The Social Media Game | Beyond the Product Podcast Ep. 5
Release Date: 03/26/2025
Visiting River Valley Networking Group | Beyond The Product Ep. 9
Beyond the Product
Taking Social Media to the Streets In this special episode of Beyond the Product, we step outside the studio and head straight into the heart of the local business scene. Hosts Jason and Miranda join the River Valley Networking Group in Prairie du Chien, where they deliver a powerful, real-world talk on leveraging social media for small business growth. Surrounded by local entrepreneurs, this episode is packed with raw, relatable insight, practical advice, and some behind-the-scenes community vibes. Real businesses. Real social strategies. Real impact. Whether you're a startup, side hustle, or...
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Our First Hire - Abbey | Beyond the Product Podcast Ep. 8
Beyond the Product
In this special episode, Jason and Miranda sit down with a very important guest — Abbey, the very first welder ever hired by Chiasson Smoke back in 2020 (or was it 2019? Time flies!). Abbey shares her story of how she found her way into welding — a path driven by creativity, resilience, and the desire to provide for her family. From her early days in a male-dominated industry to becoming an essential part of the Chiasson Smoke journey, this episode is full of real talk, laughs, and a lot of heart. 🔍 In this episode, we talk about: • How Abbey got into welding and why it wasn’t...
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Q & A Time | Beyond the Product Podcast Ep. 7
Beyond the Product
In this special Q&A episode, Jason and Miranda sit down to answer some of the most frequently asked questions from listeners and fans of Chiasson Smoke. From the very beginning of their journey to running a growing business today, they get real about the highs, lows, and lessons learned. 🔹 What You’ll Hear in This Episode: ✅ Why they started the business — and how team roping inspired it ✅ The turning point that pushed them to make the leap ✅ The struggles of going from paycheck to paycheck to building a brand ✅ How owning their own business gave them the freedom they were...
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Work-Life Balance | Beyond the Product Podcast Ep. 6
Beyond the Product
Starting a business with dreams of more freedom? Think again! In this episode, we talk about how the idea of “work-life balance” clashed with the brutal reality of entrepreneurship. From missed family time to the mental toll of being always on-call, this one gets real. What We Cover in This Episode: The myth of flexible schedules – Why starting your own business doesn’t always mean more free time Sacrifices behind the scenes – What we gave up to make the business work Managing guilt and burnout – How to cope when work takes over life Prioritizing family – What we’re still...
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The Social Media Game | Beyond the Product Podcast Ep. 5
Beyond the Product
In this episode, hosts Jason and Miranda dive into their journey of using social media to grow their small business. They start by reflecting on initial skepticism, especially toward TikTok, which Miranda initially saw as just a platform for dancing teens. However, facing financial challenges, they decided to give it a try—thinking, “What do we have to lose?” They discuss how they: ✅ Repurposed personal experiences to inform their marketing strategies ✅ Experimented with different content styles ✅ Learned what worked and what didn’t through trial and error The episode...
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The Future | Beyond the Product Podcast Ep. 4
Beyond the Product
In this episode, Jason and Miranda discuss the future of their business and the podcast, reflecting on past challenges and outlining their growth strategies. What We Cover in This Episode: Recap of Previous Episodes - How It Started, We're In Business, and Lessons Learned Expansion of their shop and the addition of new tools to improve efficiency Exploring opportunities to connect with local businesses and expand collaborations Improvements in their shop organization and workflow optimization Bring guests into the studio and conduct remote interviews to share knowledge with other...
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Lessons Learned | Beyond the Product Podcast Ep. 3
Beyond the Product
Starting a business isn’t as simple as "build it, and they will buy it." In this episode, we dive into the unexpected challenges we faced early on and the hard lessons we learned along the way. If you're an entrepreneur or thinking about starting a business, this is for you! What We Cover in This Episode: The harsh reality of "just shipping it" – Why logistics can make or break your business Customer expectations vs. reality – How to handle surprises (and complaints!) Scaling struggles – The unexpected growing pains that caught us off guard...
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We're In Business | Beyond the Product Podcast Ep. 2
Beyond the Product
We took the leap, and Chiasson Smoke was officially in business! In Episode 2 of Beyond the Product, we dive into the early days of turning our passion into a full-time business. From the challenges of getting started to the lessons we learned along the way; we share what it really takes to build something from the ground up. We’ll talk about: The moment we knew we were ALL IN The struggles of starting with limited resources How we found our first customers and got our name out there The role of social media in growing our brand If you’re thinking about starting a business—or just want...
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How It Started | Beyond the Product Podcast Ep. 1
Beyond the Product
Welcome to the very first episode of Beyond the Product! 🎙️ In this episode, we’re taking you back to the beginning—before Chiasson Smoke was even an idea. We’ll share how we met, our journey from Wisconsin and Louisiana, and how a simple passion for welding and fabrication turned into a thriving business. Starting Chiasson Smoke wasn’t easy. We faced challenges, made tough decisions, and learned a lot along the way. From working out of a small shop to growing into a company that builds rocket stoves, smokers, and more, this is our story. If you’ve ever wondered what it takes to...
info_outlineIn this episode, hosts Jason and Miranda dive into their journey of using social media to grow their small business. They start by reflecting on initial skepticism, especially toward TikTok, which Miranda initially saw as just a platform for dancing teens. However, facing financial challenges, they decided to give it a try—thinking, “What do we have to lose?”
They discuss how they:
✅ Repurposed personal experiences to inform their marketing strategies
✅ Experimented with different content styles
✅ Learned what worked and what didn’t through trial and error
The episode highlights both the power and unpredictability of social media, offering honest insights into how it shaped their brand’s visibility and engagement.