EP 129: Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth
Release Date: 04/04/2025
EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective
Beyond Private Practice
In this episode, you’re getting exclusive access to the kind of real, honest, and high-level coaching that happens inside the Therapist to Coach Collective. You’ll hear me coaching one of our incredible clients — a therapist of color who went from working full-time in community mental health to building a thriving private practice. Within her first month of going full time, she filled her caseload — and now she’s consistently bringing in $10K/month through a hybrid model (insurance + private pay). But like many therapists in growth mode, she’s now facing a new challenge: How do I...
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EP. 150 How to Grow Your Therapy Income Without Relying on Third-Party Platforms
Beyond Private Practice
Are you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically. Whether you’re scaling your private practice or adding coaching, this episode is packed with real talk, therapist mindset shifts, and actionable private practice growth strategies that will help you step into your...
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EP 149. How to Double Your Therapy Income in Any Economy
Beyond Private Practice
If you’ve ever felt like you’re doing everything right — full caseload, loyal clients, even referrals — but your income still doesn’t reflect your effort… this episode is for you. In this episode of Beyond Private Practice, I’m walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell. This isn’t about manipulation, pressure, or performing. It’s about learning to articulate your value,...
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EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster
Beyond Private Practice
In this episode, I’m breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You’ll learn what’s actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be. Why You Should Listen: • Shift from effort to alignment – Discover why “working harder” stops working once your caseload is full and how to design a business model that supports sustainable growth. • Release the “my community can’t afford...
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EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months
Beyond Private Practice
Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You’re not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K months—without adding more clients or chaos. You’ll hear real case studies of private practice owners who cut their caseloads in half, simplified their systems, and even funded maternity leave...
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EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead
Beyond Private Practice
If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead. In this episode, you'll discover why the "therapy ceiling trap" keeps you stuck, how to reverse-engineer your services from your income goals, and real client examples of therapists who broke through to $20K months without working more hours. What You'll Learn The...
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EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out)
Beyond Private Practice
In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment. Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to...
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EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom
Beyond Private Practice
In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You’ll learn: Why you don’t need another credential to be “legitimate” How adding coaching can create more income with fewer clients Three lessons I wish I knew before building my business ...
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EP 143. How to Earn More and Work Less As A Therapist Without Starting Over
Beyond Private Practice
In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You’ll discover: Why you don’t need another credential to be “legitimate” How to break free from systems that keep therapists underpaid and overworked The truth about adding coaching (and why it doesn’t make you less of a therapist) Key mindset shifts to start getting paid now for the...
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EP 142. How to Stay Booked And Paid All Summer as a Therapist
Beyond Private Practice
What if your private practice didn’t have to slow down in the summer? In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services —...
info_outlineEpisode Title:
Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth
Work with Liz:
Private Coaching: Learn More & Book a Consultation to Apply
Therapist to Coach Collective: Learn More & Join TCC
Episode Summary:
If you’ve been showing up, doing the inner work, investing in your growth, and still feel like things aren’t clicking yet — this episode is for you.
In this soul-nourishing and empowering conversation, Liz Fernandez shares why feeling stuck in your business isn’t a sign of failure — it’s a sacred season of becoming. Whether you're a first-gen entrepreneur, therapist, coach, or healer navigating life and business at the same time, this episode will help you reframe the in-between as growth in progress.
You’ll learn how to stop making lack of results mean something about you, why your 40% is more than enough, and how to shift your identity to align with the next-level version of yourself. Liz breaks down three powerful identity shifts to help you build momentum, feel safe being visible, and stay grounded in your purpose — without falling into burnout or hustle mode.
If you’re craving sustainable business growth and deeper self-trust, this episode is your permission slip to slow down and still rise.
Timestamps:
00:01 – What the in-between season of business really is
02:00 – Why you feel the urge to do more when results aren’t showing
03:45 – The myth of falling behind and why your 40% is enough
06:00 – Client breakthroughs that didn’t come from doing more
08:00 – The first identity shift: embodying the coach who’s already booked out
10:30 – The second identity shift: trust that your work already works
12:00 – The third identity shift: building safety in visibility
14:00 – Why this work is bigger than you
15:00 – How to move through resistance and into expansion
16:00 – How to work with Liz for deeper, personalized support
Episode Highlights:
Redefining Momentum: Liz challenges the idea that growth only looks like external wins and shows how small shifts are powerful proof that things are working.
The Three Identity Shifts: Learn how to embody your future self, trust your existing expertise, and build nervous system safety around being visible.
Client Wins in the In-Between: From Instagram Lives to simplified offers, Liz shares real client examples that prove growth is always happening — even when it’s quiet.
Permission to Do Less: You don’t need to hustle harder. You need to become the version of you who’s ready to hold what you’re calling in.
Category:
Latinas in Business, Identity Work, Personal Growth, First-Gen Entrepreneurs, Mindset Shifts
Keywords:
in-between season of business, identity work, Latina entrepreneur mindset, normalize slow growth, women of color in business, how to get unstuck, first-gen coach, visibility mindset, personal growth in entrepreneurship, imperfect action, mindset shifts
Work With Liz:
Private 1:1 Coaching: Ready to move through this season with support? Private coaching is where strategy meets soul, and you become the version of you who holds the life and business you’re calling in.
Now booking for May
Includes: Bi-weekly calls + private voice message support
Click here to apply
Therapist to Coach Collective: Learn More & Join TCC
Join Our Community:
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Follow Liz on Instagram: @thelizfernandez
Website: https://thelizfernandez.com
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