The MotUS Edge
The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, Cole Stott, and Kevin Brubaker, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who’ve been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you’ll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you’re looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.
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What Do Cheer Parents Really Think About Competitions and Gym Life?
03/27/2026
What Do Cheer Parents Really Think About Competitions and Gym Life?
Recorded live at CX Brands Nashville Nationals, this Bonus MotUS Edge Podcast episode brings you real, unfiltered insights from All Star cheerleading parents. Host Casey Jones sits down with multiple parents to discuss their experiences at competitions, communication with coaches, financial expectations, team culture, and what truly matters most in their athlete’s journey. If you’ve ever wondered what parents are really thinking—but not always saying—this episode pulls back the curtain. ✅Perfect For: This episode is perfect for cheer gym owners, coaches, and All Star program leaders who want to better understand parent expectations, improve communication, and build stronger, more successful programs. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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How Do You Run a Successful Cheer Gym for 20+ Years Without Burning Out?
03/25/2026
How Do You Run a Successful Cheer Gym for 20+ Years Without Burning Out?
What does it really take to build and sustain a successful All Star cheerleading gym for more than two decades? In this episode of the MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Megan Gomarlo, owner of Northern Lights Athletics, to talk about the real journey behind 20 years of gym ownership. They discuss the transition from passionate coach to business-minded leader, navigating difficult parent relationships, building strong gym culture, and making tough business decisions while still putting athletes first. Megan also shares lessons about leadership, mentorship, communication with parents, and why gym owners must stop apologizing for running a profitable business. ✅Perfect for: Cheerleading gym owners, All Star cheer coaches, youth sports leaders, and entrepreneurs in the cheer and dance industry who want practical insights on building a sustainable gym business, developing strong program culture, and balancing passion with smart business leadership. Where to find Megan: Here 4 Cheer on YouTube: Social Media - @here4cheer ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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How Do You Create a Cheer Competition Experience Families Never Forget?
03/18/2026
How Do You Create a Cheer Competition Experience Families Never Forget?
What does it really take to create a standout cheer competition experience? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones record live from The CheerExpo Nashville Nationals to talk about event production, leadership under pressure, building community at cheer events, and why family fun still matters in All Star cheer. With a surprise appearance from Lucky the Duck, CX Brands’ mascot, this episode blends laughter, behind-the-scenes event insight, and real conversation about resilience, pivoting when plans change, and keeping kids at the center of every decision. This episode is a great listen for anyone searching for all-star cheer event planning, cheer competition leadership, youth sports facility management, and ways to build better experiences for athletes and families. ✅Perfect for: This episode is perfect for cheer gym owners, event producers, coaches, youth sports leaders, and team parents who want to create better competition experiences, stronger family engagement, and a more community-centered atmosphere in all-star cheer and dance.
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How Does the Pro Cheer League Work—and Is It Changing the Future of Cheerleading?
03/11/2026
How Does the Pro Cheer League Work—and Is It Changing the Future of Cheerleading?
What does it take to launch the first-ever professional cheerleading league—and what does it mean for the future of the sport? In this episode of the MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Bill Seely and John Newby of Varsity Spirit to talk about the creation of the Pro Cheer League, the challenges of launching a live broadcast sports league, and how this new platform is creating professional opportunities for cheerleaders beyond college and all-star. They dive into the behind-the-scenes logistics, the role of athletes and team managers, viral moments like the “Free the Quad” controversy, and how the league aims to grow cheerleading’s audience beyond the traditional fan base. You’ll also hear how the league is inspiring younger athletes, attracting new spectators to the sport, and shaping the next era of competitive cheer through innovation, entertainment, and professional-level performance. ✅Cheerleading and dance gym owners, coaches, athletes, and industry leaders who want insight into the future of the sport, professional opportunities for athletes, and the evolving business and entertainment side of competitive cheerleading. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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Are You Actually Preparing Your Athletes for Championship Week?
03/04/2026
Are You Actually Preparing Your Athletes for Championship Week?
