Breaking Through: How Niches and Real Connections Drive Brand Growth With Jennifer Powell
The Amberly Lago Show: Stories of True Grit and Grace
Release Date: 12/17/2025
Stop Chasing Perfect, Start Choosing Joy with Tiffany Moon
The Amberly Lago Show: Stories of True Grit and Grace
Welcome to another powerful and fun episode of The Amberly Lago Show! This conversation is such a beautiful blend of truth, humor, and real-life wisdom. In this episode, I sit down with the incredible Dr. Tiffany Moon board-certified anesthesiologist, entrepreneur, speaker, bestselling author of Joy Prescriptions, and someone you may recognize from The Real Housewives of Dallas. But beyond all of her titles, Tiffany is someone who deeply understands what it feels like to chase achievement… and still feel like something is missing. In this conversation, we talk about what happens when...
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When Achievement Doesn't Feel Like Freedom with Jessica Smarro
The Amberly Lago Show: Stories of True Grit and Grace
Welcome to another powerful episode of The Amberly Lago Show! This is one of those conversations that will truly make you pause, reflect, and ask yourself some deeper questions about your life. In this episode, I sit down with the incredible Jessica Smarro, licensed therapist, mindset coach, speaker, and author of the powerful book In Pursuit. Jessica’s work is centered around helping high-achieving women break free from burnout, perfectionism, and the invisible pressures that keep them stuck, even when life looks “perfect” on paper. If you’ve ever felt like you’ve checked all the...
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From 1% Chance to a Second Life with Matthew Long
The Amberly Lago Show: Stories of True Grit and Grace
Welcome to another powerful episode of The Amberly Lago Show! This is one of those conversations that will truly stay with you long after you hear it. In this episode, I sit down with the incredible Matthew Long, firefighter, endurance athlete, and one of the most resilient people you will ever meet. His story is nothing short of extraordinary. Matt was in the best shape of his life, training for marathons and Ironman races, when everything changed in an instant. While riding his bike to work in New York City, he was run over by a 40,000-pound bus and given just a 1% chance to live. What...
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How to Find Strength in Life's Hardest Seasons with Jessica Smith Moyer
The Amberly Lago Show: Stories of True Grit and Grace
Welcome to a deeply heartfelt episode of The Amberly Lago Show. In this powerful and emotional conversation, I sit down with the incredible Jessica Smith Moyer, wellness and leadership coach, speaker, and woman of deep faith who has walked through unimaginable loss and still chooses to lead with strength, compassion, and purpose. Jessica’s story is one of resilience in its truest form. From navigating an eating disorder at a young age to facing the devastating diagnosis and loss of her infant son, she has experienced the kind of grief that changes you forever. And yet, through it all, she...
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Why Work Will Always be Personal with Amy P. Kelly
The Amberly Lago Show: Stories of True Grit and Grace
Welcome back to another powerful episode of The Amberly Lago Show! In this conversation, I sit down with the incredible Amy P. Kelly, USA Today bestselling author, leadership expert, and someone who has spent decades helping organizations and leaders navigate what truly matters, people. This episode is all about a truth that so many of us feel but don’t always say out loud: work is personal. We can try to separate business from emotions, performance from people, but the reality is, people don’t leave their humanity at the door when they show up to work. And when leaders forget that,...
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Step into Your Voice and Own Your Story with Dr Cheryl Wood
The Amberly Lago Show: Stories of True Grit and Grace
Welcome to another inspiring episode of The Amberly Lago Show! In this powerful and heartfelt conversation, I sit down with the incredible Dr. Cheryl Wood, internationally renowned TEDx speaker, bestselling author, and CEO of Global Speakers University. Cheryl is truly a force, not just because of what she has achieved, but because of the journey she took to get there. From working as a legal secretary in corporate America to becoming a global speaker, seven-figure entrepreneur, and transformational leader, Cheryl’s story is a testament to what’s possible when you refuse to stay stuck in a...
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Standing on the Front Lines of Human Trafficking with Becky Rasmussen
The Amberly Lago Show: Stories of True Grit and Grace
Welcome to one of the most important episodes I have ever recorded on The Amberly Lago Show. I sit down with my incredible friend Becky Rasmussen, CEO and founder of Call to Freedom, a nationally recognized nonprofit on the front lines of the fight against human trafficking. Becky was called to this work by God, stepped out in faith as a single mom with no paycheck, and built something extraordinary from the ground up. What started with one divine encounter with a young girl named Marissa at the Sturgis Rally in 2015 has grown into a gold standard organization that has served nearly 1,900...
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Why High Earners Still Struggle With Money: Building True Wealth with Dr. Terri Alford
The Amberly Lago Show: Stories of True Grit and Grace
Welcome to another empowering episode of The Amberly Lago Show! In this powerful conversation, I sit down with the incredible Dr. Terri Alford, also known as the Women’s Wealth Strategist. Dr. Terri is a former educator and principal turned financial leader, entrepreneur, and founder of TNA Financial Group, where she helps professionals and business owners build wealth with clarity, confidence, and purpose. In this episode, we dive into a topic that many people avoid talking about openly: money, financial freedom, and building a legacy. Dr. Terri shares her inspiring journey from working in...
