#62 | Lauren Maffeo on designing data governance for good
Release Date: 11/14/2023
Making Sense of Martech
From third-party to first-party: Building a better data foundation
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Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.
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Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
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A conversation with Tim Mason & Sarah Jarvis from Eagle Eye.
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A conversation with Rohit Maheswaran.
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A conversation with Cory Munchbach.
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A conversation with Chris Baker.
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A conversation with Lauren Maffeo.
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A conversation with Ari Paparo.
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A collaboration with Kerry Guard.
info_outlineA conversation with Lauren Maffeo.
In this episode we’re joined by Lauren Maffeo. Lauren is an award-winning service designer working full-time at Steampunk where she serves the U.S. federal government. She is a founding editor of Springer’s AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lauren has written for Harvard Data Science Review, Financial Times, and The Guardian. She has also presented her research on bias in AI at Princeton and Columbia Universities, Google DevFest DC, and Twitter’s San Francisco headquarters and is the author of Designing Data Governance from the Ground Up.
In this episode we talk about the societal impact of data governance, the link between human-centered design and managing data in a company, the anti-patterns in data management, the importance of culture in breaking down data silos, balancing transparency with security, the link between data quality and misinformation and many other topics… See timestamps below.
- Go here for show notes, links, and resources.
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- Listen on Apple, Spotify, Google, and everywhere else.
- You can find Lauren on LinkedIn.
Timestamps
Time Topic
(0:11) Guest intro
(10:50) Incentives to data the practice of data governance/management
(21:47) The anti-patterns in data management
(27:27) Discussion around techno optimism
(34:20) the importance of culture in breaking down data silos
(44:06) Balancing transparency with security
(50:34) The Link between data governance and misinformation
(53:33) Importance of data quality & governance on commerciality such as generative AI