Championship week isn’t just about what happens on the mat—it’s about everything that leads up to it. In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones dive deep into how to manage pressure, prepare your athletes mentally and physically, and avoid the chaos that can derail your biggest weekend of the season. Whether you’re a new coach or a seasoned gym owner, this episode delivers real talk and proven strategies to help you lead with confidence when it matters most. From warm-up room chaos to parent stress to competition mindset, get the tools you need to turn pressure into performance. ✅ Perfect for: Cheerleading and dance coaches, gym owners, team parents, and anyone leading athletes into high-stakes competitions. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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How Do You Build a Strong Gym Culture That Parents and Athletes Protect?
02/25/2026
How Do You Build a Strong Gym Culture That Parents and Athletes Protect?
Gym culture doesn’t “just happen”—it’s built on purpose. In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with Chasity Carter, owner of Premier Athletics Columbia, to break down how to create a values-driven cheer gym culture that holds up under pressure. They dig into parent education (including Chasity’s parent bootcamp), setting clear expectations, reducing lobby drama, handling the politics of youth sports, and why “winning practice” matters more than chasing trophies. Plus: measurable culture tools like hit-tracking, celebration circles, and accountability systems that help teams grow—especially in small-town gyms building big experiences. ✅ Perfect for: Cheer and dance gym owners, program directors, coaches, and team parents who want to build a strong, drama-resistant gym culture rooted in clear expectations, parent education, and leadership accountability—especially those navigating competition pressure, score sheet frustrations, and the realities of growing a successful program in any size market. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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How Do Coaches Lead Teams Through Loss and Disappointment?
02/18/2026
How Do Coaches Lead Teams Through Loss and Disappointment?
n this deeply human episode, Stacy Rowe and Kevin Brubaker open up about leadership in the hardest moments — from heartbreaking personal loss to championship disappointments that shake a team to its core. They share raw stories, including Stacy’s iconic “Angel Routine,” Kevin’s journey after losing his longtime coaching partner, and the lessons every coach, parent, and athlete needs when life doesn’t follow the script. If you lead anyone — on a mat, a stage, or in a business — this conversation will steady your hand and strengthen your heart. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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Did Too Many Rules and Divisions Break Cheer?
02/11/2026
Did Too Many Rules and Divisions Break Cheer?
Is competitive cheerleading really too expensive—or are we asking the wrong questions? On this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Roger Schonder of Stingray All-Stars for a candid, no-nonsense conversation about rising costs, division overload, culture buy-in, youth sports comparisons, and what’s truly shaping the future of cheerleading. From tough leadership decisions to the evolution of college and professional cheer, this episode pulls back the curtain on where the industry’s been—and where it’s headed. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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Why Is Emotional Intelligence Critical for Gym Owners and Leaders?
02/04/2026
Why Is Emotional Intelligence Critical for Gym Owners and Leaders?
When tempers flare, emotions run wild, and the cheer world gets loud, great leaders learn to stay steady. In this MotUS Edge episode, Stacy Rowe and Casey Jones unpack real stories and hard-earned lessons on emotional intelligence—from reading the room to handling parent chaos to leading with heart and logic. Whether you’re coaching, directing a program, or keeping your gym afloat, this episode gives you the mindset tools to lead with strength, grace, and a whole lot of humanity. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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What Are We Missing in Cheer Training? Cat Haley on Flexibility and Athlete Health
01/28/2026
What Are We Missing in Cheer Training? Cat Haley on Flexibility and Athlete Health
Stacy Rowe and Casey Jones sit down with Cat Haley of Cat Haley Cheerleading to talk athlete longevity, flexibility, injury prevention, and their opinions of the Pro Cheer League. Cat shares her powerful personal story, breaks down why flexibility is neurological—not muscular—and explains how coaches, gym owners, and parents can better protect athletes’ bodies for long-term success. From injry prevention to practical stretching strategies, this episode is a must-listen for anyone serious about building stronger, healthier cheer programs. ******************************************* Cat’s Website: Follow Cat on Social Media: Facebook: Instagram: TikTok: ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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How Can Pain and Mindset Create Real Leadership Power?
