Beyond Private Practice

Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists. This show is created for therapists who want to expand beyond therapy, It’s a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income with coaching, creating your business owner identity, building wealth through ethical selling, and having work-life balance to support your health and well being, I'm on a mission to help every therapists and that you create more options, time and wealth. Join me every week as I will provide you with actionable tips to break free of cultural conditioning that limits therapists from maximizing their earning potential. Find Liz on Instagram @lifewithhliz and her new website www.thelizfernandez.com/podcast

EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra 02/18/2025

EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the “golden handcuffs,” and building a thriving coaching and consulting business that allowed her to generate $50K in revenue within months of starting. She dives into the workplace abuse cycle, the emotional and physical toll of burnout, and the mindset shifts that helped her step into her expertise as a consultant and leader. If you’ve ever felt trapped in a toxic work environment or wondered if you could build something on your own, this episode is your sign that a new path is possible. Thinking about leaving your 9-5 but unsure how to make it sustainable? Work with Liz 1:1 to create a custom roadmap, mindset support, and business strategy designed just for you. About Alexis Becerra Alexis Becerra is a Leadership Coach for Latina professionals, helping Latinas heal and rebuild after unhealthy and toxic work environments. She is on a mission to uplift the community by helping Latina game changers and disruptors reclaim their power and build careers that honor their well-being. As a Mexican-American, first-gen, bicultural Latina leader, Alexis knows firsthand the challenges of navigating systems that don’t always see or support you. With over a decade of experience as a Licensed Marriage and Family Therapist and leader, she specializes in trauma-informed coaching to help women break free from toxic workplaces and step into leadership with confidence and self-trust. Now, Alexis runs a thriving coaching and consulting business, supporting professionals in career transitions, leadership development, and workplace healing. Her mission is to ensure that no Latina struggles in silence and that every woman she works with knows her worth. Timestamps: 00:01 – Alexis’ Story: The Breaking Point That Led to Her Career Pivot 03:08 – How Burnout and Toxic Workplaces Affect Women of Color 04:25 – The Red Flags of a Toxic Work Environment 10:27 – The Workplace Abuse Cycle and Why It’s Hard to Leave 12:04 – Choosing Herself Over a Pension: The Mindset Shift That Changed Everything 19:43 – Rebuilding After Leaving: Rest, Travel, and Reclaiming Her Life 28:07 – How She Built a Business and Landed $50K in Contracts in Her First Few Months 35:15 – Overcoming Fear of Charging and Owning Her Expertise as a Consultant 43:30 – The Freedom of Being Your Own Boss: Life as a Digital Nomad 50:05 – Advice for Women in Toxic Workplaces Who Want to Break Free Episode Highlights The Hidden Workplace Abuse Cycle – How toxic jobs manipulate employees into staying through guilt, gaslighting, and false hope. Burnout Isn’t Just Mental—It’s Physical – How Alexis' body started breaking down before she realized how serious her situation was. Breaking Free from Golden Handcuffs – Why financial fears keep professionals stuck and how Alexis made the leap despite them. Mindset Shifts for Leaving a 9-5 – The exact reframes that helped Alexis confidently step into her new career. Making Your Own Money – How Alexis replaced her salary and built a business from scratch in just a few months. Category Latina Entrepreneurs | Career Transitions | Workplace Healing | Business and Mindset Keywords career burnout, leaving a toxic job, workplace trauma, Latina entrepreneurs, career transition coaching, quitting 9-5, consulting business, therapist to coach, leadership development, workplace abuse Connect and Work with Liz Fernandez Website: Instagram: Apply for Private Coaching: Therapist to Coach Collective: Connect with Alexis Becerra Instagram: Website: LinkedIn: Loved this episode? Take a screenshot, share it on Instagram, and tag us. And don’t forget to leave a review—it helps more women break free from toxic workplaces and create their own success stories. /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/35324475

EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days 02/11/2025

EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days. Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built a thriving business that aligns with her values. She dives into the mindset shifts, nervous system support, and strategic planning that allowed her to transition out of her job with confidence through private coaching with Liz. If you’re a therapist or service provider wondering if now is the right time to go all-in on working for yourself, this episode will not only inspire you—but show you what’s possible when you have the right support and strategy in place. Ready to make your own transition out of the 9-5? Work with Liz 1:1 and get a custom roadmap, mindset coaching, and a strategy designed just for you. Apply for Private Coaching here: About Katherine Rodriguez Katherine Rodriguez is a bilingual Licensed Marriage and Family Therapist, Self-Worth Coach, and Relationship Coach based in California with 15 years of experience as a clinician in education. Specializing in life transitions and self-worth, she helps individuals navigate major changes while building confidence and resilience. Based in the Bay Area, Katherine has had the unique privilege of serving diverse populations, including children, teens, and families from various cultural and socioeconomic backgrounds. In 2024, she launched Inner Me Therapy, a private practice dedicated to supporting children, teenagers, and first-generation adults through life transitions. Her approach is rooted in compassion and cultural awareness, creating a safe and welcoming space where clients can explore their challenges and build the resilience needed to thrive. With a passion for creating safe and inclusive spaces, Katherine works to foster environments where individuals feel seen, heard, and valued. She is deeply committed to empowering underrepresented communities to use their voices, prioritize their mental health, and embrace their authentic selves. Katherine’s work is guided by the belief that every person has the innate capacity for resilience and the power to grow into the best version of themselves. Timestamps: 00:01 – Katherine’s Journey: From 11 Years in Education to Private Practice 03:08 – The Mindset Shifts That Helped Her Trust Herself & Take the Leap 04:25 – How She Overcame Imposter Syndrome & Built Confidence as a Business Owner 10:27 – The Exact Steps She Took to Transition to Private Practice 12:04 – Why She Thought She Needed More Time—But Actually Needed Mindset Support, a Nervous System-Aligned Plan, & the Right Strategy 19:43 – The Moment She Knew She Was Ready (Even When It Felt Scary!) 28:07 – Her Biggest Lessons from Becoming 9-5 Optional So Quickly 🔥 Episode Highlights: Mindset Over Time: Katherine initially thought she needed more time to feel ready, but in reality, she needed mindset support and a plan that worked with her nervous system. From Fear to Fully Booked: How shifting her self-belief helped her book out her private practice in just 30 days. Creating Financial Safety: The strategy that helped Katherine leave her 9-5 without financial panic. Identity Shifts: Stepping into the role of a business owner and CEO—without guilt. Category: Latinas in Business, Private Practice Growth, Therapist to Coach, Business & Mindset Keywords: private practice success, leaving 9-5, therapist entrepreneurship, business mindset shifts, booking out private practice, Latina therapists, therapist to coach transition, financial planning for private practice Connect & Work with Liz Fernandez: Website: Instagram: Apply for Private Coaching: Therapist to Coach Collective: From Therapist to Coach Weekly Email Series: – Connect with Katherine Rodriguez: Private Practice (Therapy): Coaching: Website: If you're navigating life transitions or working on self-worth, Katherine is the therapist & coach you need. 🔥 Loved this episode? Take a screenshot, share it on Instagram, and tag us! And don’t forget to leave a review—it helps more therapists & coaches find this podcast and create their own success stories! /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/35234085

