Beyond Private Practice
Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists. This show is created for therapists who want to expand beyond therapy, It’s a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income, creating your business owner identity, building wealth through ethical selling, and having work-life balance to support your health and well being, I'm on a mission to help every therapists and that you create more options, time and wealth. Join me every week as I will provide you with actionable tips to break free of cultural conditioning that limits therapists from maximizing their earning potential. Find Liz on Instagram @thelizfernandez and her website www.thelizfernandez.com/podcast
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EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective
11/02/2025
EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective
In this episode, you’re getting exclusive access to the kind of real, honest, and high-level coaching that happens inside the Therapist to Coach Collective. You’ll hear me coaching one of our incredible clients — a therapist of color who went from working full-time in community mental health to building a thriving private practice. Within her first month of going full time, she filled her caseload — and now she’s consistently bringing in $10K/month through a hybrid model (insurance + private pay). But like many therapists in growth mode, she’s now facing a new challenge: How do I create more time, space, and alignment — without sacrificing income? Inside this behind-the-scenes coaching session, we unpack: The real numbers behind her $10K/month practice How to gradually shift away from insurance and grow private pay clients The mindset shift from “helper” to CEO Simplifying her calendar to make space for a coaching business Expanding her niche to reflect her life transitions (including pregnancy + new motherhood) How to set boundaries that protect her time and her energy This is a raw and inspiring look at what becomes possible when you stop playing small, step into your CEO identity, and build a business that supports your life — not just your clients’. Ready to double your therapy income with private practice or coaching? The Therapist to Coach Collective is now enrolling through November 7th — and this is the only time we’re opening doors this year. Inside, you'll get weekly group coaching, a full curriculum to grow your coaching business, ethical and legal templates, and a supportive community of therapists of color walking the same path. 🔗 Links & Resources: (through Nov 7 only) Follow me on Instagram for more coaching + launch week updates to stay in the know If this episode spoke to you… Leave a review or send it to a therapist friend who’s ready to grow their income and their impact — without the burnout.
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EP. 150 How to Grow Your Therapy Income Without Relying on Third-Party Platforms
10/20/2025
EP. 150 How to Grow Your Therapy Income Without Relying on Third-Party Platforms
Are you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically. Whether you’re scaling your private practice or adding coaching, this episode is packed with real talk, therapist mindset shifts, and actionable private practice growth strategies that will help you step into your next level — without burning out or abandoning your values. 🎙 In this episode, you’ll learn: Why third-party platforms keep you in survival mode — and how to break free The difference between visibility and true presence in your niche How to build a sustainable therapy business that reflects your values Why you don’t need to leave therapy to make 20K months — but you do need a strategy How to sell your services ethically and clearly — no “ick” required The 3 keys to shift from therapist to entrepreneur and start building demand on your own terms This is your invitation to stop waiting to be picked — and start creating a business that supports your income, impact, and energy. 💻 Sign Up for my new Free Live Training: Therapist to CEO October 27 @ 3PM PST How to Go From Therapist to CEO & Double Your Therapy Income With Integrity and Aligned Clients Learn the exact strategies that will help you raise your rates, attract the right clients, and scale your private practice or coaching business — all with integrity. 👉 Register here: Can’t attend live? Still register — the replay will be sent to all who sign up. Coming Soon: Get ready to Join TCC on Monday October 27th! Doors open right after the free training. This is my signature 12-month group coaching program for therapists ready to step into CEO energy, create consistent income, and build a values-aligned business with ease. 🎁 48 hour Bonus: Training attendees get early access + when you join TCC by 10/29 at mindnight you get a private bonus 1:1 call to map your “Double Your Income with Content” plan. Work with Me 1:1 Enrollment for Private Coaching is now open. If you’re ready to build a profitable, sustainable income — and scale to 20K months in your private practice or coaching business — private coaching may be the space for you. 👉 Book a free consult: 💌 Join My Email Community I send weekly mindset shifts, behind-the-scenes lessons, and business strategies to help you grow a values-driven, sustainable business — without the burnout. You’ll also be first to know when new coaching spots and trainings open. 👉 Subscribe here: Stay Connected Follow me on Instagram for daily insights, business tips, and the real behind-the-scenes of building a thriving, ethical business as a therapist and coach. therapist business coach, scale private practice, grow therapy income, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, private practice growth strategies, how to make more money as a therapist
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EP 149. How to Double Your Therapy Income in Any Economy
10/17/2025
EP 149. How to Double Your Therapy Income in Any Economy
If you’ve ever felt like you’re doing everything right — full caseload, loyal clients, even referrals — but your income still doesn’t reflect your effort… this episode is for you. In this episode of Beyond Private Practice, I’m walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell. This isn’t about manipulation, pressure, or performing. It’s about learning to articulate your value, attract aligned clients, and create a sustainable therapy or coaching business that’s rooted in ease, integrity, and impact. In this episode, you’ll learn: Why learning to sell is the new professional skill every therapist needs The identity shift from therapist to entrepreneur (and why it matters) How I made my first sale by learning to believe in myself Why selling with consent is a form of service — not self-promotion The 3 must-have skills for building income and safety in any economy How to grow therapy income without relying on referrals or directories Whether you're still in private practice or already dreaming of adding coaching to your work, this episode will help you make the mindset and strategy shifts needed to grow beyond the burnout model. 💻 Join the Free Live Training: Therapist to CEO Monday, October 27 @ 3PM PST How to Go From Therapist to CEO & Double Your Income With Integrity and Aligned Clients Inside this free webinar, I’ll teach you: How to raise your rates without guilt How to speak to your value (without sounding salesy) How to attract aligned, cash-paying clients consistently How to build a business that reflects your energy and ethics 📩 Can’t come live? Register anyway — I’ll send you the replay. 👉 Register now: Enrollment Coming Soon: Doors open right after the free training! Get ready to join TCC On Monday October 27th!This is my 12-month group coaching program for therapists ready to create consistent, private-pay income and step into their full potential as CEO, coach, and business owner. 48Hr Bonus: Sign up for the training to get early access + an exclusive 1:1 “Double Your Income with Content” strategy call if you join the Collective within the first 48 hours. Work With Me 1:1 Private coaching enrollment is now open. If you're ready to grow a sustainable, profitable practice or coaching business — and reach $20K months — private coaching gives you the strategy, mindset, and accountability to get there. 👉 Book a free consult: 💌 Join My Email Community Each week, I share therapist mindset shifts, private practice growth strategies, and behind-the-scenes coaching lessons to help you grow with ease — without burnout. You’ll be the first to know when trainings and private coaching spots open. 👉 Subscribe here: Stay Connected Come hang out with me on Instagram . I share daily insights, behind-the-scenes moments, and real talk about building a sustainable therapy or coaching business with integrity. therapist business coach, grow therapy income, scale private practice, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, private practice growth strategies, how to make more money as a therapist