01/21/2026
How Can Pain and Mindset Create Real Leadership Power?
In this powerful MotUS Edge Podcast episode, Stacy Rowe and Casey Jones sit down with motivational speaker David Solomon of David Power Talk to unpack how pain can become purpose. From childhood trauma and addiction to burning the boats and choosing growth, David shares raw stories and practical mindset shifts that help leaders, gym owners, and everyday grinders reclaim their power. This episode dives deep into choice, resilience, leadership, mental health, and why mindset truly is everything. If you’re ready to stop surviving and start leading—with clarity, courage, and conviction—this conversation is your wake-up call. ******************************************* David’s Website: Follow David on Social Media: @davidpowertalk ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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How Is Data Changing the Future of All Star Cheerleading?
01/14/2026
How Is Data Changing the Future of All Star Cheerleading?
In this MotUS Edge Podcast, Stacy Rowe and Kevin Brubaker sit down with Alex Gaggioli, founder of Cheer Theory, to unpack the data-driven backbone of All Star cheerleading. From tracking over 1,300 competitions a season to understanding industry trends, scoring transparency, and the evolution of Worlds teams, Alex shares how Cheer Theory became the go-to resource for coaches, gym owners, and fans. This candid conversation covers cheer history, technology, positivity in coverage, and what it will take for cheerleading to truly grow as a sport ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: MotUS Edge Podcast, Cheer Theory, Alex Gaggioli, all star cheerleading, cheerleading data, cheerleading trends, cheer competitions, Worlds bids, cheerleading scoring, gym owners podcast, cheer industry insights, cheerleading analytics, cheerleading media, cheerleading business, cheerleading growth, cheerleading history, positive cheer coverage
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What Have We Learned After One Year of The MotUS Edge Podcast?
01/07/2026
What Have We Learned After One Year of The MotUS Edge Podcast?
In this milestone episode of the MotUS Edge Podcast, Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker celebrate one full year behind the mic and reflect on the wins, challenges, and growth of 2025. From business expansions, mergers, book launches, and leadership lessons to balance, health, family, and bold plans for 2026, this episode is equal parts reflection and forward momentum. Honest insights, real talk, dad jokes, and rapid-fire questions make this a must-listen for gym owners and industry leaders ready to build smarter and lead stronger into the new year. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Prime Alliance Facebook | Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: MotUS Edge Podcast, gym owner podcast, cheer gym leadership, business reflection podcast, end of year business review, Stacy Rowe podcast, Casey Jones cheer, Cole Stott leadership, Kevin Brubaker gym owner, cheer industry podcast, sports business podcast, leadership lessons 2025, gym growth strategies, cheerleading business, MotUS community, entrepreneur podcast, year in review podcast
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🎄 Christmas Traditions, Laughs & Cheer: A MotUS Edge Holiday Mini Episode
12/24/2025
🎄 Christmas Traditions, Laughs & Cheer: A MotUS Edge Holiday Mini Episode
In this festive MotUS Edge Mini Christmas Podcast, Stacy Rowe, Casey Jones, and Kevin Brubaker swap holiday traditions, favorite Christmas movies, family memories, and a perfectly groan-worthy dad joke. From Italian Christmas Eve feasts and potluck breakfasts to Santa visits, candlelight services, and Die Hard debates, this lighthearted episode is a reminder to slow down, laugh often, and cherish the season. A warm, witty holiday sendoff from the MotUS Edge crew before the new year kicks in. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: MotUS Edge Podcast, Christmas podcast episode, holiday mini podcast, gym owner podcast, Stacy Rowe podcast, Casey Jones MotUS, Kevin Brubaker podcast, Christmas traditions podcast, holiday leadership podcast, business owners Christmas episode, festive podcast episode, Christmas humor podcast, family traditions Christmas, end of year reflection podcast, MotUS Edge Mini Christmas
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How Can Leaders Be Honest Without Being Jerks?
