The Branding and Marketing Tips for HVAC Professionals to Win Local Leads with Kimberly & Peter
Release Date: 01/07/2026
HVAC Know It All Podcast
In this episode of the HVAC Know It All Business Edition Podcast, co-hosts and of discuss the essential but often overlooked side of running an HVAC business's financials with , Director of Operations at and , who brings a wealth of knowledge on business finance and systems tailored for service-based companies. The focus is on empowering technicians and small business owners with the tools and understanding they need to successfully transition from the field into entrepreneurship. April supports HVAC business owners in optimizing their operations for profitability and growth. Her...
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In this episode of the HVAC Know It All Podcast, host is joined by , Senior Regional HVAC Technical Trainer at , Formerly Service Manager and Technician at . John shares his insights on using analog and digital manifold gauges, discussing their pros, cons, and practical use in the field. The conversation covers the shift from analog to digital tools, the value of maintaining equipment instead of replacing it, and the importance of proper airflow diagnosis before adding refrigerant. Gary and John also talk about technician habits, training methods, and how using long hoses can lead to...
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In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss one of the most essential components of running an HVAC business: the financials.April Sackfield, Director of Operations at NumberConstruct and Fiscal Management Group, dig into the fundamentals of accounting, job costing, margins, and profitability. This episode is especially valuable for small business owners, new HVAC entrepreneurs, and technicians considering going independent. With a background in marketing, tax, and audit, April brings a rare blend of strategic...
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In part 2 of this episode of the HVAC Know It All Podcast, host continues his discussion with , Regional Trainer at . They discuss inverter-driven heat pump systems, emphasizing the benefits of maintaining consistent temperatures and proper system sizing. John shares best practices for installation, including flaring techniques, pressure testing, and vacuum procedures. The conversation also covers the importance of voltage monitoring, surge protection, and using the right tools like torque wrenches and micron gauges. Together, they highlight how attention to detail helps improve system...
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In this episode of the HVAC Know It All Podcast, host talks with , Regional Trainer at . John explains how heat pumps work in cold climates by using refrigerant technology to move heat from outside to inside. He discusses the role of coil temperature, pressure, and energy transfer in the heating process. The episode also covers inverter technology, the importance of base pan heaters, and how matched air handlers improve system efficiency. John shares tips for choosing between dual-fuel and all-electric setups based on cost, climate, and home design. In this conversation, John explains how...
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In this episode of the HVAC Know It All Business Edition Podcast, co-hosts and of discuss the business side of HVAC with veteran technician and entrepreneur , the Vice President of . Greg is an expert in mission-critical environments like data centers and hospitals. Greg shares his vast knowledge of the HVAC business, covering everything from financials and profit margins to building a solid team and breaking into specialized markets like liquid cooling. Expect to Learn: - How to calculate and interpret key financial metrics like EBITDA and Net Profit for HVAC businesses. - The...
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In part 2 of this episode of the HVAC Know It All Podcast, host continues his conversation with , Senior Training and Development Manager at . They discuss briefly about humidification, comparing steam and evaporative humidifiers, and explaining how to properly size and install them. Chris shares tips on using absorption distance to avoid condensation and highlights the role of dew point in home comfort. The episode also covers the health, comfort, and structural benefits of balanced humidity and encourages HVAC professionals to learn more about building science to better serve their...
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In this episode of the HVAC Know It All Business Edition Podcast, co-hosts and discuss the business side of HVAC with veteran technician and entrepreneur , the Vice President of . Having built and sold his own HVAC business, Greg shares invaluable advice for technicians considering the leap into business ownership. Starting as a technician, he rose through the ranks to service manager, general manager, and eventually founded and sold his own HVAC company. This episode focuses on financial literacy, cash flow management, invoicing, and the crucial mindset shifts needed for success as a...
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In this episode of the HVAC Know It All Podcast, host talks with , Senior Training and Development Manager at . Chris shares insights on new humidification technology from AprilAire, including fan-powered and bypass humidifiers that reduce water waste. He explains how the HydroCore assembly improves efficiency and maintenance while addressing common concerns like microbial growth. The discussion covers the impact of modern HVAC systems on humidification and how to choose between fan-powered and bypass models. Chris also talks about steam humidifiers and how water quality affects their...
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In part 2 of this episode of the HVAC Know It All Podcast, host continues his conversation with , Vice President of Business Development at . They discuss the role of lubricants in HVAC maintenance, from penetrating oils like Kroil to dielectric greases and anti-seize solutions. Sal explains the importance of using the correct viscosity based on ISO standards and shares how proper lubrication can extend equipment life. The episode also highlights the benefits of products like Kroil with graphite and the new low-odor Kroil Clear for sensitive environments. Gary and Sal talk about how the right...
info_outlineIn this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to break down the most important and often overlooked steps to building an HVAC company’s online presence. From setting up a high-impact Google Business Profile to navigating customer reviews, virtual phone numbers, service areas, and answer-engine optimization, this episode is a masterclass in building digital trust and ranking above competitors
Expect to Learn
- How to properly set up your Google Business Profile for maximum ranking
- Why your phone number matters more than you think
- Smart review strategies that boost credibility
- How to leverage Google Posts, Q&A, and seasonal category changes.
- The power of niching down & owning your local market radius
- Grassroots strategies for winning your first customers
Episode Breakdown with Timestamps
[00:00:00] – Introduction
[00:00:54] – Online Booking vs Personal Touch
[00:02:37] – Why You Shouldn’t Use Your Personal Cell Number
[00:04:10] – Google Business Profile: The Starter Pack
[00:06:09] – Review Strategy 101
[00:10:40] – The Power of the 24-Hour Rule
[00:14:39] – From SEO to AEO: Answer Engine Optimization
[00:15:48] – Finding Your First Customers
[00:18:09] – Referral Systems That Actually Work
[00:18:53] – Should You Discount Friends & Family?
[00:19:50] – Shoulder Season Survival Tips
[00:21:37] – Final Advice for New HVAC Owners
Follow Kimberly Sevilla on:
LinkedIn: https://www.linkedin.com/in/kimberlysevilla
Company’s Website: https://shelter-air.com/
Company’s LinkedIn: https://www.linkedin.com/company/shelterair
Company’s Facebook: https://www.facebook.com/ShelterAir/
Company’s Instagram: https://www.instagram.com/shelter.air/?hl=en
Follow Peter Troast on:
LinkedIn: https://www.linkedin.com/in/petertroast
Instagram: https://www.instagram.com/petertroast/?hl=en
Facebook: https://www.facebook.com/peter.troast/
Company’s Website: https://www.energycircle.com/home-page
Company’s LinkedIn: https://www.linkedin.com/company/energy-circle-llc
Follow Furman Haynes on:
LinkedIn: https://www.linkedin.com/in/furmanhaynes/
WorkHero: https://www.linkedin.com/company/workherohvac/
Follow Gary McCreadie:
LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/
Website: https://www.hvacknowitall.com
Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/
Instagram: https://www.instagram.com/hvacknowitall1/