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EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster
10/08/2025
EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster
In this episode, I’m breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You’ll learn what’s actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be. Why You Should Listen: • Shift from effort to alignment – Discover why “working harder” stops working once your caseload is full and how to design a business model that supports sustainable growth. • Release the “my community can’t afford me” belief – Learn how to communicate the transformation behind your work so you attract aligned clients who are ready to invest. • Replace time management with boundary management – Find out why you’re not disorganized—you’re over capacity—and how honoring your energy creates room for expansion. • Create sustainable $20K months without more hustle – Discover the mindset, pricing, and structure shifts that turn a full practice into a scalable business. If you’ve built a steady private practice but scaling still feels hard, this episode will help you understand why—and show you what needs to change to make $20K months feel simple, spacious, and sustainable. Work with Me 1:1 Enrollment for Private Coaching is now open. Learn how private coaching can help you build a profitable, sustainable income—reaching $20K months as a therapist through your private practice or coaching business. Book a free consult to Inquire 👉 Register for My New Free TrainingI’m hosting a brand new free training: Therapist to CEO — Double Your Therapy Income With Integrity (and Fewer Clients). Join me live on Monday, October 27th at 3 p.m. PST and come learn what grad school didn’t teach you about doubling your therapy income. I’ll share the exact process I used to go from earning $2,900 a month as a therapist to building a $750K business—with integrity, ease, and fewer clients. 👉 Reserve your free spot here: Join My Email Community Inside my email community, I share weekly mindset shifts, behind-the-scenes lessons, and strategies to help you grow a profitable, sustainable business—without burning out or abandoning your values. You’ll also be the first to know when new coaching spots and trainings open. 👉 Subscribe here: Stay connected with me on Instagram , where I share daily insights, behind-the-scenes moments, and the realities of building a business with ease and integrity. therapist business coach, scale private practice, grow therapy income, make 20K months, therapist mindset, business coaching for therapists, therapist to entrepreneur, sustainable therapy business, how to make more money as a therapist, private practice growth strategies
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EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months
10/01/2025
EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months
Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You’re not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K months—without adding more clients or chaos. You’ll hear real case studies of private practice owners who cut their caseloads in half, simplified their systems, and even funded maternity leave while creating more freedom and income. What You'll Learn The Therapy Ceiling Trap: Why Private Practices Plateau at $12K Months Why “more clients = more income” is a myth that leads to burnout How the “fuller caseload = more success” mindset caps your growth The difference between building a job vs. building a business 3 Shifts to Scale Your Therapy Practice to $20K Months How to reverse-engineer your services from your income goals Why intentional business model structure matters more than hours worked The sustainable scaling approach that creates work-life balance Real Therapist Case Studies: Breaking the $12K Plateau The client who reduced from 40 clients to 20 while still earning $12K/month How one practice owner added coaching to fund maternity leave and reach $20K The systems that cut 70+ hour weeks into streamlined success Strategic Private Practice Design for Therapists How to align your services with your season of life Why sustainable offers and intentional pricing create freedom Building a practice that supports your life goals, not controls them Key Takeaways ✅ Working harder won’t get you past $12K months—you need a new structure ✅ Scaling therapists design offers and pricing around income goals ✅ You can maintain or increase income while dramatically reducing your caseload ✅ Strategic scaling supports life transitions like maternity leave or sabbaticals ✅ Financial liberation is possible without burning out or sacrificing values Episode Highlights “This is the hardest you’re ever going to have to work based on where you are right now” — Why your current overwhelm doesn’t have to be permanent “You’re not building a sustainable business with this approach—you’re building a job with a very real ceiling” — The therapy ceiling trap explained “We built the path to the dream practice she originally envisioned” — How strategic design creates income and freedom 🔗 Resources Mentioned Apply for 1:1 Coaching: Ready to scale your therapy practice to $20K months without 3x the clients, hours, or effort? 💻 Connect with Liz Instagram: — Share your biggest takeaway and tag me! Explore Liz's Offerings on the Website: Apply for 1:1 Coaching Transcript Keywords private practice plateau, $12K months, therapy income, therapist burnout, sustainable scaling, reverse engineer services, therapy ceiling trap, clinical caseload, business model design, work-life balance, maternity leave planning, financial liberation, meaningful work, therapy coaching, strategic practice design This episode is part of the $20K Month Series on Beyond Private Practice. If this resonated with you, please rate and review the show so other practice owners can discover these strategies for sustainable growth.
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EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead
09/23/2025
EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead
If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead. In this episode, you'll discover why the "therapy ceiling trap" keeps you stuck, how to reverse-engineer your services from your income goals, and real client examples of therapists who broke through to $20K months without working more hours. What You'll Learn The Therapy Ceiling Trap That Keeps You Stuck Why more clients doesn't equal more sustainable income How the "fuller caseload = more success" mindset limits your growth The difference between building a job vs. building a business What Scaling Practice Owners Do Instead How to reverse-engineer your services from your income goals Why business model structure matters more than hours worked The sustainable scaling approach that creates work-life balance Real Client Case Studies How one client went from 70+ hour weeks to streamlined success The practice owner who reduced from 40 clients to 20 while maintaining $12K months How to create $20K months while preparing for major life transitions like maternity leave Strategic Practice Design How to align your services with your season of life Creating meaningful work that lights you up instead of running on autopilot Building a practice that supports your life goals, not controls them Key Takeaways ✅ Working harder in therapy isn't getting you further—you need a different structure ✅ Scaling practice owners design their business model around their income goals ✅ You can maintain or increase income while dramatically reducing your workload ✅ Financial liberation is possible without sacrificing your values or burning out ✅ Strategic scaling supports major life transitions instead of creating stress around them Episode Highlights "This is the hardest you're ever gonna have to work based on where you're at right now" - Why your current overwhelm doesn't have to be permanent "You're not building a sustainable business with this approach. You're building a job that has a very real ceiling" - The difference between scaling strategically vs. working harder "We build a path for her the dream practice that she really wanted when she started" - How strategic scaling creates the practice you originally envisioned Resources Mentioned 1:1 Coaching Application: Ready to create $20K months without 3x the effort, time, or clients? Schedule your complimentary consultation call to see if we're a good fit to work together for 2025. Connect with Liz Instagram: - Share your biggest takeaway and tag me! Website: Apply for 1:1 Coaching Transcript Keywords private practice plateau, $12K months, therapy income, practice owner burnout, sustainable scaling, reverse engineer services, therapy trap, clinical hours, business model structure, work-life balance, maternity leave planning, financial liberation, meaningful work, strategic practice design This episode is part of the $20K Month Series on Beyond Private Practice. If you found this valuable, please rate and review the show to help other practice owners discover these strategies for sustainable growth.