12/17/2025
How Can Leaders Be Honest Without Being Jerks?
In this power-packed episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with leadership truth-teller and author Tilmer Wright to unpack his hit book How to Manage Without Being a Jackass. From the sacred duty of leading humans to the messy art of honest feedback, the trio dives into real-life stories, hard-won lessons, and the humanity at the heart of great leadership. If you’ve ever wondered whether you might be part of the problem—or how to avoid becoming the kind of boss people dodge in the hallway—this episode delivers the clarity, humor, and gut-checks you need. Tilmer’s Website: Social Media: @tilmerwrightjr Get Tilmer’s Book Here: Social Media: @tilmerwrightjr ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: leadership tips, Tilmer Wright, how to manage without being a jackass, MotUS Edge Podcast, management mistakes, leadership skills, coaching employees, honest feedback, leadership growth, gym owner leadership, workplace culture, people management, leadership development, business leadership advice
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Why Is Budgeting the Secret Weapon of Successful Gym Owners?
12/10/2025
Why Is Budgeting the Secret Weapon of Successful Gym Owners?
Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker tackle one of the most essential—and misunderstood—topics in business and life: budgeting. From running a profitable gym to managing personal finances, the crew dives into how to build a budget that’s not a restriction but a roadmap to freedom. They share hard-earned lessons, common mistakes, and tips on balancing financial discipline with life experiences—all wrapped in classic MotUS humor and honesty. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: business budgeting, personal finance, gym ownership, budgeting tips, MODUS Edge Podcast, Stacy Rowe, Casey Jones, Kevin Brubaker, Cole Stott, business advice, small business finances, cheer gym budgeting, financial planning, entrepreneurship, money management, budgeting for success, financial freedom, MODUS Vault, CheerFest, gym owner podcast, business growth
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How Do You Rebuild a Business After a Life-Altering Setback?
12/03/2025
How Do You Rebuild a Business After a Life-Altering Setback?
In this powerful episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Cole Stott sit down with Carmine Silano, founder of CheerSounds, to talk about transforming cheer music, scaling a business with tech, and overcoming life’s toughest challenges. Carmine shares his journey from computer science to cheerleading, the creation of CheerSounds’ groundbreaking music platform, and how he rebuilt his business while facing brain surgery. He also dives into the future of AI in cheer music, the importance of processes like OKRs, and why giving every team—big or small—the best service matters. Packed with inspiration, entrepreneurship lessons, and industry insights, this is a must-listen for gym owners, leaders, and anyone chasing innovation. CheerSounds Website: Follow on Social Media: @cheersounds ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: MotUS Edge Podcast, Carmine Silano, CheerSounds, cheerleading music, cheer music industry, cheer music mixes, AI in cheer music, entrepreneurship in cheer, business resilience, overcoming brain surgery, gym owner business strategies, OKR business process, cheerleading innovation, custom cheer music, all star cheer, high school cheer music, cheerleading technology, cheer business growth, MotUS community
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Why Would an Ordinary Family Take on an Extraordinary Challenge?
11/26/2025
Why Would an Ordinary Family Take on an Extraordinary Challenge?
The Jones family takes us inside their grueling 29029 Everesting adventure — eight climbs, 36 hours, no excuses. Stacy and Casey sit down with Heather and Emily Jones to unpack the training, the fear, the grit, and the life-changing triumph of summiting again and again. From near-quitting moments to powerful family breakthroughs, this unforgettable story shows what happens when ordinary people choose an extraordinary challenge. Perfect for athletes, coaches, parents, and anyone hungry for a spark of courage. 29029 Eversting Website: ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: 29029 Everesting, endurance challenge, family endurance story, Heather Jones, Emily Jones, Casey Jones, Stacy Rowe podcast, MotUS Edge Podcast, Whistler Everesting, mountain endurance event, fitness mindset, mental toughness, training for Everesting, cheer community, athlete motivation, extreme endurance, personal growth challenge, inspirational family story, hiking challenge, Everesting Whistler, 29029 recap
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What Does the ONE Prime Finals Merger Mean for Cheer Gyms?
