What's it like to be an All Star Cheer Parent
The MotUS Edge
What is it really like to be a cheer parent in the world of all star cheerleading? In this entertaining and insightful episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with comedian and cheer dad Jay Yoder to pull back the curtain on the real cheer competition experience. From long award ceremonies to emotional highs and lows, they explore the passion, pressure, and humor that come with raising an athlete in competitive cheer. ay shares hilarious and relatable stories from the parent perspective, while also diving into deeper conversations around grit,...
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How Do You Successfully Run a Cheer Gym While Coaching Full-Time?
The MotUS Edge
What does it really take to run a successful all-star cheer gym while still coaching athletes every day? In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with gym owner Alex Csiernik of JPAC Radiance All Stars to talk about the realities of starting and managing a competitive cheer program. Alex shares how she opened her gym during COVID, how she balances leadership, coaching, and business responsibilities, and why knowing every athlete and family in your program still matters. This episode dives into gym ownership, building a strong program culture,...
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How Do You Run Cheer Tryouts Without Chaos or Costly Mistakes?
The MotUS Edge
Cheer tryouts can make or break your entire season—but are you setting your program up for success or stress? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Nelson De Dios, co-owner of OC All Stars and creator of the CheerSync app, to unpack real-world tryout horror stories, team placement challenges, and the growing pains of running a cheer business. From lost athlete packets to misplacements that impact a full season, this episode dives into the systems, strategies, and tools that help gym owners make smarter, faster, and more confident...
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What Does It Take to Coach Cheer and Dance Under One Roof?
The MotUS Edge
Is all-star dance finally stepping into the spotlight alongside competitive cheerleading? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Nikki Sticka, All-Star Director at Premier Athletics NKY, to break down the evolution of cheer and dance score sheets, division growth, music changes, performance quality, and the business realities of gym ownership. From the differences between dance and cheer judging criteria to the impact of music licensing changes and athlete development, this conversation dives deep into how programs can grow smarter, adapt...
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What Hard Lessons Do Gym Owners Learn Building their Cheer & Dance Business?
The MotUS Edge
In this candid and powerful episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker unpack the hard lessons they’ve learned as gym owners and entrepreneurs in the cheerleading and dance industry From costly real estate decisions and lease negotiations to staffing challenges, culture fit, delegation, and leadership growth, this episode dives deep into the realities of running a successful youth sports business. If you own a cheer gym, dance studio, or youth sports facility, this conversation will help you avoid common mistakes, think...
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What Do Cheer Parents Really Think About Competitions and Gym Life?
The MotUS Edge
Recorded live at CX Brands Nashville Nationals, this Bonus MotUS Edge Podcast episode brings you real, unfiltered insights from All Star cheerleading parents. Host Casey Jones sits down with multiple parents to discuss their experiences at competitions, communication with coaches, financial expectations, team culture, and what truly matters most in their athlete’s journey. If you’ve ever wondered what parents are really thinking—but not always saying—this episode pulls back the curtain. ✅Perfect For: This episode is perfect for cheer gym owners, coaches, and All Star...
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How Do You Run a Successful Cheer Gym for 20+ Years Without Burning Out?
The MotUS Edge
What does it really take to build and sustain a successful All Star cheerleading gym for more than two decades? In this episode of the MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Megan Gomarlo, owner of Northern Lights Athletics, to talk about the real journey behind 20 years of gym ownership. They discuss the transition from passionate coach to business-minded leader, navigating difficult parent relationships, building strong gym culture, and making tough business decisions while still putting athletes first. Megan also shares lessons about leadership,...
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How Do You Create a Cheer Competition Experience Families Never Forget?
The MotUS Edge
What does it really take to create a standout cheer competition experience? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones record live from The CheerExpo Nashville Nationals to talk about event production, leadership under pressure, building community at cheer events, and why family fun still matters in All Star cheer. With a surprise appearance from Lucky the Duck, CX Brands’ mascot, this episode blends laughter, behind-the-scenes event insight, and real conversation about resilience, pivoting when plans change, and keeping kids at the center of every decision....
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How Does the Pro Cheer League Work—and Is It Changing the Future of Cheerleading?
The MotUS Edge
What does it take to launch the first-ever professional cheerleading league—and what does it mean for the future of the sport? In this episode of the MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Bill Seely and John Newby of Varsity Spirit to talk about the creation of the Pro Cheer League, the challenges of launching a live broadcast sports league, and how this new platform is creating professional opportunities for cheerleaders beyond college and all-star. They dive into the behind-the-scenes logistics, the role of athletes and team managers, viral moments like the “Free...
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Are You Actually Preparing Your Athletes for Championship Week?
The MotUS Edge
Championship week isn’t just about what happens on the mat—it’s about everything that leads up to it. In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones dive deep into how to manage pressure, prepare your athletes mentally and physically, and avoid the chaos that can derail your biggest weekend of the season. Whether you’re a new coach or a seasoned gym owner, this episode delivers real talk and proven strategies to help you lead with confidence when it matters most. From warm-up room chaos to parent stress to competition mindset, get the tools you need to turn...
info_outlineIn this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker sit down with James Kersey and Emilee Fenn from All Out Brands to talk about their journey through cheer to founding one of the most respected independent event brands in all-star cheerleading. They share how All Out Championships began, the challenges of building a company during the rise of The Summit, and their mission to create top-tier events that truly serve coaches, athletes, and parents. Plus, hear their take on what’s changed most in today’s youth and why understanding people is the heart of good business.
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Connect with the MotUS Team:
Online | www.joinmotus.com
Email | info@joinmotus.com
Facebook | www.facebook.com/joinmotus
Instagram | @joinmotus
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Be sure to check out our other projects too:
S.R. Fabrico Author • www.srfabrico.com
Cheerfest • www.cheerfest.com
The CheerExpo • www.thecheerexpo.com
Stage 8 Dance Brands - www.stage8dancebrands.com
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Production by Clanton Creative www.clantoncreative.com
Custom Music through CheerSounds
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🔑 Keywords: All Out Brands, All Out Championships, cheerleading events, all star cheer, cheer competitions Florida, Spirit Cheer, cheer business, James Kersey, Emilee Fenn, cheer industry, The MotUS Edge Podcast, youth sports, cheer entrepreneurs, Prime Alliance, cheer event producers, Florida cheer events, cheer coaching, leadership in cheer, cheer event logistics, cheer competition management, cheer gym owners, cheer industry podcast, cheerleading business insights