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EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out)
09/06/2025
EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out)
In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment. Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to see how much closer you are to 20K months than you think. You’ll learn: Why the strategy that got you to $10k won’t take you to $20k—and what will The biggest misconception therapists believe about growth and income How to break the “more clients = more income” mindset for good The truth about audience size—and why you don’t need a bigger one What scaling with simplicity actually looks like (real examples included) If you’re ready to stop trading time for money and start designing a business that gives you more freedom, more peace, and more income—this episode will meet you right where you are. Ready to grow to 20k months with more ease? I help therapists, healers, and practitioners double their therapy income with fewer clients—through aligned strategy and identity-led coaching. You don’t need a new credential or to work more hours. Just a simpler, smarter path. 📱 Let’s connect: Instagram: TikTok: @thelizfernandez 💌 community for weekly insights + updates on The Next Enrollment for the
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EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom
08/26/2025
EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom
In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You’ll learn: Why you don’t need another credential to be “legitimate” How adding coaching can create more income with fewer clients Three lessons I wish I knew before building my business Client success stories that prove this is possible now, not years from now Why therapists are perfectly positioned to thrive in coaching and private practice expansion If you’re ready to move beyond survival mode and design a business that actually holds you—while giving you more income, more freedom, and more peace—you’ll walk away from this episode inspired and equipped to take your next step. I help therapists, healers, and practitioners double their therapy income with fewer clients, through private practice or coaching. You don’t need another credential or to start over. Together, we’ll design a business that honors your capacity and creates sustainable income freedom. Connect & Learn More 📱 Instagram: 📱 TikTok: 💌 Join my email list for exclusive weekly content + updates on the next enrollment of :
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EP 143. How to Earn More and Work Less As A Therapist Without Starting Over
08/13/2025
EP 143. How to Earn More and Work Less As A Therapist Without Starting Over
In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You’ll discover: Why you don’t need another credential to be “legitimate” How to break free from systems that keep therapists underpaid and overworked The truth about adding coaching (and why it doesn’t make you less of a therapist) Key mindset shifts to start getting paid now for the skills you already have Why this is the best time to expand your income streams as a therapist If you’re ready to design a business that reflects who you’re becoming—not just what you were trained to do—you’ll walk away from this episode with clarity, confidence, and the next steps to make it happen now. Work with Liz: If you’re a therapist, healer, or practitioner who wants to double your income without starting over, I’d love to support you inside 1:1 coaching. Together we’ll create a business that matches your vision, honors your values, and gives you the freedom you’ve been craving. 📅 Connect & Learn More: 📱 Instagram: 📱 TikTok: 💌 Join the Email List for exclusive weekly content + updates on the next enrollment of The Therapist to Coach Collective:
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EP 142. How to Stay Booked And Paid All Summer as a Therapist
08/06/2025
EP 142. How to Stay Booked And Paid All Summer as a Therapist
What if your private practice didn’t have to slow down in the summer? In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services — without being online 24/7. This episode is for the therapist who: Feels anxious about seasonal income dips Struggles with showing up when energy is low or inconsistent Wants to make more income without compromising their capacity Is curious about adding coaching, but scared to start during the “slow season” Here’s What You’ll Learn: Why expecting a slowdown creates one — and how to shift that narrative The 3 foundational marketing rhythms that keep your income consistent How to speak to your ideal client’s needs in summer without hustling Real client stories of booking private pay clients, launching coaching offers, and making bank — in July Why belief and intention matter more than constant content when it comes to staying visible and paid If you're a therapist who wants to feel grounded in your business, confident in your income, and secure in the sustainability of what you’re building — all while creating a business that’s highly profitable year-round — this episode is your reminder that summer can be your most peaceful and profitable season yet. Work with Liz: If you’re ready to build a business that supports your income and your energy — I’d love to support you. Inside private coaching, we co-create a business model that reflects your values, season of life, and goals. Whether you're building private pay, launching your first coaching offer, or refining your current work — we’ll clarify your offer, simplify your marketing, and create a sustainable path to consistent income so you can double or triple your income as a therapist. You’ll learn how to sell ethically, market with confidence, and grow your business without sacrificing your peace. 📱 Connect on Instagram: or Tik Tok: 💌 Join the email list for exclusive weekly content and updates on the next enrollment of :
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EP 141. How to Use Belief And Safety to Start a Coaching Business as a First-Gen Therapist
07/22/2025
EP 141. How to Use Belief And Safety to Start a Coaching Business as a First-Gen Therapist
In this episode of Beyond Private Practice, I’m sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they’re starting from scratch. You’ll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again. I also share my personal story of building a half-a-million-dollar business with nothing but a stimulus check and a whole lot of belief — even when it was borrowed — and how safety shaped every step of my growth. This episode is for the therapist who: Feels scared to pivot or expand their work Thinks they have to “start over” to add coaching Worries about visibility, judgment, or doing it wrong Needs to feel seen, supported, and safe enough to take the first step Here’s What You’ll Learn: Why belief — even when it’s borrowed — is a valid and powerful strategy How emotional safety makes it possible to show up, dream bigger, and take aligned action The truth about adding coaching: you’re not starting over, you’re expanding A real-life client story of what happens when you let yourself be seen, even imperfectly — and how she booked a consult in less than 24 hours Why so many of us feel like we have to crack a code — and how to stop playing the game of trying to prove yourself If you’re a first-gen therapist who wants to feel safer being seen, excited about what you’re building, and grounded in a business that reflects your story and your values — this episode is your reminder that you're not behind. You're just waiting for the support, belief, and permission to do it your way. How to Work with Liz: Private 1:1 Coaching — Now enrolling If you’re ready to build your coaching business with strategy, belief, and safety — I’d love to support you. 👉🏽 Connect on Instagram: Explore my offerings: Join my email list for weekly coaching insights:
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EP 140. How Therapists Can Sell Coaching with Confidence and Integrity
07/15/2025
EP 140. How Therapists Can Sell Coaching with Confidence and Integrity
In this episode of Beyond Private Practice, I’m pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident. You’ll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible — and why I now believe selling is an act of service, honesty, and sacred leadership. This episode is for the therapist who: Feels uncomfortable or guilty about selling coaching services Worries about being “too self-promotional” or pushy Questions whether her community can or will pay for her services Wants to understand how to invite clients in without sacrificing integrity Here’s What You’ll Learn: Why therapist training teaches us to fear self-promotion, marketing, and sales How the narrative that “our community can’t afford our work” is something to unlearn The three core belief shifts I teach clients so they can sell coaching ethically: A real-life example of a client who overcame fear of being seen, shared vulnerably, and booked her first dream coaching client — without proving or pushing If you’re a therapist, helper, or first-gen Latina who’s craving a business that reflects your values and allows you to work with aligned clients confidently, this episode will give you the mindset tools to stop hiding and start selling coaching with integrity. How to Work with Liz: — July and August start dates now open: Follow Liz on Instagram: Learn about Liz’s offerings: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else:
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EP 139. How Coaching Helps Therapists Create Freedom
07/12/2025
EP 139. How Coaching Helps Therapists Create Freedom
In this episode, I’m pulling back the curtain on what coaching can really do for you — especially if you’re a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work. This conversation is for the woman who feels boxed in by the traditional therapy career path, who has built a “successful” life that no longer fits, and who is craving a business that honors her values, culture, creativity, and desire for a simpler and more spacious schedule of aligned dream clients. I share my own journey of walking away from traditional therapy work to reclaim freedom in my calendar, income, nervous system, and self-expression — building a coaching business that allows me to work on my terms. Here’s What You’ll Learn: Why coaching is a powerful path to freedom for therapists, healers, and service providers How therapy’s limits around ethics, state limits, emotional labor, and neutrality keep first generation therapists boxed in — and why coaching offers a liberating alternative A real-life client story of a private practice therapist who added coaching to her work, reduced her workweek to three days, prioritized wellness and creativity, and attracted her first dream coaching client by sharing her story. The exact framework I use to help my clients transition from therapist to CEO of a sustainable, freedom-based coaching business: Identity Activation: Shedding therapist conditioning and stepping into your CEO identity Offer Clarity & Simplicity: Designing an aligned coaching offer that helps you feel proud and that you actually want to market Selling with Safety: Learning to sell in a way that honors your nervous system and your values I also share three simple steps you can take right now to start moving toward freedom. If you are a therapist, first-gen Latina, or woman of color feeling the call to create more freedom in your life by leveraging your skills as a therapist to add coaching to your work, this episode will help you see what’s possible — and show you how to start creating a business and life that feels free and liberating. How to Work with Liz: Private 1:1 Coaching — July and August start dates now open: Follow Liz on Instagram: Learn about Liz’s offerings: Let’s stay connected: Join my email community for grounded, identity-led coaching insights I do not share anywhere else:
