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EP 141. How to Use Belief And Safety to Start a Coaching Business as a First-Gen Therapist

Beyond Private Practice

Release Date: 07/22/2025

EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective show art EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective

Beyond Private Practice

In this episode, you’re getting exclusive access to the kind of real, honest, and high-level coaching that happens inside the Therapist to Coach Collective. You’ll hear me coaching one of our incredible clients — a therapist of color who went from working full-time in community mental health to building a thriving private practice. Within her first month of going full time, she filled her caseload — and now she’s consistently bringing in $10K/month through a hybrid model (insurance + private pay). But like many therapists in growth mode, she’s now facing a new challenge: How do I...

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Beyond Private Practice

Are you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically. Whether you’re scaling your private practice or adding coaching, this episode is packed with real talk, therapist mindset shifts, and actionable private practice growth strategies that will help you step into your...

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Beyond Private Practice

If you’ve ever felt like you’re doing everything right — full caseload, loyal clients, even referrals — but your income still doesn’t reflect your effort… this episode is for you. In this episode of Beyond Private Practice, I’m walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell. This isn’t about manipulation, pressure, or performing. It’s about learning to articulate your value,...

info_outline EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster show art EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster

Beyond Private Practice

In this episode, I’m breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You’ll learn what’s actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be. Why You Should Listen: • Shift from effort to alignment – Discover why “working harder” stops working once your caseload is full and how to design a business model that supports sustainable growth. • Release the “my community can’t afford...

info_outline EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months show art EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months

Beyond Private Practice

Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You’re not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K months—without adding more clients or chaos. You’ll hear real case studies of private practice owners who cut their caseloads in half, simplified their systems, and even funded maternity leave...

info_outline EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead show art EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead

Beyond Private Practice

If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead. In this episode, you'll discover why the "therapy ceiling trap" keeps you stuck, how to reverse-engineer your services from your income goals, and real client examples of therapists who broke through to $20K months without working more hours. What You'll Learn The...

info_outline EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out) show art EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out)

Beyond Private Practice

In this episode of Beyond Private Practice, I’m sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you’ve already built a successful private practice and you’re wondering how to scale without burning out, this episode will show you what actually needs to shift—and why your next level doesn’t require more hustle, just smarter alignment. Through real client stories and the exact mindset and business model shifts I guide them through, you'll start to...

info_outline EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom show art EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom

Beyond Private Practice

In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you’ll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You’ll learn: Why you don’t need another credential to be “legitimate” How adding coaching can create more income with fewer clients Three lessons I wish I knew before building my business ...

info_outline EP 143. How to Earn More and Work Less As A Therapist Without Starting Over show art EP 143. How to Earn More and Work Less As A Therapist Without Starting Over

Beyond Private Practice

In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You’ll discover: Why you don’t need another credential to be “legitimate” How to break free from systems that keep therapists underpaid and overworked The truth about adding coaching (and why it doesn’t make you less of a therapist) Key mindset shifts to start getting paid now for the...

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Beyond Private Practice

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In this episode of Beyond Private Practice, I’m sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they’re starting from scratch.

You’ll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again.

I also share my personal story of building a half-a-million-dollar business with nothing but a stimulus check and a whole lot of belief — even when it was borrowed — and how safety shaped every step of my growth.

This episode is for the therapist who:

  • Feels scared to pivot or expand their work

  • Thinks they have to “start over” to add coaching

  • Worries about visibility, judgment, or doing it wrong

  • Needs to feel seen, supported, and safe enough to take the first step

Here’s What You’ll Learn:

  • Why belief — even when it’s borrowed — is a valid and powerful strategy

  • How emotional safety makes it possible to show up, dream bigger, and take aligned action

  • The truth about adding coaching: you’re not starting over, you’re expanding

  • A real-life client story of what happens when you let yourself be seen, even imperfectly — and how she booked a consult in less than 24 hours

  • Why so many of us feel like we have to crack a code — and how to stop playing the game of trying to prove yourself

If you’re a first-gen therapist who wants to feel safer being seen, excited about what you’re building, and grounded in a business that reflects your story and your values — this episode is your reminder that you're not behind. You're just waiting for the support, belief, and permission to do it your way.

How to Work with Liz:

Private 1:1 Coaching — Now enrolling
If you’re ready to build your coaching business with strategy, belief, and safety — I’d love to support you.
👉🏽 Apply here.

Connect on Instagram: @thelizfernandez
Explore my offerings: https://thelizfernandez.com
Join my email list for weekly coaching insights:
https://thelizfernandez.com/email