Making Sense of Martech

Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com

TMW Case Study #004 | Building a better data foundation by HP 11/19/2024

TMW Case Study #001 | Scaling Martech QA with computer vision and robots 03/29/2024

Making Sense of Martech Special Announcement 02/06/2024

#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel 01/23/2024

#65 | Rohit Maheswaran on the shifting sands of attribution 01/02/2024

#64 | Cory Munchbach on the life of a Martech CEO 12/19/2023

#63 | Chris Baker on the promise and peril of Generative AI for marketing 12/19/2023

#62 | Lauren Maffeo on designing data governance for good 11/14/2023

#61 | Ari Paparo on the fool’s errand of media 10/24/2023

#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance 10/17/2023

#59 | Eric Seufert: Everything is an Ad network 10/10/2023

#58 | Gareth Noonan the rise of the B2B Adtech paradigm 10/03/2023

#57 | Bobby Tichy & Michael Burton on hyper specializing in the stack 09/12/2023

#56 | Michaela Aguilar on the Martech buying problem and the role of education 09/05/2023

#55 | Josh Manion on Data Assurance and privacy-positive tech in Martech & Adtech 08/29/2023

#54 | Adam Furness on the resurgence of affiliate marketing, and doing content partnerships at scale 08/22/2023

#53 | Alexandra Theriault on intersection of martech & adtech and the role of first-party data in a post third-party-cookie world 08/15/2023

#52 | Rajan Kumar on why companies fail to get the most out of Martech 08/08/2023

#51 | Shoshana Wodinsky on the perils of privacy in a world of ad networks 08/01/2023

#50 | Roger Dunn on the rise of retail media and navigating the trade-offs between ads and experience with online commerce 07/11/2023

#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation 06/28/2023

#48 | Michelle Songy on the problem with PR, building a media marketplace and getting publicity 06/13/2023

#47 | Jana Marle-Zizkova on women in Martech, product vs movement building, skills shortages and technical leadership 05/30/2023

#46 | Tom Goodwin on progress and pessimism in marketing and technology 05/16/2023

#45| Myles Younger on the convergence of Adtech and Martech 05/02/2023

#44| Ross Candido on the social stack and the evolution of social listening 04/18/2023

#43| Bryan Williams on partnership strategy, platform ecosystems and the problem of monopolies 04/11/2023

#42 | Juan Baron on data clean rooms, the privacy paradox, data and trust, and cryptography in advertising 03/14/2023

#041 | Josh Alvernia on conversion APIs, climate change, and building for privacy 03/04/2023

#040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creation 02/06/2023