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EP 138. The Identity Shift You Need to Start Your Coaching Business with Confidence
06/24/2025
EP 138. The Identity Shift You Need to Start Your Coaching Business with Confidence
In this episode, I’m pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who’ve been told to play it safe, it’s never just about the strategy. It’s about identity. This episode is for the woman who knows she’s meant for more — the one who’s been circling the decision to start her coaching business, wondering if she’s “ready” or “allowed” to want more freedom, more alignment, and more ownership of her life and her work. I’ll share my personal story of how building my coaching business started with an identity shift — not a strategy — and how you can start seeing yourself as the CEO of your life now, even before you have it all figured out. Here’s What You’ll Learn: 1. Why Starting Your Coaching Business is an Identity Shift, Not Just a Strategy How your next level doesn’t come from certifications or overthinking — it comes from braver decisions, clarity, and belief. 2. The Real Reason You Feel Stuck — And How to Move Through It We’ll unpack the generational conditioning, survival strategies, and doubt that keep women of color circling the decision to start — and how to finally break through. 3. How to Borrow Belief and Redefine Readiness The exact process I used (and still use) to build belief, move before I felt fully ready, and grow a coaching business that funds my dream life. 4. Simple Steps to Start Embodying Your CEO Identity Now Three tangible things you can do today to lead yourself with confidence and move toward building your sustainable, freedom-based coaching business. If you’ve ever doubted if you’re “ready” or felt the tension of growing into your next level while honoring where you come from, this episode is your permission slip to claim more — on your terms. How to Work with Liz: Private 1:1 Coaching — July and August start dates now open: Follow Liz on Instagram: Learn about Liz’s Offerings: Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else:
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EP 137. Releasing the Guilt of Wanting More: 3 Years of Living in Mexico City
06/17/2025
EP 137. Releasing the Guilt of Wanting More: 3 Years of Living in Mexico City
In this episode, I’m celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I’ve ever made. I’m pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who’s been told to just be grateful, but who knows in her heart that she’s meant for more. You’ll hear the lessons, identity shifts, and soul-level releases that made it all possible—and why choosing yourself isn’t selfish, it’s sacred. Here’s What You’ll Learn: The Power of One Brave Decision: Why relocating wasn’t just about geography—it was about reclaiming my voice, my freedom, and my life on my terms. Unlearning Generational Programming: What I had to release—from the guilt of wanting more to the fear of being misunderstood—and how that opened up space for alignment. Redefining Success as a First-Gen Latina: How I stopped measuring worth by what I could endure and started defining success by what felt like home. The Ripple Effect of Alignment: From building a freedom-based business to meeting my now-husband, hear how one decision reshaped every area of my life. If you’ve ever felt torn between honoring your roots and choosing your dreams, this episode will remind you that it’s not either/or—it’s both/and. How to Work with Liz: — June and July spots now open: Follow Liz on Instagram to connect: Learn about Liz's Offerings: Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else:
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EP 136: How to Shift from Survival Mode to Creator Mode and Reclaim Your Power
06/11/2025
EP 136: How to Shift from Survival Mode to Creator Mode and Reclaim Your Power
A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you’ve ever felt like you’re just “getting by” or that you’re stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and real client examples, you’ll discover how to reclaim your identity as someone who creates new opportunities, not just for yourself, but for generations to come. Why You Should Listen: Shift from Survival to Self-Trust: Learn why your nervous system defaults to survival—and how to interrupt that pattern with intentional creation. Reframe Your Story: Understand why survival mode is proof that you’ve been a creator all along. Own Your Identity as a Creator: Discover the SHIFT framework to help you take aligned action from a place of empowerment, not burnout. Real Client Wins: Hear how Liz’s clients reframed their survival skills into six-figure businesses, international moves, and dream life pivots. Step Into Possibility: Walk away with practical prompts to rewire your creator identity and stop disqualifying yourself from the life you truly want. Whether you’re dreaming of starting a coaching business, pivoting careers, or simply craving more from your current season—this episode is your reminder that it’s not just a dream. It’s your next reality. How to Work with Liz: — June spots now open: Follow Liz on Instagram to connect: Learn about Liz's Offerings: Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else:
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EP 135: Why First-Gen Latinas Struggle to Choose Themselves and How Identity Work Changes Everything
06/03/2025
EP 135: Why First-Gen Latinas Struggle to Choose Themselves and How Identity Work Changes Everything
(June spots open now) 💌 Join my email community for grounded, identity-led coaching insights, behind-the-scenes shares, and aligned business lessons I don’t post anywhere else: [] Want more in-the-moment support and reminders that you’re not alone on this path? Stay close on Instagram: []
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EP 134. How to Make Decisions That Create Your Dream Life
05/14/2025
EP 134. How to Make Decisions That Create Your Dream Life
Episode Summary: In this inspiring episode of Beyond Private Practice, host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business. From moving abroad to Mexico City, leaving a long-term relationship, and investing in her first coach, Liz reflects on the pivotal decisions that shaped her journey as a first-gen Latina entrepreneur. She shares practical steps to help you make aligned decisions, even when they feel scary or uncertain. If you’re tired of waiting for the perfect moment and want to start making choices from a place of trust rather than fear, this episode is for you. What You’ll Learn: How to move from survival mode to making aligned decisions Why waiting for certainty often means waiting forever The ripple effect of small, consistent choices that transform your life How to embrace your identity as a decision-maker and creator Real-life stories of brave decisions that shaped Liz’s life Practical steps to start making decisions that align with your dream life today Favorite Quotes: “Waiting for safety often means waiting forever. You can create your own safety by trusting your desires.” “The most powerful decisions aren’t always loud or dramatic—they’re the quiet, aligned ones that shape your future.” “Your dream life isn’t built from one massive decision, but from small, brave choices that stack up over time.” This Episode Is For You If: You're a first-gen, high-achieving mujer ready to make bold, aligned choices You often delay decisions until they feel 100% safe or planned You’re navigating big life changes and want to trust your instincts You’re ready to break free from overthinking and step into your power You want to learn how small, intentional decisions can create lasting impact How to Work with Liz Currently: Work with me privately in 1:1 Coaching – Ready for personalized support to build your dream coaching business and make aligned choices? – My signature 12-month group program for therapists transitioning into coaching. Subscribe to my Email Community – Get exclusive insights and behind-the-scenes content straight to your inbox. Visit my Website – Explore coaching programs, free resources, and more. Follow me on Instagram – Daily inspiration, slow living in Mexico City, and behind-the-scenes insights: Loved This Episode? Please Share it/Review it: If this episode spoke to you, text it to a friend or share it on Instagram and tag . Your support helps other Latinas and first-gen women find the inspiration and strategy to build a life and business they love.
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EP 133: How I Stopped Chasing Degrees & Started Building the Life of My Dreams
05/07/2025
EP 133: How I Stopped Chasing Degrees & Started Building the Life of My Dreams
In this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams. This is a must-listen for first-gen, high-achieving mujeres, eldest daughters, and therapists who are ready to transition into coaching but feel stuck in a cycle of overproving. Liz shares how she went from burnout and "maybe one day" energy to building a soul-aligned business, relocating to Mexico City, finding love, and helping other Latinas do the same. If you've ever questioned whether you're “ready enough,” “qualified enough,” or worthy of more ease, freedom, and fulfillment—this episode is your sign. It’s time to lead from who you already are, not from what you think you need to prove. What You’ll Learn: How to break the cycle of “earning” your worth through degrees and credentials The 3 steps to start living your dream life now—plus a bonus mindset shift Why your fear isn’t about starting, it’s about being seen The powerful truth behind “you’re not new to helping people” What it looks like to live and lead from alignment, not survival Why permission is more powerful than another program or piece of paper Favorite Quotes: “I didn’t need more proof. I needed more trust—in myself, in my desires, in my voice.” “You’re not new to coaching—you’re just new to being seen in your full power.” “I stopped chasing degrees and finally started chasing a life that looked and felt like me.” This Episode Is For You If: You're a first-gen therapist, coach, or service provider stuck in over-achievement mode You’re an eldest daughter navigating deep identity shifts You’ve told yourself “maybe later” for years—and you’re ready to go all in You want to build a business and life that reflects your current season and values You’re done with burnout and want to create more space, choice, and freedom How to work with Liz: – Ready for personalized support to build your dream coaching business as a high-achieving Latina leader? Apply here – My signature 12-month group program for therapists ready to launch or grow their coaching business with aligned strategy and soul. Learn more – Get behind-the-scenes insights, voice notes, and exclusive podcast extras delivered straight to your inbox. Subscribe here Visit my website – Explore coaching programs, free resources, and more support to grow your brand and business. Follow me on Instagram – For daily coaching insights, slow living in Mexico City, and behind-the-scenes moments: 📲 Loved this episode? Share it: If this episode spoke to you, text it to a friend or share it on IG and tag! Your shares help other Latinas and first-gen women find the support and strategy they need to build a life and business they love.