11/24/2025
What Does the ONE Prime Finals Merger Mean for Cheer Gyms?
In this special bonus episode, Stacy Rowe sits down with Cole Stott and Ann Lehrmann to unpack the historic merger between The ONE and Prime All-Star Finale. They dive into how the ONE Prime Finals came to be, what this united vision means for gyms, athletes, parents, and EPs, and why this partnership might just reshape the cheer and dance postseason forever. Fresh clarity, big-picture strategy, and a whole lot of heart—straight from the leaders making it happen. Press Release: Instagram: ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: ONE Prime Finals, cheerleading finals merger, Prime All-Star Finale, The ONE cheer event, postseason cheer events, cheer bid events, Modus Prime Alliance, cheer industry news, Stacy Rowe podcast, Cole Stott, Ann Lehrmann, cheerleading end of season events, cheer event producers, all star cheer finals, cheer competition merger
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How Do Athletes Become Industry Leaders After Cheer?
11/19/2025
How Do Athletes Become Industry Leaders After Cheer?
In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones welcome Tara Harris—Prime All-Star Finale Executive Director and Chief Sales Officer for MotUS and CX Brands. Tara shares her incredible journey from gymnast to collegiate cheerleader to industry leader, reflecting on her early days at GymTyme with James Speed, lessons from Jamfest, and her philosophy on transformational leadership. Tune in for inspiring stories, industry insights, and a look at how MotUS is driving growth and innovation in the all-star cheer community. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: Tara Harris, MotUS Edge Podcast, Stacy Rowe, Casey Jones, Prime All-Star Finale, MotUS, CX Brands, cheerleading leadership, all star cheer, Jamfest, GymTyme, James Speed, cheer industry, cheer business, mentorship in cheer, transformational leadership, cheer coach motivation, cheer industry growth, cheer competition, cheer camp, CheerFest, leadership in sports, gym owner resources, MotUS membership, cheer podcast
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What Does It Take to Compete at the Highest Levels of Cheerleading?
11/12/2025
What Does It Take to Compete at the Highest Levels of Cheerleading?
In this inspiring episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with world champion cheerleader Liam Potolsky to talk about his journey from middle school cheer to Weber State and the Pro Cheer League. Liam opens up about perseverance, creativity, and redefining what it means to win in cheerleading. Tune in for insight, motivation, and laughs from one of cheer’s most talented and humble athletes. Follow Liam Here: ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: Liam Potolsky, cheerleading, Weber State cheer, Pro Cheer League, all star cheer, The MotUS Edge Podcast, Casey Jones, Stacy Rowe, Kevin Brubaker, cheer tumbling, cheer motivation, cheer athlete interview, CheerFest, Top Gun cheer, cheer mindset, cheer coaching, all star cheerleader, competitive cheer, cheer podcast
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How Did iClassPro Become the Go-To Software for Gyms Worldwide?
11/05/2025
How Did iClassPro Become the Go-To Software for Gyms Worldwide?