EP 122. How to Bring Your Dreams to Life Right Now 02/04/2025

EP 122. How to Bring Your Dreams to Life Right Now Work with Liz: Private Coaching: Therapist to Coach Collective: Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially Latinas—were taught to prioritize others before ourselves, but Liz flips the script, showing you how to put your dreams at the forefront without guilt. Liz shares personal stories and actionable steps to help you start embodying the person you want to become right now. Whether your dream is to start a podcast, launch a business, or make time for your passions, Liz shows you how to align your vision with your calendar and take consistent, small steps to bring it to life. This episode will inspire you to: ❤️‍🔥 Reflect on your values and prioritize your dreams unapologetically. ❤️‍🔥 Align your time and actions with your long-term vision. ❤️‍🔥 Take messy, imperfect steps toward creating the life you want. ❤️‍🔥 Start embodying the identity of the person you aspire to be. This episode is packed with tough love, practical advice, and inspiration to help you claim your dreams and take the first step—no matter how small. Timestamps: 00:01 – Why your wildest dreams are closer than you think 01:30 – The power of aligning your time with your priorities 03:15 – Why taking imperfect action is the key to progress 05:00 – Liz’s journey to launching her podcast and breaking limiting beliefs 08:00 – Breaking cycles as Latinas and embracing big dreams 10:45 – Small, actionable steps to start embodying your dreams 12:30 – How to work with Liz to create freedom and impact Episode Highlights: Aligning Your Calendar with Your Dreams: Liz shares why your schedule reflects your priorities and how to shift it to align with your vision. Breaking Cycles for Future Generations: By prioritizing your dreams, you inspire others in your community to dream bigger. Embracing Imperfect Action: You don’t have to wait for the perfect time—start small and build evidence for your new identity. Liz’s Personal Journey: From procrastination to launching her podcast, Liz explains how she turned her vision into a reality. Category: Latinas in Business, Goal Setting, Identity Work, Personal Growth Keywords: Bring dreams to life, prioritize your goals, break cultural cycles, Latina entrepreneurs, imperfect action, mindset shifts, identity work Join Our Community: Email Community: Follow Liz on Instagram: Website: /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/35132230

Ep. 121: Behind the Scenes: Wedding Reflections, Breaking Hustle Cycles, and the Future Direction of the Podcast 01/27/2025

Ep. 121: Behind the Scenes: Wedding Reflections, Breaking Hustle Cycles, and the Future Direction of the Podcast Work with Liz: Private Coaching: Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez takes you behind the scenes of her wedding and shares reflections on breaking generational cycles, embracing rest as resistance, and what it means to live with true freedom. Liz also reveals the exciting new direction for the podcast—leaning into storytelling and bringing a more personal, lifestyle-focused format while still delivering the business insights and coaching strategies you love. If you’ve ever struggled with balancing your career, relationships, and joy, this episode will inspire you to dream big and build a life where freedom and success coexist. Timestamps: 00:01 – Liz’s Wedding Reflection: A Pause for Freedom & Joy 01:50 – Why Rest is a Form of Resistance for Women of Color 03:30 – Overcoming Fear of Taking Time Off as a Business Owner 06:15 – Redefining Freedom in Life and Business 08:45 – The Meaning Behind Liz’s Wedding & Breaking Generational Cycles 12:30 – Mindset Shifts: Believing You Can Have It All 15:50 – Behind the Scenes: How Liz Planned Her Wedding & Managed Financials 20:05 – Client Wins: Creating $50K Months & Thriving as Entrepreneurs 25:00 – The Future Direction of the Podcast: More Storytelling, Lifestyle, and Growth Episode Highlights: Rest as Resistance: Liz explains how pausing isn’t a luxury but a necessity for breaking cycles of hustle culture. Breaking Generational Cycles: Liz’s wedding was a symbol of breaking patterns of survival and stepping into joy. Building a Freedom-Centered Life: Learn how intentional business planning allowed Liz to fund her wedding, take time off, and live her dream life in Mexico City. New Podcast Direction: Liz is bringing a fresh, storytelling-focused format to the podcast while continuing to provide actionable coaching insights. Category: Latinas in Business, Rest as Resistance, Freedom Lifestyle, Coaching for Therapists Keywords: Wedding reflections, breaking hustle cycles, podcast storytelling, redefining freedom, Latinas in coaching, therapist to coach, business growth Join Our Community: Email List: Follow Liz on Instagram: Website: /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/35035485

EP. 120: Redefining Success and Creating Freedom in 2025 Without Hustling 12/19/2024

EP. 120: Redefining Success and Creating Freedom in 2025 Without Hustling Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares how to redefine success on your own terms and create a freedom-focused life in 2025. She reflects on breaking free from traditional expectations of success and embracing values-driven goals, a shift that has transformed her personal and professional life. Liz discusses how redefining success starts with getting clear on what you truly want, visualizing your ideal day, and aligning your goals with your values. She also shares how coaching can help you create more freedom and impact while avoiding hustle and burnout. If you’ve been feeling stuck chasing external definitions of success, this episode is here to inspire and empower you to dream bigger and live boldly. This episode is perfect for therapists, coaches, and entrepreneurs looking to create a fulfilling life of income, impact, and time freedom. Timestamps: 00:00 - Welcome & Life Updates: Turning 30, Getting Married, and Exciting Growth 02:01 - How to Work with Liz in 2025: Private Coaching & Therapist to Coach Collective 03:52 - The Problem with Traditional Definitions of Success 07:07 - How to Redefine Success and Align with Your Values 11:26 - Visualizing Your Ideal Day: A Key Exercise for Change 13:17 - How Coaching Can Help You Create Freedom & Impact 16:54 - Steps to Build a Coaching Business Aligned with Your Vision 18:40 - How to Work with Liz: Private Coaching Details Category: Entrepreneurship, Coaching for Therapists, Success Mindset Keywords: Redefining success, freedom-focused life, coaching business, therapist to coach, entrepreneurship, mindset shift, Latinas in business, work-life balance Join Our Email List for Updates, Resources, and Offerings: Connect with Liz: Website: Instagram: 🎙 Enjoyed this episode? Share it with a friend, subscribe to the podcast, and leave a review to let Liz know your biggest takeaway! /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/34525865