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EP 132. How to Get Unstuck and Find Your Purpose Through Identity Work
04/23/2025
EP 132. How to Get Unstuck and Find Your Purpose Through Identity Work
Are you feeling stuck—like something has to change, but you don’t know what to do next? This episode will help you get clarity on why that stuckness isn't confusion—it's grief. In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you’ve internalized might be the very thing holding you back from the next chapter of your life. Especially for therapists, first-gen women, and purpose-driven professionals, this conversation is about honoring who you’ve been while expanding into who you’re becoming. You’ll learn how to: Get unstuck by releasing old identities that no longer fit Find your purpose without starting over from scratch Work through fear of judgment and cultural conditioning (especially if you're first-gen) Use your existing skills and lived experience to build something aligned Understand why what feels “too easy” is often your biggest gift Take aligned action with the Simple Start to Freedom™ method Whether you’re a therapist, healer, coach, or just someone craving a deeper life transition, this episode will help you move through grief, find clarity, and finally take that next aligned step. This episode is for you if you're searching for: first-gen Latina business coaching, why strategy isn’t working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color, how to find your purpose, feeling stuck in your career, personal development for therapists, burnout recovery, identity work in entrepreneurship Quotes from the Episode: “You’re not stuck because you’re lost. You’re stuck because you’re grieving a past version of yourself.” “What’s holding you back is what you’re holding on to—and it’s okay to let it go.” “You’re not starting over. You’re starting deeper.” Work with Liz: If you’re ready to move through this season with clarity, purpose, and real support—I would love to guide you. I have one spot left for May inside my 1:1 coaching container. Schedule your free consultation call here: (Don’t wait—these spots fill fast and this could be the clarity you’ve been needing.) Let’s stay connected: DM me on Instagram and share what part of this episode moved you Share this episode with someone who’s standing at the edge of something new—they don’t have to do it alone either. Visit My Website:
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EP 131: Why Traditional Business Strategy Doesn’t Work for First-Gen Latinas And What Actually Helps
04/17/2025
EP 131: Why Traditional Business Strategy Doesn’t Work for First-Gen Latinas And What Actually Helps
Episode 131: Why Traditional Business Strategy Doesn’t Work for First-Gen Latinas — And What Actually Helps This episode is for the first-gen Latina entrepreneur who’s been following all the business strategies — downloading freebies, investing in courses, hiring coaches — and still feels stuck. This isn’t an anti-strategy episode. It’s a real conversation about why the strategies you’ve been taught might not feel aligned — especially if you’re navigating survival mode, self-doubt, and systems that weren’t built with your lived experience in mind. It’s not that strategy is wrong — it’s that strategy without identity doesn’t land for many of us. And that’s exactly what I’m breaking down in this solo episode. Whether you're a Latina coach, a therapist becoming a coach, or you're just starting to build your own service-based business, this episode will help you understand what’s really going on beneath the surface — and what to do instead. In this episode, I cover: Why traditional business strategy often fails first-gen business owners How cultural and generational narratives affect your success The role of identity in business growth How to grow a coaching business without burnout Three mindset shifts to build a business that honors your energy, story, and nervous system This is an invitation to stop questioning your worth and start reclaiming your power. You’re not broken — the tools you were handed just weren’t designed for where you’re going. But that doesn’t mean you can’t build a powerful, sustainable business that aligns with who you are. Ready to work together? → Book a 1:1 consult call to explore if private coaching is the next step: → Want to turn your skills into a thriving coaching business? Learn more about my signature group program, The Therapist to Coach Collective: Stay Connected! → Follow me on Instagram for weekly mindset shifts and behind-the-scenes coaching content: → Visit my website & Join my Email Community for more resources: This episode is for you if you're searching for: first-gen Latina business coaching, why strategy isn’t working in business, coaching for therapists, how to grow a coaching business, sustainable business growth, Latina entrepreneur mindset, identity-based business strategy, business tips for women of color
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EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina
04/10/2025
EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina
EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina If you’ve been feeling stuck, questioning your next move, or wondering if now is really the time to start a business—this episode is for you. In today’s conversation, I’m sharing the raw story of how I started my coaching business during the height of global uncertainty, without a business degree, while still working a grant-funded job that could’ve disappeared at any moment. This episode is especially for my first-gen Latinas, therapists, educators, and daughters of immigrants who are feeling the weight of instability but know they’re meant for more. You’ll hear how I went from survival mode to building a 6-figure coaching business, and the exact mindset + identity shifts that helped me move forward—even when the world felt like it was falling apart. What You’ll Learn in This Episode: How I made my first brave move as a brand new coach with no business background The identity work that helped me grow a sustainable 6-figure business What it really means to start showing up for your business in uncertain times 3 tangible steps you can take this week to create momentum How to stop outsourcing safety and build income on your own terms Why therapists and service providers don’t need to practice under their license to thrive This episode is for you if: You’re a first-gen therapist, coach, or healer ready to start or grow your business You’ve been holding back because of fear, instability, or lack of clarity You’re craving financial freedom but want to do it in an aligned, strategic way You’ve told yourself “now’s not the right time”—but your gut says otherwise You’re ready to become the version of you who stops waiting for permission Resources & Support Mentioned: to work with Liz 1:1 or with a VIP Day in Mexico City for weekly identity, mindset + business tips Curious about what it’s like to work with me? Listen to past episodes featuring my private clients' transformation stories from Feb & March. Loved This Episode? Text it to a friend who needs this message right now Tag me on IG with your favorite takeaway Leave a review to help more first-gen entrepreneurs find this show and feel seen SEO Keywords Targeted: how to start a coaching business 6-figure coaching business success story building a business during uncertain times business coaching for first-gen entrepreneurs how therapists can start a coaching business coaching business for Latinas income streams for women of color business coaching for daughters of immigrants
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EP 129: Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth
04/04/2025
EP 129: Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth
Episode Title: Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth Work with Liz: Private Coaching: Therapist to Coach Collective: Episode Summary: If you’ve been showing up, doing the inner work, investing in your growth, and still feel like things aren’t clicking yet — this episode is for you. In this soul-nourishing and empowering conversation, Liz Fernandez shares why feeling stuck in your business isn’t a sign of failure — it’s a sacred season of becoming. Whether you're a first-gen entrepreneur, therapist, coach, or healer navigating life and business at the same time, this episode will help you reframe the in-between as growth in progress. You’ll learn how to stop making lack of results mean something about you, why your 40% is more than enough, and how to shift your identity to align with the next-level version of yourself. Liz breaks down three powerful identity shifts to help you build momentum, feel safe being visible, and stay grounded in your purpose — without falling into burnout or hustle mode. If you’re craving sustainable business growth and deeper self-trust, this episode is your permission slip to slow down and still rise. Timestamps: 00:01 – What the in-between season of business really is 02:00 – Why you feel the urge to do more when results aren’t showing 03:45 – The myth of falling behind and why your 40% is enough 06:00 – Client breakthroughs that didn’t come from doing more 08:00 – The first identity shift: embodying the coach who’s already booked out 10:30 – The second identity shift: trust that your work already works 12:00 – The third identity shift: building safety in visibility 14:00 – Why this work is bigger than you 15:00 – How to move through resistance and into expansion 16:00 – How to work with Liz for deeper, personalized support Episode Highlights: Redefining Momentum: Liz challenges the idea that growth only looks like external wins and shows how small shifts are powerful proof that things are working. The Three Identity Shifts: Learn how to embody your future self, trust your existing expertise, and build nervous system safety around being visible. Client Wins in the In-Between: From Instagram Lives to simplified offers, Liz shares real client examples that prove growth is always happening — even when it’s quiet. Permission to Do Less: You don’t need to hustle harder. You need to become the version of you who’s ready to hold what you’re calling in. Category: Latinas in Business, Identity Work, Personal Growth, First-Gen Entrepreneurs, Mindset Shifts Keywords: in-between season of business, identity work, Latina entrepreneur mindset, normalize slow growth, women of color in business, how to get unstuck, first-gen coach, visibility mindset, personal growth in entrepreneurship, imperfect action, mindset shifts Work With Liz: Private 1:1 Coaching: Ready to move through this season with support? Private coaching is where strategy meets soul, and you become the version of you who holds the life and business you’re calling in. Now booking for May Includes: Bi-weekly calls + private voice message support Therapist to Coach Collective: Learn More & Join TCC Join Our Community: Email Community: Follow Liz on Instagram: Website: Leave a Review: If this episode spoke to you, share it with a friend or leave a review — it helps more first-gen women find this work.