In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Casey Jones sit down with iClassPro founder Chris McNabb to talk about his incredible journey from a power tumbler and gym owner to the creator of one of the most trusted software systems in the cheer, gymnastics, swim, and youth sports industries. Chris shares how a simple Rolodex inspired iClassPro, the lessons learned through two decades of entrepreneurship, and why passion—not profit—drives true success. Packed with insights for gym owners, coaches, and business leaders, this episode dives deep into innovation, leadership, and the technology shaping the future of youth sports. iClassPro Website: Follow iClassPro here: @iclasspro ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: iClassPro, Chris McNabb, gym management software, cheerleading business, gymnastics software, swim school software, youth sports technology, MotUS Edge Podcast, Stacy Rowe, Casey Jones, cheer gym owners, gymnastics business tools, cheerleading industry, sports entrepreneurship, class management system, gym management solutions, cheer business growth, software for cheer gyms, all-star cheer business, leadership in sports business, tech innovation in youth sports
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Going All Out: How Passion and People Built a Cheer Empire
10/29/2025
Going All Out: How Passion and People Built a Cheer Empire
In this episode of The MotUS Edge Podcast, hosts Stacy Rowe and Kevin Brubaker sit down with James Kersey and Emilee Fenn from All Out Brands to talk about their journey through cheer to founding one of the most respected independent event brands in all-star cheerleading. They share how All Out Championships began, the challenges of building a company during the rise of The Summit, and their mission to create top-tier events that truly serve coaches, athletes, and parents. Plus, hear their take on what’s changed most in today’s youth and why understanding people is the heart of good business. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: All Out Brands, All Out Championships, cheerleading events, all star cheer, cheer competitions Florida, Spirit Cheer, cheer business, James Kersey, Emilee Fenn, cheer industry, The MotUS Edge Podcast, youth sports, cheer entrepreneurs, Prime Alliance, cheer event producers, Florida cheer events, cheer coaching, leadership in cheer, cheer event logistics, cheer competition management, cheer gym owners, cheer industry podcast, cheerleading business insights
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Where Is the Cheer Industry Headed Next?
10/24/2025
Where Is the Cheer Industry Headed Next?
In this MotUS Edge Podcast bonus episode, host Casey Jones sits down live at the MotUS Business Expo with keynote speaker Aaron Flaker, Kari Pickering from iClassPro, and Sean Timmons from Nfinity. Together, they discuss the evolution of the cheer industry, leadership lessons, entrepreneurship, and the importance of athlete experience in All Star cheer. From the early days of JAMBrands to the next generation of event innovation, this episode is full of inspiration, nostalgia, and insight for gym owners and youth sports professionals alike. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: MotUS Edge Podcast, MotUS Business Expo, Aaron Flaker, Kari Pickering, Sean Timmons, iClassPro, Infinity Cheer, JAM Brands, All Star Cheer, cheerleading business, cheer industry, cheer event producers, youth sports leadership, cheer gym owners, athlete experience, cheer entrepreneurship, cheer podcast, cheer business tips, All Star cheer insights, cheer industry growth, live from Nashville
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How Do You Start Cheer Season Strong Without Peaking Too Early?
10/22/2025
How Do You Start Cheer Season Strong Without Peaking Too Early?
In this episode of The MotUS Edge Podcast, Stacy Rowe and Kevin Brubaker dive into the keys for starting cheer competition season strong. From setting realistic expectations with athletes, parents, and coaches to building confidence through consistent training, they share strategies that help programs thrive under pressure. Stacy and Kevin discuss the importance of communication before and after events, balancing enthusiasm with high standards, and keeping the athlete experience at the center of every decision. Whether you’re a gym owner, coach, or cheer parent, this conversation will help you navigate the highs and lows of competition season with clarity and purpose ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: cheer competition season preparation, cheerleading expectations for athletes, communication for gym owners, building athlete confidence in cheer, cheerleading parent communication, cheerleading coach strategies, competition season tips for cheer gyms, balancing expectations in cheer, preparing athletes for first competition, MotUS Edge Podcast cheerleading, Stacy Rowe, Kevin Brubaker
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Who Is Shaping the Future of Cheer Competitions?
10/17/2025
Who Is Shaping the Future of Cheer Competitions?
In this special MotUS Edge Podcast bonus episode, host Casey Jones goes live from the MotUS Business Expo with some of the biggest names in the cheer and dance event world — All Out Brands, American Spirit Championships, Choice Events, and World Cheer Co. Hear powerful insights from James Kersey, Paul Skinner, Dennis Worley, and Jabreel Rayam as they share stories of innovation, collaboration, and community in the all star cheer industry. From building gyms to shaping the future of competition, this episode highlights the leaders driving growth and connection in youth sports. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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How Do Gym Owners Survive Competition Season Without Losing Their Minds?
