EP 113: Can I Start a Coaching Business as a Therapist If I’m Not a Business Person?
Release Date: 11/02/2024
EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra
Beyond Private Practice
Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the “golden handcuffs,” and building a thriving coaching and consulting business that allowed her to generate $50K in revenue within months of starting. She dives into the workplace abuse cycle, the emotional and physical toll of...
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EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days
Beyond Private Practice
Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days. Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built a thriving business that aligns with her values. She dives into the mindset shifts, nervous system support, and strategic planning that allowed her to transition out of her job with confidence...
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EP 122. How to Bring Your Dreams to Life Right Now
Beyond Private Practice
Work with Liz: Private Coaching: Therapist to Coach Collective: Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially Latinas—were taught to prioritize others before ourselves, but Liz flips the script, showing you how to put your dreams at the forefront without guilt. Liz shares personal stories and actionable steps to help you start embodying the person you want to...
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Ep. 121: Behind the Scenes: Wedding Reflections, Breaking Hustle Cycles, and the Future Direction of the Podcast
Beyond Private Practice
Work with Liz: Private Coaching: Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez takes you behind the scenes of her wedding and shares reflections on breaking generational cycles, embracing rest as resistance, and what it means to live with true freedom. Liz also reveals the exciting new direction for the podcast—leaning into storytelling and bringing a more personal, lifestyle-focused format while still delivering the business insights and coaching strategies you love. If you’ve ever struggled with balancing your career,...
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EP. 120: Redefining Success and Creating Freedom in 2025 Without Hustling
Beyond Private Practice
Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares how to redefine success on your own terms and create a freedom-focused life in 2025. She reflects on breaking free from traditional expectations of success and embracing values-driven goals, a shift that has transformed her personal and professional life. Liz discusses how redefining success starts with getting clear on what you truly want, visualizing your ideal day, and aligning your goals with your values. She also...
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EP. 119 Doors Are Open to The Therapist to Coach Collective - Webinar Replay: How to Start A Successful Coaching Business Alongside Therapy Now, Increase Your Income & Freedom
Beyond Private Practice
If you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th, 2024 at midnight. Questions? Episode Description: In today’s episode, I’m excited to share the replay of my recent webinar, How to Start a Successful Coaching Business Alongside Therapy. This training is packed with insights for therapists who want to expand their practice, add coaching...
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EP 118: Will I Lose My Therapist Identity If I Become a Coach?
Beyond Private Practice
Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this final episode of the Beyond Private Practice series on debunking the top 10 myths therapists have about starting a coaching business, Liz Fernandez addresses a concern that hits close to home for many: “Does calling myself a coach mean I’m losing my therapist identity?” Therapists often fear that...
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EP 117: How Can I Ethically Market My Coaching Services as a Therapist?
Beyond Private Practice
Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-promotion, believing it could conflict with their professional values or come across as...
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EP 116: Is It Ethical for Me to Offer Coaching Services as a Therapist?
Beyond Private Practice
Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a crucial question for therapists considering coaching: “Are there ethical concerns with coaching?” Many therapists worry about blurring the lines between therapy and coaching, potentially facing ethical or even legal issues. Liz breaks down how...
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EP 115: Can Therapists Charge More for Coaching Than Therapy?
Beyond Private Practice
Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth that holds therapists back: “Is it ethical for therapists to charge higher fees for coaching?” Many therapists feel conflicted about setting higher rates for coaching services, believing it may be unethical or unfair. Liz...
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Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!
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Episode Summary:
In this episode of Beyond Private Practice, Liz Fernandez addresses a widespread myth that holds many therapists back from starting their coaching business: “I’m not a business person, so I can’t coach.” Liz opens up about her background, sharing how she had no prior business experience as the first entrepreneur in her family. Yet, she successfully launched a thriving coaching business and wants other therapists, especially Latina therapists and daughters of immigrants, to realize that they, too, can become successful business owners.
Liz breaks down why therapists often doubt their ability to run a business, citing fears of not having the right education or experience to manage systems, clients, and marketing. She reassures listeners that they already possess many of the skills needed to run a successful coaching business, like managing client relationships, delivering value, and structuring sessions. Liz introduces two simple, actionable steps to start feeling like a business owner: recognizing and leveraging existing skills and starting with simple systems to manage your coaching clients.
If you’ve ever felt intimidated by the idea of running a business, this episode will empower you to take your first steps toward building your coaching practice confidently.
Timestamps:
00:01 - Introduction & Webinar Invitation
02:11 - Myth Debunked: Why You Don’t Need to Be a “Business Person” to Coach
04:30 - The CEO Identity: Why It’s Key to Your Coaching Success
06:31 - Step 1: Focus on the Skills You Already Have
08:16 - Step 2: Start Simple with Basic Systems and Tools
09:30 - Shifting Your Mindset to Embrace Being a Business Owner
10:45 - Invitation to Join the Therapist to Coach Collective
11:50 - Wrap-Up & Encouragement to Cultivate Your CEO Identity
Key Takeaways:
- You Have Transferable Skills: Therapists already know how to manage client relationships, which translates well to running a coaching business.
- Starting Simple Works: You don’t need an elaborate setup; a few basic tools can help you get started.
- Embrace Your CEO Identity: Shifting your mindset to see yourself as a business owner is essential for growth and long-term success.
Category:
Therapist to Coach, Business Mindset, Coaching Business, Entrepreneurial Skills
Keywords:
Therapist to coach transition, business skills for therapists, CEO identity, coaching for therapists, starting simple in business, embracing entrepreneurship, Therapist to Coach Collective
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Website: https://thelizfernandez.com/
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