EP. 119 Doors Are Open to The Therapist to Coach Collective - Webinar Replay: How to Start A Successful Coaching Business Alongside Therapy Now, Increase Your Income & Freedom 11/05/2024

EP. 119 Doors Are Open to The Therapist to Coach Collective - Webinar Replay: How to Start A Successful Coaching Business Alongside Therapy Now, Increase Your Income & Freedom If you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th, 2024 at midnight. Questions? Episode Description: In today’s episode, I’m excited to share the replay of my recent webinar, How to Start a Successful Coaching Business Alongside Therapy. This training is packed with insights for therapists who want to expand their practice, add coaching services ethically, and increase their income and freedom without compromising their therapy work. If you’re looking to make an extra $5-10K per month in coaching, this episode will guide you through the exact steps to get started. Enrollment is now open for my Therapist to Coach Collective, a 12-month program created specifically for therapists ready to launch their coaching business and escape burnout. Join during our bonus period and receive an exclusive one-on-one strategy call with me to help you kickstart your coaching offer or design a burnout recovery plan to start 2025 with energy and clarity. What You’ll Learn in This Episode: Mindset Shifts for Adding Coaching to Your Practice Understand the mindset barriers that often hold therapists back from launching a coaching business and how to embrace the role of a coach with confidence. The 5-10K Monthly Formula & CEO Schedule Discover my formula for earning an additional $5-10K per month with a streamlined, five-hour-per-week coaching schedule that complements your therapy work without adding to burnout. Ethical, Heart-Centered Selling Get an introduction to my Selling as Serving method, which will help you market your coaching services authentically and enroll clients in a way that feels aligned with your values. Inside the Therapist to Coach Collective: Therapist to Coach Collective is a year-long program designed to help therapists transition into coaching, creating more income and time freedom. Here’s what’s included: Weekly Group Coaching Calls: Receive personalized support, guidance, and community connection every week. Comprehensive Curriculum: Access training on setting up a coaching business, ethical marketing, pricing strategies, and balancing therapy and coaching work. Private Community Access: Join a network of like-minded therapists and coaches for support, feedback, and accountability between sessions. Templates & Resources: Get access to client agreements, consultation scripts, and other resources to make your coaching business setup seamless. Guest Expert Sessions: Learn from experts on topics like marketing, taxes, and legal considerations tailored to therapists. Connect with Liz: https://www.instagram.com/thelizfernandez/ /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33819582

EP 118: Will I Lose My Therapist Identity If I Become a Coach? 11/03/2024

EP 118: Will I Lose My Therapist Identity If I Become a Coach? Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this final episode of the Beyond Private Practice series on debunking the top 10 myths therapists have about starting a coaching business, Liz Fernandez addresses a concern that hits close to home for many: “Does calling myself a coach mean I’m losing my therapist identity?” Therapists often fear that embracing a coaching role will diminish the professional identity they worked so hard to build. Liz explains why this fear is rooted in a misunderstanding and how coaching can actually enhance your work as a therapist. Liz shares how coaching is not a replacement for therapy but an extension of your skill set. It allows you to serve clients in new, goal-oriented ways without compromising the values and expertise you bring from your therapy background. By thinking of coaching as an additional way to support clients’ growth, you can confidently own both identities. Liz also shares her own experience of grappling with this fear and offers actionable advice to help you embrace both roles. This episode wraps up the myth-busting series with a powerful perspective shift, encouraging you to see coaching as a natural and valuable addition to your practice. Timestamps: 00:02 - Welcome & Free Webinar Reminder 01:22 - The Fear of Losing Your Therapist Identity 01:59 - Why Coaching Doesn’t Diminish Your Identity as a Therapist 03:37 - How Coaching Expands Your Skill Set and Impact 04:11 - Actionable Steps to Embrace Both Roles Confidently 05:38 - The Flexibility of Titles: You Don’t Have to Call Yourself a “Coach” 06:31 - Series Wrap-Up & Encouragement to Get Started Key Takeaways: Coaching Is an Extension, Not a Replacement: Viewing coaching as an additional skill set will help you feel more confident about embracing both roles. Actionable Tips for Confidence: Reflect on how your therapy skills can enrich your coaching and define a coaching niche that complements your deeper work as a therapist. Flexibility with Identity: You don’t have to call yourself a “coach” if it doesn’t feel right; other titles like “guide” or “mentor” can work just as well. Category: Therapist to Coach, Professional Identity, Coaching Business, Therapist Growth Keywords: Therapist identity, coaching vs. therapy, professional identity in coaching, therapist to coach transition, embracing dual roles, Therapist to Coach Collective, starting a coaching business Join Our Email List for Updates, Resources, and Offerings: Connect with Liz: Website: Instagram: /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33759052

EP 117: How Can I Ethically Market My Coaching Services as a Therapist? 11/03/2024

EP 117: How Can I Ethically Market My Coaching Services as a Therapist? Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-promotion, believing it could conflict with their professional values or come across as inauthentic. Liz debunks this myth and explains how marketing can actually be an extension of your purpose, rather than a compromise of your ethics. Liz emphasizes that marketing isn’t about being salesy or pushy; it’s about creating awareness and making it easy for people who need your help to find you. She introduces the concept of ethical marketing and how it can serve your community by inviting people to access the support they’re seeking. She also shares her “Invitation to Launch” method, reframing marketing as an opportunity to host a welcoming space, like a party, for those who need your services. Liz offers practical strategies, including reconnecting with your purpose and creating value-driven content. These methods will help you market authentically, without feeling pressured or disconnected from your core values. This episode is a must-listen for therapists who are ready to embrace marketing as a means to serve and grow their coaching business with integrity. Timestamps: 00:04 - Welcome & Free Webinar Reminder 01:31 - Debunking the Myth: Is Marketing Yourself as a Coach Unethical? 03:37 - Reframing Marketing as an Invitation to Serve Your Community 05:38 - How to Ethically Promote Your Coaching Services 07:42 - The Power of Reconnecting with Your Purpose 09:29 - Creating Value-Driven Content & Practical Marketing Tips 10:45 - Invitation to Join the Therapist to Coach Collective & Wrap-Up Key Takeaways: Marketing Is About Connection, Not Persuasion: When you lead with genuine intent to help, your marketing efforts feel aligned and ethical. Reframe Marketing as an Invitation: Think of promoting your services as inviting people to access the help they need, not as a hard sell. Stay Purpose-Driven: Grounding your marketing in your why and creating content that adds value to your audience will keep you feeling authentic. Category: Therapist to Coach, Ethical Marketing, Purpose-Driven Business, Coaching Promotion Keywords: Ethical marketing for therapists, therapist to coach marketing, value-driven marketing, marketing without being salesy, invitation to launch method, Therapist to Coach Collective, coaching business strategies Join Our Email List for Updates, Resources, and Offerings: Connect with Liz: Website: Instagram: /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33759017