10/15/2025
How Do Gym Owners Survive Competition Season Without Losing Their Minds?
On this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, Kevin Brubaker, and Cole Stott share their funniest and most chaotic competition season stories—from missing team music at CHEERSPORT to building haunted house backdrops that nearly collapsed. Beyond the laughs, they dive into real strategies for gym owners: setting clear expectations with athletes and parents, improving competition communication, preparing classes for the new year, and defining what growth really means for your business. With dad joke face-offs, football talk, and practical advice, this episode blends humor with leadership lessons every gym owner can use. ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: competition season cheerleading, gym owner stories cheer, surviving cheer competitions, leadership lessons for gym owners, cheerleading communication tips, cheer class planning new year, defining success in cheerleading, cheerleading program growth, business growth for gyms, MotUS Edge Podcast cheerleading, Stacy Rowe, Casey Jones, Kevin Brubaker, Cole Stott
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What Does It Take to Build a Cheer Program That Lasts 30 Years?
10/08/2025
What Does It Take to Build a Cheer Program That Lasts 30 Years?
In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with Orson Sykes, the visionary founder of Twist and Shout. Orson shares his journey from NCAA gymnastics champion to one of the most respected leaders in All Star cheer. He opens up about starting his gym, the challenges of hiring and retention, building strong athlete foundations, and navigating parent expectations. The conversation dives into when to push or pull back on skill progression, the future of All Star cheer, and the business lessons that have shaped his success over nearly three decades. Packed with wisdom, laughs, and a few dad jokes, this is a must-listen for gym owners, coaches, and cheer enthusiasts. Shouter Spirit Website: Follow Orson on Social Media: ******************************************* Connect with the MotUS Team: Online | www.joinmotus.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds ******************************************* Keywords: MotUS Edge Podcast, Orson Sykes Twist and Shout, all star cheerleading podcast, cheerleading business advice, gym owner tips cheer, athlete skill progression cheer, cheerleading coaching strategies, cheerleading parent expectations, future of all star cheer, Twist and Shout cheer gym, Stacy Rowe, Casey Jones, Kevin Brubaker
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What Are Gym Owners Really Talking About Behind the Scenes?
10/01/2025
What Are Gym Owners Really Talking About Behind the Scenes?
The first podcast where the gang is all together in person - Join Stacy, Casey, and Cole from the 2025 Business Expo as they get ready to kick off this year’s event. Enjoy clips from some of the guests that have joined the expo in making it our largest and best yet! ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds
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How Can Cheerleading Open Doors Beyond the Mat?
09/24/2025
How Can Cheerleading Open Doors Beyond the Mat?
In this episode of The MotUS Edge Podcast, hosts Stacy Rowe, Casey Jones, and Kevin Brubaker sit down with special guest Jenna Kennedy to unpack her inspiring journey through cheerleading, sports, and business. Jenna shares how she grew up in all-star cheer, earned life-changing opportunities with the New York Yankees and Charlotte Hornets, and eventually found her way back to the cheer world through MotUS and CX Brands. From coaching athletes to helping build national cheer events, Jenna opens up about her career, lessons learned, and the friendships that fuel her success. Plus, you’ll hear plenty of laughs, inside stories, and even a dad joke or two. For More information on The MotUS Business Expo: ******************************************* Connect with the MotUS Team: Online | Email | Facebook | Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • Cheerfest • The CheerExpo • Stage 8 Dance Brands - ******************************************* Production by Clanton Creative Custom Music through CheerSounds ******************************************* 🔑 Keywords: Jenna Kennedy cheerleading journey, all-star cheerleader career, cheerleading to New York Yankees internship, Charlotte Hornets internship sports management, cheer coach career path, MotUS Edge Podcast guest Jenna Kennedy, CX Brands cheerleading events, leadership in cheer gyms, building a career in sports business, cheerleading coaching stories, Stacy Rowe, Casey Jones, Kevin Brubaker
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