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EP 128: How Unconventional Thinking Leads to Freedom
03/18/2025
EP 128: How Unconventional Thinking Leads to Freedom
Show Notes for Episode: How Unconventional Thinking Leads to Freedom Work with Liz: 👉 Private Coaching: 👉 Therapist to Coach Collective: Episode Summary: They called me delusional—and honestly? Maybe I was. But every bold, seemingly impossible decision I made brought me closer to the freedom I have today. This episode is a continuation of last week’s conversation on being unrealistic, but today, we’re going even deeper. If you’ve ever made a decision so big and bold that people questioned your sanity (and you started questioning yourself too), this is for you. I’m sharing how being “delusional”(having unconventional thinking) isn’t a bad thing—it’s actually a superpower. It’s what allows us, as Latinas and eldest daughters, to break cycles, create financial freedom, and build lives beyond what we ever imagined. This episode will inspire you to: ❤️🔥 Stop letting other people’s fears define your dreams ❤️🔥 Lean into your boldest, biggest vision—even when it scares you ❤️🔥 See delusion as a necessary step to freedom, wealth, and success ❤️🔥 Take tangible steps toward creating a life & business that align with your values This is your sign to stop playing small. Being delusional might just be the best thing you ever do. Timestamps: 00:01 – Why being delusional is actually a good thing 01:30 – The boldest, most delusional decisions I’ve made (and how they paid off) 04:15 – How I built a $700,000 coaching business while working just 3 days a week 06:00 – The role of vision boards, mindset shifts & manifestation in my journey 09:30 – My first $25K launch & how I saved $50K to quit my job 12:45 – Moving to Mexico City, finding love again & building a life of freedom 15:30 – Why financial independence is non-negotiable for Latinas right now 17:00 – How to work with Liz & take your next bold step Episode Highlights: ✨ Delusion = Vision Before Proof – Why people doubt your dreams until they become reality. ✨ From $400 Offers to a $700K Business – How I overcame fear & scarcity mindset to charge my worth. ✨ Manifesting & Money Mindset Shifts – The power of vision boards, visualization & believing in yourself. ✨ Freedom, Love & Financial Independence – How being delusional led me to a life beyond what I imagined. Category: Latina Entrepreneurship, Wealth Building, Identity Work, Personal Growth Keywords: Latina entrepreneurs, mindset shifts, breaking cultural cycles, choosing freedom, financial independence, personal growth, money mindset Join Our Community: 📩 Email Community: 📲 Follow Liz on Instagram: 🌎 Website: If this episode resonated with you, share it with a friend who needs this reminder and don’t forget to leave a review.
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EP 127. The Power of Being Unrealistic
03/12/2025
EP 127. The Power of Being Unrealistic
Show Notes for Episode 127: The Power of Being Unrealistic Work with Liz: Private Coaching: Therapist to Coach Collective: Episode Summary: What if being realistic is actually what’s holding you back? In this empowering episode, Liz Fernandez unpacks how embracing unrealistic thinking has been the key to creating a life of freedom, joy, and abundance. As a Latina, eldest daughter of immigrants, Liz grew up believing that stability was the goal and that dreaming big was for other people. But she realized that being realistic was just another way of playing small. In this episode, Liz shares the bold, unrealistic choices that changed everything for her—from turning down a six-figure therapy job to moving to Mexico City—and how you can start rewriting the rules for your own life. This episode will inspire you to: ❤️🔥 Break free from the limitations of being “realistic” ❤️🔥 Trust your vision even when others don’t understand it ❤️🔥 Take bold, imperfect steps toward the life you want ❤️🔥 Redefine success on your terms This is your permission slip to stop waiting for the “right time” and start going after your biggest dreams—right now. Timestamps: 00:01 – Welcome & why being realistic keeps you stuck 01:15 – How our upbringing as Latinas teaches us to play small 03:30 – The biggest unrealistic decisions that changed Liz’s life 06:45 – Overcoming fear & self-doubt when taking big risks 10:00 – Trusting yourself when no one else understands your vision 13:20 – How to start making bold moves toward your dreams today 15:30 – How to work with Liz to create freedom and impact Episode Highlights: ✨ The Hidden Cost of Being Realistic – How playing it safe keeps you from joy, freedom, and true fulfillment. ✨ How Liz Redefined Success – From turning down a six-figure therapy job to moving to Mexico, every major move Liz made was considered unrealistic. ✨ Trusting Your Vision Even When It Feels Scary – How to push past fear, self-doubt, and external pressure. ✨ Steps to Start Thinking Unrealistically – Simple mindset shifts to help you dream bigger and take action. Category: Latina Entrepreneurship, Mindset Shifts, Identity Work, Personal Growth Keywords: Latina entrepreneurs, mindset shifts, breaking cultural cycles, choosing freedom, identity work, taking bold action, personal growth Join Our Community: 📩 Email Community: 📲 Follow Liz on Instagram: 🌎 Website: If this episode resonated with you, share it with a friend who needs this reminder and don’t forget to leave a review! 💫
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EP 126. How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno
03/04/2025
EP 126. How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno
How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left a successful career in engineering to build a life and business rooted in alignment and joy. Gina shares her journey from working at Microsoft in a high-paying tech role to launching multiple income streams, including coaching, speaking engagements, Airbnb hosting, and content creation. She discusses how she overcame the fear of leaving stability, embraced her multi-passionate nature, and built a brand that aligns with her values. If you have ever felt like you have too many interests or questioned whether you can monetize your passions without choosing just one path, this episode is for you. Want to build a business that supports your life and values? Work with Liz one-on-one to create an intentional growth strategy, structure multiple income streams, and confidently step into your next level. About Gina Moreno Gina Moreno is a multi-passionate entrepreneur, TEDx speaker, and first-generation Latina engineer who has built a thriving business by integrating coaching, content creation, and public speaking. She is the founder of Empowermente, where she helps ambitious Latinas develop confidence, gain clarity, and take bold actions to create businesses and lives aligned with their values. In addition to coaching, Gina has monetized her expertise as a public speaker, content creator, and Airbnb superhost. She has shared her story and advocacy for Latines on platforms like NBC, Univision, and Business Insider. Gina’s unique approach blends mindset shifts, confidence-building, and actionable strategies to empower her clients to create