TMW Case Study #004 | Building a better data foundation by HP
Making Sense of Martech
From third-party to first-party: Building a better data foundation
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TMW Case Study #001 | Scaling Martech QA with computer vision and robots
Making Sense of Martech
Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge.
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Making Sense of Martech Special Announcement
Making Sense of Martech
Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
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#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
Making Sense of Martech
A conversation with Tim Mason & Sarah Jarvis from Eagle Eye.
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#65 | Rohit Maheswaran on the shifting sands of attribution
Making Sense of Martech
A conversation with Rohit Maheswaran.
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#64 | Cory Munchbach on the life of a Martech CEO
Making Sense of Martech
A conversation with Cory Munchbach.
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#63 | Chris Baker on the promise and peril of Generative AI for marketing
Making Sense of Martech
A conversation with Chris Baker.
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#62 | Lauren Maffeo on designing data governance for good
Making Sense of Martech
A conversation with Lauren Maffeo.
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#61 | Ari Paparo on the fool’s errand of media
Making Sense of Martech
A conversation with Ari Paparo.
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#60 | Juan Mendoza talks with Kerry Guard on The Digital Marketing Rennaissance
Making Sense of Martech
A collaboration with Kerry Guard.
info_outlineA conversation with Eric Seufert.
In this episode, I’m joined by Eric Seufert to talk about his thesis-slash-catch phrase “everything is an ad network.” Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech.
Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and runs the deeply respected and always interesting Mobile Dev Memo.
In this episode, we talk about Adtech branching out into all kinds of new commerce, retail, and platform media channels, Europe’s role in the development of mobile apps and gaming, what will happen to the web if Eric’s catchphrase “everything is an ad network” becomes a reality, privacy and the threat of walled gardens, whether or not programmatic has a future, media power laws, the 1% of ad networks and many other topics…
- Go here for show notes, links, and resources.
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- Listen on Apple, Spotify, Google, and everywhere else.
- You can find Eric on LinkedIn.