EP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán
Release Date: 02/25/2025
EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out)
Beyond Private Practice
In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment. Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to...
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EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom
Beyond Private Practice
In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You’ll learn: Why you don’t need another credential to be “legitimate” How adding coaching can create more income with fewer clients Three lessons I wish I knew before building my business ...
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EP 143. How to Earn More and Work Less As A Therapist Without Starting Over
Beyond Private Practice
In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You’ll discover: Why you don’t need another credential to be “legitimate” How to break free from systems that keep therapists underpaid and overworked The truth about adding coaching (and why it doesn’t make you less of a therapist) Key mindset shifts to start getting paid now for the...
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EP 142. How to Stay Booked And Paid All Summer as a Therapist
Beyond Private Practice
What if your private practice didn’t have to slow down in the summer? In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services —...
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EP 141. How to Use Belief And Safety to Start a Coaching Business as a First-Gen Therapist
Beyond Private Practice
In this episode of Beyond Private Practice, I’m sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they’re starting from scratch. You’ll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again. I also share my personal story of building a half-a-million-dollar business with nothing but...
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EP 140. How Therapists Can Sell Coaching with Confidence and Integrity
Beyond Private Practice
In this episode of Beyond Private Practice, I’m pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident. You’ll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible — and why I now believe selling is an act of service, honesty, and sacred leadership. This episode is for the therapist who: Feels uncomfortable or guilty about selling coaching services ...
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EP 139. How Coaching Helps Therapists Create Freedom
Beyond Private Practice
In this episode, I’m pulling back the curtain on what coaching can really do for you — especially if you’re a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work. This conversation is for the woman who feels boxed in by the traditional therapy career path, who has built a “successful” life that no longer fits, and who is craving a business that honors her values, culture, creativity, and desire for a simpler and more spacious schedule of aligned...
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EP 138. The Identity Shift You Need to Start Your Coaching Business with Confidence
Beyond Private Practice
In this episode, I’m pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who’ve been told to play it safe, it’s never just about the strategy. It’s about identity. This episode is for the woman who knows she’s meant for more — the one who’s been circling the decision to start her coaching business, wondering if she’s “ready” or “allowed” to want more freedom, more alignment, and more ownership of her life and her work. I’ll share my personal story of how...
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EP 137. Releasing the Guilt of Wanting More: 3 Years of Living in Mexico City
Beyond Private Practice
In this episode, I’m celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I’ve ever made. I’m pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who’s been told to just be grateful, but who knows in her heart that she’s meant for more. You’ll hear the lessons, identity shifts, and soul-level releases that made it all possible—and why choosing yourself isn’t selfish, it’s sacred. Here’s What You’ll Learn: The...
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EP 136: How to Shift from Survival Mode to Creator Mode and Reclaim Your Power
Beyond Private Practice
A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you’ve ever felt like you’re just “getting by” or that you’re stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and real client examples, you’ll discover how to reclaim your identity as someone who creates new opportunities, not just for yourself, but for generations to come. Why You Should Listen: ...
info_outlineFrom Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán
Episode Summary
In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her culture, passion, and purpose.
Efi shares her deeply personal journey of navigating career uncertainty, overcoming self-doubt, and ultimately building Con Intención, a business that honors Mexican artisans, and a thriving virtual assistant business supporting WOC entrepreneurs. She dives into the challenges of pricing her services, trusting herself as a business owner, and the mindset shifts that helped her scale sustainably—without sacrificing her well-being.
If you have ever questioned whether you can build a business that aligns with your values while providing financial stability and freedom, this episode is for you.
Want to build a purpose-driven business that feels aligned and sustainable? Work with Liz one-on-one to create an intentional growth strategy, confidently price your services, and build a business that supports your life, not the other way around.
Apply for Private Coaching: Learn More and Book a Consultation
About Efi Guzmán
Efi Guzmán is the founder of Con Intención, a business dedicated to preserving and celebrating Mexican artistry through ethically sourced, handmade goods. She is also a virtual assistant for WOC entrepreneurs, specializing in content repurposing, admin support, and design.
As a Mexicana entrepreneur living in Guanajuato, Efi’s journey has been one of resilience, healing, and deep intention. She started her business after struggling with career misalignment, a lack of fulfillment in traditional jobs, and a life-changing health crisis. Now, she helps bridge cultural and economic gaps while running a sustainable, passion-driven business.
Her story is a reminder that everything you desire is possible when you lead with courage, trust, and intention.
Timestamps
00:01 – Efi’s Story: From Career Confusion to Entrepreneurship
04:07 – The Moment She Knew She Couldn’t Stay in a 9-5
06:36 – Discovering Her Purpose Through Artisanal Work in Mexico
12:04 – Overcoming Fear and Self-Doubt as a First-Gen Latina Entrepreneur
17:44 – Managing Two Businesses: Con Intención and Her Virtual Assistant Business
23:34 – The Mindset Shift That Helped Efi Charge Her Worth
29:40 – Navigating Pricing and Raising Rates Without Guilt
35:15 – Taking a Month-Long Break from Business and Why It Changed Everything
43:30 – Creating a Business That Supports Your Life and Priorities
50:05 – Advice for Aspiring Entrepreneurs Who Feel Stuck
Episode Highlights
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Owning Your Worth and Raising Your Prices – How Efi went from charging twenty dollars per hour to confidently pricing her VA services at over one thousand dollars per package
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Bridging Culture and Commerce – Why Efi’s commitment to ethical pricing and honoring artisans makes Con Intención unique
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Redefining Entrepreneurship – Breaking free from scarcity and fear-based narratives around running a business
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Sustainable Growth and Rest – Why Efi took a month off from her business and what she learned from it
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Trusting the Process – How letting go of control and embracing the unknown helped her scale
Category
Latina Entrepreneurs, Sustainable Business Growth, Pricing and Mindset, Purpose-Driven Business
Keywords
small business growth, Latina entrepreneurs, pricing your worth, quitting nine-to-five, virtual assistant business, ethical sourcing, Mexican artisans, women of color in business, sustainable entrepreneurship, business mindset
Connect and Work with Liz Fernandez
Website: https://thelizfernandez.com/
Instagram: @thelizfernandez
Apply for Private Coaching: Learn More and Book a Consultation
Therapist to Coach Collective: Learn More and Enroll
Connect with Efi Guzmán
Con Intención – Handmade Artesanías from México
🔗 Website: https://conintencionmx.com
📸 Instagram: @conintencionmex
💻 Virtual Assistant Services for WOC Entrepreneurs
📸 Instagram: @efi.guzman
Efi is currently accepting two new VA clients for March. If you are a WOC entrepreneur needing support with content repurposing, admin, or design, reach out to her as soon as possible.
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