multiple streams of income through passion projects and entrepreneurial ventures. With a mission to uplift and empower, Gina creates a safe space for her clients to heal, dream bigger, and step into their highest selves while exploring tools like content creation, side hustles, and business development for personal and professional growth. Timestamps 00:01 – Gina’s Journey: From Engineer to Multi-Passionate Entrepreneur 03:44 – The Moment She Knew She Wanted More Than Corporate Success 07:09 – How to Manage Multiple Ventures While Staying Aligned and Productive 08:43 – Integrating Coaching with Speaking, Content Creation, and Airbnb 13:26 – Building a Powerful Personal Brand and Monetizing Your Presence 17:29 – How to Start When You Have Multiple Passions but Feel Overwhelmed 21:33 – Pushing Past Perfectionism and Fear When Launching Something New 23:43 – Stepping into a Coaching Identity After a Corporate Career 29:48 – The Reality of Launching a Coaching Business and What Surprised Gina 36:07 – How to Build a Sustainable Business That Supports Your Life and Values 41:06 – Mindset Shifts That Helped Gina Attract New Opportunities 45:24 – The Role of Joy, Confidence, and Alignment in Business Success Episode Highlights Embracing Multi-Passionate Entrepreneurship – Why Gina refuses to choose just one path and how she successfully integrates multiple income streams. Monetizing Your Unique Story – How Gina leveraged her lived experiences to build a brand that attracts speaking opportunities, clients, and media features. Overcoming Fear and Self-Doubt – How Gina pushed past imposter syndrome and stepped into her role as a coach and mentor. The Power of Taking Imperfect Action – Why you don’t need to have everything figured out before launching your business or project. Creating a Business That Supports Your Life – The strategies Gina uses to ensure her business aligns with her lifestyle, values, and personal fulfillment. Category Latina Entrepreneurs, Multi-Passionate Business Growth, Coaching and Personal Brand, Mindset and Business Strategy Keywords multi-passionate entrepreneur, Latina coaching business, personal brand strategy, quitting corporate, monetizing passions, speaking engagements, coaching mindset, pricing your services, business alignment, mindset shifts Connect and Work with Liz Fernandez Website: Instagram: Work with Liz in Private Coaching: Therapist to Coach Collective: Connect with Gina Moreno 🌎 Empowermente – Coaching for Ambitious Latinas 🔗 Website: 📸 Instagram: TikTok: @soyginamoreno Free Productivity guide: https://guide.soygina.com/productivity 🎤 Public Speaking and Brand Collaborations 📸 Instagram: Gina’s Next Level Latina Group Coaching Program is now open for enrollment. If you’re an ambitious Latina looking for confidence, clarity, and aligned action, apply now to join the next cohort. Loved this episode? Take a screenshot, share it on Instagram, and tag us. Don’t forget to leave a review—it helps more multi-passionate entrepreneurs step into their power and build businesses that light them up.
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EP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán
02/25/2025
EP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán
From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her culture, passion, and purpose. Efi shares her deeply personal journey of navigating career uncertainty, overcoming self-doubt, and ultimately building Con Intención, a business that honors Mexican artisans, and a thriving virtual assistant business supporting WOC entrepreneurs. She dives into the challenges of pricing her services, trusting herself as a business owner, and the mindset shifts that helped her scale sustainably—without sacrificing her well-being. If you have ever questioned whether you can build a business that aligns with your values while providing financial stability and freedom, this episode is for you. Want to build a purpose-driven business that feels aligned and sustainable? Work with Liz one-on-one to create an intentional growth strategy, confidently price your services, and build a business that supports your life, not the other way around. Apply for Private Coaching: Learn More and Book a Consultation About Efi Guzmán Efi Guzmán is the founder of Con Intención, a business dedicated to preserving and celebrating Mexican artistry through ethically sourced, handmade goods. She is also a virtual assistant for WOC entrepreneurs, specializing in content repurposing, admin support, and design. As a Mexicana entrepreneur living in Guanajuato, Efi’s journey has been one of resilience, healing, and deep intention. She started her business after struggling with career misalignment, a lack of fulfillment in traditional jobs, and a life-changing health crisis. Now, she helps bridge cultural and economic gaps while running a sustainable, passion-driven business. Her story is a reminder that everything you desire is possible when you lead with courage, trust, and intention. Timestamps 00:01 – Efi’s Story: From Career Confusion to Entrepreneurship 04:07 – The Moment She Knew She Couldn’t Stay in a 9-5 06:36 – Discovering Her Purpose Through Artisanal Work in Mexico 12:04 – Overcoming Fear and Self-Doubt as a First-Gen Latina Entrepreneur 17:44 – Managing Two Businesses: Con Intención and Her Virtual Assistant Business 23:34 – The Mindset Shift That Helped Efi Charge Her Worth 29:40 – Navigating Pricing and Raising Rates Without Guilt 35:15 – Taking a Month-Long Break from Business and Why It Changed Everything 43:30 – Creating a Business That Supports Your Life and Priorities 50:05 – Advice for Aspiring Entrepreneurs Who Feel Stuck Episode Highlights Owning Your Worth and Raising Your Prices – How Efi went from charging twenty dollars per hour to confidently pricing her VA services at over one thousand dollars per package Bridging Culture and Commerce – Why Efi’s commitment to ethical pricing and honoring artisans makes Con Intención unique Redefining Entrepreneurship – Breaking free from scarcity and fear-based narratives around running a business Sustainable Growth and Rest – Why Efi took a month off from her business and what she learned from it Trusting the Process – How letting go of control and embracing the unknown helped her scale Category Latina Entrepreneurs, Sustainable Business Growth, Pricing and Mindset, Purpose-Driven Business Keywords small business growth, Latina entrepreneurs, pricing your worth, quitting nine-to-five, virtual assistant business, ethical sourcing, Mexican artisans, women of color in business, sustainable entrepreneurship, business mindset Connect and Work with Liz Fernandez Website: Instagram: Apply for Private Coaching: Therapist to Coach Collective: Connect with Efi Guzmán Con Intención – Handmade Artesanías from México 🔗 Website: 📸 Instagram: 💻 Virtual Assistant Services for WOC Entrepreneurs 📸 Instagram: Efi is currently accepting two new VA clients for March. If you are a WOC entrepreneur needing support with content repurposing, admin, or design, reach out to her as soon as possible. Loved this episode? Take a screenshot, share it on Instagram, and tag us. Don’t forget to leave a review. It helps more women build the intentional, purpose-driven businesses they deserve.