EP 116: Is It Ethical for Me to Offer Coaching Services as a Therapist? 11/03/2024

EP 116: Is It Ethical for Me to Offer Coaching Services as a Therapist? Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a crucial question for therapists considering coaching: “Are there ethical concerns with coaching?” Many therapists worry about blurring the lines between therapy and coaching, potentially facing ethical or even legal issues. Liz breaks down how these fears often stem from a lack of understanding of the differences between the two roles and emphasizes the importance of setting clear boundaries and expectations. Liz explains that therapy and coaching are distinct yet complementary services. Therapy focuses on healing and processing past experiences, while coaching is future-oriented, emphasizing goal setting and personal transformation. She provides practical advice on how to maintain ethical clarity, including using solution-focused approaches and leveraging transferable skills like motivational interviewing and cognitive-behavioral techniques in coaching. Additionally, Liz offers actionable steps to create a clear comparison document and establish separate contracts to ensure transparency and protect your practice. If you’ve ever felt nervous about navigating the ethical boundaries between therapy and coaching, this episode will provide the reassurance and guidance you need to feel confident in offering both services. Timestamps: 00:01 - Introduction & Free Webinar Reminder 01:48 - The Ethical Concerns Therapists Have About Coaching 02:41 - Understanding the Differences Between Coaching and Therapy 04:17 - How to Use Solution-Focused Approaches in Coaching 06:46 - Actionable Steps for Maintaining Ethical Clarity 09:06 - Invitation to Join the Therapist to Coach Collective & Wrap-Up Key Takeaways: Therapy vs. Coaching: Therapy focuses on processing the past, while coaching is about future goals and solutions. Understanding these differences helps set ethical boundaries. Practical Skills Transfer: Techniques like motivational interviewing, reflective listening, and positive psychology are easily adaptable to coaching. Action Steps for Clarity: Create a comparison document outlining the scope of therapy and coaching, and use separate contracts to protect yourself legally and ethically. Category: Therapist to Coach, Ethical Considerations, Business Boundaries, Coaching Strategies Keywords: Therapy vs. coaching ethics, therapist coaching boundaries, coaching business legality, ethical coaching practices, solution-focused coaching, Therapist to Coach Collective, starting a coaching business Join Our Email List for Updates, Resources, and Offerings: Connect with Liz: Website: Instagram: /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33759007

EP 115: Can Therapists Charge More for Coaching Than Therapy? 11/03/2024

EP 115: Can Therapists Charge More for Coaching Than Therapy? Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth that holds therapists back: “Is it ethical for therapists to charge higher fees for coaching?” Many therapists feel conflicted about setting higher rates for coaching services, believing it may be unethical or unfair. Liz addresses this concern head-on, explaining the fundamental differences between therapy and coaching business models to help listeners understand why higher fees for coaching are justified and ethical. Liz breaks down how the therapy model typically involves charging per session over an indefinite time frame, while the coaching model operates on a package basis, often paid upfront. She provides practical math examples to illustrate how coaching fees align with standard therapy rates, but with a different payment structure. Liz also discusses how coaching’s value lies in its goal-oriented, future-focused approach, which provides faster, tangible results for clients. The episode concludes with a powerful mindset exercise to help therapists overcome guilt around charging higher fees. Liz encourages listeners to see their fees as an investment in the life-changing transformations they facilitate and provides steps to create structured coaching packages confidently. Timestamps: 00:01 - Introduction & Free Webinar Reminder 00:56 - Why Therapists Worry About Charging Higher Fees for Coaching 02:41 - The Differences Between Therapy and Coaching Business Models 04:52 - Debunking the Myth: High Fees for Coaching Are Not Unethical 07:06 - Understanding the Value and Transformation of Coaching Services 09:36 - Leveraging Your Dual Expertise as a Therapist and Coach 11:20 - Mindset Exercise: Shifting Your Perspective on Pricing 13:50 - Invitation to the Therapist to Coach Collective & Wrap-Up Key Takeaways: Business Model Differences Matter: Therapy and coaching operate under distinct payment structures, making higher fees for coaching ethical and justified. Focus on Value, Not Time: Coaching fees should reflect the life-changing transformation you provide, not just the hours spent in sessions. Practical Steps to Get Started: Liz shares a mindset exercise and pricing strategies to help you confidently charge for your coaching services. Category: Therapist to Coach, Pricing Strategies, Coaching Business Ethics, Business Models Keywords: Ethical pricing for coaches, therapist to coach transition, high-value coaching fees, coaching vs. therapy fees, pricing mindset shift, Therapist to Coach Collective, debunking coaching myths Join Our Email List for Updates, Resources, and Offerings: Connect with Liz: Website: Instagram: /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33758927

EP 114: Can I Really Run a Coaching Business as a Therapist Without Being Tech-Savvy or Active on Social Media? 11/02/2024

EP 114: Can I Really Run a Coaching Business as a Therapist Without Being Tech-Savvy or Active on Social Media? Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez tackles another common myth that holds therapists back from starting a coaching business: “I’m not tech-savvy, so I can’t coach.” Many therapists are intimidated by the idea of needing advanced tech skills or a strong social media presence to run a successful coaching practice. Liz reassures listeners that this is far from the truth and offers simple, practical steps to get started without feeling overwhelmed. Liz explains that you only need a few basic tech tools, like Zoom, Google Calendar, and a simple payment system like PayPal or Stripe, to begin working with coaching clients. She shares how many successful coaches grow organically through networking and referrals, rather than relying solely on social media. If social media feels intimidating, Liz encourages listeners to choose just one platform to focus on, whether that’s Instagram, LinkedIn, or even email. This episode is filled with actionable advice to make technology work for you, so you can confidently step into coaching without sacrificing your privacy or feeling like you need to be a tech expert. If you’re ready to embrace simple tech solutions and discover how to market your services in a way that works for you, this episode will give you the encouragement and practical tools to get started. Timestamps: 00:01 - Welcome & Free Webinar Invitation 02:16 - Myth Debunked: You Don’t Need to Be Tech Savvy to Coach 04:46 - How Successful Coaches Leverage Simple Tools and Strategies 06:31 - Essential Tech Tools You Can Use for Free 08:16 - Marketing Simplified: Choose One Platform That Works for You 09:30 - Make It Easy for Clients to Find and Book You 10:45 - Invitation to Join the Therapist to Coach Collective 11:50 - Wrap-Up & Preview of Upcoming Episodes in the Series Key Takeaways: Start Simple with Tech: Basic tools like Zoom, Google Calendar, and PayPal are enough to begin your coaching journey. Choose One Marketing Platform: You don’t have to be on every social media platform; focusing on one is perfectly fine. You Don’t Have to Sacrifice Privacy: Establishing a professional online presence doesn’t mean oversharing your personal life or being constantly online. Category: Therapist to Coach, Technology in Business, Simple Marketing Strategies, Coaching Myths Keywords: Therapist to coach, starting simple with tech, social media myths, marketing for therapists, basic tools for coaching, Therapist to Coach Collective, debunking coaching myths Join Our Email List for Updates, Resources, and Offerings: Connect with Liz: Website: Instagram: /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33759657

