03 - How AI is Revolutionising Marketing with Personalisation
Release Date: 10/03/2024
08 - AI and Business: The Double-Edged Sword We Must Wield Carefully
AI Vantage Point Podcast
In today’s episode, we’re exploring how AI is transforming business—bringing both unprecedented opportunities and complex challenges. AI holds the power to enhance efficiency, streamline operations, and drive innovation, but it also raises ethical concerns and risks of misuse. This episode draws parallels between AI today and the rapid rise of social media a decade ago, which initially connected us in new ways but later brought challenges like misinformation, privacy issues, and monopolisation. Today, we’ll unpack five key areas where AI has the potential to benefit businesses or,...
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07 - How AI Automation Will Transform the UK Workforce
AI Vantage Point Podcast
In this week’s episode of AI Vantage Point, we’re diving into a topic that’s on everyone’s mind: job automation and how AI is reshaping the future of work in the UK. Recent research from the UK Government reveals that around 7% of current UK jobs could face a high risk of automation within the next five years—a figure projected to rise to 18% in 10 years and nearly 30% in two decades. These numbers raise important questions about the future of the workforce, and what steps businesses and individuals should take to prepare. I’ll break down what these statistics mean for employers,...
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06 - Lessons from the UK’s Growing AI Hub
AI Vantage Point Podcast
In this week’s episode of AI Vantage Point Podcast, we explore the rapid growth of the UK’s AI sector, with over 1,300 AI companies—a 600% increase in the last decade—now generating nearly £1.47 billion in turnover. I discuss why this unprecedented expansion presents an ideal opportunity for businesses to integrate AI, how it’s influencing consumer expectations, and the steps you can take to prepare for the AI boom transforming the market. Tune in to discover how this momentum in AI can empower your business! Connect with Jade here: Article source: If you're a business owner...
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05 - How to Build a Future-Ready Business
AI Vantage Point Podcast
In today’s episode, we’re exploring a topic that’s essential for any business owner or professional looking to thrive in a fast-changing world—AI integration. Join me as I dive into strategic steps for integrating AI into your business, breaking down the practical ways to get started. Whether you’re looking to streamline operations, enhance customer service, or boost marketing efforts, I’ve got you covered. Plus, I’m sharing three actionable tips to help you build a future-ready business by leveraging AI effectively. If you’re ready to embrace AI and take your business to...
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04 - Empowered, Not Dependent: Navigating the Rapid Growth of AI in Business
AI Vantage Point Podcast
In this episode, we explore a key statistic from Forbes: the AI market is expected to grow to $407 billion by 2027, a huge leap from $86.9 billion in 2022. This explosive growth will have far-reaching effects on industries such as tech, retail, healthcare, and marketing. I discuss what this means for businesses, particularly marketers, and why it’s crucial to start integrating AI into your operations. From AI-driven customer experiences to marketing automation tools like chatbots and ad targeting, we look at how AI can boost efficiency and personalise engagement with customers. Connect with...
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03 - How AI is Revolutionising Marketing with Personalisation
AI Vantage Point Podcast
In this episode, we explore one of the most transformative developments in modern marketing—how AI is enabling businesses to personalise the customer experience at scale. As consumer expectations evolve, AI allows companies to deliver highly tailored interactions, from product recommendations to automated customer service responses, all in real-time. We discuss the importance of personalisation in maintaining a competitive edge and how AI can take over time-consuming marketing tasks to enhance efficiency. You’ll also hear practical examples from industry leaders like Netflix and Amazon,...
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02 - Why Fear is the Biggest Roadblock to Progress
AI Vantage Point Podcast
In this episode of The AI Vantage Point, I explore a topic we’ve all experienced—fear. Fear often surrounds new technology, and AI is no exception. Whether it’s concerns about job loss or AI "taking over," these worries can be roadblocks to progress. I break down the roots of these fears, how they hold us back, and how adopting a growth-oriented mindset can unlock AI’s true potential. By shifting focus from fear to opportunity, we can embrace AI as a tool for innovation and personal growth. Connect with Jade here: If you're a business owner looking to integrate AI into your...
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01 - Welcome to The AI Vantage Point Podcast
AI Vantage Point Podcast
Hi, I’m Jade, and in this very first episode of The AI Vantage Point, I’m sharing my journey and why I’m so passionate about AI. I created this podcast to explore the incredible ways AI impacts business, leadership, and personal growth. Each week, I’ll bring you insights on how AI tools can give you a real competitive edge. Don't forget to like and subscribe to the podcast to stay updated on the latest AI breakthroughs, business insights, and cutting-edge technology discussions! More exciting episodes are on the way, so stay tuned! Connect with Jade here: Email:...
info_outlineIn this episode, we explore one of the most transformative developments in modern marketing—how AI is enabling businesses to personalise the customer experience at scale. As consumer expectations evolve, AI allows companies to deliver highly tailored interactions, from product recommendations to automated customer service responses, all in real-time. We discuss the importance of personalisation in maintaining a competitive edge and how AI can take over time-consuming marketing tasks to enhance efficiency.
You’ll also hear practical examples from industry leaders like Netflix and Amazon, illustrating how AI algorithms power their recommendation engines. Additionally, we highlight AI tools such as HubSpot and Seventh Sense, which are designed to help businesses of all sizes optimise email campaigns and customer outreach. By integrating AI into your marketing strategy, you can offer a more seamless, personalised experience that drives customer loyalty and boosts conversions.
If you’re ready to explore the potential of AI in your marketing, this episode provides the insights and tools to get you started.
Connect with Jade here:
If you're a business owner looking to integrate AI into your operations, I’d love to help you explore the possibilities. You can book a call with me here or feel free to reach out via email at [email protected]. Let's connect and discover how AI can transform your business!