibility: Jason Ciment on Reinventing Digital Marketing and SEO In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne sits down with Jason Ciment, co-founder of Get Visible, to discuss how digital marketing is evolving in the era of AI, SEO, and strategic networking. With a background as both a CPA and a lawyer, Jason shares how he transitioned into entrepreneurship and built Get Visible into a digital marketing agency renowned for redefining the rules of online visibility. Jason introduces concepts like DEO—Discovery, Experience, Optimization—to shift...
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The Secret to Productive Digital Workplaces with Daniel Amaro
The B2B Growth Blueprint
Human-First Digital Workplaces: Daniel Amaro on Elevating Culture through Technology In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne talks with Daniel Amaro, CEO of Klarinet Solutions, LLC, about how organizations can use technology to support people rather than manage them. With over 27 years of experience in IT and digital transformation, Daniel shares how a human-first approach to intranet design and collaboration tools can lead to stronger teams, better communication, and better outcomes. Daniel explains how Klarinet Solutions helps companies rethink...
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Scaling Sales with AI: Gabe Lullo's Growth Secrets
The B2B Growth Blueprint
Navigating Sales Development: Gabe Lullo on Scaling Sales for Growth Scaling sales processes is crucial for businesses moving from founder-led sales to a more structured approach. Gabe Lullo, CEO of Alleyoop.io, shares valuable insights on overcoming the revenue plateau and building a scalable sales function. In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Gabe about his journey from his roots in sales to running a successful sales development agency. Gabe dives into how businesses can break through the growth ceiling by leveraging sales development...
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Building Credibility for Small Businesses with Rachel Minion
The B2B Growth Blueprint
Navigating Small Business Marketing: Rachel Minion on Building Credibility and Overcoming Challenges Small businesses face unique marketing challenges, especially when building credibility and trust with their audience. Rachel Minion, the founder of Rock Star and Moon Marketing, offers her insights on overcoming these hurdles through strategic marketing, client testimonials, and adapting to the changing business landscape. In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Rachel about her journey from the challenges of the 2008 recession to building...
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How Primonio’s Data System Optimizes Revenue Growth with Johannes Hoech
The B2B Growth Blueprint
Optimizing Revenue with Data-Driven Decisions: Johannes Hoech on Primonio’s Predictive System Revenue optimization goes beyond traditional sales strategies—it’s about using data to forecast, model scenarios, and make quick course corrections. Johannes Hoech, CEO and founder of Primonio, shares how his company is revolutionizing B2B startups with a predictive revenue optimization system that integrates sales, marketing, and finance to help businesses grow efficiently. In the latest B2B Growth Blueprint Podcast episode, host Mark Osborne speaks with Johannes about his diverse...
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Scaling Up: Deb Thompson's Tips for Business Succes
The B2B Growth Blueprint
Scaling Business Growth with Proven Strategies: Deb Thompson on Scaling Up Scaling a business isn’t just about pushing for growth—it's about brilliant execution and leadership. Deb Thompson, a certified Scaling Up coach, shares how her experience in guiding businesses through complex growth stages enables leaders to reach new heights with consistency and purpose. In the latest episode of the B2B Growth Blueprint Podcast, host Mark Osborne chats with Deb Thompson, a highly experienced business coach and adjunct faculty member at Babson College, about her journey, the challenges of...
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How AI is Shaping the Future of EdTech Marketing with Gil Rogers
The B2B Growth Blueprint
Navigating EdTech Marketing: Gil Rogers on Strategic Innovation and Generative AI EdTech marketing requires a unique approach, blending technology with education, relationships, and deep industry insights. Gil Rogers, a fractional CMO and strategic innovator in EdTech marketing, shares his expertise on building successful marketing strategies, managing client expectations, and adapting to the rapid evolution of generative AI in content creation. In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Gil about his career journey, the challenges of applying...
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How Omnia AI is Revolutionizing Enterprise Efficiency with Guy Daniel
The B2B Growth Blueprint
AI-Driven Transformation: Guy Daniel on Revolutionizing Enterprise Operations with Omnia AI Agency In today’s rapidly evolving digital landscape, AI is becoming a cornerstone of innovation for businesses seeking to scale. Guy Daniel, CEO and founder of Omnia AI Agency, discusses how organizations can capitalize on AI’s capabilities to automate processes, optimize efficiency, and unlock new revenue streams. With a rich background in AI, having worked with global brands like Disney and JPMorgan, Guy shares invaluable insights on AI’s transformative potential in enterprise settings. In this...
info_outlineScaling Your Business with the Rule of 26: Michael "Buzz" Buzinski on B2B Marketing Growing a business is one thing, but scaling it efficiently requires the right marketing strategy. Michael "Buzz" Buzinski, a decorated US Air Force veteran and serial entrepreneur, shares his expertise on B2B marketing, revenue-driven KPIs, and the principles behind sustainable business growth.
In the latest episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Buzz about his journey from jazz musician to multi-million-dollar agency owner, the power of the "Rule of 26," and how businesses can optimize their marketing for higher revenue.
Key Takeaways
● The Rule of 26 – Increasing website traffic, conversion rate, and average revenue per client by 26% each can double revenue.
● Growing vs. Scaling – Scaling requires leveraging efforts, automating marketing, and freeing time.
● Revenue-Driven KPIs – Focus on the numbers that impact revenue, not vanity metrics.
● Segmentation & Positioning – Target the right audience with a "perfectly profitable prospect profile" (P3P).
● Buzzworthy Marketing OS – Buzz introduces his new marketing system designed for B2B service providers.
Quotes
“Scaling a business isn’t just about working harder—it’s about working smarter.”
“The Rule of 26 is a simple yet powerful way to double your revenue.”
“Marketing should be about creating a client value journey, not just chasing leads.”
Conclusion
Marketing success comes from focusing on the right strategies, measuring the right metrics, and scaling effectively. Michael "Buzz" Buzinski’s insights offer a clear roadmap for B2B businesses looking to grow sustainably and profitably.
Connect with Michael "Buzz" Buzinski
Website: Buzzworthy Marketing
LinkedIn: www.linkedin.com/in/michaelbuzinski