EP 113: Can I Start a Coaching Business as a Therapist If I’m Not a Business Person? 11/02/2024

EP 113: Can I Start a Coaching Business as a Therapist If I’m Not a Business Person? Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a widespread myth that holds many therapists back from starting their coaching business: “I’m not a business person, so I can’t coach.” Liz opens up about her background, sharing how she had no prior business experience as the first entrepreneur in her family. Yet, she successfully launched a thriving coaching business and wants other therapists, especially Latina therapists and daughters of immigrants, to realize that they, too, can become successful business owners. Liz breaks down why therapists often doubt their ability to run a business, citing fears of not having the right education or experience to manage systems, clients, and marketing. She reassures listeners that they already possess many of the skills needed to run a successful coaching business, like managing client relationships, delivering value, and structuring sessions. Liz introduces two simple, actionable steps to start feeling like a business owner: recognizing and leveraging existing skills and starting with simple systems to manage your coaching clients. If you’ve ever felt intimidated by the idea of running a business, this episode will empower you to take your first steps toward building your coaching practice confidently. Timestamps: 00:01 - Introduction & Webinar Invitation 02:11 - Myth Debunked: Why You Don’t Need to Be a “Business Person” to Coach 04:30 - The CEO Identity: Why It’s Key to Your Coaching Success 06:31 - Step 1: Focus on the Skills You Already Have 08:16 - Step 2: Start Simple with Basic Systems and Tools 09:30 - Shifting Your Mindset to Embrace Being a Business Owner 10:45 - Invitation to Join the Therapist to Coach Collective 11:50 - Wrap-Up & Encouragement to Cultivate Your CEO Identity Key Takeaways: You Have Transferable Skills: Therapists already know how to manage client relationships, which translates well to running a coaching business. Starting Simple Works: You don’t need an elaborate setup; a few basic tools can help you get started. Embrace Your CEO Identity: Shifting your mindset to see yourself as a business owner is essential for growth and long-term success. Category: Therapist to Coach, Business Mindset, Coaching Business, Entrepreneurial Skills Keywords: Therapist to coach transition, business skills for therapists, CEO identity, coaching for therapists, starting simple in business, embracing entrepreneurship, Therapist to Coach Collective Join Our Email List for Updates, Resources, and Offerings: Connect with Liz: Website: Instagram: /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33758907

EP 112: Is Coaching Just as Legitimate as Therapy? 11/02/2024

EP 112: Is Coaching Just as Legitimate as Therapy? Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a pervasive concern among therapists considering coaching: “Is coaching just as legitimate as therapy?” Liz demystifies this common myth, emphasizing that coaching and therapy serve equally important but different roles in supporting clients’ well-being. She explains that while therapy focuses on processing past experiences and their influence on the present, coaching is more future-oriented, helping clients set goals and achieve personal growth. Liz discusses why therapists often feel conflicted about stepping into the coaching space, especially due to concerns about the lack of regulation and the fear of losing professional respect. However, she reassures listeners that coaching can be an ethical and highly valuable extension of their skillset, provided they implement clear boundaries and ethical practices. By sharing her personal experiences and actionable steps, Liz encourages therapists to embrace the legitimacy of coaching and to explore this path confidently. This episode will leave you feeling empowered to consider coaching as a viable and fulfilling addition to your therapy practice, without compromising your professional values or integrity. Timestamps: 00:01 - Welcome & Free Webinar Invitation 01:26 - Introduction to the Topic: Is Coaching Just as Legitimate as Therapy? 01:56 - Addressing the Myth: Why Some See Coaching as Less Credible 03:53 - Understanding the Differences: Coaching vs. Therapy 05:56 - The Value of Coaching: Future-Focused and Goal-Oriented 06:15 - How Coaching Can Bring Relief and Fulfillment for Burnt-Out Therapists 08:21 - Embracing Coaching as an Ethical Extension of Your Skills 09:30 - Reflective Questions to Help You Decide If Coaching Is Right for You 10:45 - Webinar Details & How the Therapist to Coach Collective Can Support You 11:50 - Wrap-Up & Preview of the Next Episode in the Myth-Busting Series Key Takeaways: Legitimacy of Coaching: Coaching is a credible profession that complements therapy by focusing on clients’ future goals, rather than past traumas. Ethics Matter: Therapists can apply their own values and ethics to coaching, ensuring it is conducted responsibly and in alignment with their standards. Practical Steps to Start: Liz shares exercises to help therapists distinguish between coaching and therapy and begin developing their coaching services with confidence. Category: Therapist to Coach, Coaching Ethics, Business Growth, Myths About Coaching Keywords: Is coaching legitimate, therapist to coach transition, coaching ethics, future-focused coaching, debunking coaching myths, Therapist to Coach Collective, balancing coaching and therapy Join Our Email List for Updates, Resources, and Offerings: Connect with Liz: Website: Instagram: /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33759132

EP 111. How Do I Balance Being a Coach and a Therapist at the Same Time? 10/30/2024

