#041 | Josh Alvernia on conversion APIs, climate change, and building for privacy
Release Date: 03/04/2023
A conversation with Josh Alvernia.
In this episode, I am joined by Joshua Alvernia, the CEO, and co-founder of Clue.
Clue is a leading data and media partner for search, social, and programmatic advertising. They help marketers interpret and transform their data into growth. Clue is a digital-native company with empowered, remote staff located around the world. Recently they did a collaborative research piece with Digiday that analyses the emergence of something called conversion APIs, a solution that fits into the evolving jigsaw puzzle of what happens to tracking and targeting once third-party cookies go away.
In this episode, Josh and I work through what Conversion APIs are, their role in online advertising, dealing with change in the advertising industry from a hands-on perspective, and how the movement toward online privacy seems very similar to climate change.
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