TMW Case Study #004 | Building a better data foundation by HP
Making Sense of Martech
From third-party to first-party: Building a better data foundation
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TMW Case Study #001 | Scaling Martech QA with computer vision and robots
Making Sense of Martech
Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.
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Making Sense of Martech Special Announcement
Making Sense of Martech
Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
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#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
Making Sense of Martech
A conversation with Tim Mason & Sarah Jarvis from Eagle Eye.
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#65 | Rohit Maheswaran on the shifting sands of attribution
Making Sense of Martech
A conversation with Rohit Maheswaran.
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#64 | Cory Munchbach on the life of a Martech CEO
Making Sense of Martech
A conversation with Cory Munchbach.
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#63 | Chris Baker on the promise and peril of Generative AI for marketing
Making Sense of Martech
A conversation with Chris Baker.
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#62 | Lauren Maffeo on designing data governance for good
Making Sense of Martech
A conversation with Lauren Maffeo.
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#61 | Ari Paparo on the fool’s errand of media
Making Sense of Martech
A conversation with Ari Paparo.
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#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
Making Sense of Martech
A collaboration with Kerry Guard.
info_outlineA conversation with Ari Paparo.
In this episode we’re joined by Ari Paparo the famous host of the very popular Marketecture Podcast and the CEO and founder of LaunchScience, a newly launched (pardon the pun) startup in the category of process management for GTM and product teams. Prior to these two new ventures, Ari founded and exited Adtech platform Beeswax to Comcast and worked stints at Google, Nielsen, and AppNexus.
In this conversation, we speak about the overlap between the Adtech and finance industry, antipatterns in product launches, the fool's errand of software businesses doing media, the surprising second-order effects hitting Adtech in the shift to a more private web, and how Ari feels about all the negative press directed towards the Adtech industry. See timestamps below.
- Go here for show notes, links, and resources.
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- You can find Ari on LinkedIn.
Timestamps
Time Topic
(0:21) Guest intro
(10:50) The overlap between the Adtech and finance industries
(17:59) Launch Science and anti patterns in product launches
(38:35) The fool’s errand of software businesses doing media
(50:56) The surprising second-order of effects hitting Ad tech Industry in the shift to a more private web
(59:53) Ari’s thoughts on the negative press towards ad tech industry