EP 111. How Do I Balance Being a Coach and a Therapist at the Same Time? Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn How to Start Coaching Ethically Alongside Therapy Now. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a question many therapists ask: Can you balance coaching with therapy without burning out or blurring the lines? Liz shares her personal journey of managing both roles during graduate school and highlights the key differences between therapy and coaching. She emphasizes that, despite common beliefs, you don’t have to choose one path over the other. With the right boundaries, clear communication, and effective client agreements, you can maintain both practices ethically. Liz introduces her "Five-Hour CEO Schedule," showing how to efficiently manage your coaching business alongside therapy, even with a busy schedule. She discusses the importance of focusing coaching on future goals while therapy addresses past traumas, helping listeners understand how to distinguish the two. Liz provides actionable steps to find the balance, communicate effectively, and leverage your skills to expand your practice. If you’ve been feeling unsure about managing both coaching and therapy, this episode offers clarity and practical steps to help you start balancing these roles. Timestamps: 00:00 - Welcome & Introduction 01:30 - Invitation to Liz’s Free Webinar on November 3rd 03:10 - Why Therapists Struggle with Balancing Coaching and Therapy 04:45 - Debunking the Myth: You Can Only Choose One Path 07:20 - Key Differences Between Coaching and Therapy 09:00 - The Five-Hour CEO Schedule: How Liz Managed Both Roles 11:50 - Setting Clear Boundaries and Client Agreements 13:45 - Actionable Steps to Start Balancing Coaching and Therapy 15:40 - How to Join Liz’s Free Webinar on November 3rd 17:30 - Wrap-Up & Next Episode Teaser Category: Therapist to Coach, Balancing Therapy and Coaching, Coaching Business Keywords: Balancing therapy and coaching, therapist to coach, managing dual roles, ethical coaching, therapist business growth, Latinas in coaching Join our email list for updates, resources, and offerings: Connect with Liz: Website: Instagram: Stay tuned for the next episode in this mini-series, where Liz continues debunking the top 10 myths therapists believe about starting a coaching business! /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33696057

EP 110. Why You Don’t Need Your Niche Perfectly Defined to Start Coaching 10/22/2024

EP 110. Why You Don’t Need Your Niche Perfectly Defined to Start Coaching Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth therapists believe about starting a coaching business: Do you need to have your niche perfectly defined before you start coaching? Spoiler alert: You don’t! Liz explains why many therapists feel stuck trying to find the perfect niche before they launch, but she emphasizes that your niche will evolve as you take action. By sharing her own experience and offering practical advice, Liz shows how you can start coaching now, even if your niche isn’t fully defined yet. If you’ve been held back by the idea of needing a perfectly defined niche, this episode will give you the clarity and permission to get started right away. Timestamps: 00:00 - Welcome & Introduction 01:50 - Myth #2: Do You Need to Have Your Niche Perfectly Defined? 03:10 - Why Therapists Feel Stuck Trying to Define Their Niche 05:30 - How Niches Evolve Over Time with Action 07:05 - Using Your Current Clients to Gain Clarity on Your Coaching Niche 09:45 - Differentiating Between Therapy and Coaching Niches 12:15 - Actionable Steps to Start Coaching Now Without a Perfect Niche 14:40 - How to Join Liz’s Free Webinar on November 3rd 16:20 - Wrap-Up & Next Episode Teaser Category: Therapist to Coach, Coaching Business, Niches in Coaching Keywords: Defining your coaching niche, therapist to coach, debunking coaching myths, evolving niches, therapist business growth, Latinas in coaching Join our email list for updates, resources, and offerings: Connect with Liz: Website: Instagram: Stay tuned for the next episode in this mini-series, where Liz continues debunking the top 10 myths therapists believe about starting a coaching business! /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33561097

EP 109. Do You Really Need More Certifications to Coach? 10/21/2024

EP 109. Do You Really Need More Certifications to Coach? Inquire about working with Liz in Private Coaching: Join the Therapist to Coach Collective: Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez kicks off a 10-part mini-series that debunks the top myths therapists believe about starting a coaching business. Today, Liz tackles Myth #1: Do I need more certifications to become a coach? She breaks down why therapists often feel the need for additional credentials before starting their coaching journey and explains why it’s unnecessary. With your existing skills—like active listening, motivational interviewing, and cognitive behavioral techniques—you’re already prepared to coach. If you've been holding back from starting your coaching business because you think you need more certifications, this episode will shift your mindset and empower you to take action. Timestamps: 00:00 - Welcome & Introduction 01:50 - Myth #1: Do You Need More Certifications to Become a Coach? 03:10 - Why Therapists Feel They Need More Certifications 05:30 - The Truth: You’re Already Prepared to Coach 07:05 - Reflecting on Your Current Skills & Transferring Them to Coaching 09:45 - Solution-Focused Coaching & Ethical Considerations 12:15 - Actionable Steps to Start Coaching Now 14:40 - How to Join Liz’s Free Webinar on November 3rd 16:20 - Wrap-Up & Next Episode Teaser Category: Therapist to Coach, Coaching Business, Ethics in Coaching Keywords: Coaching certifications, therapist to coach, debunking coaching myths, solution-focused coaching, ethics in coaching, therapist business growth, Latinas in coaching Join our email list for updates, resources, and offerings: Connect with Liz: Website: Instagram: Register for New Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Stay tuned for the next episode in the series, where Liz continues debunking the top myths therapists believe about starting a coaching business! /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/33559407

EP. 108: Life After Leaving Your 9-5 Therapy Job: Embracing Full-Time Entrepreneurship 10/16/2024

EP.107: Balancing Your Therapy Practice and Growing Your Coaching Business 10/10/2024

EP.106: How to Prepare, Plan, and Implement Your Transition into Full-Time Entrepreneurship 09/24/2024

EP.105 How to Start A Coaching Business as A Therapist to Create the Life & Income You've Always Dreamed Of 09/19/2024

Becoming 9-5 Optional Series: From Latina in Tech to Money Coach, How Leticia Became 9-5 Optional 08/03/2024

Becoming 9-5 Optional Series: From Latina in Tech to Money Coach, How Leticia Became 9-5 Optional In this conversation, Liz Fernandez interviews Leticia Torres, a Latina money coach, about her journey to becoming 9 to 5 optional. Leti shares her experience as a therapist and how she transitioned into coaching. She discusses the hesitations and limiting beliefs she had to overcome, such as feeling the need for certification and thinking she needed a background in therapy to help others. Leti highlights the importance of mindset work and how it has been life-changing for her. She also emphasizes the empowerment she feels in being able to create her own income and make a difference in her community. Leti recommends Liz's work and shares her own offerings as a money coach. Key Topics: Leti's background in tech and her high-paying role. The burnout and unfulfillment Leti experienced in her 9-5 job. Transitioning to coaching and overcoming limiting beliefs. The role of mindset work in Leti's transformation. The importance of community and support in the Therapist to Coach Collective. Leti's success as a new coach, earning close to $10,000 and working 3 days a week. The empowerment of creating her own income and making an impact in her community. Leti's journey as a DACA recipient and the liberation she feels. Leti's current role as a present mom and wife, and her balanced work-life schedule. Takeaways: You can overcome burnout and find fulfillment in your career. Mindset work is crucial for overcoming limiting beliefs and achieving success. Community support can make a significant difference in your journey. Creating your own income brings empowerment and freedom. It’s possible to achieve a balanced work-life schedule and be present for your family. Investing in yourself and your growth is essential for transformation. Connect with Leticia Torres: Instagram: Services: Join the Therapist to Coach Collective: Start your coaching business, create -10K months in just 5 hours a week, and double your income as a coach to become 9-5 optional. Visit for more details and to join the program. What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón. Enroll Now: Join the TCC program and get instant access to all the resources and support. PAY IN FULL & ENROLL NOW: ENROLL NOW WITH THE PAYMENT PLAN: TCC DETAILS: For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th Work with Liz Privately: Interested in one-on-one coaching? Find more details and Follow Liz Fernandez: Instagram: Website: Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast. /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/32426927

