EP 129: Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth
Release Date: 04/04/2025
EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out)
Beyond Private Practice
In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment. Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to...
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EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom
Beyond Private Practice
In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You’ll learn: Why you don’t need another credential to be “legitimate” How adding coaching can create more income with fewer clients Three lessons I wish I knew before building my business ...
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EP 143. How to Earn More and Work Less As A Therapist Without Starting Over
Beyond Private Practice
In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You’ll discover: Why you don’t need another credential to be “legitimate” How to break free from systems that keep therapists underpaid and overworked The truth about adding coaching (and why it doesn’t make you less of a therapist) Key mindset shifts to start getting paid now for the...
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EP 142. How to Stay Booked And Paid All Summer as a Therapist
Beyond Private Practice
What if your private practice didn’t have to slow down in the summer? In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services —...
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EP 141. How to Use Belief And Safety to Start a Coaching Business as a First-Gen Therapist
Beyond Private Practice
In this episode of Beyond Private Practice, I’m sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they’re starting from scratch. You’ll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again. I also share my personal story of building a half-a-million-dollar business with nothing but...
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EP 140. How Therapists Can Sell Coaching with Confidence and Integrity
Beyond Private Practice
In this episode of Beyond Private Practice, I’m pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident. You’ll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible — and why I now believe selling is an act of service, honesty, and sacred leadership. This episode is for the therapist who: Feels uncomfortable or guilty about selling coaching services ...
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EP 139. How Coaching Helps Therapists Create Freedom
Beyond Private Practice
In this episode, I’m pulling back the curtain on what coaching can really do for you — especially if you’re a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work. This conversation is for the woman who feels boxed in by the traditional therapy career path, who has built a “successful” life that no longer fits, and who is craving a business that honors her values, culture, creativity, and desire for a simpler and more spacious schedule of aligned...
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EP 138. The Identity Shift You Need to Start Your Coaching Business with Confidence
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In this episode, I’m pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who’ve been told to play it safe, it’s never just about the strategy. It’s about identity. This episode is for the woman who knows she’s meant for more — the one who’s been circling the decision to start her coaching business, wondering if she’s “ready” or “allowed” to want more freedom, more alignment, and more ownership of her life and her work. I’ll share my personal story of how...
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EP 137. Releasing the Guilt of Wanting More: 3 Years of Living in Mexico City
Beyond Private Practice
In this episode, I’m celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I’ve ever made. I’m pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who’s been told to just be grateful, but who knows in her heart that she’s meant for more. You’ll hear the lessons, identity shifts, and soul-level releases that made it all possible—and why choosing yourself isn’t selfish, it’s sacred. Here’s What You’ll Learn: The...
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EP 136: How to Shift from Survival Mode to Creator Mode and Reclaim Your Power
Beyond Private Practice
A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you’ve ever felt like you’re just “getting by” or that you’re stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and real client examples, you’ll discover how to reclaim your identity as someone who creates new opportunities, not just for yourself, but for generations to come. Why You Should Listen: ...
info_outlineEpisode Title:
Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth
Work with Liz:
Private Coaching: Learn More & Book a Consultation to Apply
Therapist to Coach Collective: Learn More & Join TCC
Episode Summary:
If you’ve been showing up, doing the inner work, investing in your growth, and still feel like things aren’t clicking yet — this episode is for you.
In this soul-nourishing and empowering conversation, Liz Fernandez shares why feeling stuck in your business isn’t a sign of failure — it’s a sacred season of becoming. Whether you're a first-gen entrepreneur, therapist, coach, or healer navigating life and business at the same time, this episode will help you reframe the in-between as growth in progress.
You’ll learn how to stop making lack of results mean something about you, why your 40% is more than enough, and how to shift your identity to align with the next-level version of yourself. Liz breaks down three powerful identity shifts to help you build momentum, feel safe being visible, and stay grounded in your purpose — without falling into burnout or hustle mode.
If you’re craving sustainable business growth and deeper self-trust, this episode is your permission slip to slow down and still rise.
Timestamps:
00:01 – What the in-between season of business really is
02:00 – Why you feel the urge to do more when results aren’t showing
03:45 – The myth of falling behind and why your 40% is enough
06:00 – Client breakthroughs that didn’t come from doing more
08:00 – The first identity shift: embodying the coach who’s already booked out
10:30 – The second identity shift: trust that your work already works
12:00 – The third identity shift: building safety in visibility
14:00 – Why this work is bigger than you
15:00 – How to move through resistance and into expansion
16:00 – How to work with Liz for deeper, personalized support
Episode Highlights:
Redefining Momentum: Liz challenges the idea that growth only looks like external wins and shows how small shifts are powerful proof that things are working.
The Three Identity Shifts: Learn how to embody your future self, trust your existing expertise, and build nervous system safety around being visible.
Client Wins in the In-Between: From Instagram Lives to simplified offers, Liz shares real client examples that prove growth is always happening — even when it’s quiet.
Permission to Do Less: You don’t need to hustle harder. You need to become the version of you who’s ready to hold what you’re calling in.
Category:
Latinas in Business, Identity Work, Personal Growth, First-Gen Entrepreneurs, Mindset Shifts
Keywords:
in-between season of business, identity work, Latina entrepreneur mindset, normalize slow growth, women of color in business, how to get unstuck, first-gen coach, visibility mindset, personal growth in entrepreneurship, imperfect action, mindset shifts
Work With Liz:
Private 1:1 Coaching: Ready to move through this season with support? Private coaching is where strategy meets soul, and you become the version of you who holds the life and business you’re calling in.
Now booking for May
Includes: Bi-weekly calls + private voice message support
Click here to apply
Therapist to Coach Collective: Learn More & Join TCC
Join Our Community:
Email Community: Subscribe for updates and exclusive resources
Follow Liz on Instagram: @thelizfernandez
Website: https://thelizfernandez.com
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