EP 126. How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno
Release Date: 03/04/2025
EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective
Beyond Private Practice
In this episode, you’re getting exclusive access to the kind of real, honest, and high-level coaching that happens inside the Therapist to Coach Collective. You’ll hear me coaching one of our incredible clients — a therapist of color who went from working full-time in community mental health to building a thriving private practice. Within her first month of going full time, she filled her caseload — and now she’s consistently bringing in $10K/month through a hybrid model (insurance + private pay). But like many therapists in growth mode, she’s now facing a new challenge: How do I...
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EP. 150 How to Grow Your Therapy Income Without Relying on Third-Party Platforms
Beyond Private Practice
Are you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically. Whether you’re scaling your private practice or adding coaching, this episode is packed with real talk, therapist mindset shifts, and actionable private practice growth strategies that will help you step into your...
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EP 149. How to Double Your Therapy Income in Any Economy
Beyond Private Practice
If you’ve ever felt like you’re doing everything right — full caseload, loyal clients, even referrals — but your income still doesn’t reflect your effort… this episode is for you. In this episode of Beyond Private Practice, I’m walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell. This isn’t about manipulation, pressure, or performing. It’s about learning to articulate your value,...
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EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster
Beyond Private Practice
In this episode, I’m breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You’ll learn what’s actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be. Why You Should Listen: • Shift from effort to alignment – Discover why “working harder” stops working once your caseload is full and how to design a business model that supports sustainable growth. • Release the “my community can’t afford...
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EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months
Beyond Private Practice
Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You’re not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K months—without adding more clients or chaos. You’ll hear real case studies of private practice owners who cut their caseloads in half, simplified their systems, and even funded maternity leave...
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EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead
Beyond Private Practice
If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead. In this episode, you'll discover why the "therapy ceiling trap" keeps you stuck, how to reverse-engineer your services from your income goals, and real client examples of therapists who broke through to $20K months without working more hours. What You'll Learn The...
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EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out)
Beyond Private Practice
In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment. Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to...
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EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom
Beyond Private Practice
In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You’ll learn: Why you don’t need another credential to be “legitimate” How adding coaching can create more income with fewer clients Three lessons I wish I knew before building my business ...
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EP 143. How to Earn More and Work Less As A Therapist Without Starting Over
Beyond Private Practice
In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You’ll discover: Why you don’t need another credential to be “legitimate” How to break free from systems that keep therapists underpaid and overworked The truth about adding coaching (and why it doesn’t make you less of a therapist) Key mindset shifts to start getting paid now for the...
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EP 142. How to Stay Booked And Paid All Summer as a Therapist
Beyond Private Practice
What if your private practice didn’t have to slow down in the summer? In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services —...
info_outlineHow to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno
Episode Summary
In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left a successful career in engineering to build a life and business rooted in alignment and joy.
Gina shares her journey from working at Microsoft in a high-paying tech role to launching multiple income streams, including coaching, speaking engagements, Airbnb hosting, and content creation. She discusses how she overcame the fear of leaving stability, embraced her multi-passionate nature, and built a brand that aligns with her values.
If you have ever felt like you have too many interests or questioned whether you can monetize your passions without choosing just one path, this episode is for you.
Want to build a business that supports your life and values? Work with Liz one-on-one to create an intentional growth strategy, structure multiple income streams, and confidently step into your next level.
About Gina Moreno
Gina Moreno is a multi-passionate entrepreneur, TEDx speaker, and first-generation Latina engineer who has built a thriving business by integrating coaching, content creation, and public speaking. She is the founder of Empowermente, where she helps ambitious Latinas develop confidence, gain clarity, and take bold actions to create businesses and lives aligned with their values.
In addition to coaching, Gina has monetized her expertise as a public speaker, content creator, and Airbnb superhost. She has shared her story and advocacy for Latines on platforms like NBC, Univision, and Business Insider.
Gina’s unique approach blends mindset shifts, confidence-building, and actionable strategies to empower her clients to create multiple streams of income through passion projects and entrepreneurial ventures.
With a mission to uplift and empower, Gina creates a safe space for her clients to heal, dream bigger, and step into their highest selves while exploring tools like content creation, side hustles, and business development for personal and professional growth.
Timestamps
00:01 – Gina’s Journey: From Engineer to Multi-Passionate Entrepreneur
03:44 – The Moment She Knew She Wanted More Than Corporate Success
07:09 – How to Manage Multiple Ventures While Staying Aligned and Productive
08:43 – Integrating Coaching with Speaking, Content Creation, and Airbnb
13:26 – Building a Powerful Personal Brand and Monetizing Your Presence
17:29 – How to Start When You Have Multiple Passions but Feel Overwhelmed
21:33 – Pushing Past Perfectionism and Fear When Launching Something New
23:43 – Stepping into a Coaching Identity After a Corporate Career
29:48 – The Reality of Launching a Coaching Business and What Surprised Gina
36:07 – How to Build a Sustainable Business That Supports Your Life and Values
41:06 – Mindset Shifts That Helped Gina Attract New Opportunities
45:24 – The Role of Joy, Confidence, and Alignment in Business Success
Episode Highlights
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Embracing Multi-Passionate Entrepreneurship – Why Gina refuses to choose just one path and how she successfully integrates multiple income streams.
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Monetizing Your Unique Story – How Gina leveraged her lived experiences to build a brand that attracts speaking opportunities, clients, and media features.
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Overcoming Fear and Self-Doubt – How Gina pushed past imposter syndrome and stepped into her role as a coach and mentor.
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The Power of Taking Imperfect Action – Why you don’t need to have everything figured out before launching your business or project.
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Creating a Business That Supports Your Life – The strategies Gina uses to ensure her business aligns with her lifestyle, values, and personal fulfillment.
Category
Latina Entrepreneurs, Multi-Passionate Business Growth, Coaching and Personal Brand, Mindset and Business Strategy
Keywords
multi-passionate entrepreneur, Latina coaching business, personal brand strategy, quitting corporate, monetizing passions, speaking engagements, coaching mindset, pricing your services, business alignment, mindset shifts
Connect and Work with Liz Fernandez
Website: https://thelizfernandez.com/
Instagram: @thelizfernandez
Work with Liz in Private Coaching: Learn More and Book a Consultation
Therapist to Coach Collective: Learn More and Enroll
Connect with Gina Moreno
🌎 Empowermente – Coaching for Ambitious Latinas
🔗 Website: https://www.empowermente.com/
📸 Instagram: @soyginamoreno
TikTok: @soyginamoreno
Free Productivity guide: https://guide.soygina.com/productivity
🎤 Public Speaking and Brand Collaborations
📸 Instagram: @soyginamoreno
Gina’s Next Level Latina Group Coaching Program is now open for enrollment. If you’re an ambitious Latina looking for confidence, clarity, and aligned action, apply now to join the next cohort.
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