loader from loading.io

EP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán

Beyond Private Practice

Release Date: 02/25/2025

EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective show art EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective

Beyond Private Practice

In this episode, you’re getting exclusive access to the kind of real, honest, and high-level coaching that happens inside the Therapist to Coach Collective. You’ll hear me coaching one of our incredible clients — a therapist of color who went from working full-time in community mental health to building a thriving private practice. Within her first month of going full time, she filled her caseload — and now she’s consistently bringing in $10K/month through a hybrid model (insurance + private pay). But like many therapists in growth mode, she’s now facing a new challenge: How do I...

info_outline EP. 150 How to Grow Your Therapy Income Without Relying on Third-Party Platforms show art EP. 150 How to Grow Your Therapy Income Without Relying on Third-Party Platforms

Beyond Private Practice

Are you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically. Whether you’re scaling your private practice or adding coaching, this episode is packed with real talk, therapist mindset shifts, and actionable private practice growth strategies that will help you step into your...

info_outline EP 149. How to Double Your Therapy Income in Any Economy show art EP 149. How to Double Your Therapy Income in Any Economy

Beyond Private Practice

If you’ve ever felt like you’re doing everything right — full caseload, loyal clients, even referrals — but your income still doesn’t reflect your effort… this episode is for you. In this episode of Beyond Private Practice, I’m walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell. This isn’t about manipulation, pressure, or performing. It’s about learning to articulate your value,...

info_outline EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster show art EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster

Beyond Private Practice

In this episode, I’m breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You’ll learn what’s actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be. Why You Should Listen: • Shift from effort to alignment – Discover why “working harder” stops working once your caseload is full and how to design a business model that supports sustainable growth. • Release the “my community can’t afford...

info_outline EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months show art EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months

Beyond Private Practice

Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You’re not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K months—without adding more clients or chaos. You’ll hear real case studies of private practice owners who cut their caseloads in half, simplified their systems, and even funded maternity leave...

info_outline EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead show art EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead

Beyond Private Practice

If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead. In this episode, you'll discover why the "therapy ceiling trap" keeps you stuck, how to reverse-engineer your services from your income goals, and real client examples of therapists who broke through to $20K months without working more hours. What You'll Learn The...

info_outline EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out) show art EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out)

Beyond Private Practice

In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment. Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to...

info_outline EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom show art EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom

Beyond Private Practice

In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You’ll learn: Why you don’t need another credential to be “legitimate” How adding coaching can create more income with fewer clients Three lessons I wish I knew before building my business ...

info_outline EP 143. How to Earn More and Work Less As A Therapist Without Starting Over show art EP 143. How to Earn More and Work Less As A Therapist Without Starting Over

Beyond Private Practice

In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You’ll discover: Why you don’t need another credential to be “legitimate” How to break free from systems that keep therapists underpaid and overworked The truth about adding coaching (and why it doesn’t make you less of a therapist) Key mindset shifts to start getting paid now for the...

info_outline EP 142. How to Stay Booked And Paid All Summer as a Therapist show art EP 142. How to Stay Booked And Paid All Summer as a Therapist

Beyond Private Practice

What if your private practice didn’t have to slow down in the summer? In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services —...

info_outline
 
More Episodes

From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán

Episode Summary

In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her culture, passion, and purpose.

Efi shares her deeply personal journey of navigating career uncertainty, overcoming self-doubt, and ultimately building Con Intención, a business that honors Mexican artisans, and a thriving virtual assistant business supporting WOC entrepreneurs. She dives into the challenges of pricing her services, trusting herself as a business owner, and the mindset shifts that helped her scale sustainably—without sacrificing her well-being.

If you have ever questioned whether you can build a business that aligns with your values while providing financial stability and freedom, this episode is for you.

Want to build a purpose-driven business that feels aligned and sustainable? Work with Liz one-on-one to create an intentional growth strategy, confidently price your services, and build a business that supports your life, not the other way around.

Apply for Private Coaching: Learn More and Book a Consultation

About Efi Guzmán

Efi Guzmán is the founder of Con Intención, a business dedicated to preserving and celebrating Mexican artistry through ethically sourced, handmade goods. She is also a virtual assistant for WOC entrepreneurs, specializing in content repurposing, admin support, and design.

As a Mexicana entrepreneur living in Guanajuato, Efi’s journey has been one of resilience, healing, and deep intention. She started her business after struggling with career misalignment, a lack of fulfillment in traditional jobs, and a life-changing health crisis. Now, she helps bridge cultural and economic gaps while running a sustainable, passion-driven business.

Her story is a reminder that everything you desire is possible when you lead with courage, trust, and intention.

Timestamps

00:01 – Efi’s Story: From Career Confusion to Entrepreneurship
04:07 – The Moment She Knew She Couldn’t Stay in a 9-5
06:36 – Discovering Her Purpose Through Artisanal Work in Mexico
12:04 – Overcoming Fear and Self-Doubt as a First-Gen Latina Entrepreneur
17:44 – Managing Two Businesses: Con Intención and Her Virtual Assistant Business
23:34 – The Mindset Shift That Helped Efi Charge Her Worth
29:40 – Navigating Pricing and Raising Rates Without Guilt
35:15 – Taking a Month-Long Break from Business and Why It Changed Everything
43:30 – Creating a Business That Supports Your Life and Priorities
50:05 – Advice for Aspiring Entrepreneurs Who Feel Stuck

Episode Highlights

  • Owning Your Worth and Raising Your Prices – How Efi went from charging twenty dollars per hour to confidently pricing her VA services at over one thousand dollars per package

  • Bridging Culture and Commerce – Why Efi’s commitment to ethical pricing and honoring artisans makes Con Intención unique

  • Redefining Entrepreneurship – Breaking free from scarcity and fear-based narratives around running a business

  • Sustainable Growth and Rest – Why Efi took a month off from her business and what she learned from it

  • Trusting the Process – How letting go of control and embracing the unknown helped her scale

Category

Latina Entrepreneurs, Sustainable Business Growth, Pricing and Mindset, Purpose-Driven Business

Keywords

small business growth, Latina entrepreneurs, pricing your worth, quitting nine-to-five, virtual assistant business, ethical sourcing, Mexican artisans, women of color in business, sustainable entrepreneurship, business mindset

Connect and Work with Liz Fernandez

Website: https://thelizfernandez.com/
Instagram: @thelizfernandez
Apply for Private Coaching: Learn More and Book a Consultation
Therapist to Coach Collective: Learn More and Enroll

Connect with Efi Guzmán

Con Intención – Handmade Artesanías from México
🔗 Website: https://conintencionmx.com
📸 Instagram: @conintencionmex

💻 Virtual Assistant Services for WOC Entrepreneurs
📸 Instagram: @efi.guzman

Efi is currently accepting two new VA clients for March. If you are a WOC entrepreneur needing support with content repurposing, admin, or design, reach out to her as soon as possible.

Loved this episode? Take a screenshot, share it on Instagram, and tag us. Don’t forget to leave a review. It helps more women build the intentional, purpose-driven businesses they deserve.