Becoming 9-5 Optional Series: From Burnout to Freedom | How Joanna Became 9-5 Optional & Moved to Oaxaca 08/03/2024

Becoming 9-5 Optional Series: From Burnout to Freedom | How Joanna Became 9-5 Optional & Moved to Oaxaca In this Instagram Live conversation, Liz Fernandez interviews Joanna, a queer Mexicana and life coach, about her journey to becoming 9-5 optional. They discuss Joanna's decision to explore coaching, her experience in the Therapist to Coach Collective (TCC) program, and her breakthroughs in niching down. Joanna emphasizes the importance of listening to your body and soul when making decisions, investing in yourself, and finding a supportive community. She also highlights the need to decondition ourselves from societal expectations and to honor our own timelines. Key Topics: Joanna's background as a social worker. The burnout and challenges she faced in her 9-5 job. How she discovered coaching and the potential it held for her. Joanna's initial fears and hesitations about transitioning to coaching. The mindset work and belief shifts that were crucial to her success. The role of community and support in the Therapist to Coach Collective. Joanna's transformation and achievements in the first year as a full-time entrepreneur. The ripple effect of coaching and the impact on Joanna's clients. Takeaways: Listen to your body and soul when making decisions about your career and life. Invest in yourself and your growth, even if it feels uncomfortable or goes against societal expectations. Find a supportive community that aligns with your values and can help you navigate your journey. Decondition yourself from societal expectations and explore new ways of doing things. Honor your own timeline and trust that you are enough to start taking steps towards your goals. Connect with Joanna: Instagram: Join the Therapist to Coach Collective: Start your coaching business, create 5-10k months in just 5 hours a week, and double your income as a coach to become 9-5 optional inside TCC. Visit for more details and to join the program. What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón. Enroll Now: Join the TCC program and get instant access to all the resources and support. PAY IN FULL & ENROLL NOW: ENROLL NOW WITH THE PAYMENT PLAN: TCC DETAILS: For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th Work with Liz Privately: Interested in one-on-one coaching? Find more details and Follow Liz Fernandez: Instagram: Website: Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast. Disclaimer: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the host. /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/32426907

Becoming 9-5 Optional Series: How Iris Went from 9-5 Educator to Surrender Coach & Full-Time Coach in TCC 08/03/2024

Becoming 9-5 Optional Series: How Iris Went from 9-5 Educator to Surrender Coach & Full-Time Coach in TCC In this episode of the Beyond Private Practice podcast, Liz Fernandez interviews her client, Iris Canela, about her journey of transitioning from a full-time educator to a successful surrender coach. Iris shares her experiences in the Therapist to Coach Collective program and discusses the importance of being intentional with time management and reevaluating priorities. She emphasizes the value of being part of a supportive community and having a coach who listens and motivates her. Key Takeaways: Intentional Time Management: Iris discusses how she learned to manage her time effectively and set appropriate boundaries to balance her commitments. Reevaluating Priorities: The importance of reassessing what's important in different seasons of life to align with personal and professional goals. Supportive Community: The value of having a community that offers encouragement, accountability, and shared experiences. Power of Belief and Self-Compassion: Iris highlights the significance of believing in oneself and practicing self-compassion during the entrepreneurial journey. Surrendering to the Process: Embracing the process of building a business with patience and trust. Mindset Work: The impact of mindset work, particularly around money, and the breakthroughs Iris experienced. Taking Time Off: Iris's experience of taking a month off for her wedding and coming back to consult calls waiting for her, illustrating that success doesn't always require constant hard work. Investing in Oneself: The importance of investing in personal growth and staying committed to one’s vision. Quotes from Iris: "I wanted to launch this business fully and really believe in myself, but my energy because of my 9 to 5 was consuming a lot of that." "Through TCC, I learned to trust my knowledge and abilities, realizing that my experiences were enough to make a real difference." "Taking that month off taught me that we don't have to work hard to prove our success. My business was still flowing, and people were still reaching out." Links and Resources: Connect with Iris Canela: Instagram: Website: Follow Liz Fernandez: Instagram: Website: Join the Therapist to Coach Collective: Start your coaching business, create -10K months in just 5 hours a week, and double your income as a coach to become 9-5 optional. Visit for more details and to join the program. What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón. Enroll Now: Join the TCC program and get instant access to all the resources and support. PAY IN FULL & ENROLL NOW: ENROLL NOW WITH THE PAYMENT PLAN: TCC DETAILS: For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th Work with Liz Privately: Interested in one-on-one coaching? Find more details and /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/32426887

Becoming 9-5 Optional Series: How Norma Became a Successful Entrepreneur and Left Her 9-5 After a Decade as a Therapist 08/03/2024

Becoming 9-5 Optional Series: How Norma Became a Successful Entrepreneur and Left Her 9-5 After a Decade as a Therapist In this Instagram Live conversation, Liz Fernandez interviews former TCC Client, Norma Garcia, a therapist and breakup coach, about her inspiring journey to becoming a full-time entrepreneur. Norma shares her experience before joining the Therapist to Coach Collective, her doubts and hesitations, and the mindset shifts she had to make. She highlights the importance of community and the support she received from the program. The conversation emphasizes the power of belief, mindset work, and the transformative impact of coaching. Key Topics: Norma's background as a therapist working with low-income Latinx, BIPOC families. The burnout and challenges she faced in her 9-5 job. How she discovered coaching and the potential it held for her. Norma's initial fears and hesitations about transitioning to coaching. The mindset work and belief shifts that were crucial to her success. The role of community and support in the Therapist to Coach Collective. Norma's transformation and achievements in the first year as a full-time entrepreneur. The ripple effect of coaching and the impact on Norma's clients. Connect with Norma Garcia: Instagram: Join the Therapist to Coach Collective: Start your coaching business, create 5-10k months in just 5 hours a week, and double your income as a coach so you become 9-5 optional inside TCC. Visit for more details and to join the program. Enroll Now: Join the TCC program and get instant access to all the resources and support. PAY IN FULL & ENROLL NOW: ENROLL NOW WITH THE PAYMENT PLAN: For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th Work with Liz Privately: Interested in one-on-one coaching? Find more details and Follow Liz Fernandez: Instagram: Website: Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast. Disclaimer: The views and opinions expressed in this podcast are those of the guests and do not necessarily reflect the official policy or position of the host. /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/32426837