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EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra
02/18/2025
EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra
Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the “golden handcuffs,” and building a thriving coaching and consulting business that allowed her to generate $50K in revenue within months of starting. She dives into the workplace abuse cycle, the emotional and physical toll of burnout, and the mindset shifts that helped her step into her expertise as a consultant and leader. If you’ve ever felt trapped in a toxic work environment or wondered if you could build something on your own, this episode is your sign that a new path is possible. Thinking about leaving your 9-5 but unsure how to make it sustainable? Work with Liz 1:1 to create a custom roadmap, mindset support, and business strategy designed just for you. About Alexis Becerra Alexis Becerra is a Leadership Coach for Latina professionals, helping Latinas heal and rebuild after unhealthy and toxic work environments. She is on a mission to uplift the community by helping Latina game changers and disruptors reclaim their power and build careers that honor their well-being. As a Mexican-American, first-gen, bicultural Latina leader, Alexis knows firsthand the challenges of navigating systems that don’t always see or support you. With over a decade of experience as a Licensed Marriage and Family Therapist and leader, she specializes in trauma-informed coaching to help women break free from toxic workplaces and step into leadership with confidence and self-trust. Now, Alexis runs a thriving coaching and consulting business, supporting professionals in career transitions, leadership development, and workplace healing. Her mission is to ensure that no Latina struggles in silence and that every woman she works with knows her worth. Timestamps: 00:01 – Alexis’ Story: The Breaking Point That Led to Her Career Pivot 03:08 – How Burnout and Toxic Workplaces Affect Women of Color 04:25 – The Red Flags of a Toxic Work Environment 10:27 – The Workplace Abuse Cycle and Why It’s Hard to Leave 12:04 – Choosing Herself Over a Pension: The Mindset Shift That Changed Everything 19:43 – Rebuilding After Leaving: Rest, Travel, and Reclaiming Her Life 28:07 – How She Built a Business and Landed $50K in Contracts in Her First Few Months 35:15 – Overcoming Fear of Charging and Owning Her Expertise as a Consultant 43:30 – The Freedom of Being Your Own Boss: Life as a Digital Nomad 50:05 – Advice for Women in Toxic Workplaces Who Want to Break Free Episode Highlights The Hidden Workplace Abuse Cycle – How toxic jobs manipulate employees into staying through guilt, gaslighting, and false hope. Burnout Isn’t Just Mental—It’s Physical – How Alexis' body started breaking down before she realized how serious her situation was. Breaking Free from Golden Handcuffs – Why financial fears keep professionals stuck and how Alexis made the leap despite them. Mindset Shifts for Leaving a 9-5 – The exact reframes that helped Alexis confidently step into her new career. Making Your Own Money – How Alexis replaced her salary and built a business from scratch in just a few months. Category Latina Entrepreneurs | Career Transitions | Workplace Healing | Business and Mindset Keywords career burnout, leaving a toxic job, workplace trauma, Latina entrepreneurs, career transition coaching, quitting 9-5, consulting business, therapist to coach, leadership development, workplace abuse Connect and Work with Liz Fernandez Website: Instagram: Apply for Private Coaching: Therapist to Coach Collective: Connect with Alexis Becerra Instagram: Website: LinkedIn: Loved this episode? Take a screenshot, share it on Instagram, and tag us. And don’t forget to leave a review—it helps more women break free from toxic workplaces and create their own success stories.
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EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days
02/11/2025
EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days
Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days. Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built a thriving business that aligns with her values. She dives into the mindset shifts, nervous system support, and strategic planning that allowed her to transition out of her job with confidence through private coaching with Liz. If you’re a therapist or service provider wondering if now is the right time to go all-in on working for yourself, this episode will not only inspire you—but show you what’s possible when you have the right support and strategy in place. Ready to make your own transition out of the 9-5? Work with Liz 1:1 and get a custom roadmap, mindset coaching, and a strategy designed just for you. Apply for Private Coaching here: About Katherine Rodriguez Katherine Rodriguez is a bilingual Licensed Marriage and Family Therapist, Self-Worth Coach, and Relationship Coach based in California with 15 years of experience as a clinician in education. Specializing in life transitions and self-worth, she helps individuals navigate major changes while building confidence and resilience. Based in the Bay Area, Katherine has had the unique privilege of serving diverse populations, including children, teens, and families from various cultural and socioeconomic backgrounds. In 2024, she launched Inner Me Therapy, a private practice dedicated to supporting children, teenagers, and first-generation adults through life transitions. Her approach is rooted in compassion and cultural awareness, creating a safe and welcoming space where clients can explore their challenges and build the resilience needed to thrive. With a passion for creating safe and inclusive spaces, Katherine works to foster environments where individuals feel seen, heard, and valued. She is deeply committed to empowering underrepresented communities to use their voices, prioritize their mental health, and embrace their authentic selves. Katherine’s work is guided by the belief that every person has the innate capacity for resilience and the power to grow into the best version of themselves. Timestamps: 00:01 – Katherine’s Journey: From 11 Years in Education to Private Practice 03:08 – The Mindset Shifts That Helped Her Trust Herself & Take the Leap 04:25 – How She Overcame Imposter Syndrome & Built Confidence as a Business Owner 10:27 – The Exact Steps She Took to Transition to Private Practice 12:04 – Why She Thought She Needed More Time—But Actually Needed Mindset Support, a Nervous System-Aligned Plan, & the Right Strategy 19:43 – The Moment She Knew She Was Ready (Even When It Felt Scary!) 28:07 – Her Biggest Lessons from Becoming 9-5 Optional So Quickly 🔥 Episode Highlights: Mindset Over Time: Katherine initially thought she needed more time to feel ready, but in reality, she needed mindset support and a plan that worked with her nervous system. From Fear to Fully Booked: How shifting her self-belief helped her book out her private practice in just 30 days. Creating Financial Safety: The strategy that helped Katherine leave her 9-5 without financial panic. Identity Shifts: Stepping into the role of a business owner and CEO—without guilt. Category: Latinas in Business, Private Practice Growth, Therapist to Coach, Business & Mindset Keywords: private practice success, leaving 9-5, therapist entrepreneurship, business mindset shifts, booking out private practice, Latina therapists, therapist to coach transition, financial planning for private practice Connect & Work with Liz Fernandez: Website: Instagram: Apply for Private Coaching: Therapist to Coach Collective: From Therapist to Coach Weekly Email Series: – Connect with Katherine Rodriguez: Private Practice (Therapy): Coaching: Website: If you're navigating life transitions or working on self-worth, Katherine is the therapist & coach you need. 🔥 Loved this episode? Take a screenshot, share it on Instagram, and tag us! And don’t forget to leave a review—it helps more therapists & coaches find this podcast and create their own success stories!
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EP 122. How to Bring Your Dreams to Life Right Now
02/04/2025
EP 122. How to Bring Your Dreams to Life Right Now
Work with Liz: Private Coaching: Therapist to Coach Collective: Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially Latinas—were taught to prioritize others before ourselves, but Liz flips the script, showing you how to put your dreams at the forefront without guilt. Liz shares personal stories and actionable steps to help you start embodying the person you want to become right now. Whether your dream is to start a podcast, launch a business, or make time for your passions, Liz shows you how to align your vision with your calendar and take consistent, small steps to bring it to life. This episode will inspire you to: ❤️🔥 Reflect on your values and prioritize your dreams unapologetically. ❤️🔥 Align your time and actions with your long-term vision. ❤️🔥 Take messy, imperfect steps toward creating the life you want. ❤️🔥 Start embodying the identity of the person you aspire to be. This episode is packed with tough love, practical advice, and inspiration to help you claim your dreams and take the first step—no matter how small. Timestamps: 00:01 – Why your wildest dreams are closer than you think 01:30 – The power of aligning your time with your priorities 03:15 – Why taking imperfect action is the key to progress 05:00 – Liz’s journey to launching her podcast and breaking limiting beliefs 08:00 – Breaking cycles as Latinas and embracing big dreams 10:45 – Small, actionable steps to start embodying your dreams 12:30 – How to work with Liz to create freedom and impact Episode Highlights: Aligning Your Calendar with Your Dreams: Liz shares why your schedule reflects your priorities and how to shift it to align with your vision. Breaking Cycles for Future Generations: By prioritizing your dreams, you inspire others in your community to dream bigger. Embracing Imperfect Action: You don’t have to wait for the perfect time—start small and build evidence for your new identity. Liz’s Personal Journey: From procrastination to launching her podcast, Liz explains how she turned her vision into a reality. Category: Latinas in Business, Goal Setting, Identity Work, Personal Growth Keywords: Bring dreams to life, prioritize your goals, break cultural cycles, Latina entrepreneurs, imperfect action, mindset shifts, identity work Join Our Community: Email Community: Follow Liz on Instagram: Website:
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