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From Shattered by Suicide to Rising with Strength and Voice with Tiffaney Childers
The Amberly Lago Show: Stories of True Grit and Grace
Welcome to a deeply meaningful episode of The Amberly Lago Show. In this powerful and heartfelt conversation, I sit down with my dear friend, fellow CRPS warrior, bestselling author, speaker, and suicide loss advocate Tiffaney Lindsey Childers. Tiffaney doesn’t just talk about resilience, she has lived it. After losing both of her parents to suicide and carrying years of suppressed grief and emotional trauma, she found herself navigating unimaginable pain, both emotionally and physically. Through that journey, she discovered that unprocessed grief doesn’t just disappear, it finds a way to...
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From Burned Out to Rising Strong with Mairin Moore Cane
The Amberly Lago Show: Stories of True Grit and Grace
Welcome to another powerful episode of The Amberly Lago Show! In this heartfelt and deeply honest conversation, Amberly sits down with bestselling author, speaker, and mentor Mairin Moore Cane to explore resilience, healing, and the courage it takes to rebuild your life when everything changes. Mairin opens up about her extraordinary journey through chronic illness, severe health struggles, and the moment her life completely shifted after years of pushing herself through nonstop hustle and entrepreneurship. At one point bedridden and weighing only 90 pounds, she was forced to confront one of...
info_outlineReady to amplify your influence and build a powerful personal brand in today’s digital world? In this episode of The Amberly Lago Show, I sit down with powerhouse entrepreneur Jennifer Powell, founder of JP Inc., a leading talent and digital agency specializing in developing authentic brands and impactful creators. Whether you’re an entrepreneur, influencer, or a creator eager to monetize your passion and launch your own product, this deep-dive is packed with actionable insights you won’t want to miss.
Jennifer Powell shares her journey from traditional modeling agent to pioneering the digital creator economy, revealing the secrets to success for entrepreneurs and influencers in a crowded marketplace. Learn how to stand out on social media, connect with your audience, and leverage niche communities, even if you’re just starting out! We discuss how to build brand partnerships, the importance of authenticity, why consistency matters more than follower count, and how to safeguard your business online with websites and email lists. Plus, Jennifer unveils her new course, “The Creator's Path to Product,” offering a step-by-step guide to turning your digital presence into a meaningful business.
Hit subscribe for weekly inspiration and real-world strategies to skyrocket your impact and income!
We Discuss:
Building authentic digital brands and influence
Importance of niche audiences over large followings
Consistency in storytelling on social media
Vetting real engagement vs. fake followers
Diversifying platforms: Instagram, TikTok, Substack, websites
Creating products and leveraging affiliate programs
Embracing creativity, messiness, and taking risks
Timestamps:
00:00 Fashion Blogging Evolution Begins
05:11 Career Transformation Through Fashion Bloggers
07:17 "Finding Your Engaged Niche"
10:36 Talent Evaluation for Brand Representation
14:22 "First Tap Dance After Accident"
19:31 Creative Success Requires Professional Consistency
20:57 MLM Supplement Discovery
25:28 Podcast Gear Affiliate Link Setup
27:35 "Authenticity and Creative Crowdsourcing"
30:39 "Return After Intentional Hiatus"
35:14 Side Hustles and Commitment
39:35 "Building Products and Community"
40:39 Collaborating for Stationery Licensing
44:21 "Creator's Path to Product"
48:34 "Create What Doesn't Exist"
#InfluencerMarketing #EntrepreneurSuccess #PersonalBranding #SocialMediaGrowth
About Jennifer Powell:
Starting as an agent in 1999, Jennifer Powell went from top modeling agent to slowly disrupting the industry, bringing the concept of representing the fashion blogger in 2008 -- to market! The result? She has pioneered one-of-a-kind brand partnerships, capsule collections, and licensing deals in her talent agency, JP Inc.
Jennifer Powell is the visionary CEO of JP Inc., a trailblazing talent management agency specializing in licensing, with offices in Los Angeles, Nashville, and New York. With over two decades of experience, Jennifer has been at the forefront of shaping the future of talent-driven brand success, working with international creators such as Chiara Ferragni, Rumi Neely, Julie Sarinana, and many more. She’s secured numerous international and national influencer brand licenses, including Danielle Bernstein for Macy's and Sincerely Jules x Bandier.
With a commitment to innovation, her focus is on helping creators cultivate more robust businesses, preparing them for a path into product and licensing.
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To Connect With Jennifer:
Enter code AL45 for a discounted rate!
To Connect With Amberly:
Amberly’s favorite for gut health & wellness
Unstoppable Success Summit 2026
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