Celebrating 100 Episodes: 10 Life & Business Lessons for the Heart-Led Entrepreneur 08/03/2024

Celebrating 100 Episodes: 10 Life & Business Lessons for the Heart-Led Entrepreneur In this special 100th episode, Liz Fernandez reflects on her podcast journey and shares 10 important lessons she’s learned along the way. From the power of taking small steps to the importance of self-belief, Liz's insights are sure to inspire heart-led entrepreneurs. A big thank you to all the listeners for their support over the past two years. Episode Highlights: Celebrating Milestones: Liz looks back on the journey to 100 episodes, sharing the growth, challenges, and successes along the way. Key Lessons: Liz shares 10 essential life and business lessons, with personal stories and experiences that highlight their impact. Building Community: The importance of creating a supportive community and how it has helped Liz and her listeners. Self-Belief and Visibility: The power of believing in yourself, being visible, and how it can lead to new opportunities. Balancing Life and Work: Liz talks about finding a balance between professional goals and personal well-being, including her approach to a five-hour work week. Join the Conversation: Share your thoughts and experiences on social media using the hashtag #BeyondPrivatePractice. Follow Liz Fernandez on Instagram for more updates and insights. Therapist to Coach Collective (TCC): What is TCC?: TCC is a 12-month program designed to help you create 5-10K months in just 5 hours a week and double your income as a coach, even if you're new to coaching. It's tailored for the Latina service provider, helper, and aspiring coach, with the goal of bridging the Latina pay and opportunity gap. TCC helps you become 9-5 optional through coaching, start your coaching business while protecting your therapy license, learn how to advertise and market your work, and sell ethically y con corazón. Enroll Now: Join the TCC program and get instant access to all the resources and support. GET THE 48HR BONUS & ENROLL NOW: ENROLL NOW WITH THE PAYMENT PLAN: TCC DETAILS: For Questions Schedule a Call: Book a consultation call with Liz to learn more about TCC and how it can benefit you. Schedule your call by August 9th Work with Liz Privately: Interested in one-on-one coaching? Find more details and Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review to help others find this podcast. Episode Keywords: entrepreneurship, lessons, small steps, adapting, evolving, liberation, community, enough, plan, five-hour work week, visibility, choose yourself, celebrate wins /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/32426802

EP 99. How Being the Eldest Daughter of Immigrants Innately Makes You a CEO 07/12/2024

EP 99. How Being the Eldest Daughter of Immigrants Innately Makes You a CEO Episode Summary In this episode, Liz Fernandez dives into how being the eldest daughter of immigrants can turn you into a natural CEO. She talks about the unique family roles and big responsibilities that come with it, like helping your parents and siblings, bridging language and cultural gaps, and leading family decisions. Liz shares her own stories, showing how these experiences build crucial skills like leadership, decision-making, resilience, adaptability, and a strong work ethic. You'll also get practical tips for becoming a CEO or business owner. Tune in to listen to the full episode—if you're an eldest daughter, it's one you won't want to miss! Connect and Work with Liz Fernandez: Website: Instagram: Resources from this episode: Topics Covered: The Role of the Eldest Daughter in Immigrant Families Family dynamics in immigrant households Acting as cultural and language bridges between parents and society Personal anecdotes illustrating these roles The pressure and expectations placed on eldest daughters Balancing family obligations with personal aspirations Developing a strong sense of duty and responsibility from a young age Key Qualities Developed as an Eldest Daughter Leadership and decision-making skills Managing multiple tasks and people effectively Resilience and adaptability Overcoming challenges and navigating cultural differences Strong work ethic and perseverance How These Qualities Translate to Being a CEO Natural leadership abilities Confidence in making tough decisions Strategic thinking and problem-solving Balancing short-term needs with long-term goals Emotional intelligence and empathy Building strong, trusting relationships with colleagues and clients Real-Life Examples and Success Stories Highlighting successful CEOs who were eldest daughters of immigrants Brief biographies and their paths to success How their upbringing influenced their leadership style and achievements Practical Advice for Aspiring CEOs Embracing and leveraging your unique background Recognizing and using the strengths developed through experiences Tips for personal and professional growth Encouragement and affirmation of innate capabilities and potential /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/32118382

98. From Latina Therapist to CEO & Coach: Kathy's Path to Building a Legacy Beyond Therapy 07/02/2024

98. From Latina Therapist to CEO & Coach: Kathy's Path to Building a Legacy Beyond Therapy Are you getting tired of working in someone else’s group practice and want to become your own boss through private practice, group practice or through your coaching practice? You’ve come to the right place! That’s exactly what we’re covering with this week’s guest, Kathy Acosta! Kathy Acosta is an LCSW and EMDR-certified therapist. She is also a proud first-generation Latina, mom, and the enthusiastic owner of her own group practice in Ridgewood, NJ. She’s all about breaking barriers and building bridges. As a private practice business coach, she specializes in coaching private practice owners who are ready to take the leap and expand into group practices. She is also the CEO and Founder of the Latinx Practice Collective. Their mission is to create a space that’s as vibrant as Latinx culture through community, support, and business consultations with private practice owners. Kathy chose an unconventional path and started her own group practice all on her own! She took her background in business and her experience as a first-gen Latina and created something incredible! Because of this she expanded Beyond Private Practice and started multiple businesses as a Therapist, one of them being her Coaching Practice. She is building a legacy far beyond the therapy room and will soon be launching one of the few directories of Latinx therapists in the nation. Listen to the full episode to hear Kathy's path to building a legacy beyond private practice. Ready? Let’s get into today's episode! Topics covered in From Latina Therapist to CEO & Coach: Kathy's Path to Building a Legacy Beyond Therapy: Why Kathy decided to leave the security of her job in a group practice and start her own group practice Why being a first-generation Latina set her up for success as a business owner How having her own coach benefits her and her business Actionable steps that you can take to create your own support system How to avoid burnout as a business owner Connect and Work with Liz Fernandez: Website: Instagram: Connect with Kathy Acosta: Website: Latina Practice Collective: Hero Counseling Center: Instagram: , Resources from this episode: /episode/index/show/6b6f6ca2-c220-48b7-9517-94ad78cdce6e/id/31970632

97. Why Your Coaching Consultations Are Not Converting to Sales as a Therapist and Coach 06/25/2024

96. How You Can Start Your Online Coaching Business From Scratch as a Therapist 06/18/2024

95. The Benefits of Choosing Coaching Over Licensure as a Therapist 06/11/2024

Beyond Private Practice

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